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April 29, 2025 27 mins
On this episode of Nemo Radio, I'm sharing powerful sales psychology secrets that completely transformed my approach to handling objections - and help me scale to 7 figures in revenue as a result.

After logging countless hours in the sales chair over the past decade, I've discovered that most objections aren't really about the surface-level reasons people give you.

When a prospect says "I'll hire you once I make more money" or "I need to talk to my spouse first," there's almost always something deeper going on.

During this episode, I'll reveal the specific psychological techniques I use to get past these initial "no" responses - without ever coming across as pushy or aggressive.

I'll also share a (painful!) personal story about how I lost $45,000 USD on Facebook ads and what this taught me about handling objections around risk and guarantees.

What You'll Discover:

🎯 2:05 - The powerful mindset shift that turns you from "sales person" to "business therapist" (and why this changes everything)

💬 2:43 - A counterintuitive technique for making prospects feel truly understood (hint: it's all about these three magic words)

🧠 4:32 - The "describe it better than they can" method that subconsciously positions you as the solution provider

🚩 4:50 - The real reason prospects use the "I'll hire you once I make more sales" excuse (and exactly how to address it)

💰 5:55 - My Facebook Ads horror story approach that instantly builds trust with skeptical prospects

🔄 7:40 - The single biggest mistake in sales (and what to do instead)

🤝 9:30 - The truth about guarantees that most service businesses get wrong (and what to offer instead)

If you're tired of hearing the same objections over and over again, or you're struggling to convert interested prospects into paying clients, this episode reveals the psychological framework that I wish I'd known years ago!

🚨 NEW BOOK ALERT 🚨
Get the all-new, completely revised & updated version of John Nemo's bestselling book LinkedIn Riches - How To Use LinkedIn for Business, Sales and Marketing!

This all-new edition has more than DOUBLED the amount of insights, ideas and strategies from previous versions of the book!

HOW TO GET THE NEW BOOK:

📚 Get the Paperback version

📲 Get the Kindle version

🎧 Get the Audiobook version (narrated by John Nemo)

What you'll discover inside the book:
  • The "$10,000 USD LinkedIn Invite Strategy" that turns cold outreach into high-ticket deals
  • Why posting LESS content on LinkedIn gets you MORE premium clients
  • The "1 Sentence" LinkedIn Message that instantly qualifies leads
  • How to use AI to scale your LinkedIn success (without sounding robotic)
  • The fill-in-the-blank formula to fix what 99% of LinkedIn profiles get wrong
  • A proven, step-by-step system for turning connections into 5-6 figure clients

Free Book Bonuses:
  • Step-by-Step Video Training Tutorials
  • Fill-in-the-Blank LinkedIn Profile Templates
  • LinkedIn Messaging Scripts, Content Templates & More

WHERE YOU CAN FIND JOHN NEMO
📝 Sign Up for the "LinkedIn Lead Generation Tips" Newsletter
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