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July 30, 2023 41 mins
Willie is currently the Stan Richards Professor of Creative Advertising at SMU's Temerlin Advertising Institute, where he teaches classes related to creativity and portfolio development.

Willie Baronet was the owner and creative director of GroupBaronet from 1992-2006. His design and advertising work has been featured in CA, Graphis, The American Institute of Graphic Arts (AIGA), NY Art Directors, The One Show, Print, Annual Report Trends, The Type Directors Club among others.


In 2013 he was given the AIGA Fellow award, the highest honor an AIGA chapter can bestow upon one of its members.

He has spoken to business and creative organizations including TEDxSMU, and has judged many creative competitions including the prestigious Communication Arts Annual.

Willie has an MFA in Arts and Technology from UTD in 2011. He has been featured in group exhibitions including “Art as a Medium for Action” at Hoxton Arches, London , “Truth to Power” in Philadelphia in conjunction with the DNC, and “INVASIONEN/INVASIONS” in Hamburg, Germany. He has also had solo exhibitions across the U.S.


Willie has been buying and collecting homeless signs since 1993 as part of a long term art project "WE ARE ALL HOMELESS." In 2014 he began a 31-day cross country trip to buy signs in 24 cities, which was the subject of the documentary Signs of Humanity (now available on Amazon Prime), which premiered at the Dallas International Film Festival and has been accepted into 7 additional festivals. The project has been featured in dozens of international and local media, including Yahoo! News, NPR - All Things Considered, The Huffington Post, Al Jazeera America and Fast Company’s blog, posted by Katie Couric. An UpWorthy video about the project has been viewed over 6.4 million times.

Willie is a 1982 graduate of the University of Southwestern Louisiana. He has taught advertising design at Brookhaven Community College, Texas A&M at Commerce, TCU, and has served as visiting faculty for the MA Program at Syracuse University.

https://linktr.ee/WillieBaronet


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