October 6, 2020 • 66 mins
A growing number of surveys around the world highlight the continuing erosion of trust in our major institutions. The 2018 Edelman Trust Barometer revealed that only 48% of the U.S. population trusts business as an institution.
This crisis in consumer trust affects business brands, one of the biggest factors in consumers’ purchasing decisions: brand trust drives loyalty.
Listen to John Hagel leading a conversation with Michelle Holliday and Dan Rockwell on what is really behind consumers’ ability to trust and what makes or breaks trust in a brand or organization.
Participants:
John Hagel
https://www.johnhagel.com/
Michelle Holliday
https://michelleholliday.com/
Dan Rockwell
https://leadershipfreak.blog/
This crisis in consumer trust affects business brands, one of the biggest factors in consumers’ purchasing decisions: brand trust drives loyalty.
Listen to John Hagel leading a conversation with Michelle Holliday and Dan Rockwell on what is really behind consumers’ ability to trust and what makes or breaks trust in a brand or organization.
Participants:
John Hagel
https://www.johnhagel.com/
Michelle Holliday
https://michelleholliday.com/
Dan Rockwell
https://leadershipfreak.blog/
Mark as Played
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