February 15, 2021 • 47 mins
Pro Mindset Podcast Host Craig Domann welcomes Rick Burton to Pro Mindset Podcast. Burton is currently the David B. Falk Endowed Professor of Sport Management in Syracuse University’s David B. Falk College of Sport and Human Dynamics, as well as currently serves as Syracuse University’s Faculty Athletic Representative (FAR). Prior to his appointment at Syracuse in August 2009, Burton served as the chief marketing officer for the U.S. Olympic Committee overseeing the Beijing 2008 Summer Olympics.
Before joining the USOC, Burton spent four years as the Commissioner of Australia’s Sydney-based National Basketball League (a two-continent league with teams in Australia, New Zealand and Singapore). Burton led the University of Oregon’s Warsaw Sports Marketing Center to international prominence serving as both its director and executive director during his eight years in Eugene, OR.
Burton has written two books on sports marketing as well as 20 Secrets to Success for Student-Athletes Who Won’t Go Pro and Forever Orange, which highlights Syracuse University’s 150 years. He is the co-author of the textbook “Global Sport Marketing: Sponsorship, Ambush Marketing and the Olympic Games” and in 2016 finished a book for SU Press on his collected opinion columns from Sports Business Journal titled “Sports Business Unplugged: Leadership Challenges from the World of Sports .”
Burton has an unparreled perspective in sports marketing, business and education. Burton and Domann discuss the following issues in sports:
•Deshaun Watson trade demand with the Houston Texans.
•The Olympic “Spirit” and the needed selfish & focused mindset to be successful.
•Fair is for the Pigs! The State Fair is only place you find fairness.
•Tom Brady and his “GOAT-ness”
•Great vs. Great Mindset
•His book 20 Secrets to Success for Student-Athletes
Before joining the USOC, Burton spent four years as the Commissioner of Australia’s Sydney-based National Basketball League (a two-continent league with teams in Australia, New Zealand and Singapore). Burton led the University of Oregon’s Warsaw Sports Marketing Center to international prominence serving as both its director and executive director during his eight years in Eugene, OR.
Burton has written two books on sports marketing as well as 20 Secrets to Success for Student-Athletes Who Won’t Go Pro and Forever Orange, which highlights Syracuse University’s 150 years. He is the co-author of the textbook “Global Sport Marketing: Sponsorship, Ambush Marketing and the Olympic Games” and in 2016 finished a book for SU Press on his collected opinion columns from Sports Business Journal titled “Sports Business Unplugged: Leadership Challenges from the World of Sports .”
Burton has an unparreled perspective in sports marketing, business and education. Burton and Domann discuss the following issues in sports:
•Deshaun Watson trade demand with the Houston Texans.
•The Olympic “Spirit” and the needed selfish & focused mindset to be successful.
•Fair is for the Pigs! The State Fair is only place you find fairness.
•Tom Brady and his “GOAT-ness”
•Great vs. Great Mindset
•His book 20 Secrets to Success for Student-Athletes
Mark as Played
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