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April 2, 2025 41 mins
Our guest today on the podcast brings with her a wealth of product building experience, all the way from ideation to execution and beyond. Throughout her career, she implemented product validation through testing and experimentation at organizations such as AOL, The Weather Channel, Polar Steps, Mews and others. 

Meet Chantal Botana, Fractional CPO & Product Coach at Product Evangelist., and facilitator of the Product Experiment Garage. Together with her business partner Maurice McGinley, Chantal facilitates this monthly online community of practice, solving participants’ experiment design challenges, where the audience are product managers, developers, designers, and researchers. And it's free to join!


The sessions work very simply - all participants start with pitching their current challenge. Then everyone votes for the one challenge that they will work on for the remainder of the workshop. And then, the challenge is broken down to cover the 4 habits of good experimentation.
Join Matt and Moshe as we learn from Chantal about:
  • Her way into product management, leading her to coaching and founding The Product Evangelist
  • Where most experiments are breaking down
  • The 4 habits of good experimentation:
    • Break down assumptions
    • Crafting and running small smart experiments
    • Extract insights
    • Make a decision
  • Who the workshop is for and what value they get from it
  • How can teams that are not empowered still experiment?
  • The importance of critical thinking in the age of AI
  • Some of Chantal’s go to tools
  • And much more!
You can connect with Chantal at:
You can find the podcast’s page, and connect with Matt and Moshe on Linkedin:


Note: any views mentioned in the podcast are the sole views of our hosts and guests,  and do not represent the products mentioned in any way.

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