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December 11, 2023 40 mins
In today’s Rock My Restaurant episode, we take a deep dive into Voice Tech and the future of how it will affect the foodservice and marketing space. Our Guest is Ben Bellettini of Sound Hound. Ben has over a decade of experience working in restaurant technology with expertise in strategic leadership roles at Yelp and Postmates. His expertise lies in helping restaurants leverage groundbreaking technology to evolve and improve customer interactions.

Voice Tech in Customer Service:


  1. Improved Customer Support:
    • Voice assistants and chatbots equipped with natural language processing (NLP) can immediately assist customers, addressing queries and resolving issues efficiently.
    • Historical data analysis reveals that companies implementing voice-driven customer support have seen a significant reduction in response times and increased customer satisfaction.
  2. Personalized Recommendations:
    • Voice recognition can identify customers based on their voice patterns, enabling businesses to offer personalized product or service recommendations.
    • This personalization has historically led to higher conversion rates and increased sales revenue.
  3. 24/7 Availability:
    • Voice technology allows businesses to offer round-the-clock customer support, reducing the need for human agents during off-hours.
    • Historical data indicates that this increased availability has led to higher customer retention rates and enhanced brand loyalty.
Voice Tech in Marketing and Engagement:


  1. Voice-Activated Marketing Campaigns:
    • Voice-assisted devices can engage customers through interactive marketing campaigns, quizzes, and games.
    • Analyzing past campaigns, we've seen higher engagement and brand recall among users interacting with voice-driven content.
  2. Enhanced User Experience:
    • Voice commands simplify the user experience, making it easier for customers to access information, purchase, and interact with brands.
    • Historical data shows that businesses offering voice-optimized experiences have seen increased customer engagement and reduced bounce rates on their websites and apps.
  3. Voice-Enabled Content:
    • Voice technology enables audio content creation, such as podcasts and voice search optimization for websites.
    • Analysis of voice-enabled content indicated a growing audience and extended reach, providing opportunities for businesses to connect with new customers.
Voice Tech in Training:


  1. Interactive Learning:
    • Voice-driven training modules and virtual assistants can offer employees interactive and personalized learning experiences.
    • Historical analysis suggests this approach results in faster skill development and increased knowledge retention.
  2. Real-time Feedback:
    • Voice technology can provide real-time feedback to learners, helping them improve their skills and performance.
    • Past data shows that employees who receive instant voice-guided feedback are more likely to excel in their roles.
  3. Accessibility:
    • Voice-based training is inclusive and accessible to individuals with different learning abilities.
    • Examining previous instances, we've found that this inclusivity has led to a more diverse and skilled workforce.
Voice technology is poised to reshape customer service, marketing, engagement, and training profoundly. By leveraging the power of voice-driven solutions, businesses can enhance customer satisfaction, increase engagement, and empower their employees. Historical analysis demonstrates the promising potential of voice tech, making it a key focus for companies looking to stay ahead in the ever-evolving world of technology-forward media.
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