June 14, 2024 • 33 mins
We're in the middle of renewal and sales season for winter services. Ramblin Jackson's Jack Jostes joins Snow Talk to discuss how to make it a successful one. Listen for these tips and more:
- Renewals present challenges such as changes in point of contact and changes in snowfall, requiring proactive communication and customer feedback throughout the year.
- Identifying 'hell yes' customers involves understanding demand, profitability, and passion, and tailoring marketing and sales strategies to attract and retain these ideal clients.
- The RFP process benefits from clear definitions and exacting language, fostering trust and understanding between contractors and clients.
- Maintaining relationships with clients throughout the year, not just during the renewal process, is crucial for successful sales and renewals.
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