227: Pt. 2 Reset Your Marketing Mindset | Dr. Dave Jones

227: Pt. 2 Reset Your Marketing Mindset | Dr. Dave JonesIn


This part two Dr. Dave, the hockey-player-turned-high-performance-coach, shares his proven strategy to rock your marketing…and your business & life.

Be sure to catch his story in part one if you missed it.We dove into everything from mindsets to marketing to miracles, and I came out with my hair blown back (in the best way). Dr. Dave dropped his powerful R7 Framework, a game-changing process for success. Vision, strategy, branding—it’s all there.

Our convo was rich, real, and ridiculously practical. Whether you’re launching a business, a ministry, or just trying to make sense of your next move—grab a pen, and let’s go!

BIO RECAP:
Dave is a sports consultant who coaches CEOs, executives, professional athletes to help achieve their vision, by executing and developing mental skills training, and enhancing thought blocking techniques.
He works with organization leaders on their strategy, execution and communication, and managing the gaps between employees and management.As a thought leader and highly motivated individual

Dave engages executive teams by consulting on analytics, oversight of talent initiatives, and one-on-one coaching. He helps leaders improve the effectiveness of their organizations, by utilizing practices such as strategic planning, mental skills training, organizational assessment, and team interventions.

HIGHLIGHTS:

1.Growth mindset = God’s setup for breakthrough
Dr. Dave breaks it down: if you’re not open to learning and growing, you’re basically blocking the upgrade God wants to give you. A growth mindset says, “There’s more!” A fixed mindset says, “I’ve arrived.” Spoiler alert: God loves working with people who still think there's more to discover.

2. Reset your people, reset your path
This one hits deep—if you don’t like where you’re headed, it might be time to check your circle. You're the average of your top three friends. Want to level up? Surround yourself with folks who are spiritually and financially rich, who think bigger and dream Kingdom-sized dreams.

3. R7 is the roadmap for real results
Dr. Dave’s “R7” framework isn’t just a snappy name—it’s a powerhouse process that includes steps like Reset, Destiny, Vision, Strategy, Brand, Communication, Prayer, and Action. It’s doing the work of digging that ends up with a rock-solid foundation for your life and business.

4. Biblical principles are baked into the blueprint
Proverbs 15:10, “In the multitude of counsel there is wisdom,” isn’t just good advice—it’s part of the strategy. Dr. Dave works with Christian leaders and makes sure God’s Word is woven into the work. Pride is out, humility and wise counsel are in.

5. Don’t Skip the Strategy—Creative Alone Won’t Cut It
Jumping straight into branding and creative assets without first locking in your vision and strategy is like lighting a match in a windstorm. It flares up fast... and burns out just as quick. Want long-term impact? Slow burn with a solid strategy.

6. Want to Cut Through the Noise? Use Hero vs. Villain
We’re swimming in 17,000+ impressions a day (yikes), and our attention span is toast. To break through, create a clear narrative. People connect emotionally when there’s a hero and a villain. Bonus tip: the hero doesn’t need to be perfect, but the villain better be memorable.

7. Your Brand Isn’t What You Say—It’s What They Feel
Your brand isn’t just your logo or color palette. It’s every touchpoint—email, website, tone of voice—all rolled into one emotional experience. People either feel a connection... or they don’t. The goal? Be intentional, or your brand will still say something, just maybe not what you want.

8. Make Them the Hero—You’re the Guide
Major mindset shift: You are not the hero of your brand story. Your audience i