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January 29, 2020 21 mins
Murphy Fraser shares her wisdom around the Comeback of a more personalized approach in the CX space, discussing:

Why it matters, and why it's coming back NOW.

How we go about delivering operationalized personalization.

Some of the best ways she's found to promote alignment around a personalized CX approach.

What value personalization brings to CX on a whole.

(And more.)

She then shares her opinion of/experiences with Delta.
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