November 12, 2025 • 35 mins
The first three years of business can feel like a storm of ideas, decisions, and doubts. In this episode of That Will Nevr Work, Maurice Chism sits down with Nadja Fromm, founder of Fromm Consulting, to talk about how entrepreneurs can simplify their marketing, clarify their message, and create sustainable growth. Nadja reveals what it really takes to move from chaos to clarity—from discovering your true audience to building a strategy that supports, not drains, your vision.
🎧 Connect with Nadja:
LinkedIn – Nadja Fromm
Instagram – @nadja_fromm #ThatWillNevrWork #Entrepreneurship #Clarity #MarketingStrategy
Resources:
🎧 Connect with Nadja:
LinkedIn – Nadja Fromm
Instagram – @nadja_fromm #ThatWillNevrWork #Entrepreneurship #Clarity #MarketingStrategy
Resources:
- Well Why Not Workbook: https://bit.ly/authormauricechism
- Podmatch: https://bit.ly/joinpodmatchwithmaurice
- *FREE* 5 Bold Shifts to help you silence doubt and start moving: https://bit.ly/5boldshifts
- Maurice Chism: https://bit.ly/CoachMaurice
- Website: https://bit.ly/mauricechism
- To be a guest: https://bit.ly/beaguestonthatwillnevrworkpodcast
- Business Email: mchism@chismgroup.net
- Business Address: PO Box 460, Secane, PA 19018
- Spreaker: https://bit.ly/TWNWSpreaker
- Purchase our apparel: https://bit.ly/ThatWillNevrWorkPodcastapparel
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:01):
I thank you very much for tuning in to that
We'll Never Work. Podcasts for the first three years of
business can feel like chaos, with too many ideas, not
enough traction, and a constant battle between passion and burnout.
So today's gas Nadia helps entrepreneurs transform from chaos into clarity,
(00:23):
crafting marketing strategies that build brands with confidence, focus, and
long term impact. And we'll talk about it right after this.
Speaker 2 (00:34):
Educate, empower, enable impact. Thank you for tuning in to
that Will Never Work, an award winning podcast where we
share inspiring information and personal experiences related to business and
the entrepreneurial journey from those who are leaders in their
respective field. Now here's your host, author and business coach.
Speaker 1 (01:02):
So my guest is strategic, she is grounded, and she
is empowering. And I want you all to know that
she is a marketing strategist, consultant, and brand clarity expert
who helps entrepreneurs turn scattered efforts into smart strategy. So, Nadia,
(01:22):
many entrepreneurs feel like they're doing all the things but
getting nowhere. What's the first mindset shift a new business
owner needs to move from chaos to clarity.
Speaker 3 (01:35):
I have a great question to sell. That's the million
dollar question, right, Well, I would say, before you start,
make sure that you truly understand who you want to
work with, who is your audience, what's the problem that
you're solving. Those are not surprising milestones right in the beginning.
(01:56):
Everybody talks about that, right, but so few people are
doing it. So oftentimes when I meet people and we're
just about to start working together, I find them in
two different places, and it's kind of like the sliding scale.
They either trying everything and they're throwing spaghetti at the
wall and nothing sticks, or they're on the other side
(02:18):
of the spectrum and they're just in preparation mode. They're stuck,
they feel they're never ready, and both places leave you
incredibly frustrated. And that is where oftentimes people give up
right out of the gate, because both creates this really
negative feedback spiral for yourself. And so while as you
(02:43):
know yourself you're never ready, you just need to start.
But there are a few fundamentals that you want to
have in place first, and that is definitely who's the audience,
what are you uniquely delivering, and what's the transformation you're providing,
what's the problem you're solving, and that needs to be
really really niche, very precise, and once you're really clear
(03:05):
on that, you're able to show up with so much
more confidence and and clarity just in the way you
introduce your business, the way you you know, talk to
that person in the in the in the line of
the coffee shop. So those are those core moments, and
if you don't have clarity, you'll see yourself rambling, You'll
see yourself introducing yourself every time differently, and then you're
(03:28):
surprised that it doesn't stick. So, so the first nuggets
I'm gonna throw at you.
Speaker 1 (03:33):
So, what are some of the common mistakes entrepreneurs make
very early on? And I'm gonna give you an idea.
We'll start off with this. A lot of times we're
told build it and they will come right, you know,
because we have the idea. You know, we think that, hey,
you know, we have this great idea. You know, you
know the market they need you. You know, here's a
(03:57):
brand new crayon that needs to go in the crayon
box as those of it out there right, you know.
And so now I need you to go put it
out there and let everybody know that this is the
best color that no one has ever seen. But how
do you get it out there? You know? So what
is the common thought or common mistakes you see entrepreneurs
make very early on?
Speaker 3 (04:17):
I think exactly what you said, build it and they
will come. And that's such a misconception because it looks
oftentimes in hindsight very successful entrepreneurs, very successful brands and companies.
It looks so easy. In the end, it looks so easy,
you know, the Monday morning a quarterback thing. But it's
in the details. It's in the details, and it really
(04:39):
starts with you being clear on who wants to Let's
stick with that crayon. I love that is who's going
to be looking for that crayon? Who needs that crean?
They probably don't even know that they need this crayon, right,
So you have to start with really drilling and deeply
into who needs this crayon? I love this? So we
(04:59):
have to have an example, not so what do you
want to do? First of all you need to understand
is there's a current. Is this for adults, it is
for kids? Is this for teenagers? What materials are they
gonna use it with? Is this gonna be something you
want to use in school? Is it after school? Is it?
Like where does it gonna where is it gonna come
and to use? And then you want to check who
(05:21):
makes the purchase decision? Is it mom or Dad? Is it?
Is it grandma? Because it's the stocking stuffer? Is it?
You know? Like where who is ultimatively gonna make the
purchase decision? And then you want to be so crystal
clear further and say where do we find them? How
can you address parents that are looking and buying for
(05:43):
school supply?
Speaker 1 (05:44):
Right?
Speaker 3 (05:44):
Like certainly target Amazon Walmart? Like what are those big
box places either online or offline that people will be
shopping for that specific category. And then once you're at
the shelf digitally or physically, how do you make sure
that people understand that this is a really special crayon?
And those are just a few examples. If you don't
(06:08):
have really specifically down what this product is doing, who
this is for, what is it doing, how is it
different from all the other things? That's that's the ingredients
for a strategy that really differentiates your product or your
service or whatever are you you know, whatever it's applying
to you. So it really starts with that. But the
(06:31):
biggest problem people oftentimes have, and the biggest mistake people
make in the beginning is thinking that they everybody can
use this crayon R. It's so amazing, everybody should have this. Yeah,
well guess what if you are trying to market to everybody,
You're marketing.
Speaker 1 (06:48):
To no one.
Speaker 3 (06:50):
Marketing rule number one. And so while it feels scary
and people don't want to go down the rabbit hole
and lock themselves in into a small set of the
audio and niching down and like, ah, but I have
there's so many people who could use this. Yeah, but
you have to start with one place. You have to
start with that first purchase. Who is that person who's
(07:12):
gonna be willing to spend those extra dollar for the
specific crayon? And it's really so simple, and everybody out there,
well ninety percent just getting it wrong because they're just
so obsessed with the idea that everybody should use it,
but they fail in articulating what's the difference, why is
(07:35):
it special, why should you care, and then translating that
into a message that actually sticks that people understand. That's
not jargon, that is not you know, the words that
you have in your mind when you talk about it.
You have to understand how is that parent thinking about it?
One of the features you you might be really obsessed with,
(07:56):
but the consumer doesn't care. So that's probably the first
thing that I would always tell my clients. You got
to be obsessed with your consumer, and not with all
of them, but specifically the one that you can build
your marketing blueprint on that's going to be highly specific.
You want to give that person a name. You need
(08:17):
to know what the dog's name is, So it's really
you gotta be really obsessed with that person. You got
to know do they go to Target or do they
shop at Walmont? Right? Like, where do we find them?
Because that's the only way you need to be able
to find your person to convince them in a split second,
this is something that they need even though they didn't know,
which is what marketing does, telling you about things you
(08:39):
didn't know you need and make you buy them. Right,
And I think it really starts again it's about the
clarity and the fundamentals. That's how I work in my business.
I always tell my clients listen because I work a
lot with people from the trades, right, and so I say,
hear me out when you want to know how high
a building is built, You got to see how deep
(09:00):
that digging the foundation and that is what often people
skip that just think about like oh the nice angles
and how is it going to look from you know,
curbside appeal. You have to lay the foundation, and that
is tough, It tastes time, it is work, but that's
gonna be the that's gonna be the key, That's the
fundamental if you want to really have a business that
(09:22):
is sustainable and can can can sustain through headwinds, through
economic changes, through changes in your uh in your supply chain,
when you have the strong foundation, you will be able
to really to sail through those through those patchy waters.
Speaker 1 (09:45):
I mean, I'm gonna I'm gonna tell you that, you know,
because you you've especially for this show is about talking
to those individuals who are just stepping out into entrepreneurship,
right and listening to what you're saying. And I'm gonna
be honest with you, if I had to put myself
in those people's shoes, I'll be doing the home alone.
Ah not, you know, right, because it's just so much
(10:07):
that you had given me, and maybe because my emotions
are attached to this right, and I don't understand. Maybe
I need to have a crisis management moment. You know, hey,
you know what if this product or this vendor falls
apart or whatever it is, what is my backup plan?
Whatever it is? So not like you give me all
this information and again I go back into my what
(10:30):
should I do? Moment? So how do I adjust that?
Because there's something else that you have said, is because
you give a whole lot of nuggets. There's something else
that we have to understand in marketing too, is the
feedback loop and understanding, like you said, what the clients
are maybe we need to readjust reassign whatever it might be.
So how do we deal with that, taking out our
(10:50):
emotions out of these the situation and trying to be
a little bit more grounded and a little more logical
in that process.
Speaker 3 (11:00):
I'm so glad you bring that topic up because mindset
is probably the biggest part of my work, and I
do think that ninety percent of everything that we do
is mindset. And you're absolutely right when you, as a
founder have just this panic mode, the survival mode, right,
your lizard brain. So the lizard brain is the oldest
(11:22):
part of the brain that is responsible for the fight
flight freeze. That's the part that keeps us alive. But
let me tell you that the brain is built to
make you survive, not to make you happy. The brain
is built for survival and for safety and to be
able to operate under pressure, right instincts, hit shortcuts, running
(11:45):
the whole time, all the time. Ninety nine point nine
nine percent of sensory information that your brain is getting
is just filtered out, and those filters you need to
have those filters under control. But first of all, I
think the part that we need to understand is that
when you and fight or flight flease, fight right, when
(12:09):
you and panic mode right right, your control center in
your mind is not able to operate. So when you
act out of oh my god, oh my god, oh
my god, like nobody has bought this yet or I
don't know where to find it. So to your point,
how do you come back into being ground and being clear?
And that is all about starting with your own mindset.
(12:31):
That is all about being very mindful, and I think
that really ties nicely to the name of your show.
Be mindful with the people, like about the people that
you surround yourself with, because if your new environment, you
know that like we are the sum of the five
people we spend most time with. Right, if you have
(12:52):
people that keep telling you that will never work, that's
so scary, you should stick with your job. You should
stick with the safety perceived safety of your paycheck and
all that. Like, if you have people in your life
that keep telling you that while that my friend is
your reality and you believe that if it's if like
(13:13):
you know consciously or subconsciously, that is your reality. So
the very first thing you want to do is surround
yourself with people that have saled stormy weathers before, people
who've done it before. Looking to people who have a
mindset and have an attitude that is all figure outable,
(13:34):
one step at a time, and to your point, connecting
it back to just go outside, go bring that product
on the market, talk to real people, because you can,
like you can noodle on that product and the proposition
and the marketing message and all that you can marinate
and add for years. If you and many people do that,
they just sit there and have this really great idea
(13:56):
and they just holding it back and close to the
vest because they think, I'm just not ready. But you'll
never be ready. And the beauty about entrepreneurship is nobody
will come to tell you that you're ready. So it
all starts with you. It starts with your mindset, it
starts with your own attitude, and it starts with having
this unwavering conviction that you're the person that got this
(14:21):
idea and there's the reason this idea found you. So
having the confidence to decline and reject negativity and voices
that tell you that this will never work, and people
will tell you that's just not good enough. The only
person you should listen to is a yourself and then
be your consumer. But you only find them if you
(14:44):
go out there. So this is why MVPs minimum viable
products are so important. Prototyping, This is why people go
to these you know, hacker throns, go to networking meetings,
get out there, go out and whatever your industry is,
go and talk to people, because that's the only way
for you to get real data, because that's what all
(15:04):
this you get. Ninety nine knows you only need one yes,
right and all those no's are data. So those are
not feedback to you as a person. Those are not
a judgment call for if you qualified or not, or
if the idea is good or not it's just a no,
not here, no, not yet, keep looking. And so it's
(15:26):
now this was like a wild bouquet of stuff that
I'm kind of throwing at you. But it's so important.
It all ties back to your own mind and to
the clarity that you want to create first and hold
on to that and then and then be brave, and
then be brave to go out there and really talk
to real people and not your uncle right because he
(15:48):
might just be like, Ah, that's stupid. We don't need
another crayon. We didn't have those crayons back then. Okay, uncle, cool, cool, cool, Yeah,
he's not the audience. He's not the audience. Really really
important to be super mindful with your own like the
data that you allow in your own brain to come
and the voices, the feedback, the data in the market,
(16:10):
collecting that from your people, your audience, and then oftentimes
is when it feels really scary, you probably onto something
because your brain is whoo, that's new. Wait, we don't
know this, it is not familiar. It's trying to just
reject this because it's new, and it's just program to
keep you safe, it's not program to drive innovation.
Speaker 1 (16:30):
So how do we stay authentic because after we do
all that research, but a lot of times, for most
of us, we are looking at social media one hundred
percent of the time. Right, And if you listen to
some episodes that Nadia have been on some other podcast episodes,
she talked about journaling, how the importance really of that.
So please look at all the naudious content. But you know,
(16:52):
but I want to go back to this idea of
authenticity because a lot of times we get caught up
and looking at what we think we should be. So
let's go back to the uncle. Right, he talks about
this crayon. Well, if you just add a little bit
more yellow, because that's what we use when I was
in get set, you know, or grade school, whatever it
might have been over fifty seven years ago, you know,
(17:14):
because that was most popular at that particular time. But
not understanding that things have changed, colors have changed. You know,
we're dipping and dabbling a little bit more with being
a little bit more outside of the box. So how
do we stay authentic if other people keeps keeps wanting
to put us back into the box.
Speaker 3 (17:37):
I like the how you choose like the box with
a cray on, the cran box, So see what's going
on there, Like, let's see what to do? Well, I
would say authenticity starts like, let's define what authenticity means.
And in my world, authenticity means being true to yourself
(17:57):
and having integrity, and that means first and foremost showing
up to showing up for yourself and holding the promises
that you make yourself. That for me is integrity, and
that for me is authenticity and oftentimes, I mean, you
know it in your own business too. Right in marketing,
(18:18):
people always think branding is this mask we have to
put on. But in my opinion, branding especially when it
comes down to personal branding and therefore being really clear
about who you are and showing up authentically, not as
a mask. It's not about putting on something that that
you're not, but it's about finding what is it that
(18:41):
makes you you? And the same is for your product.
What is it that makes it special? What is that
that makes it uniquely positioned to solve this problem that
you need to be able to define? And once you
have that, I think it's almost like it almost creates
a filter because you'll see that that is your truth
(19:04):
and that is your reality and nothing else matters. So
I think in my in my coaching, I work a
lot with you know, with technologies and tools and tricks
you mentioned journaling that that are really based in neuroscience,
and one really important tool in our brain is this part.
(19:29):
It's called the reticular activating system. It's called the RAS.
So the RAS is a bundle of neurons and it
sits on top of our brain stems. That's really all.
It's a bundle of neurons. And so what it does
is essentially a gateway that sits between the impulses the
neurosenses that come in from the body, because it sits
between the brain stem and the brain essentially, so it
(19:52):
sits in between there and it's almost the gatekeeper of
is this information relevant right now? Am I even leaving it?
Letting it through to the brain? Right? And so the
RASS is running on heavy filters. It's like your inbox, right,
there's so many filters and spam filters. And then outlook
(20:14):
has the like you know, primary and focus and stuff
you just like, is this one email you're looking for?
It's probably in spam because the filter doesn't know. It
just acts based on assumptions. It just wants to predict
whatever is important for you right now. And the cool
thing though, is that you can program your RASS. So
if you keep telling yourself that success is gonna cost
(20:40):
hustle and pain and you got to work really hard
and more hours means more money in all of that,
because that's quite honestly, how society is teaching us. This
is what we see in the movies, right, work hard,
play hard. The hustle is real. And I've been that.
I worked in corporate over twenty years, right, so yeah,
you'll see right like corporate survivalists here, and it's you
(21:04):
learn that the busier you are, the more successful you become.
And that might have been true, it might have been
a rule of thumb that worked for a while. But
when you want to build a business that is easeful
and joyful, because gee, this is your business. If it's
not joyful and easy and fun and exciting and fulfilling,
(21:27):
then is it your business? And do you even like
then that's just another job. But so the crazy thing
about the RASS is unless you really intentionally reprogram it,
it's only going to show you exactly that truth that
work is hard and success comes from you know, money
equals time and all those things. These are actually not true.
(21:49):
So when you learn to recorprogram, you wrass meaning telling
yourself the things that you want to see, which is
where journaling comes in, where which is where manifest station
positive mindset and all the things coming in. And they
all seem so ridiculous, just telling myself every day that
I'm going to have such an amazing day and I'm
gonna have it's gonna be so exciting, and ah, the
(22:11):
right people are just coming my way and all this.
But I'll tell you, Maurice, this is how this works, right,
Because the more you tell yourself that people are looking
for this product, people can't wait to throw their money
at me to buy this crayon. And I truly, generally,
genuinely understand that this is what Dad is looking for
(22:32):
for his son for the arts and crafts program. Like
when you know that and you keep telling yourself that
your rest now back to that things, huh wait a minute,
we keep hearing this. This must be true, This is familiar.
So now you can reprogram your brain to look actively
for exactly confirmation of that truth. So you can train
(22:57):
yourself and you can brainwash yourself to believe anything, and
that is the beauty when you understand the neuroscience behind
mindset and behind marketing, because that is connected, right because
guess what, other people have brains too. Other people have
rass reticular activating systems too. So once you understand how
(23:18):
to hack your own brain, you can understand how to
build a marketing strategy, a message, a blueprint for your
business that just clicks because it's founded scientifically in understanding
how you work, how your brain works, and how you
can really filter out all the negativity. And in the
end you'll see that when you all the way bringing
(23:41):
this all back to authenticity and to integrity, once you
know who you are and act like the person you
want to become, it will happen because your brains now
showing you evidence that this is true. Right, people need
this crayon, that people have been looking for this, that
people have the money to spend extra couple of bucks
(24:03):
for this. So create your own version of reality and
you'll see that things fall into place.
Speaker 1 (24:11):
So before we end this off, I just because again
you said a whole lot, you said a whole mouthful,
and that's fine. That's fine with me, because there's a
lot that we can glean off of. But there's one
word that I really want to bring to everyone's attention.
It's consistency. That's what I heard, is consistency. Yes, if
(24:31):
I had to break it down just a little more
for those that could read between the lines, right, you know,
some of that is consistent because you have to constantly
talk yourself through as an entrepreneur, because sometimes you wake
up in the morning like I don't know if I
could do it today. I don't know if I could
put out that post today. I'm not sure if I
(24:53):
can go and talk to five people today, you know,
because you have some challenges and stuff that some coaches
are doing, you know, and so you're not sure if
you can actually live up to the expectations, and so
can you just talk to us maybe a little bit
fre about yourself because again being sometimes being yourself causes
(25:14):
consistency as well, because we get caught up in trying
to be somebody else or something else. So even for yourself,
just what does that work consistency mean?
Speaker 3 (25:22):
To you? To me, consistency means commitment and this unwavering
belief that you're onto something. So for me, consistency shows
up in so many different ways. I mean, whoever might
be looking at this with a video, I have pink
(25:43):
hair that is not for everyone, but yet what you
meet me once, it's the business coach with the pink hair.
And for me that is not just the ultimate middle
finger to corporate just saying but it is, But it
is just something that reminds me every day who I am.
That I'm not for everyone right, and that I'm the
(26:04):
way I positioned myself in my business and this unapologetically
just being me and not really fitting in anywhere else,
and therefore I created my own else. I created my
own environment because I didn't fit in anywhere else. And
so to me, consistency starts with being real with yourself.
And when you have these moments that you just described
(26:26):
in the morning, be really, really mindful about the thoughts
that you're allowing, because thoughts are not facts. Thoughts trigger emotions,
and emotions cause action. Have to keep that in mind.
But thoughts are just data points. So to me, consistency
is daily journaling. I have my affirmations, I have my mantras,
(26:50):
and it's just this second nature for me to get
up and I open my eyes and I'm not an
warning person. I'm not gonna lie, but I wake up,
I'm gonna be like, damn, I'm so excited for doctor
Maurice today. And I have four client sessions today and
I cannot wait to see where they add and see
how I can serve them. And so, to me, that
(27:11):
is consistency is showing up on the daily basis for yourself.
Treat yourself right, be good to yourself, believe in yourself
because who else will. But once you start doing that,
that is where you really where people will start seeing
you and be like, oh, that's what this one is
all about, right, But it only works when you're really clear,
(27:33):
you're consistent and you and you believe in yourself. And
that's where it really starts, it really starts. Especially you guys,
when you're switching from employment to being an entrepreneur. You
got to shed everything that you learned. You got to
really show up for yourself first and really have under
control what you're thinking and what quote unquote data points
(27:56):
you're allowing in.
Speaker 1 (27:57):
Wow, so Nadia again and you keep throwing out nuggets.
We can do this for a whole hour. So simple,
you know. But for those individuals though, that really need
more information from you that really need to dig a
little deeper. Where can they find you and talk to you?
I mean, like I said, you have been on guests
(28:18):
on other podcasts, you know, if y'all follow her on
TikTok or Instagram, you know whatever it is. So where
can people find you to get more information? All right?
Speaker 3 (28:27):
So I would love to mediaize on LinkedIn. I think
LinkedIn is my biggest channel really and I post constantly
about you know, free resources. But you can also check
out my website. I bet we're going to put them
all in the show notes for you. And one thing
that I just want to offer, I just finished a
I call it my my Magnetic Messaging Playbook, And so
(28:52):
if you're interested how to build your core messaging, how
to identify your audience, how to pressure test your idea,
it could be a really cool place to start, super free.
You can just check it out on the website, just
download it and it might give you first kind of
pointers into the right direction.
Speaker 1 (29:08):
Nice nice. Of course, as Nadia stated, it will be
in the show notes. So if you're walking, running, whatever
it is, climbing Mount Everest, you know it's still there, right,
I know, right, you know? But it will be there
as well. But Nandi, I thank you very much for
bringing calm and clarity to the listeners today. I appreciate that,
(29:31):
you know. But before I let you go, I do
have one more question for you. Is my would you
rather question? I asked all my guests and right, but
there's no right or wrong answer. There's no right or
wrong answer. So would you rather choose three doors or
a fork in the road?
Speaker 3 (29:52):
Three doors or.
Speaker 1 (29:54):
A fork in the road.
Speaker 3 (30:00):
I would go with the fork in the road.
Speaker 1 (30:02):
Any particular reason why?
Speaker 3 (30:05):
Well, because I would say, okay, yeah, no, I'm thinking
about it. I mean I would probably be interested in both.
So for me, the fork on the road is like
the way I envisioned immediately was like, well I can
see roughly where the road is taking me, so I
have a little bit more information than three closed doors
in front of me. So that's where my brain went.
(30:27):
So you can turn your head a little and see
what's out there, maybe a little before you choose which turned.
Speaker 1 (30:36):
So remember I said there's no parameters, use your you know,
you could use your imagination, right, And so what if
the doors were glass, what they were crylic? What if
if you've seen that movie inception and the roads. You know,
I don't know if you saw that movie, but where
the buildings and everything else moved up, you know, so
(30:56):
the roads you were able to able to see them
as they were going up. Again, It's all depends on
your imagination and whether not wearing a box or not true,
you know. And so sometimes I guess our initial reaction
can be a little more boxy that we anticipate, you know,
And so that's just you know, but it's just a
(31:18):
fun way of just ending off the show. And I
really thank you very much because I think that most people,
and when I started asking the question, most people were
wanting the doors. But right now everybody the trend right
now is hey, I went the roads. I want to
see what's going on road less travel.
Speaker 3 (31:41):
Now, that would be a whole interesting piece to talk
about for an hour, just to be like, why, what's
the psychology behind that's, what's the mindset? What's the society's
impact on the decision? Because you said you observe the
changing over time? Oh man, that's so interesting. Now I
want to learn more.
Speaker 1 (32:01):
And so and I think that is something how if
we look at society, which way they decided to go
what you know, do they want more options? Less options?
You know? What do they see the doors representing is
their lock on their combination? You know, because again our
imagination kind of throws us.
Speaker 3 (32:18):
Off, true, it boxes us in because in the end,
maybe you could have asked, well, all the doors can
I go back? Can I open all the doors before
I have to walk through the door. But we don't
really go there because the closed door feels like well,
it feels like so one way, but maybe it's not right.
Maybe you challenge those those those perceptions.
Speaker 1 (32:40):
Right and two which he's just stated, no one say
all the doors can't be open.
Speaker 3 (32:46):
Is probably let me go back the doors.
Speaker 1 (32:54):
You know, someone did say like they wanted more options,
and they can see, you know, everything behind each door.
So for me, it doesn't matter which way you go.
All of is a learning experience. Absolutely, And to be honest,
some roads, some doors might get you, You're still gonna
go into the right direction. It's doesn't matter one might
(33:15):
take you a little longer than the other. That's all
I agree with.
Speaker 3 (33:19):
I think it's a really good I think that's a
really good note to end on, because any strategy works
if you if you believe in it if you're consistent,
if you have a good strategy in place, like what
any in the end, any strategy works. But if you
go to one of the doors and you keep talking
and thinking about, oh, maybe I should have gone the
(33:39):
other door, and maybe what if? What if? And what
could if? And should I and go through the freaking
door or go on the foroard, But then go and
keep going, right, because it doesn't really help you to
live in the past. And I wish I would have
made different decisions. I wish I left my job earlier.
I wish I'd jumped on this trend before that. Like
you know, you gotta have. You're going to make the
(34:00):
most out of what is today and what the kind
of the cards you dealt?
Speaker 1 (34:04):
So right, yeah, you ador.
Speaker 3 (34:07):
And just keep it walking.
Speaker 1 (34:09):
Look, who knows it's up to you? You know, you
create your reality, as you stayed it early in the show.
Speaker 3 (34:17):
Yes, exactly, you know you know so.
Speaker 1 (34:20):
But I thank you very much for coming on and
I appreciate you a lot.
Speaker 3 (34:24):
Thank you for having me.
Speaker 1 (34:24):
Mary, You're welcome, man, Thank you for everyone for listening today.
There's some challenges. As I've been letting you the audience
know that we should do you know, Just to practice
what we spoke about today, write down what feels most
chaotic in your business or your personal life as what's
the one thing I can do today that could simplify
this week, and then maybe clarify your message if you
(34:47):
only had ten seconds seconds to explain what you do
and why it matters and what would you say about it.
So I thank you very much for listening today and
I talk to y'all just a little bit later.
Speaker 3 (34:59):
Thanks for listen.
Speaker 2 (35:00):
Follow Maurice Chisholm on social media to stay connected and
check back weekly for new episodes until next time.
Speaker 3 (35:08):
That will never work?
Speaker 1 (35:10):
Or will it
I thank you very much for tuning in to that
We'll Never Work. Podcasts for the first three years of
business can feel like chaos, with too many ideas, not
enough traction, and a constant battle between passion and burnout.
So today's gas Nadia helps entrepreneurs transform from chaos into clarity,
(00:23):
crafting marketing strategies that build brands with confidence, focus, and
long term impact. And we'll talk about it right after this.
Speaker 2 (00:34):
Educate, empower, enable impact. Thank you for tuning in to
that Will Never Work, an award winning podcast where we
share inspiring information and personal experiences related to business and
the entrepreneurial journey from those who are leaders in their
respective field. Now here's your host, author and business coach.
Speaker 1 (01:02):
So my guest is strategic, she is grounded, and she
is empowering. And I want you all to know that
she is a marketing strategist, consultant, and brand clarity expert
who helps entrepreneurs turn scattered efforts into smart strategy. So, Nadia,
(01:22):
many entrepreneurs feel like they're doing all the things but
getting nowhere. What's the first mindset shift a new business
owner needs to move from chaos to clarity.
Speaker 3 (01:35):
I have a great question to sell. That's the million
dollar question, right, Well, I would say, before you start,
make sure that you truly understand who you want to
work with, who is your audience, what's the problem that
you're solving. Those are not surprising milestones right in the beginning.
(01:56):
Everybody talks about that, right, but so few people are
doing it. So oftentimes when I meet people and we're
just about to start working together, I find them in
two different places, and it's kind of like the sliding scale.
They either trying everything and they're throwing spaghetti at the
wall and nothing sticks, or they're on the other side
(02:18):
of the spectrum and they're just in preparation mode. They're stuck,
they feel they're never ready, and both places leave you
incredibly frustrated. And that is where oftentimes people give up
right out of the gate, because both creates this really
negative feedback spiral for yourself. And so while as you
(02:43):
know yourself you're never ready, you just need to start.
But there are a few fundamentals that you want to
have in place first, and that is definitely who's the audience,
what are you uniquely delivering, and what's the transformation you're providing,
what's the problem you're solving, and that needs to be
really really niche, very precise, and once you're really clear
(03:05):
on that, you're able to show up with so much
more confidence and and clarity just in the way you
introduce your business, the way you you know, talk to
that person in the in the in the line of
the coffee shop. So those are those core moments, and
if you don't have clarity, you'll see yourself rambling, You'll
see yourself introducing yourself every time differently, and then you're
(03:28):
surprised that it doesn't stick. So, so the first nuggets
I'm gonna throw at you.
Speaker 1 (03:33):
So, what are some of the common mistakes entrepreneurs make
very early on? And I'm gonna give you an idea.
We'll start off with this. A lot of times we're
told build it and they will come right, you know,
because we have the idea. You know, we think that, hey,
you know, we have this great idea. You know, you
know the market they need you. You know, here's a
(03:57):
brand new crayon that needs to go in the crayon
box as those of it out there right, you know.
And so now I need you to go put it
out there and let everybody know that this is the
best color that no one has ever seen. But how
do you get it out there? You know? So what
is the common thought or common mistakes you see entrepreneurs
make very early on?
Speaker 3 (04:17):
I think exactly what you said, build it and they
will come. And that's such a misconception because it looks
oftentimes in hindsight very successful entrepreneurs, very successful brands and companies.
It looks so easy. In the end, it looks so easy,
you know, the Monday morning a quarterback thing. But it's
in the details. It's in the details, and it really
(04:39):
starts with you being clear on who wants to Let's
stick with that crayon. I love that is who's going
to be looking for that crayon? Who needs that crean?
They probably don't even know that they need this crayon, right,
So you have to start with really drilling and deeply
into who needs this crayon? I love this? So we
(04:59):
have to have an example, not so what do you
want to do? First of all you need to understand
is there's a current. Is this for adults, it is
for kids? Is this for teenagers? What materials are they
gonna use it with? Is this gonna be something you
want to use in school? Is it after school? Is it?
Like where does it gonna where is it gonna come
and to use? And then you want to check who
(05:21):
makes the purchase decision? Is it mom or Dad? Is it?
Is it grandma? Because it's the stocking stuffer? Is it?
You know? Like where who is ultimatively gonna make the
purchase decision? And then you want to be so crystal
clear further and say where do we find them? How
can you address parents that are looking and buying for
(05:43):
school supply?
Speaker 1 (05:44):
Right?
Speaker 3 (05:44):
Like certainly target Amazon Walmart? Like what are those big
box places either online or offline that people will be
shopping for that specific category. And then once you're at
the shelf digitally or physically, how do you make sure
that people understand that this is a really special crayon?
And those are just a few examples. If you don't
(06:08):
have really specifically down what this product is doing, who
this is for, what is it doing, how is it
different from all the other things? That's that's the ingredients
for a strategy that really differentiates your product or your
service or whatever are you you know, whatever it's applying
to you. So it really starts with that. But the
(06:31):
biggest problem people oftentimes have, and the biggest mistake people
make in the beginning is thinking that they everybody can
use this crayon R. It's so amazing, everybody should have this. Yeah,
well guess what if you are trying to market to everybody,
You're marketing.
Speaker 1 (06:48):
To no one.
Speaker 3 (06:50):
Marketing rule number one. And so while it feels scary
and people don't want to go down the rabbit hole
and lock themselves in into a small set of the
audio and niching down and like, ah, but I have
there's so many people who could use this. Yeah, but
you have to start with one place. You have to
start with that first purchase. Who is that person who's
(07:12):
gonna be willing to spend those extra dollar for the
specific crayon? And it's really so simple, and everybody out there,
well ninety percent just getting it wrong because they're just
so obsessed with the idea that everybody should use it,
but they fail in articulating what's the difference, why is
(07:35):
it special, why should you care, and then translating that
into a message that actually sticks that people understand. That's
not jargon, that is not you know, the words that
you have in your mind when you talk about it.
You have to understand how is that parent thinking about it?
One of the features you you might be really obsessed with,
(07:56):
but the consumer doesn't care. So that's probably the first
thing that I would always tell my clients. You got
to be obsessed with your consumer, and not with all
of them, but specifically the one that you can build
your marketing blueprint on that's going to be highly specific.
You want to give that person a name. You need
(08:17):
to know what the dog's name is, So it's really
you gotta be really obsessed with that person. You got
to know do they go to Target or do they
shop at Walmont? Right? Like, where do we find them?
Because that's the only way you need to be able
to find your person to convince them in a split second,
this is something that they need even though they didn't know,
which is what marketing does, telling you about things you
(08:39):
didn't know you need and make you buy them. Right,
And I think it really starts again it's about the
clarity and the fundamentals. That's how I work in my business.
I always tell my clients listen because I work a
lot with people from the trades, right, and so I say,
hear me out when you want to know how high
a building is built, You got to see how deep
(09:00):
that digging the foundation and that is what often people
skip that just think about like oh the nice angles
and how is it going to look from you know,
curbside appeal. You have to lay the foundation, and that
is tough, It tastes time, it is work, but that's
gonna be the that's gonna be the key, That's the
fundamental if you want to really have a business that
(09:22):
is sustainable and can can can sustain through headwinds, through
economic changes, through changes in your uh in your supply chain,
when you have the strong foundation, you will be able
to really to sail through those through those patchy waters.
Speaker 1 (09:45):
I mean, I'm gonna I'm gonna tell you that, you know,
because you you've especially for this show is about talking
to those individuals who are just stepping out into entrepreneurship,
right and listening to what you're saying. And I'm gonna
be honest with you, if I had to put myself
in those people's shoes, I'll be doing the home alone.
Ah not, you know, right, because it's just so much
(10:07):
that you had given me, and maybe because my emotions
are attached to this right, and I don't understand. Maybe
I need to have a crisis management moment. You know, hey,
you know what if this product or this vendor falls
apart or whatever it is, what is my backup plan?
Whatever it is? So not like you give me all
this information and again I go back into my what
(10:30):
should I do? Moment? So how do I adjust that?
Because there's something else that you have said, is because
you give a whole lot of nuggets. There's something else
that we have to understand in marketing too, is the
feedback loop and understanding, like you said, what the clients
are maybe we need to readjust reassign whatever it might be.
So how do we deal with that, taking out our
(10:50):
emotions out of these the situation and trying to be
a little bit more grounded and a little more logical
in that process.
Speaker 3 (11:00):
I'm so glad you bring that topic up because mindset
is probably the biggest part of my work, and I
do think that ninety percent of everything that we do
is mindset. And you're absolutely right when you, as a
founder have just this panic mode, the survival mode, right,
your lizard brain. So the lizard brain is the oldest
(11:22):
part of the brain that is responsible for the fight
flight freeze. That's the part that keeps us alive. But
let me tell you that the brain is built to
make you survive, not to make you happy. The brain
is built for survival and for safety and to be
able to operate under pressure, right instincts, hit shortcuts, running
(11:45):
the whole time, all the time. Ninety nine point nine
nine percent of sensory information that your brain is getting
is just filtered out, and those filters you need to
have those filters under control. But first of all, I
think the part that we need to understand is that
when you and fight or flight flease, fight right, when
(12:09):
you and panic mode right right, your control center in
your mind is not able to operate. So when you
act out of oh my god, oh my god, oh
my god, like nobody has bought this yet or I
don't know where to find it. So to your point,
how do you come back into being ground and being clear?
And that is all about starting with your own mindset.
(12:31):
That is all about being very mindful, and I think
that really ties nicely to the name of your show.
Be mindful with the people, like about the people that
you surround yourself with, because if your new environment, you
know that like we are the sum of the five
people we spend most time with. Right, if you have
(12:52):
people that keep telling you that will never work, that's
so scary, you should stick with your job. You should
stick with the safety perceived safety of your paycheck and
all that. Like, if you have people in your life
that keep telling you that while that my friend is
your reality and you believe that if it's if like
(13:13):
you know consciously or subconsciously, that is your reality. So
the very first thing you want to do is surround
yourself with people that have saled stormy weathers before, people
who've done it before. Looking to people who have a
mindset and have an attitude that is all figure outable,
(13:34):
one step at a time, and to your point, connecting
it back to just go outside, go bring that product
on the market, talk to real people, because you can,
like you can noodle on that product and the proposition
and the marketing message and all that you can marinate
and add for years. If you and many people do that,
they just sit there and have this really great idea
(13:56):
and they just holding it back and close to the
vest because they think, I'm just not ready. But you'll
never be ready. And the beauty about entrepreneurship is nobody
will come to tell you that you're ready. So it
all starts with you. It starts with your mindset, it
starts with your own attitude, and it starts with having
this unwavering conviction that you're the person that got this
(14:21):
idea and there's the reason this idea found you. So
having the confidence to decline and reject negativity and voices
that tell you that this will never work, and people
will tell you that's just not good enough. The only
person you should listen to is a yourself and then
be your consumer. But you only find them if you
(14:44):
go out there. So this is why MVPs minimum viable
products are so important. Prototyping, This is why people go
to these you know, hacker throns, go to networking meetings,
get out there, go out and whatever your industry is,
go and talk to people, because that's the only way
for you to get real data, because that's what all
(15:04):
this you get. Ninety nine knows you only need one yes,
right and all those no's are data. So those are
not feedback to you as a person. Those are not
a judgment call for if you qualified or not, or
if the idea is good or not it's just a no,
not here, no, not yet, keep looking. And so it's
(15:26):
now this was like a wild bouquet of stuff that
I'm kind of throwing at you. But it's so important.
It all ties back to your own mind and to
the clarity that you want to create first and hold
on to that and then and then be brave, and
then be brave to go out there and really talk
to real people and not your uncle right because he
(15:48):
might just be like, Ah, that's stupid. We don't need
another crayon. We didn't have those crayons back then. Okay, uncle, cool, cool, cool, Yeah,
he's not the audience. He's not the audience. Really really
important to be super mindful with your own like the
data that you allow in your own brain to come
and the voices, the feedback, the data in the market,
(16:10):
collecting that from your people, your audience, and then oftentimes
is when it feels really scary, you probably onto something
because your brain is whoo, that's new. Wait, we don't
know this, it is not familiar. It's trying to just
reject this because it's new, and it's just program to
keep you safe, it's not program to drive innovation.
Speaker 1 (16:30):
So how do we stay authentic because after we do
all that research, but a lot of times, for most
of us, we are looking at social media one hundred
percent of the time. Right, And if you listen to
some episodes that Nadia have been on some other podcast episodes,
she talked about journaling, how the importance really of that.
So please look at all the naudious content. But you know,
(16:52):
but I want to go back to this idea of
authenticity because a lot of times we get caught up
and looking at what we think we should be. So
let's go back to the uncle. Right, he talks about
this crayon. Well, if you just add a little bit
more yellow, because that's what we use when I was
in get set, you know, or grade school, whatever it
might have been over fifty seven years ago, you know,
(17:14):
because that was most popular at that particular time. But
not understanding that things have changed, colors have changed. You know,
we're dipping and dabbling a little bit more with being
a little bit more outside of the box. So how
do we stay authentic if other people keeps keeps wanting
to put us back into the box.
Speaker 3 (17:37):
I like the how you choose like the box with
a cray on, the cran box, So see what's going
on there, Like, let's see what to do? Well, I
would say authenticity starts like, let's define what authenticity means.
And in my world, authenticity means being true to yourself
(17:57):
and having integrity, and that means first and foremost showing
up to showing up for yourself and holding the promises
that you make yourself. That for me is integrity, and
that for me is authenticity and oftentimes, I mean, you
know it in your own business too. Right in marketing,
(18:18):
people always think branding is this mask we have to
put on. But in my opinion, branding especially when it
comes down to personal branding and therefore being really clear
about who you are and showing up authentically, not as
a mask. It's not about putting on something that that
you're not, but it's about finding what is it that
(18:41):
makes you you? And the same is for your product.
What is it that makes it special? What is that
that makes it uniquely positioned to solve this problem that
you need to be able to define? And once you
have that, I think it's almost like it almost creates
a filter because you'll see that that is your truth
(19:04):
and that is your reality and nothing else matters. So
I think in my in my coaching, I work a
lot with you know, with technologies and tools and tricks
you mentioned journaling that that are really based in neuroscience,
and one really important tool in our brain is this part.
(19:29):
It's called the reticular activating system. It's called the RAS.
So the RAS is a bundle of neurons and it
sits on top of our brain stems. That's really all.
It's a bundle of neurons. And so what it does
is essentially a gateway that sits between the impulses the
neurosenses that come in from the body, because it sits
between the brain stem and the brain essentially, so it
(19:52):
sits in between there and it's almost the gatekeeper of
is this information relevant right now? Am I even leaving it?
Letting it through to the brain? Right? And so the
RASS is running on heavy filters. It's like your inbox, right,
there's so many filters and spam filters. And then outlook
(20:14):
has the like you know, primary and focus and stuff
you just like, is this one email you're looking for?
It's probably in spam because the filter doesn't know. It
just acts based on assumptions. It just wants to predict
whatever is important for you right now. And the cool
thing though, is that you can program your RASS. So
if you keep telling yourself that success is gonna cost
(20:40):
hustle and pain and you got to work really hard
and more hours means more money in all of that,
because that's quite honestly, how society is teaching us. This
is what we see in the movies, right, work hard,
play hard. The hustle is real. And I've been that.
I worked in corporate over twenty years, right, so yeah,
you'll see right like corporate survivalists here, and it's you
(21:04):
learn that the busier you are, the more successful you become.
And that might have been true, it might have been
a rule of thumb that worked for a while. But
when you want to build a business that is easeful
and joyful, because gee, this is your business. If it's
not joyful and easy and fun and exciting and fulfilling,
(21:27):
then is it your business? And do you even like
then that's just another job. But so the crazy thing
about the RASS is unless you really intentionally reprogram it,
it's only going to show you exactly that truth that
work is hard and success comes from you know, money
equals time and all those things. These are actually not true.
(21:49):
So when you learn to recorprogram, you wrass meaning telling
yourself the things that you want to see, which is
where journaling comes in, where which is where manifest station
positive mindset and all the things coming in. And they
all seem so ridiculous, just telling myself every day that
I'm going to have such an amazing day and I'm
gonna have it's gonna be so exciting, and ah, the
(22:11):
right people are just coming my way and all this.
But I'll tell you, Maurice, this is how this works, right,
Because the more you tell yourself that people are looking
for this product, people can't wait to throw their money
at me to buy this crayon. And I truly, generally,
genuinely understand that this is what Dad is looking for
(22:32):
for his son for the arts and crafts program. Like
when you know that and you keep telling yourself that
your rest now back to that things, huh wait a minute,
we keep hearing this. This must be true, This is familiar.
So now you can reprogram your brain to look actively
for exactly confirmation of that truth. So you can train
(22:57):
yourself and you can brainwash yourself to believe anything, and
that is the beauty when you understand the neuroscience behind
mindset and behind marketing, because that is connected, right because
guess what, other people have brains too. Other people have
rass reticular activating systems too. So once you understand how
(23:18):
to hack your own brain, you can understand how to
build a marketing strategy, a message, a blueprint for your
business that just clicks because it's founded scientifically in understanding
how you work, how your brain works, and how you
can really filter out all the negativity. And in the
end you'll see that when you all the way bringing
(23:41):
this all back to authenticity and to integrity, once you
know who you are and act like the person you
want to become, it will happen because your brains now
showing you evidence that this is true. Right, people need
this crayon, that people have been looking for this, that
people have the money to spend extra couple of bucks
(24:03):
for this. So create your own version of reality and
you'll see that things fall into place.
Speaker 1 (24:11):
So before we end this off, I just because again
you said a whole lot, you said a whole mouthful,
and that's fine. That's fine with me, because there's a
lot that we can glean off of. But there's one
word that I really want to bring to everyone's attention.
It's consistency. That's what I heard, is consistency. Yes, if
(24:31):
I had to break it down just a little more
for those that could read between the lines, right, you know,
some of that is consistent because you have to constantly
talk yourself through as an entrepreneur, because sometimes you wake
up in the morning like I don't know if I
could do it today. I don't know if I could
put out that post today. I'm not sure if I
(24:53):
can go and talk to five people today, you know,
because you have some challenges and stuff that some coaches
are doing, you know, and so you're not sure if
you can actually live up to the expectations, and so
can you just talk to us maybe a little bit
fre about yourself because again being sometimes being yourself causes
(25:14):
consistency as well, because we get caught up in trying
to be somebody else or something else. So even for yourself,
just what does that work consistency mean?
Speaker 3 (25:22):
To you? To me, consistency means commitment and this unwavering
belief that you're onto something. So for me, consistency shows
up in so many different ways. I mean, whoever might
be looking at this with a video, I have pink
(25:43):
hair that is not for everyone, but yet what you
meet me once, it's the business coach with the pink hair.
And for me that is not just the ultimate middle
finger to corporate just saying but it is, But it
is just something that reminds me every day who I am.
That I'm not for everyone right, and that I'm the
(26:04):
way I positioned myself in my business and this unapologetically
just being me and not really fitting in anywhere else,
and therefore I created my own else. I created my
own environment because I didn't fit in anywhere else. And
so to me, consistency starts with being real with yourself.
And when you have these moments that you just described
(26:26):
in the morning, be really, really mindful about the thoughts
that you're allowing, because thoughts are not facts. Thoughts trigger emotions,
and emotions cause action. Have to keep that in mind.
But thoughts are just data points. So to me, consistency
is daily journaling. I have my affirmations, I have my mantras,
(26:50):
and it's just this second nature for me to get
up and I open my eyes and I'm not an
warning person. I'm not gonna lie, but I wake up,
I'm gonna be like, damn, I'm so excited for doctor
Maurice today. And I have four client sessions today and
I cannot wait to see where they add and see
how I can serve them. And so, to me, that
(27:11):
is consistency is showing up on the daily basis for yourself.
Treat yourself right, be good to yourself, believe in yourself
because who else will. But once you start doing that,
that is where you really where people will start seeing
you and be like, oh, that's what this one is
all about, right, But it only works when you're really clear,
(27:33):
you're consistent and you and you believe in yourself. And
that's where it really starts, it really starts. Especially you guys,
when you're switching from employment to being an entrepreneur. You
got to shed everything that you learned. You got to
really show up for yourself first and really have under
control what you're thinking and what quote unquote data points
(27:56):
you're allowing in.
Speaker 1 (27:57):
Wow, so Nadia again and you keep throwing out nuggets.
We can do this for a whole hour. So simple,
you know. But for those individuals though, that really need
more information from you that really need to dig a
little deeper. Where can they find you and talk to you?
I mean, like I said, you have been on guests
(28:18):
on other podcasts, you know, if y'all follow her on
TikTok or Instagram, you know whatever it is. So where
can people find you to get more information? All right?
Speaker 3 (28:27):
So I would love to mediaize on LinkedIn. I think
LinkedIn is my biggest channel really and I post constantly
about you know, free resources. But you can also check
out my website. I bet we're going to put them
all in the show notes for you. And one thing
that I just want to offer, I just finished a
I call it my my Magnetic Messaging Playbook, And so
(28:52):
if you're interested how to build your core messaging, how
to identify your audience, how to pressure test your idea,
it could be a really cool place to start, super free.
You can just check it out on the website, just
download it and it might give you first kind of
pointers into the right direction.
Speaker 1 (29:08):
Nice nice. Of course, as Nadia stated, it will be
in the show notes. So if you're walking, running, whatever
it is, climbing Mount Everest, you know it's still there, right,
I know, right, you know? But it will be there
as well. But Nandi, I thank you very much for
bringing calm and clarity to the listeners today. I appreciate that,
(29:31):
you know. But before I let you go, I do
have one more question for you. Is my would you
rather question? I asked all my guests and right, but
there's no right or wrong answer. There's no right or
wrong answer. So would you rather choose three doors or
a fork in the road?
Speaker 3 (29:52):
Three doors or.
Speaker 1 (29:54):
A fork in the road.
Speaker 3 (30:00):
I would go with the fork in the road.
Speaker 1 (30:02):
Any particular reason why?
Speaker 3 (30:05):
Well, because I would say, okay, yeah, no, I'm thinking
about it. I mean I would probably be interested in both.
So for me, the fork on the road is like
the way I envisioned immediately was like, well I can
see roughly where the road is taking me, so I
have a little bit more information than three closed doors
in front of me. So that's where my brain went.
(30:27):
So you can turn your head a little and see
what's out there, maybe a little before you choose which turned.
Speaker 1 (30:36):
So remember I said there's no parameters, use your you know,
you could use your imagination, right, And so what if
the doors were glass, what they were crylic? What if
if you've seen that movie inception and the roads. You know,
I don't know if you saw that movie, but where
the buildings and everything else moved up, you know, so
(30:56):
the roads you were able to able to see them
as they were going up. Again, It's all depends on
your imagination and whether not wearing a box or not true,
you know. And so sometimes I guess our initial reaction
can be a little more boxy that we anticipate, you know,
And so that's just you know, but it's just a
(31:18):
fun way of just ending off the show. And I
really thank you very much because I think that most people,
and when I started asking the question, most people were
wanting the doors. But right now everybody the trend right
now is hey, I went the roads. I want to
see what's going on road less travel.
Speaker 3 (31:41):
Now, that would be a whole interesting piece to talk
about for an hour, just to be like, why, what's
the psychology behind that's, what's the mindset? What's the society's
impact on the decision? Because you said you observe the
changing over time? Oh man, that's so interesting. Now I
want to learn more.
Speaker 1 (32:01):
And so and I think that is something how if
we look at society, which way they decided to go
what you know, do they want more options? Less options?
You know? What do they see the doors representing is
their lock on their combination? You know, because again our
imagination kind of throws us.
Speaker 3 (32:18):
Off, true, it boxes us in because in the end,
maybe you could have asked, well, all the doors can
I go back? Can I open all the doors before
I have to walk through the door. But we don't
really go there because the closed door feels like well,
it feels like so one way, but maybe it's not right.
Maybe you challenge those those those perceptions.
Speaker 1 (32:40):
Right and two which he's just stated, no one say
all the doors can't be open.
Speaker 3 (32:46):
Is probably let me go back the doors.
Speaker 1 (32:54):
You know, someone did say like they wanted more options,
and they can see, you know, everything behind each door.
So for me, it doesn't matter which way you go.
All of is a learning experience. Absolutely, And to be honest,
some roads, some doors might get you, You're still gonna
go into the right direction. It's doesn't matter one might
(33:15):
take you a little longer than the other. That's all
I agree with.
Speaker 3 (33:19):
I think it's a really good I think that's a
really good note to end on, because any strategy works
if you if you believe in it if you're consistent,
if you have a good strategy in place, like what
any in the end, any strategy works. But if you
go to one of the doors and you keep talking
and thinking about, oh, maybe I should have gone the
(33:39):
other door, and maybe what if? What if? And what
could if? And should I and go through the freaking
door or go on the foroard, But then go and
keep going, right, because it doesn't really help you to
live in the past. And I wish I would have
made different decisions. I wish I left my job earlier.
I wish I'd jumped on this trend before that. Like
you know, you gotta have. You're going to make the
(34:00):
most out of what is today and what the kind
of the cards you dealt?
Speaker 1 (34:04):
So right, yeah, you ador.
Speaker 3 (34:07):
And just keep it walking.
Speaker 1 (34:09):
Look, who knows it's up to you? You know, you
create your reality, as you stayed it early in the show.
Speaker 3 (34:17):
Yes, exactly, you know you know so.
Speaker 1 (34:20):
But I thank you very much for coming on and
I appreciate you a lot.
Speaker 3 (34:24):
Thank you for having me.
Speaker 1 (34:24):
Mary, You're welcome, man, Thank you for everyone for listening today.
There's some challenges. As I've been letting you the audience
know that we should do you know, Just to practice
what we spoke about today, write down what feels most
chaotic in your business or your personal life as what's
the one thing I can do today that could simplify
this week, and then maybe clarify your message if you
(34:47):
only had ten seconds seconds to explain what you do
and why it matters and what would you say about it.
So I thank you very much for listening today and
I talk to y'all just a little bit later.
Speaker 3 (34:59):
Thanks for listen.
Speaker 2 (35:00):
Follow Maurice Chisholm on social media to stay connected and
check back weekly for new episodes until next time.
Speaker 3 (35:08):
That will never work?
Speaker 1 (35:10):
Or will it
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