Why You Aren't Selling More

Join Dave Hansen and Vaughn Sigmon on The Advisory Board Podcast as they explore the art of effective leadership and successful sales strategies. Discover how empathy, listening, and understanding can transform your approach to sales, helping you build stronger connections and achieve consistent sales success.

Some Key Takeaways:

1. Empathy and genuine interest in customers are crucial in sales. Be focused on helping, rather than pushing sales.
2. Active listening is the most important aspect of selling. Take notes, ask probing questions, and validate their needs
3. It's essential to know the competitive landscape and turn away business that doesn't align with your values, as the wrong fit can be costly.

Vaughn is the co-founder of Results-Driven Leadership. He is a leadership development expert, podcaster, and author. He has worked with hundreds of businesses, helping them deploy his programs and advice. His methods are brought from his real-world experience working on the front lines and living the role of being a high-impact leader and manager. His coaching and training programs offer no theory, just common-sense advice, and direction.

He is a former executive with CarMax, the world's largest and most respected company in the auto industry, and is a Fortune 100 Best Places to Work. Vaughn's mission is to improve the impact of executives and other managers by increasing their knowledge, skills, and abilities.

His motto is "No matter what business you're in; you're in the people business."