How Women Are Shaping the Future of Franchising

Episode Title: The Women Leading Franchising’s Future with Sherri Fishman
Sponsored by: ClientTether – The Ultimate Franchise Sales & Client Retention Platform

In this episode of The Advisory Board Podcast, host Dave Hansen is joined by Sherri Fishman, a trailblazer in franchise PR and the founder of Fishman PR. Sherri’s warmth, wisdom, and wit make her a true standout in the industry, and her insights on the evolving role of women in franchising are both inspiring and practical. Sherri’s new title, Chief Visionary Officer, perfectly captures her forward-thinking approach as she continues to shape the franchise industry.

The conversation begins with Sherri reflecting on her journey, from starting Fishman PR in 1991 to building a powerhouse agency that specializes in media relations, content marketing, and strategic support for franchisors and franchisees alike. Sherri credits much of her success to collaboration and community—values that have become hallmarks of franchising and especially of women leaders within the industry. Alongside her talented team and long-standing collaborators like Deborah Vilches, Sherri has helped create a company culture that thrives on connection and innovation.

A significant theme of the episode is the unique role of women in franchising and the supportive culture that has allowed so many women to rise to leadership positions. Dave and Sherri explore how the franchise model naturally fosters mentorship, inclusivity, and collaboration—traits that align with the strengths women often bring to leadership roles. Sherri shares examples of powerhouse women in franchising, from franchisees to C-suite executives, who have shattered glass ceilings and paved the way for others. She attributes much of this progress to the willingness of franchisors to recognize talent, regardless of traditional gender norms, and to the tight-knit community of women who support and uplift one another.

Sherri also highlights the leadership styles that set women apart. Women, she notes, often lead with empathy, connection, and a focus on enabling others to succeed. This nurturing approach fosters trust, loyalty, and collaboration, creating stronger teams and more resilient businesses. Sherri emphasizes that many of the most successful women in franchising have achieved their positions by empowering others, mentoring peers, and embracing vulnerability—qualities that resonate deeply in the franchise world.

The conversation also touches on the power of networking and the importance of building relationships within the franchise community. Sherri shares how events like the International Franchise Association (IFA) Leadership Conference and informal gatherings like the “Franchise Women’s Happy Hour” have become invaluable spaces for connection, mentorship, and problem-solving. These gatherings exemplify the spirit of franchising: competitors coming together to share advice, celebrate wins, and support one another.

Dave and Sherri close with actionable advice for those looking to harness the power of women in franchising. For leaders, it’s about recognizing and nurturing talent within your organization—sometimes the best candidates for new roles are already on your team. For women in the industry, Sherri encourages active networking, attending conferences, and reaching out to peers and mentors. She offers her own support as a resource, emphasizing the importance of finding people who share your values and can guide you on your journey.This episode is a celebration of the franchise industry’s culture of connection and a call to action for leaders to continue supporting and empowering the women who make franchising stronger.

Thank You to Our Sponsor: A special thanks to ClientTether, whose tools make franchise sales and client retention easier than eve