July 17, 2023 • 56 mins
The Advisory Board Podcast: Season 3 with host Dave Hansen features a fascinating episode titled "Time to Upgrade Your Franchise Storytelling," where Jack Monson, the CEO of Brand Journalists and host of the Social Geek Radio Podcast, shares insights on effective franchise storytelling strategies.
In this episode, Monson emphasizes the importance of moving beyond personal journey stories and focusing on customers and franchisees to engage the target audience. He highlights the need for targeted advertising, using the right channels to tell stories, and leveraging professional expertise for content creation.
Key points from the podcast:
In this episode, Monson emphasizes the importance of moving beyond personal journey stories and focusing on customers and franchisees to engage the target audience. He highlights the need for targeted advertising, using the right channels to tell stories, and leveraging professional expertise for content creation.
Key points from the podcast:
- Effective storytelling involves focusing on customers and franchisees rather than personal journey stories.
- Targeted advertising is crucial for engaging the right audience, emphasizing genuine interest and engagement rather than broadcasting to a broad demographic.
- Utilizing various channels, such as YouTube Shorts, TikTok, and Reels, and incorporating professional expertise can enhance storytelling efforts and reach a wider audience.
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