The Behaviour Business Podcast
If you are in business, you are in the business of behaviour. This podcast accompanies Richard Chataway's book (published February 2020 by Harriman House), and is all about how behavioural science can help us answer the key challenges facing business today. It explains why every business, big or small, needs to better understand behaviour to succeed. The podcast features extracts from interviews with over 20 different experts, to get the latest and best insights on the amazing work they're doing applying behavioural science around the world. You'll get to hear from people who are experts in fields as diverse as marketing and advertising, technology, AI and data, recruitment and management, and consumer research. It's time for businesses to shape behaviour rather than simply react to it. This podcast helps tell you how. Buy 'The Behaviour Business' book here: https://amzn.to/37e3Mwc
Episodes
September 4, 2022 • 59 mins
In this special edition of The Behaviour Business Podcast, Richard Chataway had the pleasure of speaking to Dr Tessa Misiaszek and Dr Matt Johnson about their brand new book: ‘Branding That Means Business’. In this fascinating conversation with Tessa and Matt, they discussed how easy it is for companies to be caught woke washing in a digital age, how brand purpose isn’t worth a penny without authenticity, and they talk about wheth...
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July 4, 2022 • 38 mins
In this episode of the Behaviour Business Podcast, Richard Chataway chats with Andrea Belk Olson, author of ‘What to Ask - How to Learn What Customers Need But Don’t Tell You’.
From starting a tech start-up right out of college, to working for global behemoths and mid-size companies, Andrea has garnered a wealth of insight into different working environments, management styles and company mindsets. And while on first glance they ...
From starting a tech start-up right out of college, to working for global behemoths and mid-size companies, Andrea has garnered a wealth of insight into different working environments, management styles and company mindsets. And while on first glance they ...
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May 23, 2022 • 53 mins
In this episode of The Behaviour Business podcast, Richard Chataway speaks to Sam Tatam, Global Head of Behavioural Science at Ogilvy, and author of the newly released book 'Evolutionary Ideas'. Sam’s book, Evolutionary Ideas, is a treasure trove of fascinating stories and insights into how many of the problems we face in organisations can be solved by looking at the science – and in particular by looking to nature.
Together they d...
Together they d...
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February 13, 2022 • 42 mins
In this episode of the Behaviour Business podcast, Richard Chataway speaks to Louise Ward, co-host of the Behavioural Science Club, about her incredible learning journey. Just 18 months ago Louise was a self-confessed new comer to the world of Behavioural Science. However, in that short time, she’s gone from picking up a copy of Rory Sutherland’s ‘Alchemy’ to interviewing some of the leading behavioural scientists in the world, in...
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November 25, 2021 • 50 mins
The Behaviour Business Episode 14 - 'Blindsight: The (Mostly) Hidden Ways Marketing Reshapes Our Brains' with Matt Johnson PhD
The Behaviour Business podcast is back after a short hiatus with a fascinating chat with neuroscientist, writer, researcher and speaker Matt Johnson PhD, co-author of 'Blindsight: The (Mostly) Hidden Ways Marketing Reshapes Our Brains'
Matt Johnson received his PhD in Cognitive Psychology from Princeton Unive...
The Behaviour Business podcast is back after a short hiatus with a fascinating chat with neuroscientist, writer, researcher and speaker Matt Johnson PhD, co-author of 'Blindsight: The (Mostly) Hidden Ways Marketing Reshapes Our Brains'
Matt Johnson received his PhD in Cognitive Psychology from Princeton Unive...
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We continue season 2 of The Behaviour Business podcast with a fascinating chat with behavioural economics expert Melina Palmer, author of the newly released ‘What Your Consumers Want and Can’t Tell You’, a brilliant book explaining the neuroscience of consumer behaviour. Founder and CEO of The Brainy Business, Melina provides behavioural economics consulting to businesses of all sizes from around the world, and brings behavioural ...
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May 3, 2021 • 47 mins
Welcome to season 2 of The Behaviour Business podcast. In season 1, we heard from 25 experts about the diverse ways that behavioural science can be applied for business success, with each episode covering a different area explored in my book.
Since I started those interviews in 2018, there’s been a lot of great books published that give us a better understanding of behaviour, and it’s importance for business.
So in season 2, I’m go...
Since I started those interviews in 2018, there’s been a lot of great books published that give us a better understanding of behaviour, and it’s importance for business.
So in season 2, I’m go...
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December 30, 2020 • 56 mins
John Wanamaker famously said "Half of all my advertising spend is wasted - the problem is I don't know which half." 75% of all viewable online ads are totally ignored by consumers. How do make sure that the brands we create are noticed, remembered, and (most importantly) bought?
Any business needs to get people to buy it's products and services to generate revenue, and this is the goal of marketing. But a lot of marketing doesn't su...
Any business needs to get people to buy it's products and services to generate revenue, and this is the goal of marketing. But a lot of marketing doesn't su...
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November 30, 2020 • 53 mins
Why is going to a foreign supermarket so confusing? Why did the very first car ads not feature a car? And whatever happened to Douglas, the animated trombonist from the Lurpak ads?
Some brands are instantly noticeable, recognisable, familiar, and reassuring - and others are not. Millions are spent on developing and advertising brands every year - but how do they help businesses sell more? And how do we create effective brands that d...
Some brands are instantly noticeable, recognisable, familiar, and reassuring - and others are not. Millions are spent on developing and advertising brands every year - but how do they help businesses sell more? And how do we create effective brands that d...
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October 25, 2020 • 58 mins
You may have a picture in your mind of your 'typical' customer - but, in reality, that person probably doesn't exist. And, when you do speak to your real-life customers, what they tell you about why they buy your products or services (or don't) is likely only 50% of the story. If you want to truly understand why your customers behave as they do, then behavioural science can help - in this episode we explore how.
In this episode, yo...
In this episode, yo...
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September 13, 2020 • 63 mins
Tottenham and England footballer Harry Kane is a global superstar - but as young player he was rejected three times by scouts (including by Tottenham), and nearly quit football altogether. In business, successful recruiting is also notoriously difficult - around two-thirds of all hires are unsuccessful.
Why do behavioural biases so frequently stop us finding - and keeping - the right people for our business (or football team), and ...
Why do behavioural biases so frequently stop us finding - and keeping - the right people for our business (or football team), and ...
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August 12, 2020 • 46 mins
Ever since the industrial revolution, we've been using machines to do things more efficiently than humans. But we know humans are biased - so what happens when those biases are simply employed more efficiently by a machine, or becomes part of an algorithm than runs it? When Amazon built an AI to screen CVs, it instantly started screening out female applicants - because Amazon had a recruitment bias that it simply applied more effic...
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July 19, 2020 • 48 mins
What happens when we delegate decisions to an algorithm? How does a machine know when a customer is angry? If robots operate on logic, how do they deal with human behaviour that is frequently irrational, illogical or unpredictable?
In the first part of this two-part episode of The Behaviour Business podcast, I speak to experts in technology, AI and data about what recent advances in machine learning and artificial intelligence mean ...
In the first part of this two-part episode of The Behaviour Business podcast, I speak to experts in technology, AI and data about what recent advances in machine learning and artificial intelligence mean ...
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June 7, 2020 • 39 mins
Ever been curious about why Google has an ‘I’m Feeling Lucky’ button? Why does so much other technology fail the 'human test'? How did Facebook, Amazon, Netflix and Google come to be worth over $2,500 billion? And how does Netflix always know what we want to watch next?
In the latest episode of The Behaviour Business podcast, I speak to a range of experts about what businesses can learn from the leading 21st century digital behemot...
In the latest episode of The Behaviour Business podcast, I speak to a range of experts about what businesses can learn from the leading 21st century digital behemot...
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April 5, 2020 • 55 mins
Science - behavioural or otherwise - requires experimentation for progress. A hypothesis, followed by observation, then a deduction. And repeat. Why don't businesses do this? What are the barriers to testing and learning in business, and how do we overcome them?
In this episode, you'll hear about the value of experimentation in business, and how testing better helps us overcome business problems. And how behavioural science, by givi...
In this episode, you'll hear about the value of experimentation in business, and how testing better helps us overcome business problems. And how behavioural science, by givi...
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March 15, 2020 • 36 mins
In the movie 'The Martian', Matt Damon's NASA scientist "sciences the sh*t" out of problems to help him survive on Mars. Why don't we approach business problems - problems that require understanding and influencing human behaviour - in the same way? How can behavioural science be applied to help us find better solutions for business?
In this episode, you'll learn about some of the ways evidence - not intuition - can be combined with...
In this episode, you'll learn about some of the ways evidence - not intuition - can be combined with...
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February 9, 2020 • 73 mins
Rory Sutherland is vice-chair of Ogilvy UK, a TED talk superstar (with talks amassing over 7 million views), author of the brilliant 'Alchemy: The Surprising Power of Ideas That Don't Make Sense' and all-round polymath. He's also one of the best lunch companions you could hope for.
The second episode of The Behaviour Business podcast is the longer - perhaps slightly more irreverent, if that's possible - part of a lunchtime chat wit...
The second episode of The Behaviour Business podcast is the longer - perhaps slightly more irreverent, if that's possible - part of a lunchtime chat wit...
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February 9, 2020 • 39 mins
Rory Sutherland is vice-chair of Ogilvy UK, a TED talk superstar (with talks amassing over 7 million views), author of the brilliant 'Alchemy: The Surprising Power of Ideas That Don't Make Sense' and all-round polymath. He's also one of the best lunch companions you could hope for.
In this first episode of The Behaviour Business podcast, you can experience a flavour of just what an educational - and hilarious - experience lunch wit...
In this first episode of The Behaviour Business podcast, you can experience a flavour of just what an educational - and hilarious - experience lunch wit...
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February 9, 2020 • 26 mins
If you are in business, you are in the business of behaviour. In this introductory episode, you'll hear about some of the ways behavioural science can help address business challenges, and get introduced to some of the experts who you'll hear from in future episodes, including:
- Rory Sutherland, vice-chair of Ogilvy UK and TED talk superstar, on how behavioural science delivers better, counter-intuitive solutions for business;
- Kat...
- Rory Sutherland, vice-chair of Ogilvy UK and TED talk superstar, on how behavioural science delivers better, counter-intuitive solutions for business;
- Kat...
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