The Branding Lab
What is branding? Does my business need to have a brand? Isn’t branding just a logo and a website? What is more important marketing or branding? And the biggest question of all, how do I even start building a brand? When host, Yvonne Ivanescu, decided to create her brand, Now in Rio, an ethical swimwear label, she ended up asking herself the same questions, and wanted to find the answers. The Branding Lab podcast is a series of honest, informative, and open conversations with industry leaders, designers, and strategists who create and design the brands we love and interact with every day. Each episode will provide advice on how to brand your business from finding your values, purpose, and vision to strategies for engaging with your audience through effective marketing, understanding your brand story, written and visual communications, and so much more. Tune in as we explore what it takes to build a truly strategic, heartfelt brand.
Episodes
In this episode, Ben Rifken and I discuss how to create and use content to communicate your personal and/or brand values. We talk about what goes into creating your brand’s visual style and how to hire the right people like photographers and/or videographers, to create imagery that seamlessly translates your brand vision, m...
The old narrative is that starting a business is hard. In fact, it takes at least 3 years for you to become profitable. But that has been replaced with a new narrative. A narrative that says that you can blow up your business in le...
In this episode, Juliana and I talk about the power of using design thinking in branding, specifically addressing each of the five stages of Design Thinking, which are Empathise, Define (the problem), Ideate, Proto...
In this episode, Shanna and I talk not only talk about the difference between a commodity and a brand, and why you should strive to be the latter, but we also delve into the importance of creating and developing customer persona(s). We also touch upon the three different types of b...
it isn't as simple as pointing and shooting. In fact, a product photography photoshoot begins way before the actual photographs are taken.
In this episode of Behind the Brand, we are doing things a little bit differently. This time we are chatting with Lucie Kirchnerová, a photographer and listener of the podcast, who wants to know a li...
In this episode, Fabian and I talk about how you can create a brand that e...
In 2012, Kristi sold her car and invested that money into her new business venture, Encircled - an ethical and sustainable fashion company. And in this episode, we are chatt...
But how do you create a brand strategy? In this episode of Behind the Brand, we talk about the essential elements of a brand strategy and finish off talking about how you can create your ...
In this episode, Marc and I talk about the first three principles from his book, Brand DIY, including how important it is for entrepreneurs to have a conversation with their potential customers; staking a claim in your consumer's ...
In this episode, Laura and I talk about how to build a connection wi...
Who are they? Where do they live? What do they drive? What do they read? What do they do? How do they feel? And what do they want? Your customer persona will guide everything from product development to your brand voice to even the social media channels you choose.
In this episode, I chat about what a customer persona is, how to create one (with step-by-step instructions), ...
In this episode,...
In this episode, Jeremy Miller and I talk about his origin story, specifically how re-branding his family business not only saved it but rocketed it to success while also talking about how you to create a brand that connects with people early and ofte...
Follow me on Instagram: https://www.instagram.com/yvo...
In this episode, Cassandra and I talk about the importance of brand storytelling; the difference between storytelling and brand messaging; and what businesses should know before they even think about hiring a copywriting studio. PLUS we chat about the difference between a content writer and a copywriter - do you how they are diff...
In this episode, we are talking about competitor research, which I believe is one of, if not, THE most important thing you need to do before you even think about any other aspects of your brand strategy. Why? Well because it aims to uncover a gap that you can st...
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