Building Brand Loyalty Through the Generations

A brand that knows a thing or two about surviving in times of crisis, is 143-year-old manufacturer, Silver-Cross. We are joined by Global Head of Brand, David Abbott to talk us through how this true household name has weathered two world wars and a few global pandemics to stand the test of time. We'll explore how the brand has remained top of mind through the generations and built up an impressive following including that of the monarchy including HRH Queen Elizabeth II. We'll also examine how some key collaborations with other major brands have contributed to their success and how innovation across the sales and marketing channels are crucial to connecting with customers.