February 19, 2024 • 52 mins
Welcoming back to the podcast - Angelo Ellerbee! The founder and CEO of Double XXposure Media Relations. Angelo joins me to discuss his illustrious career in the PR space! Tune in to hear his expertise!
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Lisa Ascolese
lisaascolese
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Have a new product or idea and need help? Book a consultation with Lisa Ascolese "The Inventress" and take your product from concept to fruition. Email Lisa@InventingAtoZ.com or visit www.InventingAtoZ.com
Please Subscribe to our YouTube Channel and turn on Reminder Alerts for info on new episodes every week.
Listen to the audio version of "The Inventress Podcast" on Apple Podcasts, Google Podcasts, Spotify, iHeart Radio, and other major podcast platforms by visiting this link: theinventresspodcast - Listen on YouTube, Spotify - Linktree and don't forget to rate, review and subscribe wherever you listen.
Follow "The Inventress" on social media:
Lisa Ascolese
lisaascolese
@the_inventress
Have a new product or idea and need help? Book a consultation with Lisa Ascolese "The Inventress" and take your product from concept to fruition. Email Lisa@InventingAtoZ.com or visit www.InventingAtoZ.com
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:00):
Just start the recording now, yep, I'm gonna come off screen. I'll
go one second. Let me justcut this thing up because it will ring
on well, day and night.Okay, here I am sign and delivered,
(00:26):
Sign seal delivered. You know I'ma pretend singer. Angelo, listen
to your girl. You know I'llget your background job back back back,
see what I'm saying. Way back, wait, way way back, Lisa.
Okay, we know Lisa what you'retrying to do, but go way
back. So anyway, let mejust make this introduction because and the introduction
(00:49):
could go for an hour, becauseyou know how I feel about you.
Angelo. Yes, So today everybody'sso excited to introduce my guest on the
Inventors podcast, my friend, themost amazing, one of the most amazing
people in the music industry marketing.He's magical, the incomparable Angelo Lerb Double
(01:14):
exposure. Hello Angelo, Hello,and let me do my introduction to you.
Ladies and gentlemen, Meet and greetthe distinguish, the charismatic, the
devinyt Miss Lisa, Lisa, Lisa, how are you? I'm so good
and I'm better now that you're here. All wonderful that you are here and
(01:38):
always amazing to be in your company, you know, And we'll go into
the thing, but you look fabulous, you look I thank you as you
as always, so I did thenecklace for you. I mean, we'll
talk, we'll talk about the fashionand all of that. And the earrings
are for my daughter's having twins,so I have two pink diamond or wonderful
(02:02):
congratulations bro, thank you. ButAngelo, so just you're so magnetic and
so wonderful and so stylish always so, as I was saying, I wore
this necklace for you because prior tothose I had some sweats. But they
don't need to know that. That'swonderful there, it's beautiful. Is it
a designer's piece? You know what? I found this at a place.
(02:27):
I was in Florida at an eventin Florida, and I found this piece
and I wish I knew kept hercart could always keep people's cars, right
when you find something unique and different, Yeah, that's beautiful, right,
Thank you so much, It's reallybeautiful. Thank you, thank you,
thank you. And your glasses andyour hat, oh, thank you magnificent.
(02:49):
So let's do the compliments first beforewe get into the whole thing.
Well, I think we have giveneach other enough for comments for the next
two years. Never enough, neverenough. But Angelo, yes you uh.
For those of you who do notknow, and all of you do
know, Angelo Ellerby is when youtalk about music entertainment, the greatest celebrities
(03:10):
in the music industry, you it'ssynonymous with Angela Ellerby, from Whitney Houston
to dl War, with Michael Jackson, Celine Dion, you name the celebrity
musicians, you are, Melbourne Mooreand the list goes on and on and
on and on. And the firstperson I want to say, the first
(03:34):
person I always have it and Iforgot her name now, not Tony Braxton,
h the first person who came toyou in music iconic Oh my gosh,
Oh my gosh. Can't think ofher name, but it'll come to
me. But Angelo, whenever anymusician, anybody trying to do anything,
(03:57):
is trying to market anything, theycome to you. What's your magic?
You know it's not? You knowwhat. I had a conversation this morning
with a young group some I'm twentyfour, twenty five years old, and
so they clearly they didn't know myhistory, and they were being very defensive
in terms of opening up and grabbingartistic direction and marketing directions. They had
(04:24):
things in their mind as to howthey saw them, and so the question
I would ask to them is howmany records have you so soul? And
so for young people who are enteringinto this business, they have to have
an open in mind, open yourmind, and the key thing in marketing
(04:46):
of anything is being able to listen, listen and listen oper hand and be
open enough to understand who's driving thecar. We go to many phases of
life where we go through be rippedoff, We go through people doing us
(05:08):
wrong. But you don't carry thatwith you. You let it go and
you get with people who you cantrust and understand. Don't give me your
bag luggage that got beat up onthe plane in a flight and think that
I should restore it. I canrestore the contents, but I can't restore
(05:30):
the baggage. So why I gothrough maybe eleven gendres of music in the
music industry, in theater and theperforming arts. I cannot fix your luggage.
I can fix the content that isinside of your luggage. If you're
(05:51):
willing to listen, listen, observe, and understand the importance of comferrehension.
Don't bring your second wife to thisfirst wife's marriage. That's great analogy.
That's a great analogy. And you'reyou're a great teacher. You're not only
(06:15):
are you a great teacher, butyou know and as you're saying, they
have to be great students by listening. But you also have a you have
a I woant to say secret sauce, but you have a magic to you
that people listen to you. Theylisten and they're attracted. You know,
people are attracted to you. AndI think what happens is you know that
law of attraction, right, sure, that law of attraction. Like,
(06:39):
so you have that thing. EspeciallyI believe in the music industry, fashion
is one thing, but in themusic industry, that's another thing. People
are attracted to you. I thinkbecause they know that you know, they
know that you know, you knowwhat I mean, and you have that
thing. Yeah, I think Ithink that they know that I know about
(07:00):
music, and they know my history. Then you would know my fashion history
and you know that everything that Ido is an engagement and then it's a
marriage. You can't come to schoolthe first day and tell me that you
are resisting to listen about my methods. And I'm not saying this director to
(07:25):
this one particular artist. I'm sayingit to people from one to ninety two.
Yes, don't bring me, anddon't bring anyone your old luggage,
your old luggage. Bring them thecontent, because the content is what you
can change. I cannot remake asuitcase. I I can't remake a suitcase.
(07:48):
But what we can do is workit out. You're so right,
You're so right in that, becauseI think that people with people habitually do
right. They bring you the historyand they bring you what, well,
what had happened then was this exactly? But okay, so you know what,
forget about that stuff and bring methis exactly. And I know that
(08:13):
that's the magic that you have.You can engage. And I know that
there's some you know, combativeness whenit comes to well, any industry,
but I'm sure the music industry,because people think they they know what they
need to know in order to getto where they need to get Mary J.
Blige there. It just came tome the gig go Belova kicked in,
(08:33):
Sorry, the gig Go Beloova kickedin in my teeth, so so
talking about you and your history andknowing what to do. I mean,
you have so much history over fortyyears in the industry of working with these
people who are iconic, and I'mnot talking about you. Know. The
thing is, before they were iconic, they called themselves stars. And I
(08:56):
would simply say, don't ever everanyone call you a star. Don't do
that because if you take the wordstar and you spell it back backwards,
it's not a good feelings. Youdon't have full legs, you have two
legs. Wow, so what that'snot what The goal in the accomplished to
(09:18):
accomplish is to become a star.We are manifesting talent. We're all merely
actors and actresses. We get adifferent script each day and a different assignment
in stage location. We don't wantto be a star. We want to
be successful. We want to learnI horn a craft. We want to
(09:43):
do correct business. We want tolearn from our bad business to come to
our new business. We want tobe able to understand our rights, our
royalty rights. We want to beable to understan and the importance of our
four oh one. We want toexist. Nobody should ever want to be
(10:07):
And the great thing about with thisindustry allows us to do both. The
performing arts in the music industry isto be original, the originality of yourself.
We don't need another Dionne Warwick.We got one, a great one.
We don't need another Beyonce. Wegot one a great one. So
(10:31):
being who you are, unapologetically iswhat's important. We don't need another Angelo
lerb We got one, yep,and a great one, none other than
and so what I'm trying to getit forse to young people from one to
(10:52):
ninety two, It's never too lateto horne your craft. It's never too
late to listen, never too lateto comprehend. But more importantly, it's
never too late to make a change. You have to see beyond your sights,
hear beyond your hearings, and allowGod to guide you with the path
(11:13):
of righteousness to seek where you needto be in your life. Listen,
that have that all of those tools, and they need those tools. But
don't you think they also need thatthey need that deep rooted passion in order
(11:35):
to get there, Because I thinkhonestly, when you have that deep rooted
passion, you are so willing tolisten and absorb from a person who could
teach you the person who can reallythe person like yourself in this music industry
who could teach you the steps toget you there with the passion. And
(11:56):
I do go with you on that. But you know, passion can sometimes
be very confusing. And when Isay that, I mean that sometimes you
will take your passion and you can'tget out of the way of passion,
okay. And so when you can'tget out of your own way because you're
(12:18):
so romantically in love with that passion. There's so many pieces the passion that
makes the puzzle. So when yousay passion, there's a passion for music,
there's a passion for a performance,there's a passion all of these entities
have to come together to really buildand climb the mountain a passion. So
(12:41):
it takes all of those pieces,pieces and the engagement, the marriage in
order to make that work. Yeah. Absolutely, absolutely, And at the
end of the day there has tobe a yes. There has to end
at the end of the day.We have to be committed mm hm.
We have to be committed to thepassion. We have to be committed to
(13:03):
listening to COMPREHENDI we're building a mountainhere. Mm hmm. We're building the
mountain, and we have to startfrom ground and from ground roots on up.
We're gonna make mistakes, we're gonnafall down, We're gonna get up.
Humpty dumpty had a great fall andtook so many million minutes and put
them back together right there. That'sthe right thing and the key thing and
(13:24):
falling is you have to ask yourselfthe question how did that fall? Yeah?
Why did I fall? And howam I going to get back up?
Now? That and that? Butthen all of that that's part of
passion because you can lift yourself whenyou're feeling good about the vibes of yourself,
when you understand what it is andwhy it is that I fell.
(13:48):
A lot of people fall because theydon't put on their glasses and they don't
want to see a lot of peoplefall because they didn't read. They thought
that they could read and they didn'treally comprehend. People fall and come off
of because they just give up.And I always tell the people, the
same energy that it takes for youto give up, it's the same energy
(14:09):
it takes for you to move progressivelyforward. That's right, So why won't
we just understand all the various elementsof how we choose to win. I
really believe that it's it's not aboutwinning every race. It's about staying in
the race. Eventually you have towin, but you have to have that
passion, the staying power, thelistening in order to stay in the race
(14:35):
to win. Eventually, you gottawin, right, you gotta win.
You have no choice. That's whatI'm talking about. You have no choice.
You have no choice but to win. Exactly, That's exactly what I'm
talking about. You have no choice, and you will. Yeah, as
my grandma says, I can't,I must, and I will, I
will, I will. I knowthere's a thing that Diana and I always
go. She's always told me aboutthe importance of her grandfather and if grandfather
(15:01):
used to say, if you thinkit, then you can do it.
That's right, and that is thetruth. That is the truth. But
you brought up something very important earlier, you know, talking about you know,
just being around, being with positivepeople and having that listening mind.
And I talk about that magnet thatyou have. And I want to get
(15:24):
back to your secret sauce. AndI know there's no secret sauce to I
mean, I don't know. Idon't know if there's a secret sauce,
but you are the magic when itcomes to having people understand. You know
when I talk about let's go backto Mary J. Blige and that connection
that you had with her in thebeginning, and how she came to you
and all of these people came toyou because there's something that you have that
(15:50):
you just have. Is it somethingthat can be taught? Let's talk about
you, Angela and how you think. I think it's something that is.
This is a quiet taste and thatwas the taste of my mother's influence.
It was the taste of understanding growingup what I didn't know that I grew
up in poverty and didn't know thatit was poverty. It was my mother's
(16:12):
positioning of how she raised me.So I never ever knew what was for
I only knew those things that shetaught me and allowed me to see phil
here and understand those things that weretangible. So she taught me what she
thought was my survival skills that wouldbe my survival skills, Simple things like
(16:37):
table manners, simple things like makingsure I read a book a night,
Simple things about honing my own clothesand putting my clothes together and position and
presenting myself always in a professional life. From grade from grade one to grade
six, I wore suits to theschool. Yes, ma'am, no,
ma'am. All these things that peoplesay, for granted, these are the
(17:02):
ingredients I mean. I didn't goto school to teach the development of the
art of artist development. I wasa part of the building process from my
mother's camp to Berry Gordy's camp,very good. It was a strong influence
on what my artist development program wasall about. And from that I added
the necessary ingredients from my mother intohis formula and created the twenty four week
(17:29):
artist development program. Then I lovethat program, by the way. Hold
on, I love that program,by the way, Thank you very very
much. And everybody needs to havethat program keep on going. I think
it's really important while we're in ajet set society where things have changed,
where matters matters don't mean anything ordress code in this ex generation, whatever
(17:56):
generation. For me, it alwaysmeans something, yes, And I always
still believe that first impressions are lastingimpressions. When I am not on the
street and I'm in the boardroom,I'm able to articulate, I'm able to
intelligently ask questions. I'm able torun a board meeting, yet when I'm
(18:19):
outside playing football or basketball, Ialso have an understanding of how to relate
in that. And that's when Igo back to we all are actors and
actresses. We get a script eachand every single day. Know how to
play your field, know how toplay your game. And the game in
(18:42):
this business is winning. And sowhen young people are on the phone with
me as they were this morning,and you make me reflect back to Mary
J. Blige, it tells methe combination of the two is almost the
same. But what I go todo is never a cup of instant coffee.
(19:03):
Everything that I drink has to beeither rude mixed, but it has
to take time. So that andin the case of Mary J. Blige,
now an OSCAR nominated actress, whowas the young girl that broke off
the bill bottle on one hundred andtwenty fifth Street, and but it does
somebody's throat is now a OSCAR nominatedactress, now a singer with strong interview
(19:37):
methods. So what I go todo is not instant coffee. And with
these young kids that I was onthe phone with earlier today, they got
a part of my street lingo,which is not always palatable. I think
sometimes I have to be able torelate to you in your form. And
(20:02):
so why I called their manager Actwardsand said, can you give me your
account number? Because I can mailyou back your check. There's certain things
that you need to understand. Andthe first thing that you're going to understand
is that you came to me.I didn't come to you. That was
(20:25):
my next question. How do youselect because you at this point, this,
this, this, this uh timein the game, the journey,
how do you select your clients?And I think you're saying it now mm
hmm. I really believe that Godallows us all to select. Mm hmmm.
(20:51):
I don't. I don't play baseball. I don't pay basketball. I
give everybody two chances, two timesto strike out. I'll listen to your
music, and it's really not important. Your music is not important. The
conversation is always very important to me. The sincerity is important to me,
(21:15):
The passion is important to me.The building process is important to me,
and particularly when you start to talkabout the artists that gave up, the
artists that got ripped off, theartist, the artist family who took them.
Those are the people that I tryto focus into for the proving factor
(21:37):
that God will give you the secondchance if you're willing to take the second
chance. And a lot of timesthat older artists, the artist that was
beat up or ripped off had absolutelyno guidance. And so what I try
to do is give them the wherewithalsto understand the business. Even though older
(22:00):
artists I find sometimes getting difficult intheir ways of wanting to do things,
because there's a trust value when youget beat up, when you go through
music domestic violence or acting domestic violence, when you start to talk about me
too, and you all these otherthings that have taken place are young actors
(22:23):
and actresses one from ninety two.They walk around with grudges, yes,
and they walk around with thinking youthat you're the same person. Are you
the same person that written me off? And what you have to do is
just dissect, yes, and understandand give everybody a chance and winning.
(22:44):
You cannot become accusatory. And ifyou're going to become accusatory, then you
must start with yourself. You cannotblame nobody for your mistakes. Well that's
about That's what I love about youranalogy with not instant coffee like everything is
frude and this is what makes youwho you know part of your great success.
In addition to other things from yourmother. You know your mom.
(23:10):
If you were living in poverty,you didn't know it because the way your
mother raised you exactly, and theeloquence that your mom raised you with,
and the time that your mother tookyou know, with you to teach you
these things. So I love youranalogy, the not the not, the
instant, instant brood anything instant anythingexactly. Take the time to do these
things. I think that's I thinkthat's that's life though, isn't it.
(23:32):
It is life, And I thinkwe need to start to look through the
crystal glass of what life is allabout. Nobody's giving you nothing. The
only one that's going to give yousomething that is God. He gave your
life, gave you all the abilitiesto go out there to win, which
you do with it is on you. Don't sit back and get mad enough
(23:56):
set with me because I I've gottento this apex of my success. Be
happy for me, because I wantto be happy for you, because if
I feel you enjoy I'm going tostart with cult horizing in you and bringing
you into my life. I wantto see every man, woman and child
winning their own perspectives. But you'vegot to be able to apply yourself.
(24:18):
It's not blue. You can't takelou and stick my finger on your finger
and you're gonna don't work like that. People always say, Angel, you
can push the button, you canhelp me with this. You can,
I said, oh, I surecan, But what good is that?
Just like going to school and cheatingoff somebody's paper. So when we're together,
you don't know nothing of what.Learn it. There's a button.
(24:41):
Go put that button, because seewhat that button does. Learn it on
your own. And I mean that'sstaying power too. I mean you can
do that, but who who?What is that reflection on you? And
how long are they staying in theindustry right? Because their true selves are
gonna come out. You said it, you're authentic excel being your authentic self
and putting everything into not just passionbut everything that listening and paying attention and
(25:07):
all of those tools. You needto have all of those things before you,
before you. It's very true,very very true. I think that
if I could just put so manyof them, from one to ninety two
together and Staple Center or at MadisonSquare Garden and just have a masterclass in
(25:33):
reality, just reality. Yes,where people it's almost like going to church.
You know, when we go tochurch. If we go to church
and we get the word, it'sa revelation. It's everything that that minister
or that pastor of that mission,but that they're touching your heart. Yes,
they're touching their subject matter and wecan endure and we can learn so
(25:57):
much from that trail of conversation.But I don't think that in this industry
of music and the performing arts,if we get the real mentors, we
get people that really, really care. And I think that it's it's too
a dismay that with all these great, great, great great people who are
(26:22):
out here, it's not serving towant to educate, stimulate, motivate,
or take this next generation to thenext level. I think that in this
in this quick Mica fraid Micael Waveworld, we get nothing but things that
are instant. We create with hisInstagram, we create with his Facebook,
(26:48):
we create with his TikTok, andall of that is so instant. Once
you utilize it, you got tocome back and do it again and again.
And again in order for you justfeel recognized in that marketplace. Right,
Yes, everybody in the world doesit, right, that's why it's
so popular. So there's no longeopardyin it. For four weeks down the
(27:12):
road, ain't nobody don't know whoyou are? Two weeks down the road,
ain't nobody gonna know who you are? Well, that's exactly right.
You know. It's marination. It'smarinating and cultivating, you know. And
and that's why you're so unique becauseI don't think I honestly, I don't
know a lot of people like you, Angelo. I mean I have it.
(27:33):
I'm telling you a handful of peoplewho are who do take that time
to teach and help you to takethe steps and brew, right, brew
and marinate because everybody is instant interms of I don't care if you're paying
the person. Everybody's instant. Okay, how quickly let me take your check
and how quickly can we make thisthing happen? You take the time,
(27:59):
you cult you work with these peopleif they have Yeah, but I think
that excuse me for interrupting, AndI think you do the same. I
think you do the same. Yeah, And that's what we need more of
let's not make this a color thing, just let's make this humanistic. Yeah
yeah, but but but people willalways want to do that, And so
(28:22):
you serve to to to create andbe original in your ideas and your concepts
with your platforms. It takes peoplelike you, It takes people like I.
It takes takes that in order toget through these young kids heads.
The importance of collectiveness, the thethe importance of staying in the race,
(28:45):
the importance of spelling out longevity andnot getting into things that are instant so
rapidly that you forget, you knowwhat. It's just like this computer,
you know, and that what isit I that I, you, A
you, I or whatever? AI. Yes, I would rather sit down
(29:07):
and get it from my cyclopeters ormy dictionaries or my spelling versus utilizing that
form. Now, I'll be adamn lie to tell you that I don't
use it. I'm not spoiled inusing it. I want to go back
and make sure that I understand whereall these things come from. So I
(29:30):
do keep a dictionary on my desk. Yes, I can sary spell this,
but no, I want to beable to do it myself. Because
when sary dies down on me andI'm in the middle of a proposal.
I wouldn't be able to put myhands on something that I can move rapidly
forward to complete what it is thatI need to complete. Yes, yes,
(29:51):
no, I agree with you,and I have to tell you I
haven't downloaded AI yet. I loveto write, I love to right and
I love to see the content ofmy writing. Of course I need I
need grambling and sometimes well all thetime, and but but I loved that.
(30:14):
I love to be in it.You know, you know your words
are your words. Your words areyour words, and like to be dramatically
corrected and things like that. Ithink, you know it's very important.
It's awesome that we have it.But I'm with you. I love the
old school ways of doing things anduh communication. I love that communication and
that real conversation. You know.You and I went out to dinner and
(30:37):
we got to do that again.I would love to real conversation at dinner.
And what I loved is you said, Lisa, order anything you want,
and I said, he's making thebiggest mistake of his life. Oh
my god, the flu was sogood, wasn't it? What's it was?
Amazing. It was outstanding. Wehave to go back there. But
(30:59):
Mike, you are such an incrediblea person. Thank you, role model
everything. And you've done so muchin your life and you know, for
over forty years. And do youlove what you do? That's the question
for you. I'm not in lovewhat I do anymore. I love what
I do, but I'm not inlove what I do. Okay, Okay,
(31:22):
I am. I'm romantically in lovewith Angelo ellery. I love me
so me. Yeah. That thatis something that I worked for to fall
in love with myself, because Ithink it's important. When you fall in
love with yourself, you can teachpeople how to love you. I don't
want you to assume how to loveme. I'm special, I'm good,
(31:47):
I'm great, I'm the greatest,and with all of those qualities, with
all of those qualities, I needto teach you how to love and how
to take care of me from allforms. I'm not talking about just romantic.
I'm talking about in every level oflife. I think that everybody should
be foiled with the right type oflove and sincerity, devotion. Those things
(32:12):
are important. They move the bodyaround easily. It takes a lot to
know that you know and we shouldall do that. We should all be
able to do that. And formany as you said, it took a
while for you to get there,and I think it does for many people.
I mean, we're so bogged downwith stuff in the outside world and
what we should look like and whowe should be in all those things,
we don't necessarily take the time toknow who you are who God made me
(32:37):
think, Yeah, because people runout trying to find love. How can
you find love if you don't knowwhat it is? Yes, So if
you don't fall romantically in love withyou and understand the elements of life in
which you're looking for, how doyou find love? If you lost your
(32:58):
secretary and you never knew the responsibilitiesof your secretary, how did you go
out and find a new secretary understandingthe responsibilities. I need to find out
what you are made of, whathas been put inside of you. That
makes me happy that you can dowhat you do for me, And that's
(33:22):
what love is about. And thenI think that it's really full for me.
Is this very important? That Ithank God because he gives me the
inspiration and he gives me the insightfulnessto understand who I am as an individual
(33:43):
and because he is the first andforemost that makes your inner being safe,
warm, full of compassionate, whichis the beginning steps of finding yourself in
love. Yes, yes, agreedwith those words. I always say,
you know, without God, weare without without God, we are without
(34:04):
person foremost, every single day wedon't even exist. What does it existing
without them? We don't? Wedon't. My best friend in the old
world my only friend. Because ifyou take the word friend and split it
in the middle, what are yougoing to get? A E N D
An end of a friend? Youget ends of friends. Friends come in,
(34:24):
friends come strangely, they come anddisguise this. You have to figure
a friend out. It takes timeto know a friend, and then sometimes
that friend turns into the unrecognizable demonthat can possibly destroy you. You can't
let that happen. Can't let thathappen. But that's why, that is
(34:45):
why, that is why, thatis why, Because when you're prepared,
when your heart is prepared, youknow what I mean, and you're prepared
every day when you have faith andyou that, like you said, your
number one friend, because that canhappen at any given time. People are
people, humans, are humans.You know, when you're living in that
spirit, in that faith, youmean, you can be very easily destroyed
(35:07):
if if you read you don't havethat faith. I don't have people.
That's a whole other top I don'tknow how people can exist without having that
faith. I'm with you. That'swhy I give. That's why I give
myself to you, to God.I really do. Nobody's born again Christian.
(35:28):
I've been doing this for fifty years. I celebrated fifty five years in
double exposure just this year in Octoberfifty five. It's fifty five years.
Only Moly, congratulation, Thank youso So the reality for me is,
I know that I'm nothing special untilHe has made me special. He's given
me the endurance and the love.And you know when I spoke earlier about
(35:52):
building that mountain, yes, Ibuilt that mountain. And so therefore I'm
good to understand why he has donewhat he has done in the timeframe that
Listen. I had a plan,yeah, I had a plan, and
he said no, no, no, no no, I'm going to implement
(36:14):
my plan for you. Yes,And that's what he has done. And
that's why I have patients. Ihave patience and understanding what my plan is
is in his hands, not inmind. So what is happening? I
mean there's always something new and excitinghappening. I mean between your books and
you have products, you have somuch going on. You have products,
(36:37):
you have this incredible book that youlaunched, I believe in twenty seventeen,
and reading it and continue to readit. I mean, you're walking wealth
of knowledge information in so many areas. I am just I was having a
conversation with the love of my entertainmentlike Diane Ward, and I said to
(37:02):
her, I said, miss wardo you know because ms Ward was awarded
the Kennedy Center Honor this year.Yes, and so because I've been with
her for the last forty some yearsof her career, I watched over her
with the fine tooth comb nobody willever ever be able to So when the
(37:22):
honor came her way, which isbroke to me, I made myself an
intellegral part of every scene in thisorganization. They weren't crazy about me,
because I wanted to make sure thatvisually, in every respect, that she
(37:45):
was going to be represented the bestshe possibly could. So they started their
magic of organization seven months in advance. So for seven months I was on
about five calls a week in orderto bring that presentation to Wow, my
(38:06):
gosh. So I had my visionsI d had. I hired my own
crew to come up with her presentationfor TV A whole the bit they they
was against me doing it. Idid it anyway. And so I was
on the phone with one of theproducers of another TV show that I was
(38:27):
working on. It said, Angelo, Oh, I meant to say congratulations
to you. I said, whatare you saying? Congratulations and mutual and
they said, well, you knowyour name is on the fredends of the
Kennedy Center and I was like reallyit was like and they showed it to
me and I was like wow,because I had You know, when you
come in and you're not a partof her family, it's almost like being
(38:52):
a step child. Yes, youhave to they have to allow the step
child in. And I didn't thinkthey allowed step child in, but they
did. They took all the variouspieces of my direction for miss work and
was able to make it inclusive ofthe presentation. So I worked on that
(39:14):
one, and I just finished workingon the TV one Honors where they honored
Dion and another one of my clients, Frankie Beveling, and so we went
to this these this group of peoplewere special as well. They didn't give
(39:34):
seven months in advance. They gavethree, two months or three months in
advance. So all of what Idid on the Kennedy Center for seven months
had to be woven inside of twomonths. Oh my gosh. And it
was a lot. But again wesaw again, we saw credits for Double
Exposure getting its TV credits, andso you don't know what which you put
(39:59):
in. Sometimes you don't know whatyou're going to get out right, And
so those credits become very important tomy institution. I look at Double Exposure
as an institution and it gives methe kind of validity to move in all
kinds of directions. You know,you can talk about being a publicism one,
you can talk about being market doingmarketing PR and now over the bit,
(40:22):
but when you start to cross overto the TV in film, and
I've done a lot of films asan executive producer, as an executive producer,
associated producer, but it's just goodto be in this day in time
a contributor to what is current andwhat is happening and so I'm very very
(40:45):
very happy for the company, happyfor myself that we're starting to get the
kind of visual credits that gives usan extension to move in the next direction
of our career. That you sowell deserved. So you so well deserved.
Thank you very much. You knowyour present, you know your your
(41:07):
You're you're emotionally available, which iswhat I love about you. I love
about you Angelo like you're just unlikeany other. I'm telling you, you
so deserve everything, every credit thatyou've received. And congratulations again, thank
(41:27):
you yours. Come on, whocan say that? Yeah? Five years?
You know what a blessing and itall you know what? And I
really think it's important that these kidshave a vision. It's not about you
know, my company started in thein the basement of my mother's house.
That's what it started at. Itwasn't it didn't have no money. When
who bank loans it? When youwhen you are in the right environments and
(41:53):
you can seek and cling victory andsay, let me just start. God
is victim storious. When you havethe word, you use its passion what
it is that you want to accomplish, You get a surgeon the energy to
find what you need to find anddo what you need to do. And
(42:15):
it's not about trying to go tothe bank and get loans and just go
and get your paperwork right, tomake sure what you own is what you
own and move progressively forward to claimin your own victory. And that's what
I did. But you had thementorship also, so you had that from
your mother. You had that.It was automatic, almost automatic for you.
(42:38):
And that's why your words and yourmentorship and your leadership and your guidance
are so important. I mean,from the Mary J. Blige Is to
from Whitney Houston and Michael Jackson,to everybody that you've worked with. Your
words are so important and your teachingsare so important because everybody does not have
that. Just because you have afamily doesn't mean that you're going to be
(43:00):
taught that just now. No,you know that's very true. And the
extension of that is being able toselect the right people to be around.
And I was very, very,very fortunate that I went directly to work
as a intern for James M twoMay and in two May was a two
(43:22):
time Grammy Award winner. Background injazz and working with his uncle and his
father were the Key Brothers. Thenit was Miles Davis. Then it was
all the things that he was doingthat he shared with me, And in
sharing it with me, he alsotaught me the importance of doing business at
(43:43):
an early age. He used tosend me open to major record companies and
I'm designing clothes for a living.I know nothing about nothing, and he
says, you will never You willnever know nothing about nothing if you don't
experience something, So go and learn. He would throw me in the wolves.
That's how you learned. And Iwould come back every time and he
(44:07):
would ask. He would say tome, so what what what did they
ask you? Did they want tosee me there? I know they wanted
me there. That's what you did. He trained me, and all of
his philosophies and reasonings and logics andquick words, it's something that I adapted.
(44:28):
So you've become a part of awinning circle. And the wonderful thing
about it all is that I getto share his experiences now with his son
and his daughters because they are partof the music industry. And so I
was unable to go to the awardsshow, uh this just this weekend to
(44:51):
Atlanta, and his son filled infor me. Oh my gosh, Angelo.
So that's the culture and the legacyin the that's what we got to
do for one another. Yes wedo, but we don't know we we
somehow we all don't know it,right, we all don't know it.
We have a very short time tobe here. In my head, what
(45:15):
are you gonna do with it?Like? What are you going to do?
You have? So we have somuch to give rights in that short
amount of time that we're here,but we all don't know that you do.
And for them, I thank you, and I I am so appreciative
of you and for all that youdo for not just people in the music
industry and in the arts, butfor humanity because you're you're that person.
(45:40):
So you thank you, Lisa.But you know the book that I mentioned
to you in conversation, it iscalled Completeness. Ah, I'm not writing
a book for the entertainment industry.I am writing a book for human beings.
I'm going to focus on one theimpulse and the importance of aiding and
(46:05):
assisting and lifting people because somebody hadto do it for me. And I
think I think that the I prisonedperson gets the bad Is it really bad
because they make mistakes when they're young, and then when they get out of
(46:25):
jail, they have absolutely no promise. I think about the domestic not just
the woman, because if everyone thinksthat they want to accuse the woman of
being the victims, sometimes it's theman. Everybody is a victim of domestic
violence. I want to talk aboutthe young LGBTQ community of folks where they
(46:47):
don't have a place to go becausetheir mothers or fathers don't understand life or
lifestyle. I just want to talkabout life. Are you in that you're
writing that now? Yeah, I'min the midst of writing that now.
Yeah. Well that's that needs towell, we're looking we're looking for April
(47:07):
May release. That's wonderful and it'sreally important for me to talk about these
things because I don't know where thisworld is going. I do think that
we're at a decrease when we needto be at an increase. I think
(47:28):
that young people today need to belifted. They need to be lifted because
it's a state of confusion. Yes, the hate, the wars, the
discrimination, we all need to juststop for a minute and to see what
completeness issiness could fulfill. You andmake you yes, if you don't know
(47:54):
the ingredients. And I'm not sayingI know it all. I'm saying what
works for me, right, whathas worked for me. And I don't
want to just keep talking about entertainment. It's such a destruction in entertainment when
you start talking about the Pluffies ofthe world and the td Jakes of the
(48:17):
world and this n it's crazy outhere, and I don't want to see
people get turned away because they don'tunderstand. You got to understand and what
somebody else does is not what youdo. It's not necessary, it's not
for you. It's not. ButI gotta tell you because obviously you're watching
(48:42):
all this fast paced press and youget influenced by it. And there's so
many people who get influenced by thinkingthey can come home and get drunk and
beat up their wives and throw theirkids in the garbage can, or shoot
somebody because they stepped on their sneaker. But all of these there is you
(49:04):
got to pay for what you goto do. Yes, So we have
to give our young people, beginto give them thinking power, oh for
sure. And I'm sure that that'swhat your your book is going to express
I know exactly exactly self into it, exactly. I'm so so looking forward
to it so April or May it'scoming out. Completeness, completeness. Yeah,
(49:30):
and I'm about it filled with loveand humanitarianism and all of the indirectness
and directness. And I try veryvery very hard to speak the language of
my reader. I don't think thatI have a lot of them. I
don't know. I want to beable to reach the world, and I
(49:52):
have to be able to speak theirlanguage and the tone and the tonality and
which their custom to. And Ithink one of my winning reboards in life
is that I know that I aman actor and that each and every day
I get a different script. I'mnot meeting the same people every single day,
so my script has to change inorder to relate to the audience in
(50:15):
which I'm speaking to. Yes,yeah, I love it. I love
it. Angelo, thank you somuch. No, I thank you,
my love, I really do.Thank you so much. And I'm going
to tell you something. We're goingto start do more of these collaborations.
Yes, we have wonderful projects thatI'm working on that I'm going to share
(50:35):
with you. Please, We're gonnasit back down at that restaurant. Yes,
when whenever you want, okay,and we will have a meeting of
the minds and come up with somegreat exploratory ideas that's going to have that's
going to benefit the world. Oh, I really thank you. I can't
wait. I love hanging out withyou. I love you, I love
(50:58):
I love hanging out with Lee's blessyou, God, bless you do.
Thank you so much. So let'sshare your information. Let's share your your
website, your Instagram, anything thatyou want to It is d x x
n y c dot com and thatis the website and that is the tag
for everything that I'm associated with.You can go to Instagram, Facebook,
(51:22):
I think you can go to Twitter. It's d x x n y c
dot com. Now I answer myown phones and people think that I'm crazy,
and I'm from that school. Soif you feel like you want to
have having a moment in your lifewhere you thinking that I can aid you
and assist you, tell me I'min Jersey. I'm at two to one
(51:46):
two two four sixty five seven zero. I will give you as much times
as time would allow me. It'sall about the next level of helping on
our young people, and that's whatI'm getting for, so I don't have
a problem in sharing my number.You're the blessed, you are the best.
(52:07):
God. Bless you, bless you, my love. Thank you,
thank you standing. Don't leave yet, don't leave yet, thank you so
much, thank you, thank you. All right, my love, don't leave.
Just start the recording now, yep, I'm gonna come off screen. I'll
go one second. Let me justcut this thing up because it will ring
on well, day and night.Okay, here I am sign and delivered,
(00:26):
Sign seal delivered. You know I'ma pretend singer. Angelo, listen
to your girl. You know I'llget your background job back back back,
see what I'm saying. Way back, wait, way way back, Lisa.
Okay, we know Lisa what you'retrying to do, but go way
back. So anyway, let mejust make this introduction because and the introduction
(00:49):
could go for an hour, becauseyou know how I feel about you.
Angelo. Yes, So today everybody'sso excited to introduce my guest on the
Inventors podcast, my friend, themost amazing, one of the most amazing
people in the music industry marketing.He's magical, the incomparable Angelo Lerb Double
(01:14):
exposure. Hello Angelo, Hello,and let me do my introduction to you.
Ladies and gentlemen, Meet and greetthe distinguish, the charismatic, the
devinyt Miss Lisa, Lisa, Lisa, how are you? I'm so good
and I'm better now that you're here. All wonderful that you are here and
(01:38):
always amazing to be in your company, you know, And we'll go into
the thing, but you look fabulous, you look I thank you as you
as always, so I did thenecklace for you. I mean, we'll
talk, we'll talk about the fashionand all of that. And the earrings
are for my daughter's having twins,so I have two pink diamond or wonderful
(02:02):
congratulations bro, thank you. ButAngelo, so just you're so magnetic and
so wonderful and so stylish always so, as I was saying, I wore
this necklace for you because prior tothose I had some sweats. But they
don't need to know that. That'swonderful there, it's beautiful. Is it
a designer's piece? You know what? I found this at a place.
(02:27):
I was in Florida at an eventin Florida, and I found this piece
and I wish I knew kept hercart could always keep people's cars, right
when you find something unique and different, Yeah, that's beautiful, right,
Thank you so much, It's reallybeautiful. Thank you, thank you,
thank you. And your glasses andyour hat, oh, thank you magnificent.
(02:49):
So let's do the compliments first beforewe get into the whole thing.
Well, I think we have giveneach other enough for comments for the next
two years. Never enough, neverenough. But Angelo, yes you uh.
For those of you who do notknow, and all of you do
know, Angelo Ellerby is when youtalk about music entertainment, the greatest celebrities
(03:10):
in the music industry, you it'ssynonymous with Angela Ellerby, from Whitney Houston
to dl War, with Michael Jackson, Celine Dion, you name the celebrity
musicians, you are, Melbourne Mooreand the list goes on and on and
on and on. And the firstperson I want to say, the first
(03:34):
person I always have it and Iforgot her name now, not Tony Braxton,
h the first person who came toyou in music iconic Oh my gosh,
Oh my gosh. Can't think ofher name, but it'll come to
me. But Angelo, whenever anymusician, anybody trying to do anything,
(03:57):
is trying to market anything, theycome to you. What's your magic?
You know it's not? You knowwhat. I had a conversation this morning
with a young group some I'm twentyfour, twenty five years old, and
so they clearly they didn't know myhistory, and they were being very defensive
in terms of opening up and grabbingartistic direction and marketing directions. They had
(04:24):
things in their mind as to howthey saw them, and so the question
I would ask to them is howmany records have you so soul? And
so for young people who are enteringinto this business, they have to have
an open in mind, open yourmind, and the key thing in marketing
(04:46):
of anything is being able to listen, listen and listen oper hand and be
open enough to understand who's driving thecar. We go to many phases of
life where we go through be rippedoff, We go through people doing us
(05:08):
wrong. But you don't carry thatwith you. You let it go and
you get with people who you cantrust and understand. Don't give me your
bag luggage that got beat up onthe plane in a flight and think that
I should restore it. I canrestore the contents, but I can't restore
(05:30):
the baggage. So why I gothrough maybe eleven gendres of music in the
music industry, in theater and theperforming arts. I cannot fix your luggage.
I can fix the content that isinside of your luggage. If you're
(05:51):
willing to listen, listen, observe, and understand the importance of comferrehension.
Don't bring your second wife to thisfirst wife's marriage. That's great analogy.
That's a great analogy. And you'reyou're a great teacher. You're not only
(06:15):
are you a great teacher, butyou know and as you're saying, they
have to be great students by listening. But you also have a you have
a I woant to say secret sauce, but you have a magic to you
that people listen to you. Theylisten and they're attracted. You know,
people are attracted to you. AndI think what happens is you know that
law of attraction, right, sure, that law of attraction. Like,
(06:39):
so you have that thing. EspeciallyI believe in the music industry, fashion
is one thing, but in themusic industry, that's another thing. People
are attracted to you. I thinkbecause they know that you know, they
know that you know, you knowwhat I mean, and you have that
thing. Yeah, I think Ithink that they know that I know about
(07:00):
music, and they know my history. Then you would know my fashion history
and you know that everything that Ido is an engagement and then it's a
marriage. You can't come to schoolthe first day and tell me that you
are resisting to listen about my methods. And I'm not saying this director to
(07:25):
this one particular artist. I'm sayingit to people from one to ninety two.
Yes, don't bring me, anddon't bring anyone your old luggage,
your old luggage. Bring them thecontent, because the content is what you
can change. I cannot remake asuitcase. I I can't remake a suitcase.
(07:48):
But what we can do is workit out. You're so right,
You're so right in that, becauseI think that people with people habitually do
right. They bring you the historyand they bring you what, well,
what had happened then was this exactly? But okay, so you know what,
forget about that stuff and bring methis exactly. And I know that
(08:13):
that's the magic that you have.You can engage. And I know that
there's some you know, combativeness whenit comes to well, any industry,
but I'm sure the music industry,because people think they they know what they
need to know in order to getto where they need to get Mary J.
Blige there. It just came tome the gig go Belova kicked in,
(08:33):
Sorry, the gig Go Beloova kickedin in my teeth, so so
talking about you and your history andknowing what to do. I mean,
you have so much history over fortyyears in the industry of working with these
people who are iconic, and I'mnot talking about you. Know. The
thing is, before they were iconic, they called themselves stars. And I
(08:56):
would simply say, don't ever everanyone call you a star. Don't do
that because if you take the wordstar and you spell it back backwards,
it's not a good feelings. Youdon't have full legs, you have two
legs. Wow, so what that'snot what The goal in the accomplished to
(09:18):
accomplish is to become a star.We are manifesting talent. We're all merely
actors and actresses. We get adifferent script each day and a different assignment
in stage location. We don't wantto be a star. We want to
be successful. We want to learnI horn a craft. We want to
(09:43):
do correct business. We want tolearn from our bad business to come to
our new business. We want tobe able to understand our rights, our
royalty rights. We want to beable to understan and the importance of our
four oh one. We want toexist. Nobody should ever want to be
(10:07):
And the great thing about with thisindustry allows us to do both. The
performing arts in the music industry isto be original, the originality of yourself.
We don't need another Dionne Warwick.We got one, a great one.
We don't need another Beyonce. Wegot one a great one. So
(10:31):
being who you are, unapologetically iswhat's important. We don't need another Angelo
lerb We got one, yep,and a great one, none other than
and so what I'm trying to getit forse to young people from one to
(10:52):
ninety two, It's never too lateto horne your craft. It's never too
late to listen, never too lateto comprehend. But more importantly, it's
never too late to make a change. You have to see beyond your sights,
hear beyond your hearings, and allowGod to guide you with the path
(11:13):
of righteousness to seek where you needto be in your life. Listen,
that have that all of those tools, and they need those tools. But
don't you think they also need thatthey need that deep rooted passion in order
(11:35):
to get there, Because I thinkhonestly, when you have that deep rooted
passion, you are so willing tolisten and absorb from a person who could
teach you the person who can reallythe person like yourself in this music industry
who could teach you the steps toget you there with the passion. And
(11:56):
I do go with you on that. But you know, passion can sometimes
be very confusing. And when Isay that, I mean that sometimes you
will take your passion and you can'tget out of the way of passion,
okay. And so when you can'tget out of your own way because you're
(12:18):
so romantically in love with that passion. There's so many pieces the passion that
makes the puzzle. So when yousay passion, there's a passion for music,
there's a passion for a performance,there's a passion all of these entities
have to come together to really buildand climb the mountain a passion. So
(12:41):
it takes all of those pieces,pieces and the engagement, the marriage in
order to make that work. Yeah. Absolutely, absolutely, And at the
end of the day there has tobe a yes. There has to end
at the end of the day.We have to be committed mm hm.
We have to be committed to thepassion. We have to be committed to
(13:03):
listening to COMPREHENDI we're building a mountainhere. Mm hmm. We're building the
mountain, and we have to startfrom ground and from ground roots on up.
We're gonna make mistakes, we're gonnafall down, We're gonna get up.
Humpty dumpty had a great fall andtook so many million minutes and put
them back together right there. That'sthe right thing and the key thing and
(13:24):
falling is you have to ask yourselfthe question how did that fall? Yeah?
Why did I fall? And howam I going to get back up?
Now? That and that? Butthen all of that that's part of
passion because you can lift yourself whenyou're feeling good about the vibes of yourself,
when you understand what it is andwhy it is that I fell.
(13:48):
A lot of people fall because theydon't put on their glasses and they don't
want to see a lot of peoplefall because they didn't read. They thought
that they could read and they didn'treally comprehend. People fall and come off
of because they just give up.And I always tell the people, the
same energy that it takes for youto give up, it's the same energy
(14:09):
it takes for you to move progressivelyforward. That's right, So why won't
we just understand all the various elementsof how we choose to win. I
really believe that it's it's not aboutwinning every race. It's about staying in
the race. Eventually you have towin, but you have to have that
passion, the staying power, thelistening in order to stay in the race
(14:35):
to win. Eventually, you gottawin, right, you gotta win.
You have no choice. That's whatI'm talking about. You have no choice.
You have no choice but to win. Exactly, That's exactly what I'm
talking about. You have no choice, and you will. Yeah, as
my grandma says, I can't,I must, and I will, I
will, I will. I knowthere's a thing that Diana and I always
go. She's always told me aboutthe importance of her grandfather and if grandfather
(15:01):
used to say, if you thinkit, then you can do it.
That's right, and that is thetruth. That is the truth. But
you brought up something very important earlier, you know, talking about you know,
just being around, being with positivepeople and having that listening mind.
And I talk about that magnet thatyou have. And I want to get
(15:24):
back to your secret sauce. AndI know there's no secret sauce to I
mean, I don't know. Idon't know if there's a secret sauce,
but you are the magic when itcomes to having people understand. You know
when I talk about let's go backto Mary J. Blige and that connection
that you had with her in thebeginning, and how she came to you
and all of these people came toyou because there's something that you have that
(15:50):
you just have. Is it somethingthat can be taught? Let's talk about
you, Angela and how you think. I think it's something that is.
This is a quiet taste and thatwas the taste of my mother's influence.
It was the taste of understanding growingup what I didn't know that I grew
up in poverty and didn't know thatit was poverty. It was my mother's
(16:12):
positioning of how she raised me.So I never ever knew what was for
I only knew those things that shetaught me and allowed me to see phil
here and understand those things that weretangible. So she taught me what she
thought was my survival skills that wouldbe my survival skills, Simple things like
(16:37):
table manners, simple things like makingsure I read a book a night,
Simple things about honing my own clothesand putting my clothes together and position and
presenting myself always in a professional life. From grade from grade one to grade
six, I wore suits to theschool. Yes, ma'am, no,
ma'am. All these things that peoplesay, for granted, these are the
(17:02):
ingredients I mean. I didn't goto school to teach the development of the
art of artist development. I wasa part of the building process from my
mother's camp to Berry Gordy's camp,very good. It was a strong influence
on what my artist development program wasall about. And from that I added
the necessary ingredients from my mother intohis formula and created the twenty four week
(17:29):
artist development program. Then I lovethat program, by the way. Hold
on, I love that program,by the way, Thank you very very
much. And everybody needs to havethat program keep on going. I think
it's really important while we're in ajet set society where things have changed,
where matters matters don't mean anything ordress code in this ex generation, whatever
(17:56):
generation. For me, it alwaysmeans something, yes, And I always
still believe that first impressions are lastingimpressions. When I am not on the
street and I'm in the boardroom,I'm able to articulate, I'm able to
intelligently ask questions. I'm able torun a board meeting, yet when I'm
(18:19):
outside playing football or basketball, Ialso have an understanding of how to relate
in that. And that's when Igo back to we all are actors and
actresses. We get a script eachand every single day. Know how to
play your field, know how toplay your game. And the game in
(18:42):
this business is winning. And sowhen young people are on the phone with
me as they were this morning,and you make me reflect back to Mary
J. Blige, it tells methe combination of the two is almost the
same. But what I go todo is never a cup of instant coffee.
(19:03):
Everything that I drink has to beeither rude mixed, but it has
to take time. So that andin the case of Mary J. Blige,
now an OSCAR nominated actress, whowas the young girl that broke off
the bill bottle on one hundred andtwenty fifth Street, and but it does
somebody's throat is now a OSCAR nominatedactress, now a singer with strong interview
(19:37):
methods. So what I go todo is not instant coffee. And with
these young kids that I was onthe phone with earlier today, they got
a part of my street lingo,which is not always palatable. I think
sometimes I have to be able torelate to you in your form. And
(20:02):
so why I called their manager Actwardsand said, can you give me your
account number? Because I can mailyou back your check. There's certain things
that you need to understand. Andthe first thing that you're going to understand
is that you came to me.I didn't come to you. That was
(20:25):
my next question. How do youselect because you at this point, this,
this, this, this uh timein the game, the journey,
how do you select your clients?And I think you're saying it now mm
hmm. I really believe that Godallows us all to select. Mm hmmm.
(20:51):
I don't. I don't play baseball. I don't pay basketball. I
give everybody two chances, two timesto strike out. I'll listen to your
music, and it's really not important. Your music is not important. The
conversation is always very important to me. The sincerity is important to me,
(21:15):
The passion is important to me.The building process is important to me,
and particularly when you start to talkabout the artists that gave up, the
artists that got ripped off, theartist, the artist family who took them.
Those are the people that I tryto focus into for the proving factor
(21:37):
that God will give you the secondchance if you're willing to take the second
chance. And a lot of timesthat older artists, the artist that was
beat up or ripped off had absolutelyno guidance. And so what I try
to do is give them the wherewithalsto understand the business. Even though older
(22:00):
artists I find sometimes getting difficult intheir ways of wanting to do things,
because there's a trust value when youget beat up, when you go through
music domestic violence or acting domestic violence, when you start to talk about me
too, and you all these otherthings that have taken place are young actors
(22:23):
and actresses one from ninety two.They walk around with grudges, yes,
and they walk around with thinking youthat you're the same person. Are you
the same person that written me off? And what you have to do is
just dissect, yes, and understandand give everybody a chance and winning.
(22:44):
You cannot become accusatory. And ifyou're going to become accusatory, then you
must start with yourself. You cannotblame nobody for your mistakes. Well that's
about That's what I love about youranalogy with not instant coffee like everything is
frude and this is what makes youwho you know part of your great success.
In addition to other things from yourmother. You know your mom.
(23:10):
If you were living in poverty,you didn't know it because the way your
mother raised you exactly, and theeloquence that your mom raised you with,
and the time that your mother tookyou know, with you to teach you
these things. So I love youranalogy, the not the not, the
instant, instant brood anything instant anythingexactly. Take the time to do these
things. I think that's I thinkthat's that's life though, isn't it.
(23:32):
It is life, And I thinkwe need to start to look through the
crystal glass of what life is allabout. Nobody's giving you nothing. The
only one that's going to give yousomething that is God. He gave your
life, gave you all the abilitiesto go out there to win, which
you do with it is on you. Don't sit back and get mad enough
(23:56):
set with me because I I've gottento this apex of my success. Be
happy for me, because I wantto be happy for you, because if
I feel you enjoy I'm going tostart with cult horizing in you and bringing
you into my life. I wantto see every man, woman and child
winning their own perspectives. But you'vegot to be able to apply yourself.
(24:18):
It's not blue. You can't takelou and stick my finger on your finger
and you're gonna don't work like that. People always say, Angel, you
can push the button, you canhelp me with this. You can,
I said, oh, I surecan, But what good is that?
Just like going to school and cheatingoff somebody's paper. So when we're together,
you don't know nothing of what.Learn it. There's a button.
(24:41):
Go put that button, because seewhat that button does. Learn it on
your own. And I mean that'sstaying power too. I mean you can
do that, but who who?What is that reflection on you? And
how long are they staying in theindustry right? Because their true selves are
gonna come out. You said it, you're authentic excel being your authentic self
and putting everything into not just passionbut everything that listening and paying attention and
(25:07):
all of those tools. You needto have all of those things before you,
before you. It's very true,very very true. I think that
if I could just put so manyof them, from one to ninety two
together and Staple Center or at MadisonSquare Garden and just have a masterclass in
(25:33):
reality, just reality. Yes,where people it's almost like going to church.
You know, when we go tochurch. If we go to church
and we get the word, it'sa revelation. It's everything that that minister
or that pastor of that mission,but that they're touching your heart. Yes,
they're touching their subject matter and wecan endure and we can learn so
(25:57):
much from that trail of conversation.But I don't think that in this industry
of music and the performing arts,if we get the real mentors, we
get people that really, really care. And I think that it's it's too
a dismay that with all these great, great, great great people who are
(26:22):
out here, it's not serving towant to educate, stimulate, motivate,
or take this next generation to thenext level. I think that in this
in this quick Mica fraid Micael Waveworld, we get nothing but things that
are instant. We create with hisInstagram, we create with his Facebook,
(26:48):
we create with his TikTok, andall of that is so instant. Once
you utilize it, you got tocome back and do it again and again.
And again in order for you justfeel recognized in that marketplace. Right,
Yes, everybody in the world doesit, right, that's why it's
so popular. So there's no longeopardyin it. For four weeks down the
(27:12):
road, ain't nobody don't know whoyou are? Two weeks down the road,
ain't nobody gonna know who you are? Well, that's exactly right.
You know. It's marination. It'smarinating and cultivating, you know. And
and that's why you're so unique becauseI don't think I honestly, I don't
know a lot of people like you, Angelo. I mean I have it.
(27:33):
I'm telling you a handful of peoplewho are who do take that time
to teach and help you to takethe steps and brew, right, brew
and marinate because everybody is instant interms of I don't care if you're paying
the person. Everybody's instant. Okay, how quickly let me take your check
and how quickly can we make thisthing happen? You take the time,
(27:59):
you cult you work with these peopleif they have Yeah, but I think
that excuse me for interrupting, AndI think you do the same. I
think you do the same. Yeah, And that's what we need more of
let's not make this a color thing, just let's make this humanistic. Yeah
yeah, but but but people willalways want to do that, And so
(28:22):
you serve to to to create andbe original in your ideas and your concepts
with your platforms. It takes peoplelike you, It takes people like I.
It takes takes that in order toget through these young kids heads.
The importance of collectiveness, the thethe importance of staying in the race,
(28:45):
the importance of spelling out longevity andnot getting into things that are instant so
rapidly that you forget, you knowwhat. It's just like this computer,
you know, and that what isit I that I, you, A
you, I or whatever? AI. Yes, I would rather sit down
(29:07):
and get it from my cyclopeters ormy dictionaries or my spelling versus utilizing that
form. Now, I'll be adamn lie to tell you that I don't
use it. I'm not spoiled inusing it. I want to go back
and make sure that I understand whereall these things come from. So I
(29:30):
do keep a dictionary on my desk. Yes, I can sary spell this,
but no, I want to beable to do it myself. Because
when sary dies down on me andI'm in the middle of a proposal.
I wouldn't be able to put myhands on something that I can move rapidly
forward to complete what it is thatI need to complete. Yes, yes,
(29:51):
no, I agree with you,and I have to tell you I
haven't downloaded AI yet. I loveto write, I love to right and
I love to see the content ofmy writing. Of course I need I
need grambling and sometimes well all thetime, and but but I loved that.
(30:14):
I love to be in it.You know, you know your words
are your words. Your words areyour words, and like to be dramatically
corrected and things like that. Ithink, you know it's very important.
It's awesome that we have it.But I'm with you. I love the
old school ways of doing things anduh communication. I love that communication and
that real conversation. You know.You and I went out to dinner and
(30:37):
we got to do that again.I would love to real conversation at dinner.
And what I loved is you said, Lisa, order anything you want,
and I said, he's making thebiggest mistake of his life. Oh
my god, the flu was sogood, wasn't it? What's it was?
Amazing. It was outstanding. Wehave to go back there. But
(30:59):
Mike, you are such an incrediblea person. Thank you, role model
everything. And you've done so muchin your life and you know, for
over forty years. And do youlove what you do? That's the question
for you. I'm not in lovewhat I do anymore. I love what
I do, but I'm not inlove what I do. Okay, Okay,
(31:22):
I am. I'm romantically in lovewith Angelo ellery. I love me
so me. Yeah. That thatis something that I worked for to fall
in love with myself, because Ithink it's important. When you fall in
love with yourself, you can teachpeople how to love you. I don't
want you to assume how to loveme. I'm special, I'm good,
(31:47):
I'm great, I'm the greatest,and with all of those qualities, with
all of those qualities, I needto teach you how to love and how
to take care of me from allforms. I'm not talking about just romantic.
I'm talking about in every level oflife. I think that everybody should
be foiled with the right type oflove and sincerity, devotion. Those things
(32:12):
are important. They move the bodyaround easily. It takes a lot to
know that you know and we shouldall do that. We should all be
able to do that. And formany as you said, it took a
while for you to get there,and I think it does for many people.
I mean, we're so bogged downwith stuff in the outside world and
what we should look like and whowe should be in all those things,
we don't necessarily take the time toknow who you are who God made me
(32:37):
think, Yeah, because people runout trying to find love. How can
you find love if you don't knowwhat it is? Yes, So if
you don't fall romantically in love withyou and understand the elements of life in
which you're looking for, how doyou find love? If you lost your
(32:58):
secretary and you never knew the responsibilitiesof your secretary, how did you go
out and find a new secretary understandingthe responsibilities. I need to find out
what you are made of, whathas been put inside of you. That
makes me happy that you can dowhat you do for me, And that's
(33:22):
what love is about. And thenI think that it's really full for me.
Is this very important? That Ithank God because he gives me the
inspiration and he gives me the insightfulnessto understand who I am as an individual
(33:43):
and because he is the first andforemost that makes your inner being safe,
warm, full of compassionate, whichis the beginning steps of finding yourself in
love. Yes, yes, agreedwith those words. I always say,
you know, without God, weare without without God, we are without
(34:04):
person foremost, every single day wedon't even exist. What does it existing
without them? We don't? Wedon't. My best friend in the old
world my only friend. Because ifyou take the word friend and split it
in the middle, what are yougoing to get? A E N D
An end of a friend? Youget ends of friends. Friends come in,
(34:24):
friends come strangely, they come anddisguise this. You have to figure
a friend out. It takes timeto know a friend, and then sometimes
that friend turns into the unrecognizable demonthat can possibly destroy you. You can't
let that happen. Can't let thathappen. But that's why, that is
(34:45):
why, that is why, thatis why, Because when you're prepared,
when your heart is prepared, youknow what I mean, and you're prepared
every day when you have faith andyou that, like you said, your
number one friend, because that canhappen at any given time. People are
people, humans, are humans.You know, when you're living in that
spirit, in that faith, youmean, you can be very easily destroyed
(35:07):
if if you read you don't havethat faith. I don't have people.
That's a whole other top I don'tknow how people can exist without having that
faith. I'm with you. That'swhy I give. That's why I give
myself to you, to God.I really do. Nobody's born again Christian.
(35:28):
I've been doing this for fifty years. I celebrated fifty five years in
double exposure just this year in Octoberfifty five. It's fifty five years.
Only Moly, congratulation, Thank youso So the reality for me is,
I know that I'm nothing special untilHe has made me special. He's given
me the endurance and the love.And you know when I spoke earlier about
(35:52):
building that mountain, yes, Ibuilt that mountain. And so therefore I'm
good to understand why he has donewhat he has done in the timeframe that
Listen. I had a plan,yeah, I had a plan, and
he said no, no, no, no no, I'm going to implement
(36:14):
my plan for you. Yes,And that's what he has done. And
that's why I have patients. Ihave patience and understanding what my plan is
is in his hands, not inmind. So what is happening? I
mean there's always something new and excitinghappening. I mean between your books and
you have products, you have somuch going on. You have products,
(36:37):
you have this incredible book that youlaunched, I believe in twenty seventeen,
and reading it and continue to readit. I mean, you're walking wealth
of knowledge information in so many areas. I am just I was having a
conversation with the love of my entertainmentlike Diane Ward, and I said to
(37:02):
her, I said, miss wardo you know because ms Ward was awarded
the Kennedy Center Honor this year.Yes, and so because I've been with
her for the last forty some yearsof her career, I watched over her
with the fine tooth comb nobody willever ever be able to So when the
(37:22):
honor came her way, which isbroke to me, I made myself an
intellegral part of every scene in thisorganization. They weren't crazy about me,
because I wanted to make sure thatvisually, in every respect, that she
(37:45):
was going to be represented the bestshe possibly could. So they started their
magic of organization seven months in advance. So for seven months I was on
about five calls a week in orderto bring that presentation to Wow, my
(38:06):
gosh. So I had my visionsI d had. I hired my own
crew to come up with her presentationfor TV A whole the bit they they
was against me doing it. Idid it anyway. And so I was
on the phone with one of theproducers of another TV show that I was
(38:27):
working on. It said, Angelo, Oh, I meant to say congratulations
to you. I said, whatare you saying? Congratulations and mutual and
they said, well, you knowyour name is on the fredends of the
Kennedy Center and I was like reallyit was like and they showed it to
me and I was like wow,because I had You know, when you
come in and you're not a partof her family, it's almost like being
(38:52):
a step child. Yes, youhave to they have to allow the step
child in. And I didn't thinkthey allowed step child in, but they
did. They took all the variouspieces of my direction for miss work and
was able to make it inclusive ofthe presentation. So I worked on that
(39:14):
one, and I just finished workingon the TV one Honors where they honored
Dion and another one of my clients, Frankie Beveling, and so we went
to this these this group of peoplewere special as well. They didn't give
(39:34):
seven months in advance. They gavethree, two months or three months in
advance. So all of what Idid on the Kennedy Center for seven months
had to be woven inside of twomonths. Oh my gosh. And it
was a lot. But again wesaw again, we saw credits for Double
Exposure getting its TV credits, andso you don't know what which you put
(39:59):
in. Sometimes you don't know whatyou're going to get out right, And
so those credits become very important tomy institution. I look at Double Exposure
as an institution and it gives methe kind of validity to move in all
kinds of directions. You know,you can talk about being a publicism one,
you can talk about being market doingmarketing PR and now over the bit,
(40:22):
but when you start to cross overto the TV in film, and
I've done a lot of films asan executive producer, as an executive producer,
associated producer, but it's just goodto be in this day in time
a contributor to what is current andwhat is happening and so I'm very very
(40:45):
very happy for the company, happyfor myself that we're starting to get the
kind of visual credits that gives usan extension to move in the next direction
of our career. That you sowell deserved. So you so well deserved.
Thank you very much. You knowyour present, you know your your
(41:07):
You're you're emotionally available, which iswhat I love about you. I love
about you Angelo like you're just unlikeany other. I'm telling you, you
so deserve everything, every credit thatyou've received. And congratulations again, thank
(41:27):
you yours. Come on, whocan say that? Yeah? Five years?
You know what a blessing and itall you know what? And I
really think it's important that these kidshave a vision. It's not about you
know, my company started in thein the basement of my mother's house.
That's what it started at. Itwasn't it didn't have no money. When
who bank loans it? When youwhen you are in the right environments and
(41:53):
you can seek and cling victory andsay, let me just start. God
is victim storious. When you havethe word, you use its passion what
it is that you want to accomplish, You get a surgeon the energy to
find what you need to find anddo what you need to do. And
(42:15):
it's not about trying to go tothe bank and get loans and just go
and get your paperwork right, tomake sure what you own is what you
own and move progressively forward to claimin your own victory. And that's what
I did. But you had thementorship also, so you had that from
your mother. You had that.It was automatic, almost automatic for you.
(42:38):
And that's why your words and yourmentorship and your leadership and your guidance
are so important. I mean,from the Mary J. Blige Is to
from Whitney Houston and Michael Jackson,to everybody that you've worked with. Your
words are so important and your teachingsare so important because everybody does not have
that. Just because you have afamily doesn't mean that you're going to be
(43:00):
taught that just now. No,you know that's very true. And the
extension of that is being able toselect the right people to be around.
And I was very, very,very fortunate that I went directly to work
as a intern for James M twoMay and in two May was a two
(43:22):
time Grammy Award winner. Background injazz and working with his uncle and his
father were the Key Brothers. Thenit was Miles Davis. Then it was
all the things that he was doingthat he shared with me, And in
sharing it with me, he alsotaught me the importance of doing business at
(43:43):
an early age. He used tosend me open to major record companies and
I'm designing clothes for a living.I know nothing about nothing, and he
says, you will never You willnever know nothing about nothing if you don't
experience something, So go and learn. He would throw me in the wolves.
That's how you learned. And Iwould come back every time and he
(44:07):
would ask. He would say tome, so what what what did they
ask you? Did they want tosee me there? I know they wanted
me there. That's what you did. He trained me, and all of
his philosophies and reasonings and logics andquick words, it's something that I adapted.
(44:28):
So you've become a part of awinning circle. And the wonderful thing
about it all is that I getto share his experiences now with his son
and his daughters because they are partof the music industry. And so I
was unable to go to the awardsshow, uh this just this weekend to
(44:51):
Atlanta, and his son filled infor me. Oh my gosh, Angelo.
So that's the culture and the legacyin the that's what we got to
do for one another. Yes wedo, but we don't know we we
somehow we all don't know it,right, we all don't know it.
We have a very short time tobe here. In my head, what
(45:15):
are you gonna do with it?Like? What are you going to do?
You have? So we have somuch to give rights in that short
amount of time that we're here,but we all don't know that you do.
And for them, I thank you, and I I am so appreciative
of you and for all that youdo for not just people in the music
industry and in the arts, butfor humanity because you're you're that person.
(45:40):
So you thank you, Lisa.But you know the book that I mentioned
to you in conversation, it iscalled Completeness. Ah, I'm not writing
a book for the entertainment industry.I am writing a book for human beings.
I'm going to focus on one theimpulse and the importance of aiding and
(46:05):
assisting and lifting people because somebody hadto do it for me. And I
think I think that the I prisonedperson gets the bad Is it really bad
because they make mistakes when they're young, and then when they get out of
(46:25):
jail, they have absolutely no promise. I think about the domestic not just
the woman, because if everyone thinksthat they want to accuse the woman of
being the victims, sometimes it's theman. Everybody is a victim of domestic
violence. I want to talk aboutthe young LGBTQ community of folks where they
(46:47):
don't have a place to go becausetheir mothers or fathers don't understand life or
lifestyle. I just want to talkabout life. Are you in that you're
writing that now? Yeah, I'min the midst of writing that now.
Yeah. Well that's that needs towell, we're looking we're looking for April
(47:07):
May release. That's wonderful and it'sreally important for me to talk about these
things because I don't know where thisworld is going. I do think that
we're at a decrease when we needto be at an increase. I think
(47:28):
that young people today need to belifted. They need to be lifted because
it's a state of confusion. Yes, the hate, the wars, the
discrimination, we all need to juststop for a minute and to see what
completeness issiness could fulfill. You andmake you yes, if you don't know
(47:54):
the ingredients. And I'm not sayingI know it all. I'm saying what
works for me, right, whathas worked for me. And I don't
want to just keep talking about entertainment. It's such a destruction in entertainment when
you start talking about the Pluffies ofthe world and the td Jakes of the
(48:17):
world and this n it's crazy outhere, and I don't want to see
people get turned away because they don'tunderstand. You got to understand and what
somebody else does is not what youdo. It's not necessary, it's not
for you. It's not. ButI gotta tell you because obviously you're watching
(48:42):
all this fast paced press and youget influenced by it. And there's so
many people who get influenced by thinkingthey can come home and get drunk and
beat up their wives and throw theirkids in the garbage can, or shoot
somebody because they stepped on their sneaker. But all of these there is you
(49:04):
got to pay for what you goto do. Yes, So we have
to give our young people, beginto give them thinking power, oh for
sure. And I'm sure that that'swhat your your book is going to express
I know exactly exactly self into it, exactly. I'm so so looking forward
to it so April or May it'scoming out. Completeness, completeness. Yeah,
(49:30):
and I'm about it filled with loveand humanitarianism and all of the indirectness
and directness. And I try veryvery very hard to speak the language of
my reader. I don't think thatI have a lot of them. I
don't know. I want to beable to reach the world, and I
(49:52):
have to be able to speak theirlanguage and the tone and the tonality and
which their custom to. And Ithink one of my winning reboards in life
is that I know that I aman actor and that each and every day
I get a different script. I'mnot meeting the same people every single day,
so my script has to change inorder to relate to the audience in
(50:15):
which I'm speaking to. Yes,yeah, I love it. I love
it. Angelo, thank you somuch. No, I thank you,
my love, I really do.Thank you so much. And I'm going
to tell you something. We're goingto start do more of these collaborations.
Yes, we have wonderful projects thatI'm working on that I'm going to share
(50:35):
with you. Please, We're gonnasit back down at that restaurant. Yes,
when whenever you want, okay,and we will have a meeting of
the minds and come up with somegreat exploratory ideas that's going to have that's
going to benefit the world. Oh, I really thank you. I can't
wait. I love hanging out withyou. I love you, I love
(50:58):
I love hanging out with Lee's blessyou, God, bless you do.
Thank you so much. So let'sshare your information. Let's share your your
website, your Instagram, anything thatyou want to It is d x x
n y c dot com and thatis the website and that is the tag
for everything that I'm associated with.You can go to Instagram, Facebook,
(51:22):
I think you can go to Twitter. It's d x x n y c
dot com. Now I answer myown phones and people think that I'm crazy,
and I'm from that school. Soif you feel like you want to
have having a moment in your lifewhere you thinking that I can aid you
and assist you, tell me I'min Jersey. I'm at two to one
(51:46):
two two four sixty five seven zero. I will give you as much times
as time would allow me. It'sall about the next level of helping on
our young people, and that's whatI'm getting for, so I don't have
a problem in sharing my number.You're the blessed, you are the best.
(52:07):
God. Bless you, bless you, my love. Thank you,
thank you standing. Don't leave yet, don't leave yet, thank you so
much, thank you, thank you. All right, my love, don't leave.
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I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
The Joe Rogan Experience
The official podcast of comedian Joe Rogan.