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April 15, 2024 15 mins
On this episode of the Inventress Podcast we have Lash Therapy Keyport owner, Jackie Machado! 

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Episode Transcript

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(00:06):
Hi, everybody. This is LisaAskleas, the Inventress, CEO and founder
of Inventing a to Z, andhere at the Inventus Podcast. Well today
I'm super excited because I have myguest on this person, my lovely lady.
I met a few weeks ago atan event and she owns her own
LASH salon. Her name is JackieMachado. Jackie Michado is the CEO and

(00:29):
founder of Lash Therapy Keyport. LashTherapy Keyport and it's in Keyport on the
Water. Welcome Jackie. How areyou. I'm great. Thank you for
having me, Lisa. I'm soexcited. It's so nice to have you.
You know, we met a fewweeks ago and I was just so
amazed by you and your story.And we met through well, my connection

(00:52):
is through Jackie Berman. Jackie Bermaninvited me to this wonderful event another Jackie.
So three Jackies, right, Ibelieve there were at the event as
well, and so you were oneof the speakers, and again I was
just so taken by your story.So now you introduce yourself, Jackie.
Okay, Well, my name isJackie Machado. I've been a LASH artist

(01:14):
for about six years. I ownLash Therapy Keyboard. I've been here for
about three years. Prior to that, I did have a bigger salon called
Beauty Sleep Lash Lounge, but unfortunately, because of COVID, I had to
move out and start over and rebrandmyself. I absolutely love what I do.

(01:36):
I make the town of Keyboard absolutelygorgeous, and you know, I'm
here to stay and I'm just soexcited. I'm so excited. Prior to
this, I actually used to dobail BONX too, so this is a
whole new genre of you know,three sixty that's that is giant. So
I want to move back. Iwant to talk about that a little bit.

(01:57):
Okay, how you did from thereor moved from there intentionally to go
into the lash and beauty industry,because that's a that's a far cry of
beauty. Right, So why don'twe talk about that a little bit.
Tell your story and how you startedthe bailed bail bonds person, right,
Yeah, Okay, So before lashes, me and my husband owned twenty for

(02:23):
seven bail bonds. We did itfor about ten eleven years. Due to
the bail reform, the it changeda lot of the laws. It affected
our business, so we had toclose up shop. We did have three
offices, we had about thirty employees. We were doing really well. So
unfortunately we closed up shop and Iwas having my first child at the time.

(02:44):
So right away, I'm you know, I'm I'm frantic. I'm wondering
what am I going to do?I need I need that same cash flow
and to continue living comfortably. Andnow that I'm having my first child,
you know, I was. Iwas very, very very frantic and nervous
about what my future was going tobe like. So, oh yeah,

(03:06):
I started doing makeup. What theheck you so from twenty seven mm hmm
to zero or did it slowly?Did it go away? So you said
there was a reform, Yes,yeah, there was a bail reform that
was put in place, and abouta year after it was put in place,
we we closed up shop. That'swild, okay. So yeah,

(03:29):
So the question is how did yougo now from that to going right into
the beauty industry, having a baby, a newborn baby, and pivoting into
your beauty space. Well, Istarted doing makeup. At the time,
everyone was you know, everyone wason Instagram, everyone was doing makeup.

(03:50):
All these girls, you know,all these beauty influencers were just coming out
of the out of the woodwork,and I was I wanted the same type
of hash flow, I wanted thesame recognition, just the same type of
uh, spontaneous industry and makeup,wasn't it? You know? Unfortunately I

(04:11):
had hired hired a business coach atthe time, and I was in her
course and I kept asking her whenis the money going to come in?
I just had a baby, myhusband just closed up this business. You
know, when is the money goingto come in? And she said,
well, I heard lashes are goingto be huge in about a few years.
Would you be interested in taking alash course? And right away I
said no, I said, Iyou know, I just invested all this

(04:32):
money into this makeup course and nowI'm going to do this like that's crazy.
And she just, you know,she said, hey, well,
you know, unfortunately in the beautyindustry, you do have to get in
when the trend is beginning. Wheneveryou try to get into the trend in
the middle, or you know,when it's it's just too late, no
one really views you as an expert, and you just it just makes sense.

(04:56):
So when she told me that Itook the course and it was a
one day course, which is crazy. And the next thing I knew,
I was lashing a bunch of policewomenfrom my town and they were coming to
my house. And again, lashesweren't even that big, and we're talking
about six or seven years ago,right, And it was crazy how everyone

(05:21):
was knocking on my door, everyonewas contacting me on Instagram, and I
just I just everybody wanted lashes,and I just blew up. And the
next thing I know, I'm I'mliterally doing a ribbon cutting for my first
salon. Oh my god. Itwas crazy. Within like two years,
just two years, it just blewup, and I couldn't believe it.

(05:44):
I so respect and love the stepsthat you took, you know, and
really going out there and going forthe gusto yes to a coach, trying
to find out, you know,what the niche market was and everything.
And I love the way you talkedabout social media because everything looks instant.
Everything looks instant on social media,and that's not necessarily the case. It's

(06:06):
well, obviously it's not. Everybody'san expert. Everybody's a coach. Everybody
looks like they're doing well and Wetalked a little bit about that at the
conference too, you know, kindof like not looking, not looking and
not comparing yourself to others because yousay, what am I doing? What
am I doing wrong? But clearlyyou took the right steps and you went
into the right direction, and yourcoach was right, because I mean back

(06:29):
then, I just started getting lashes. I do things on television a lot,
obviously, and you know your ifyour eyelashes are done, you look
done, right, But that's allyou need. But forget about heavy makeup
and all that. It's not necessary. So you really did it. So
you scaled, you went into soyou started doing it in your home.

(06:51):
Yes, and then you you saidyou did your first ribbon cutting. Well,
yes, I was lashing in myhouse for a few months. I
actually came to Keyport one day justI think I went out to lunch with
a friend or something, and Icame to Keyport and I looked around.
Also, I was a real letorso I was very aware of up and

(07:13):
coming towns and you know, townsthat were being renovated and money beating being
put in in the town. SoI came to Keyport and I'm like,
maybe I should look for a spothere, and I literally the same day
I went on Craigslist. The firstresult was an esthetician who was looking to
share her room, and right awayI I couldn't believe it. I said,

(07:36):
this is this is like divine,This is amazing, how this is
happening, Like God is really puttingme on this path, And every door
just seemed to open and open andopen, and it was it was crazy.
I'm getting goosebumps just talking about it. I just got because it's the
truth. It really is that faithyou pray. I mean, yet you

(08:01):
believed in what you were doing.You took a course, you did whatever
you need to go into that space, and doing your research in the area.
I mean, but yes, yes, I did my due diligence and
I made sure that you know,I knew what I was investing my time
in space, right, yes,So then when I saw that, I

(08:22):
also made sure that I actually calledother hair salons to see if they were
offering lashes. I wanted to knowwho my competitor would be, who was
already doing it, and no onewas doing it in this area. And
it was crazy, It was crazyhow it just it just unfolded and the
next thing I know, I'm sittingwith the esthetician. I'm starting to lash

(08:46):
in her room. And forget it. The whole town of keyboard was knocking
on my door. It was crazy. That's wonderful. You got flooded.
I love it. Yes, forit, you know I did. I
prayed and I prayed and I prayedfor it. You needed to make that
same income or you know, moremoney coming in at least to get started.

(09:09):
Yes, are here, you are. I'm all about supply and demand.
Supply and demand. If they're demandingit, and you could supply it,
make it happen. And that's that'sexactly what they did. So I
love it. So let's talk aboutthe lashes now, right, So,
how how many versions are there?I mean I get my lashes done too,

(09:30):
And I mean I live in adifferent town, far far away from
you. If I live near you, I would be going to your salon.
In fact, I would travel toyou. So it's beautiful your lashes.
Your lashes are too. So let'stalk about the actual lash and and
how many different versions there are andhow long it takes to get them done.

(09:50):
So there's so many different types oflashes that exist out there. And
it's crazy because in the beginning itwas one manifact actual, one type of
lash, one glue, one everything. And now there's like, there's so
much stuff out there for us slashartists that it's crazy. The amount of

(10:11):
time it does take. It it'sdifferent for everyone starting out. It's about
three hours. For me, Itake about an hour and fifteen minutes.
I actually worked out a salon whereit was just a bunch of lash artists
and I got really good at lashingand I would actually lash about eight to
nine clients a day. Wow,Oh my gosh, yes, bull lashes,

(10:35):
bull lashes. That's amazing. Godbless you girl, and I made
it happen. And it's what waswild was it was it was about seven
of us, seven lash artists,and we all were banging them out.
We all were really good at whatwe did, and I just knew that
this is where it's at, thisis I'm definitely gonna go far with this.

(10:56):
And oh yeah, yeah, itwas amazing. It was amazing,
amazing journey. So super proud ofyou. And how old is your son
now? I saw him the otherday briefly. My babies ate all that
time. So proud, so proudof you. So I want you to
do you have social media? Wherecan everything you? My social media handle

(11:18):
is I Love to Lash, exactlythe way it spelled. My business,
Uh Instagram handle is lash Therapy Keyport. Okay, right now, what's funny
is that at the at the talkthat we were at, I actually forgot
to mention the newest thing that Ihad done. So about a year ago,

(11:39):
I applied to change the ordinance intown. So apparently yes, so
probably I don't mess around. SoI went to Board of Health one day
last year. I went to Boardof Health and I said, hey,
I'm a permanent makeup artist. Ijust finished, you know, going to
full I got my search, I'mboard certified. I would like to add

(12:03):
these services to my business. Thelady looked at me and said, nope,
sorry, a keyboard only has threetattoo licenses. I mean, I'm
sorry three. I said two,three tattoo licenses. And she said what
she would have to do is youhave to apply to change the ordinance.
And I'm like, how do Ido that? And she was like,
I'll guide you, but you knowit's gonna it's a process, it will

(12:26):
take some time. And if youreally want this? Ay? So I
went home. I thought about it. You know, I'm like, man,
I don't want to bother with that, and that just sounds too much
and too overwhelming. And she sawme a few weeks after that, and
she says, are you going tochange the ordinance? So every time I
saw this lady around now, shejust kept looking at me and she would,

(12:50):
hey, when are you going todo it? When are you going
to do it? And finally Iwent to her office. I said,
show me how to do this.What do I have to do? And
she showed me. It took awhole week, year, a whole year
for the ordinance to change, andfinally I got a tattoo room in the
back of my salon and I'm rockingnow and I'm so excited. I'm so

(13:13):
excited. Yes, it took forever, but I was able to bring permanent
makeup tattooing into my salon by changingthe ordinance a year. Oh congratulate sense,
thank you, thank you, thankyou, my pride when when they
came in, I cried, perseverance, girl, you did it and all

(13:33):
it all it took was time,yes, yes? And you how short
is a year? You know itsounds like forever, but it's not.
It really isn't right right, It'sit's quick. A year is nothing.
But you know the process. Obviously, when you're doing it, I'm sure
there's tons and tons of paperwork andacceptance and dumpthing's wrong, and but that's

(13:54):
just the process. Even your business, right, you got to make sure
you're dotting all of your eyes andcrossing your te's And if you want to
be successful at something, you jumpin. You jump in and you know
it well, you and your husbandboth did it successfully twenty seven of those
shops you had and then switching,flipping from being a makeup artist, going

(14:16):
to school to get your license thatand then switching again. But you persevere,
and you're such a wonderful story.You have such a wonderful story to
tell. And who comes to thispodcast are inventors and entrepreneurs who need hope,
right, They need hope because peoplesometimes give up for you know,

(14:37):
the smaller things too less immense thanyours has been. You know, yours
was giant. There are things thatpeople give up on for less less of
a walk. So I thank youso much for your inspiration, your perseverance
and you're coming to the conference rightIt's will be in the building, and

(15:01):
I'm so excited it's happening. It'shappening, and I can't wait to see
you there. So again, Jackie, it's been such a pleasure. Give
your website again. Give everything.We repeat things because people need to hear
things a few times. Got it. My website is ww dot lash Therapy
keyboard dot com. I can.I can also be found on Yelp.

(15:22):
I could be found on so manydifferent LinkedIn I could be found on any
type of books. That's what it'sall about. Girl. Well, Jackie,
it's been an absolute pleasure. Thankyou so much for joining me today
and I look thank you for havingme at AOI take care bye,
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