#1123 How AI Can Turn a Business Into a Marketing Machine

In this episode, Jon and Bailey Sanchez dive into the latest market trends while exploring how artificial intelligence is reshaping the small business landscape. The conversation highlights how AI tools can help small business owners refine marketing strategies, streamline operations, and enhance customer engagement. Jon and Bailey also examine the power of brand identity—what truly defines a brand—and how consistent customer experience fuels long-term loyalty.



👉 Watch this episode on YouTube: www.youtube.com/@thejonsanchezshow
👉 To learn more about retirement planning and wealth management in Reno, visit: sanchezgaunt.com

Compliance Disclosure: This program is for informational purposes only and should not be considered investment, tax, or legal advice. The views expressed are those of the participants and may not reflect the views of Sanchez Gaunt Capital Management. Investing involves risk, including the possible loss of principal. Past performance is not indicative of future results. Always consult with a qualified financial professional regarding your individual situation before making financial decisions.

Episode Transcript

Speaker 1 (00:06):
Welcome to the show on Nady Koh. It's a pleasure
to be with you. And I was gonna say a
pleasure to be with my co host, but he's tied
up in something, so it is me Flying Solo. Can't
wait to go over today's topic again, Doctor Dennis Sanchez,
the AI doctor, still on a VACA or working vacation,
I guess, but uh yeah, so we don't have him.
But you know what, the show must go on. We're

(00:27):
gonna continue talking about our AI subjects as we do
each and every Monday with doctor Sanchez. Today, I'm going
to share with you how I use AI when it
comes to marketing. You see, folks, no matter how big
or how small your business is, one thing that every
business needs is a marketing plan. Right, how are you
gonna get from point A to point B to point see?

(00:49):
How are you gonna let the world know about the
great products or services that you offer as a business owner? Well,
guess what, there is no better way never been an
easier time to create a marketing plan. And I'm talking
a full blown A to Z type of marketing plan.
Then with AI, the old days of going out and
having to hire a marketing team and ad agencies and

(01:11):
all the different things that a lot of business has done.
You don't really have to anymore now they still have
their place. We use one matter of fact, So I'm
going to tell you exactly what we do, but I'll
tell you for some of my other businesses. Yeah, it's
all about AI. It is the most amazing thing in
the world. I want to thank my beautiful daughter, Bailey Sanchez,
our director of marketing, for helping me learn to design

(01:32):
these marketing plans with IT, because, folks, it is so simple.
Mike I always said, you can start a business within
a matter of hours with AI. You really can. But
today again we're going to focus in on the marketing
side of things, because without marketing you have no business.
Right you can have the best idea, the best services,
the most affordable cost, whatever your competitive edge is, you
can have that. But if no one knows about it,

(01:55):
you're gonna be out of business or you're not even
to have a business. So my topic this afternoon is
how AI can turn small businesses into a marketing machine,
and they really can, They really really can. This ties
again with what we've been discussing Monday after Monday on
this program with doctor Sanchez, and that is the solopreneur right.
So many people are now looking for work, they're trying

(02:15):
to figure out what to do. Well, let me tell you,
with AI, it is so simple to do it. It really is.
I wish, as I've said a million times on this show,
I wish years ago when I first started creating businesses
and things, I wish so bad that AI was around
it because they would have saved me a lot of
well let's call it school of hard knocks, a lot
of money and most importantly a lot of time, and

(02:36):
would have progressed things so much faster than the old
fashioned way of doing things righting the old business plan
by hand, change in at a million times, you know,
trying different marketing plans, and you know, it was really
just kind of a hit and miss thing for so
many entrepreneurs. But it really does not have to be
that way. So we're going to talk about how we
defined our brands, our target market. We'll talk about how
you used AI for competition and market research, building the

(03:00):
marketing plan. How do you do it with AI? Creating
the compelling content that's right, blogs, drafts, social captions, emails, funnels,
all these great things. The next area that I'm really
excited about is automating the social media postings. And again
the list goes on and I'll say how far I

(03:20):
can get through the list. Think I've got about nine
to ten points or so, but we'll say how far
I can get this afternoon on the show. But it's
gonna be great if you are thinking about starting a
small business or you have one and you're like, man,
I am stuck, I can't get my sales past this amount,
or boy, you know, having a hard time putting food
on the table because we don't have enough revenue coming in.
I get you back. We'll cover it. We'll cover us.

(03:41):
So you how to create a marketing plan? All right.
In the meantime, let's get down to what happened in
today's stock market activity. You know, the future started edging
up fairly nicely yesterday Sunday afternoon, because again as we
learned over the weekend, and it started on Friday. If
you caught the show, remember we told you on Friday
that there was rumors that it looked like we're going
to have a government reopening very soon, and no one

(04:03):
of course, would commit to any time. Well, yesterday as
I said, when the futures open at three o'clock, we
started to see them uptick a little bit down, futures
up a little over one hundred, kind of stuck that
way for most of the overnight session and then even
into the pre market session, and we got to taste,
like I said, on Friday, I mentioned this on the show,
and this definitely solidified my comment. We got a taste

(04:24):
on Friday how bad this market wants the government reopened.
For all the various reasons. I'm not going to bore
you with. Right, we need economic data, and we need
air travel, we need everything. We need the government open
loott of mine and again for all those poor people
that are not getting paychecks right now. So we got
a little taste when it came out Friday that it
looked like, you know, there was going to be some
type of procedural vote in the Senate and so on

(04:46):
and so forth. Over the weekend, market pop pretty nicely.
On Friday on that news settled down a little bit. So,
as I mentioned on the show, that was a great precursor,
great test that this market does want the government opened up.
So again, as the we can progress, not a lot
of you know, really significant things happen other than the
Senate did pass a procedural vote. They got six Democrats

(05:08):
to come over to the side vote for it. But
there's still a tremendous amount of unknowns, right we still
don't know how it's going to pass on the Senate side,
or excuse me, on the House side of things. And again,
this was just a procedural vote that occurred yesterday. Seabas
News reported this afternoon that Senate Majority Leader John Thune
hopes for a final Senate vote on the deal quote

(05:29):
in the very near future, but noted that the Senate
still has procedural hurdles to overcome. Didn't get a lot
of comments on the Republican side or from the President's side.
I think they're kind of sitting back and waiting to
see what this whole thing is going to look like.
I think right now, the Republicans feel they've got the
upper hand, right, You've had you know, six on the

(05:49):
other side come across the aisle as the saying goes
and say they want to get this government open, and
so that excitement fueled a buying friends in today. We
did not, i should say, we did have our periods
of intermittent weakness, however, right, because it was when you
get in this type of environment, when you when the
market wants something as bad as it wants this government

(06:12):
to reopen and to get government reports and all the
data that we need to make you know, informed investment decisions,
you're gonna have a lot of ebbs and flow. Right
there's this is going to be a very volatile time
period until such time if indeed, you know, at some
point we'll get a vote. I don't know if it's going
to be these next couple of days. Is they say
hopefully it will be. It's looking that way at this point,

(06:32):
but who knows. But you're gonna get a lot of volatility,
so keep that in minding your portfolios. You're going to
see massive swings up, massive swings down. It's a great
trading environment, I'll tell you that. But but as far
as nerve wracking, yeah, you better believe it's a very
nerve wracking time. So again, it's fun to prepare you
for that side of things. What I liked about today's

(06:53):
trading action, not only did we have a good solid
session across the board, Nasdaq was just a star, but
we saw a lot of the beaten up tech names
from last week that again everybody was kind of throwing
in the towel on AI. Everyone's throwing in the talent
semi conductors. Boy, they came back with a vengeance today.
Listen to some of these numbers today. First of all,
I want to mention Navidia five point seven to seven

(07:13):
percent gain. Stock was up ten dollars in eighty five
cents to one ninety nine. You had Micron Technology MU
a six point four percent rise six point four two
to be exact, up fifteen dollars and twenty eight cents
two fifty three, twenty Advanced micro Devices four point five
six percent gain, rising ten dollars and sixty four cents
to two forty four eighteen, So great strength in the

(07:34):
semiconductor area. Then he move over to again a name
that was beaten up last week. Some blamed this company,
Volunteer Technology, for the beginning of the tech weakness. Earlier
in the week, the boy had had a nice rebounded
a Pollunteer was up fifteen dollars and seventy cents eight
point eight two percent gain to one ninety three sixty three.
Google up ten dollars and eighty seven cents, Tesla up

(07:55):
fifteen dollars and seventy four cents. I was going down
my list right now, and yeah, I mean it's just
it's keep, you know, moving really strong. Only areas that
really didn't do well. From a sector standpoint, we have
consumer staples down about three tens, utilities down just one tenth.
You know, overall it was great. Dancers were up a
two to one ratiover decliners. So how do we do
How about a three hundred and eighty two point game

(08:16):
on the down point eight one percent to a close
of forty seven thousand and three sixty eight. Now, az
thatch as I said, the Star a five hundred and
twenty three point gain two point two seven percent to
a close of twenty three thousand and five twenty seven
SMB up one hundred and four one point five to
four percent to close at six thousand, eight hundred and
thirty two. So the game's overall very very broad based. Now,

(08:39):
what do we expect to happen going forward for the
next few days? Like I said, a lot of volatility
will be there. My personal opinion so far this is
too easy. With the six senators coming over to the
Republican side, there's there's got to be and that's temporary, right,
They're they're trying to just basically kick the can down
the road to about December, do some new voting on

(08:59):
the ACE and a few other things going on. So
no matter what it's, it's temporary. My my contention is
being the way the President is as far as negotiating
and liking to have the upper handed negotiations. I think
he's going to go for the jugular. I think it's

(09:20):
too easy for these six, like I said, to come over.
I think we could see when they finally, let's say
the Senate does pass they get passed. Obviously they're past
the procedural, but they, let's say to get in the
final vote, right, they're like, okay, let's reopen the government.
I would not be surprised if the President comes back
and goes, oh no, no, no, no, you think it's
that easy. We've come this far. We're going to wait

(09:40):
to get what we Republicans want right, which is you know,
the tax credit, tax credit issues and relations to the
ACA and so on and so forth. So I don't
know how soon this thing is going to be done.
We may get excited. Again, it looks like the Senate
should be the first one to vote. Then it's got
to go to the House side of things. I think
that's where where we could run into some problems. I

(10:01):
think they're going to use this as a strong negotiating tool, right,
they just saw weakness. They see blood in the water,
you know, as Old Shark Week says, there's blood in
the water, and I think they may use that to
their advantage, you know, right or wrong. I just think
that's the way it goes. It's just it's too easy
that all of a sudden six came over and now
we can reopen the government. I don't know. So bottom
line is this is the time. As I left you

(10:22):
with on the show on Friday and Jason and I did,
diversification is the key to surviving this. Be prepared to,
you know, if we rally roll hard like today was
a little bit of an example of that. If you've
got some dry powder, which you should, meaning some cash
on hand, be prepared to start making that list of
some of the names you know that are again we're
beating up very badly in the last couple of weeks
that you've always wanted to own, right, this is the

(10:43):
time you do that type of thing. But again, you
got to look at your personal risk, tall at your
time horizon, so on and so forth. But I think
it's a great opportunity. I think it's going to be
just one heck of a ride this week. It could
be a lot of fun. And look forward to sharing
it all with you as the week goes. But in
the meantime, it is AI Monday. That means we've got
to help you. We ate a business with AI, right,
the solopreneurs are theme. So we're gonna come back and

(11:04):
I'm gonna start talking about again how do you use
marketing and AI to build that business. First, let's turn
over to Christen Snow. She's in the right no traffic center.
Hello Christen, Welcome back to the John Sanchez Show on
Newstalk seven eighty k oh. Pleasure to be with you
this afternoon, joined by my beautiful daughter, Bailey Sanchez, Director

(11:25):
of Marketing Sanchez got Capital Management. First of all, I've
got to welcome you back to America.

Speaker 2 (11:31):
Hey, thank you. I appreciate it.

Speaker 1 (11:33):
Your world traveler. You left your uncle and his family
behind the Qatar, but you had a heck of a trip.

Speaker 2 (11:38):
It was a heck of a trip. Let me tell
you what, talk about experience and learning about new cultures
and business and all the things.

Speaker 1 (11:46):
Yeah, it was exactly.

Speaker 2 (11:48):
It was unique, to say the least.

Speaker 1 (11:50):
Yeah, well, we missed you. Great to have you back
on you. Yes, all right, let me tell you once again.
We had a nice rally in the market today again
on optimism that we're going to get the government reopen.
Finished up three eighty two, the dow point eight one percent,
as that grows five twenty three, two point twenty seven percent,
SMP up one hundred and four one point five to
four percent commodity wise, gain forty one cents on oil
sixty fourteen a barrel dollar twelve or dollars twelve. How

(12:11):
about one hundred and twelve dollars and thirty cent gain
on goal fourentye twenty two thirty and just a two
basis point increase on the ten year treasury at yeald
to four point one one percent. All right, once again,
how AI can turn small businesses into marketing powerhouses. So Bailey,
Marie Sanchez, here we go an area that you and

(12:32):
I absolutely.

Speaker 2 (12:33):
Love, the bread and butter, the.

Speaker 1 (12:35):
Bread and butter marketing and business. We love nothing more
other than the stock market side. So we're going to
what'll we happy about seven seven point We're going to
try to tackle. We'll get through as many as we
possibly can here. But first and foremost, we see this
mistake that a lot of new entrepreneurs make young and old,
and that is they have a great idea, maybe they
write a business plan. Most of them don't, which we'll

(12:57):
talking about that here in a second, but they don't
take the time to figure out what their brand is,
number one, what their brand is, what their target audience is.
And I liken that to say, Okay, let's say you're out,
you know, deer hunting, right, and you go, okay, I've
got a license. I'm going to go out and I'm
going to go kill a deer right deer season. But

(13:19):
I don't know where I'm going to go. I don't know,
you know what my criteria is. Am I going to
get a big one, small one? I don't have any goals. Basically,
I'm just going to go out and go honting. It's
the same thing when it comes to business. If you
don't define your brand, if you don't have your target audience,
you're just out there shooting blank.

Speaker 2 (13:34):
It's like driving without a map, driving.

Speaker 1 (13:37):
Without a map, yeap, other analogy exactly. So let's break
down our first couple points on how we define our
brand in business and our target audience. So using things
like again our favorite is chat GPT, Gemini is another
good one. You can use those great AI engines to

(13:57):
brainstorm brand identity tone, target target demographics, et cetera. Let's
stop on that point there. So let's how do we
use chat GPT to brainstorm, create brand identity tone and
target our demographics.

Speaker 2 (14:13):
Yeah, you don't have to be a genius to prompt
on any AI service. So I know for one of
our businesses, I used this exact prompt and it was this,
give me ten different types of audiences that would be
interested in trading me money in exchange for enter your
service product, et cetera. And you can start rolling forward
with that. You can define, you know, in the northern

(14:34):
Nevada area, what audiences would be interested in this product
or service. It can be that simple, right.

Speaker 1 (14:42):
Right exactly, And I want to back up, we use
this term a lot, and I don't know if it's
been a while since we've defined it, but it's important
because Bailey brought up a word, the py word as
we call the prompt. She prompted chat gpt to do this.
Explain what a prompt is, because that's where it all starts.

Speaker 2 (14:58):
It's as simply as you having a conversation with someone
and asking for it to do something. So I go
on there, I ask chat gibt to perform an action
for me, and that is where you start. I, on
the other hand, called mind by the name that I've
created for him.

Speaker 1 (15:15):
They say, hey, hermono, let's define a new business today.

Speaker 2 (15:19):
And it can become your best friend like you've made
it absolutely absolutely, and it will start to learn the
way you like to talk, the interest, the way you
like to do business. And as you keep using your
chatchbt account or whatever AI system are you using. As
scary as it is, it's learning exactly who you are
and how you talk, which is a benefit how.

Speaker 1 (15:39):
You think, Absolutely it is. It really does get to
know you.

Speaker 2 (15:45):
Yep.

Speaker 1 (15:45):
The brand identity, Bailey is so very important. You know.
I always like to say when I talk to talk
about brand and business, I always like to talk about Apple, right.
An iconic brand is what you hear when someone mentions
the word Apple. Now why is that? So? A brand
is something that you want people to think about, not
about your product or your service, but basically what you represent.

(16:08):
So think about let's just use Apple as an example, Bailey,
I went out and I bought a new MacBook Pro
this weekend, right to use for editing and recordings and
things like that. I didn't even think twice. I was like, yeah,
I could have gone a PC, and we have Dell
computers and you know, stuff like that. But for what
we like to do on the on the marketing side,
the Apple, in our opinion, is the best way to go.

(16:30):
I don't think of anybody else. I want Apple. Why.
I know it's quality. I know it's reliable. I know
it talks to my iPhone and my iPad and my
other Mac computer and on and on and on. That's
a brand. But more importantly, I know they stand by it.
Where did I buy it? I bought it at Costco.
Why Costco is a brand? I know. I shopped around,
did my due diligence. As Bailey has taught me, I

(16:52):
did my due diligence. I went to the Apple website.
I went to the Costco website dollar for dollar they
were identical. But guess what I got free? Two years
of free. Basically I can take it back for any
reason at Costco. That's Costco's brand, right, easy shopping, affordable prices.
You see what I'm saying for.

Speaker 2 (17:09):
And let's bring it back to even the basics of that. Right,
if you're in a computer store, let's throw it back
radio City, right, radio shack per radio shack and circumstity sorry,
both the same. If you're looking at ten different brands,
you would recognize that Apple logo and you would automatically
associate it with trust. They've done a fantastic job of branding,

(17:31):
and that is the basics before even getting into associating
it with trust. Is having your consistent logo, consistent colors,
consistent texts. And then that way, as you build a
great business that people come to love and trust, they
recognize that brand no matter where they go.

Speaker 1 (17:46):
Right, that's an excellent point you bring up. So that's
part of the branding process with and again so easy
now with chat GPT, tell the audience how you do that.
You impressed me a while back. I forget which business
it was, but where again you had the colors matching
from the logo to everything right, and it helped you
do that, not only and remember there's an art, folks

(18:09):
to deciding what colors your business should be, right there
depend upon what you're again, what kind of message you're
trying to get across? Are your real aggressive, you know,
hard charging type of business? Are you're more laid back,
more mature? You know what I'm saying? Yeah, there's Billy
comes back. She goes, oh, yeah, that's palette. You know
color blah blah blah blah blah. Match with palate color
blah blah blah. Right, just to say, chat GPT does

(18:30):
that right, It'll ask you what kind of message you're
trying to get across? So yeah, talk about that.

Speaker 2 (18:35):
My favorite way to go about it is finding out
exactly what my business will be. I will take that
idea to chat schebuy Tea and say I need brand guidelines,
give me the best colors for this, the best font
for it, et cetera, and then I will plug those
into chat scheby tas sometimes and ask it to make
me at least a mock up of a logo. Not

(18:58):
always we'll execute a perfect one, but it gives me
some ideas of what to work with. If it creates
one for me that just needs some slight adjusting, I'll
either take it to Adobe Photoshop. If you don't like
to do the editing side of things, I like to
go to Canva, and that is a very easy platform
as well that you can also utilize their AI side
of things and it'll create some designs for you and

(19:20):
then I just make small adjustments from there. And then
on Canva you can actually have it make brand kits
for you, so you can input all of your colors,
your fonts, et cetera. So every time I make a
new design, I can just press one button and it'll
apply all of those brand guidelines to my designs.

Speaker 1 (19:37):
Now, I do not have even close to the skills
that Bailey has or the patience that she does to
use things like Canva and some of these others. Right,
So I'll tell you what I did one one of
our marine businesses, and that is I hired a logo designer.
I went to a company and again I'm not get
paid by them nothing. It's called freelancer. It's just one

(19:59):
that I use. Went to freelancer and you bid your job.
You say I want a logo created, and you give
it a you show it like from chat GPT, you
show the logo that you create again chat GPT. I
don't know about the other AI engines, but Baylor's right,
it's not good yet, and they'll admit it. They're just
not quite there yet creating the perfect logo. But it's
enough to get the message across. So I took that

(20:21):
logo and that I created through chat GPT, and then
I went on freelancer and you bid it out. You
put the logo out there and you go, all right,
you know I need I want this logo, you know
certain look and da da da da da, and people
from around the world literally we'll start bidding on this.
And I seld on one gallon I think she was
in Pakistan or something, and you sit there, you pay

(20:41):
a deposit like half of the job, and then people
bid on it, and then you accept it and then
they'll give you, I think three changes or something for free.
But this lady was amazing. She blew me for one
hundred and fifty bucks, this most beautiful logo that Bailey
way before you were born. Had I gone to an
artist to have that created, it would have probably cost
me three to five Well, you were younger, Actually you were.

(21:04):
When I've had some logos created for businesses over the years,
A couple thousand bucks was on the low end, on
the low end, and.

Speaker 2 (21:10):
I even did it for my first business. I had
to pay first someone to actually make it for me.
And if you're gonna put money towards any starting cost,
a logo is absolutely a fantastic one to just drop. Yes, absolutely,
because once you have that established and you're not messing
with all of the editing that takes forever, then now
you have your your fonts, your colors, et cetera to

(21:30):
go forward from there and it's.

Speaker 1 (21:32):
Easy letterhead, business cards, all the other marketing materiom.

Speaker 2 (21:35):
Yep, exactly.

Speaker 1 (21:36):
All right, Well, continue on our discussion how AI can
turn small businesses into a marketing machine. Let's turn over
to Jack Saving he's got news traffick on weather. Hey, Jack,
welcome back to the John Sanchez Show, one News Talk
seven eighty K. Which No doctor Dennis Sanchez AI doctor, Nope,
he's still out of town. But we have second best.

Speaker 2 (21:58):
Hey yeah, now.

Speaker 1 (22:00):
By doctor, my doctor, my daughter. It's been a long Monday, folks.
I'm sorry my daughter Bailey Sanchi's director of marketing for Sanch's,
Got Capital Management and many many other businesses. All Right,
we're talking once again about how AI can turn small
business into a marketing powerhouse. Once again, I stay on
the market three eighty one, Game on the down, and
now's like gout five to twenty three the SMP up
one hundred and three. All right, Bailey, So we just

(22:21):
got through one bullet point on our very first point.
So we talked about define your brand, define your target audience.
Out Let's just real quickly before we move on a
point too. Let's talk about the importance of defining a
target audience once again. The analogy I gave you got honting.
You're like, I want to get a deal, well, how big?

Speaker 2 (22:36):
How you know?

Speaker 1 (22:37):
How far away? You want to shoot everything? Same thing
with business? Right, who are you trying to go after?
Who is your target audience? Because let me tell you
this sooner, one of the biggest mistakes I ever made
in business, Bailefe. You know, and I've talked about this is
we try to be all things to all people. You
just can't do it. It's it's a little bit easier way
to do it. And I remember, you know, years ago

(22:58):
I mean I'm talking twenty us years ago. You know,
people would consultants and things would say, you gat to
define who you who you are. And it took the
nineteen ninety nine two thousand dot Com crash to open
my eyes and say, my passion, my love, who I
feel I serve the best are retirees or people nearing retirement, right,
that is who? And that was two thousands. So here

(23:20):
we are, you know, twenty five years later, and that's
still it. That was the best decision I ever made.
I would take on any you know, Tom Dick and
Harry as a new client. Oh, you want to be
a trader, you want to do this?

Speaker 2 (23:31):
No? And again it too In my opinion too, if
whatever product, service, whatever it is that you're creating, even
if you think every person in the world could benefit
from it, my personal opinion is still find a niche market.

Speaker 1 (23:44):
Right.

Speaker 2 (23:44):
Once it works with that niche market, you can move
on to the next group or demographic that you think
will benefit. But again, like you said, if you're trying
to be something for everyone, let me tell you what
your marketing budget better be real big at the same
time too, because you'll never You'll never get that audience
through your advertising. If you're trying to be something for everyone.

Speaker 1 (24:04):
That's right exactly, and so that's to be part of
your when you're in the business planning phase. You know, again,
who do I want to serve? So back to the AI,
which is our focus today of course. So Bailey, what
are the what's the prompt? Example? When we're talking about
defining our target audience, what's a good prompt that we
can type in the chatjeept for that?

Speaker 2 (24:22):
So I like to say we'll use northern Nevada. We'll
use Reno as an example, Sam selling a Western T shirt.
I would just prompt chatchebyte, who in Reno, Nevada would
exchange money for a Western T shirt? Give it all
the details that you can. You don't want to just
make an umbrella kind of statement about your product, and

(24:45):
it's as simple as that. Then chatchabet will come back
to you with probably five different types of demographics. And
then I like to ask it to give me a
little bit more details about say two of those two
of those demographics that you find pretty interesting or that
you can relate to, and then you can start your
kind of marketing path with those two democrats or one

(25:06):
demographic ideally or maybe two at max.

Speaker 1 (25:10):
Right there you go. So again, very simple prompt, describe
my ideal customer. Create a brand voice GIT guide. That's
basicly said before we went to break. Create a brand
voice guide for you know, for what I want to do.
It'll it'll give you that. And let me tell you
I've I've used it for researching different demographics for a
lot of things. I tell you what. It'll blow you away.

(25:32):
It's a lot better than going back as the old days.
You know, oh you know, you pull up a census
that you know, three or four years old, and that's
the latest data you have. This thing is just because
it goes to all the databases and it is literally
just right up to date. It's it's incredible.

Speaker 2 (25:47):
And I'll just one tip. When you're asking it to
create a brand voice or a motto or something of
the sorts. Something may sound good to you and you
might think that it sounds good to your target audience.
Make sure it fits exactly who you are. You have
a whole group of people who already know you and
they'll see you're selling your product or service. And if
it doesn't align with you, then you're already starting off

(26:07):
on the wrong foot for people to trust it.

Speaker 1 (26:09):
And that's what we call be authentic.

Speaker 2 (26:11):
Yes, absolutely, don't.

Speaker 1 (26:13):
Be somebody in business that you are not that people
will sense that in a heartbeat and yeah, it's a disaster.
All right. Let's go to our second point, Bailey competition
and market research. So remember with chat GPT, AI can
absolutely summarize who your competitors are. It will go out there,
it will look at their websites, it'll look at their
social media, it'll look at everything it's KPIs and it'll

(26:37):
come back and go, Okay, this is your competition. So
Billy would be a simple prompt for something like that
where I want to I want to learn, you know,
what my competition is doing.

Speaker 2 (26:47):
I actually did this just the other day for one
of our businesses. I said, this is my business with
this website, I want you to search the area and
see what my competitors are in this area. And I
want to implement this new tool into my business or
people in the area using that tool. If not, how
can I stand out amongst them as competitors? And chat

(27:10):
GPT created this beautiful graph of my competitors in the area,
what they're doing, what they're not doing, and how I
can have that competitive advantage.

Speaker 1 (27:21):
So it identified the weakness of what it's not what
they're not doing. Also, there you go, absolutely and you
can use a lot of things like perplexity obviously chat
GPT as we're talking about. Something you also like before
we move on, is besides it analyzing your competition, it'll
go into social media. It'll analyze what they're posting on
very social media. But also something that you and I

(27:42):
talk a lot about SEOS or search engine optimization.

Speaker 2 (27:46):
Yeah. Absolutely, I like to utilize Google Search Console and
so it'll be connected to your website and it'll show
how people are finding you and what they're searching on
the Internet to find you, and how many clicks that
actually led to your website as well. There's other tools
online where I can go in and I can look
at Facebook ads that are currently running from other competitors,

(28:07):
and I can see how successful those ads are running.
So that way I can kind of take some tips basically,
especially if I'm a new business, and see what's working
and what's not right.

Speaker 1 (28:18):
Absolutely all right, when we come back, we'll talk about
probably the last one were to able to talk about
building a complex or a complete marketing plan. But Bailey,
the other thing I want to and this isn't on
our bullet points, but I want you to bring this
up and that is high level.

Speaker 2 (28:34):
Yes, I already planned on it.

Speaker 1 (28:36):
All right, perfect, this is it's not really well, it
is a little bit AI. But we talked about doing
all this. You write the plan et cetera. But if
you don't have this great new term and you don't
know what it is, you're in for a great treat
from Bailey called a funnel system. So wait till you
learn what this is all about. Let's wrap it up
a Christen snow right now traffics in our Hello Kristen,

(29:03):
welcome back to the John Sanchez Show. One This dook
seven eighty KO. It's with Bailey Sanchez, director of Marketing.
Once again. We finished up three eighty two on the
Dow five twenty three gain. I'm the nasdag Cup one
hundred and four in the SMP's future is just literally
hardly budgeted out futures down two points, so no carry
through effect yet. All right with helping you realize how
AI can turn your small business into a marketing powerhouse.

(29:23):
So we've covered define your brand and your target audience,
and how chat GPT or Jimini or some of these
others can help you do that. How it can help
you research your competition, do market research. Third, we're now
two building a complete marketing plan. So you've all heard
me say over the years, you know, we'll call it
pre AI. You know, I never once believed in big, long,

(29:47):
drawn out, two three hundred page marketing plans because things
change so much our business plans. Now, of course, you
can change it on a fly with technology. So ask
AI to outline a twelve month content strategy with themes timelines.
Again the KPIs and so on and so forth. But Bailey,
you can have the best completed as it will do

(30:07):
for you marketing plan. But once those prospects, those leads,
et cetera start coming in, if you don't have a
funnel system set up, you can't get to it, especially
if it's something like, oh my god, this idea is
really going to work. So how do we overcome that?

Speaker 2 (30:23):
Yeah? Absolutely, that's a quick way to lose a customer
for life. So I like to utilize a software called
go High Level. That's been kind of my go to
going forward, and I like to call it my Swiss
army knife of business. So you have chat EYBT create
your entire business plan for you, but it's not useful
unless it is implemented. So with go high level it will.

(30:45):
You can schedule all of your social media posts, you
can utilize AI to write your captions, et cetera. And
then you can start tagging your customers who are coming in,
build a landing page. Potential customers come in, you tag
them whether they're a hot lead to cold lead, whatever
that is, and put them into a email drip system.
So if I have a really interesting customer, I can
have a whole list of emails that will go out

(31:07):
to them vice versa for a cold lead. And then
you can track your process as well. You can track
your ROI with it also, and so it is your
all in one marketing tool.

Speaker 1 (31:18):
Yeah, it really is. And you know from the website,
like she said, the website to the social media to everything. Now,
speaking of social media, let's let's throw this in the
marketing plan. For those of us in the older generation,
we have no clue how to write social media posts.

Speaker 2 (31:31):
Chat GPT does, yes, absolutely, even so much so for
the brokerage, I can say you know, follow the SEC
guidelines and create me a social media post on this
topic and this is kind of what I want to
say in it, and it will create the whole thing
for you. Take that concept, go to Canva, create that
graphic utilizing those brand guidelines that you already input, and

(31:52):
you have a social media post within minutes.

Speaker 1 (31:54):
How do we automate our fifth point? How do we
automate social media.

Speaker 2 (31:58):
Using go high levels? So what I like to do
is I like to schedule post. You can schedule it
for the whole week, the whole month, whatever that is,
and you're not touching your computer again for social media
posting after that. Yep, it's fantastic, amazing.

Speaker 1 (32:12):
And that's that's the to summarize. That's the key is
you want to automate as much as you possibly can.
You want the ability to go off and go take
a vacation or go travel, do whatever you want to
do without being stuck in front of your computer.

Speaker 2 (32:23):
Yep. Absolutely, that's the key because you can create great content,
but it will still utilize all your time, and that
is the less time you have to create new ideas,
reach out to customers, et cetera. So automation is key
and again that's where AI comes in.

Speaker 1 (32:38):
Travel to a guitar.

Speaker 2 (32:39):
Yeah yeah, something like that. See the World Cup. That's fine.

Speaker 1 (32:44):
Oh my goodness, that was a lot of fun. Our
final points were design and Brandy made simple and track
measure and adjust, track measure and adjust it. You gotta
track it, you know, it's got to be measurable. Bailey,
can they reach out to you if they have any
questions on using the AI for marketing?

Speaker 2 (32:56):
Absolutely shoot me an email Bailey b a I Lui
at Sanchezgaunt dot com. I'm happy to answer questions. So
you know about go high Level and any of the
tools that we talked about today.

Speaker 1 (33:08):
All right, look at that five seconds left. You're the bomb, Londy.
So much great out. The more I'll save it in
our goublets over good everynoon. John Sanchez is a registered
investment advisor, and the opinions expressed by Sanchez Gone Capital
Management LLC on this show or their own and do
not reflect the opinions of News Talks seven eighty or
its pairing company, Cumulus Media. All statements and opinions expressed

(33:30):
are based upon information considered reliable, although it should not
be relied upon as such. Any statements or opinions are
subject to change without notice. Information presented is for educational
purposes only, and does not intend to make an offer
or solicitation for the sale or purchase of any specific securities, investments,
or investment strategies. Investments involve risk, and, unless otherwise stated,

(33:53):
are not guaranteed. Information expressed does not take into account
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