The NAB Podcast
The voice for America’s broadcasters goes behind the mic, covering the topics, issues and innovations that impact America’s broadcasters the most.
February 24, 2020 • 23 min
BIA Advisory Services Senior Vice President and Chief Economist Mark Fratrik gives an in-depth account of how much political advertising revenue is in play during 2020, where the dollars will be spent and what strategy broadcasters can employ to entice big spenders.
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