S4 E152 How To Create Better Content with Amber Lykins & Olivia Heyward

The Winning Brand Podcast
with Chase Hunter
Podcast – Show Notes
[S3 EP 152]

We are in 2021, and being an entrepreneur is different from what it used to be thirty, twenty, and even ten years ago.
Today we have different tools that allow us to achieve our goals more effectively, and social media is one of them.
Social media has played an enormous role in recent years; through it, we can create impressive digital marketing for our businesses, but every marketing requires quality content.
Having quality content is crucial to attracting our ideal audience. Like big brands, we need to focus on giving the necessary attention to our social networks and filling them with the content our public consumes.
But what happens with personal brands? Simple. They are their own content and creator.
Being a content creator goes beyond being the mastermind under the creative part. It also involves systems, processes, and strategies to fulfill our public expectations.
In today's episode, we have two exceptional guests Amber Lykins and Olivia Heyward, two incredible content creators in their respective areas. Amber is in the beauty world, and Olivia is a brand design. Together they are the owners and co-owners of the Create Content Academy, teaching women to take their entrepreneurship to a higher level by giving them the necessary tools to create the content that their brands and businesses need.
You will hear incredible tips that will be useful to you to put your excuses aside and start creating the content that you have dreamed of for others to listen to.
It's time to start. Lights, camera, action!

ABOUT AMBER LYKINS AND OLIVIA HEYWARD
Youtuber and beauty influencer. Amber helps women of all ages with skincare and makeup. She believes that when you look fabulous, you feel fabulous. Amber teach and give women the tools to be their BEST self!

Olivia designs brands & makes BOMB statement earrings. Creative Director for @tallahasseewomanmag and Co-host of @aandohshow.

CONNECT WITH AMBER AND OLIVIA
•The Create Content Academy Website: https://createcontentacademy.com/
•Amber’s Instragram: https://www.instagram.com/amberlykins/
•Olivia’s Instragram: https://www.instagram.com/oliviajheyward/?hl=en

WHAT YOU WILL HEAR
•[0:59] Meeting Amber Lykins.
She is an incredible YouTuber and beauty influencer with more than 15 years of experience. Passionate about helping women level up their beauty profession and life.

•[3:04] Meeting Olivia Heyward.
A creative genius. Olivia is a brand designer and coach. In addition to being a jewelry maker, Olivia helps women improve their online presence in front of the cameras.

•[4:18] Breaking the fear of creating content.
Being in front of the cameras can produce fear in many people. There are different ways to start building that trust in yourself. Instagram stories and Livestream are some of the small steps you can start taking.

•[9:13] Makeup for beginners.
The beauty world is a huge trend on social media. We all know that listening to our public is important, and Amber knows it well, that's why she decided to bring to her YouTube channel her public requests; makeup for beginners.

•[11:42] The Create Content Academy.
This academy teaches you that content creation goes beyond the creative aspect. Amber and Olivia founded The Create Content Academy to help women level up their online presence by teaching them the correct use of content creation.

•[17:15] How to be consistent.
We all know that being consistent is a struggle, but motivation and organization are important. Remember, your audience