S4 E156 Marketing Fundamentals with Tim Fitzpatrick

The Winning Brand Podcast
with Chase Hunter
Podcast – Show Notes
[S4 EP 156]

Learn how to do marketing effectively with the resources and tools we have for you in today's episode.
As entrepreneurs, we are always looking for new ways to grow our business, and when we discover the wonders of marketing, we try to implement it as soon as possible, but are you doing your marketing right?
It is common to find businesses that, no matter how hard they try, their marketing strategy continues to fail and remain stagnant without achieving any growth.
Learn about the marketing errors that keep your company stagnant and start growing your audience in the blink of an eye with the incredible pieces of advice today's guest, Tim Fitzpatrick, has for you.

ABOUT TIM FITZPATRICK
Tim is an entrepreneur/business owner with expertise in marketing, business development, sales management, and strategic planning. He has 20+ years of entrepreneurial experience with a passion for developing and growing businesses. That passion served him well in operating and managing a wholesale distribution company he co-owned for 9 years. His company grew an average of 60% a year before being acquired in 2005.

CONNECT WITH TIM
•Website: https://www.rialtomarketing.com/
•Rialto Marketing free resources for my winners: rialtomarketing.com/the-winning-brand

WHAT YOU WILL HEAR
•[2:16] Getting to know Tim Fitzpatrick
With his company, Rialto Marketing, Tim helps service businesses simplify marketing so they can grow with less stress.

•[4:02] The fundamentals never change.
You need to have the fundamentals in place if you're going to have long-term success. In this segment, Tim will explain the three fundamentals necessary to achieve efficient marketing.

•[6:42] Learn to recognize your target.
Every business needs a target—we can't try to attract everyone. The best way to attract your ideal target is to investigate who they are, where they are, and what they need.

•[12:53] The key pieces for a marketing funnel.
The most important thing is the traffic. You need to have traffic to drive people to your offer through advertising, social media posts, or emails; there are many ways to do it.

•[21:50] Using podcasts as marketing tools.
It is no secret to anyone that podcasts are one of the best marketing tools of the moment to get our message out to our ideal audience, but if you are not consistent and do not show up to your audience, the message will be lost.

WHAT IS THE WINNING BRAND PODCAST
The Winning Brand Podcast is the show that helps you get equipped with tools and resources that lead to results so you can win in business.

ABOUT THE HOST
Chase Hunter is the Lead Brand and Media Content Strategist at The Winning Brand. She helps hundreds of brands to scale up and go global by building out a strategic media plan that ts a core expertise. On each episode of The Winning Brand, Chase interviews leaders and innovators as they share their tips and stories around business and success.

CONNECT WITH US
•Website: www.winningbrandpodcast.com
•Instagram: @TheWinningBrandPodcast