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January 20, 2020 29 mins
Celebrity photographer and author, Ken Rochon joins V. Helena to discuss his 'KEEP SMILING' campaign and how he persuade everyone from dentists to John Travolta to join the movement!
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(00:54):
Hello, dream Catchers, and welcometo another exciting day in the writer's Heaven.
I your host v Helena and instudio with me today is international photographer,
author, speaker and radio host crazyMan Ken Rashon. Ken is the
author of twenty six books and heis the founder of the Keep Smiling campaign.

(01:17):
He is best known for his KeepSmiling, Shift Happens books and national
movement that honors celebrities and influencers fortheir ability to create community and smiles because
of their positive energy and impact.So much to discuss, so much to
unpack. Join me and welcome memy good friend, Ken Rashon to the

(01:38):
Hey Man, Well, thank you, welcome, and thank you upon Ken
Hill, I wouldn't have found itreal wise and everything, Ken right,
everything, and thank you for connectingme here. Yes, yes, you
are so incredibly funny with that.So but let's get serious for a minute,
just a minute. Everybody can seethat's your funny guy, which I

(02:00):
love about you. You know,just rememiniscing on the first day. She
smiling is a very serious topic,so let's not take it as a joke.
Well you know, but you know, I love love love. When
we first met and you first toldme about this project. I was so
excited about you. You ran downall these books that you had done.
You showed me the many celebrities thatyou had taken photos of who really believed

(02:21):
in the movement, as well asyou know, regular joes like myself.
What caused you to create such agreat, great movement in this book series?
Well, I think that's two differentquestions, because first I wrote a
bunch of books, yes, Andthat was because I made a promise to
myself when I was a young anda little yonker right, and my grandmother

(02:46):
was an author, a poet,and my uncle was and I said,
that sounds like a great thing tobe. I want to be that too.
And some thirty years later I hadn'tbeen, and my mom was diagnosed
with Alzheimer's dementia first and Alzheimer's.I don't think you get them in that
river, by the way, Idon't think. Yeah. So when she
had Alzheimer's, I had an opportunityto be a caretaker with my dad,

(03:06):
and in doing so you learn andyou really think about how precious life is.
And at the culmination, unfortunately ofthree years in her passing, I
said, I am doing a book. Wow. And I wrote my first
book and it's actually this guy righthere, and I will hand it to
you, thank you very much,and I'm going to show it to our
doing audience. So it's called becomingthe perfect networker, succeeding one connection at

(03:30):
a time. And the concept isin this day and age where everything's so
busy. Even ten years ago whenI wrote the book, cards are being
passed and there's not really that followup and there's not really that value that
you're giving or or that ability tohelp someone really be a lot more prosperous
and abundant. So I wrote abook on how you actually create value and
also contribute to someone's life. Andthe book, if you see here,

(03:53):
it came out with almost one hundredcopies sold awesome, and that got me
on fifty five radio shows. Andthe book was kind of a financial disaster.
But what it did was it taughtme the value of what a book
can do to position you. Andso I rewrote it and it did five
editions, and I said, youknow what, I love doing books,
and I started writing more and Ihad people come to me and say help

(04:14):
me with my book. And Irealized that so many people want to do
a book, but they don't knowwhat they don't know, and they also
have a fear aspect of it,like I don't have enough time, I
don't have enough money or whatever,and they don't get the book done.
And then the saddest part of allis the people that do get a book
done, they think that that's theend of it, and that's the beginning.
As you know, that's like trainingfor the Olympics. And when you

(04:35):
train for the Olympics and you're alreadyand you say, okay, I'm done,
I'm ready, and then you're notdone. You're now at the rate
that started right to actually compete.So I have a book here that actually
addresses that. It's called there yougo make a book, move a book,
book a sale. And many professionalsactually want to do a book.
Eighty five percent say raise their hand, I want to do a book.

(04:56):
I want to do a book,and only one percent do it. And
the reason why is they don't thesteps to actually get a book done.
And there's some pretty simple ones,but it's actually just right as one of
them. Obviously, another thing isthink about what cover you want to do,
so you can be inspired to continuewriting and having something that has continuity
with what you're actually showing people inthe cover. Okay, so hold on
just so that for our viewers wekind of have this in some chronological space.

(05:19):
Okay. So the keep Smiling campaignhappened a good three years later,
a good three years later. Soyou actually started your author's journey a big
time and nine two thousand and nine, two thousand and nine, ten years
ago, and it started with yourbecoming the perfect networker. And you felt

(05:41):
this book was necessary because you sawpeople in situations where they're networking but they
weren't very successful in making those connections. You felt that you could kind of
teach them a thing or two aboutdoing that. And so before it was
even in print, you had onehundred copies sold. Well, that's quite

(06:04):
a joke. I didn't I didn'thave any I didn't have any which is
quite a marketing strate. She's like, okay, I'd like to hear about
that, Martings. No, it'sactually poking fun at the fact that so
many people say I have a millioncopies sold. Yeah, stuff. So
I was just poking funded. Ialmost have one hundred copies sold. What
kind of done does that? Makeit in the world. Right. So
I had printed two thousand, soto have every one of them, to

(06:25):
say almost one hundred sold is quiteIt's an attempt at humor at least.
And it got caught by a lotof radio shows and they said either this
guy is show and they said hewas either crazy or or he's going to
be entertaining at least. Okay.So I had a lot of fun with
those shows. And it was justI saw so many people grabbing cards and
they were just in a card frenzy, collecting and put him in databases.

(06:47):
But they weren't doing something simple,which is just hey, v I have
someone'm going to connect you with tomorrowand actually do it. And that connection
could be someone that changes your show, it could change your life. But
so many of us are like,let me talk about me at the end
of a networking event. Most people, if they were challenged with remembering two
or three people, that'd be actuallyquite a feat, okay. And so

(07:08):
I don't even worry about talking aboutmyself. There's an amazing book called The
go Giver by Bob Berg, andhe basically says, think about what you
can give to people, don't thinkabout what you're going to be selling or
what you're going to be getting atgo get her? You know. So
I just worked for a year justhelping people connect with people or giving them
value in other ways, and nexttime I knew I didn't have to talk
about myself anymore. Takes care ofitself very nicely. Okay, Okay,

(07:30):
So what we know what compelled youto write the book, But as far
as having the tools for writing,and this is all of your work is
nonfiction, kind of like self help. And then of course there's a movement
which we're going to talk about surein a minute, but just staying on
your first books and how many booksdid you do before the Keep Smiling Campaign?

(07:50):
A lot, like almost twenty twentybooks, okay, And so any
formal training in writing or you justkind of dived in. My mom was
had a master's in writing, readingand history, and my dad was a
wordsmith. He was an amazing speechwriter. So I think just being around
them, having my dad say mywriting was a catastrophe, and learning how

(08:13):
to write better in practice. Myson's six years old, and I'm having
him write quotes actually from a bookright here, powerful quotes, okay,
And viewers. Yeah, so thatthat's just a book you have in your
pocket to inspire you. And it'sinteresting that, you know, when a
kid at six years old is writingquotes, he's actually programming positivity into his
brain. He's learning vocabulary words hemay not otherwise know. For instance,

(08:37):
it was interesting that he actually pulledup dreams. He opened up the book
and said, my first quote istoo many of us are not living our
dreams because we're living our fears lessbrown Okay, now I want you to
hold that up so that we canmake sure that we get that camera there
we go, okay, okay.And then his second quote, he did

(08:58):
he's supposed to of them. Butthe second quote is reality is wrong.
Dreams are for real Tupac Shakur,so exactly. And yeah, what is
what good literature is about? Youknow, and just whether it's literature or
it's quotes or just the way oflooking at the world. I think words

(09:18):
in general are very powerful. It'svery powerful. You were like, yeah,
that power. And so one ofthe other things I encourage people when
I speak is write a book tothe people you love, because how many
of us have this amazing uncle orgrandfather or grandmother that tells these amazing stories
and they are just just a wealthof information up top, and you're like,

(09:39):
please download, download what you havethere, either the stories or or
the wisdom. Right. And soI became a big proponent of making sure
that when my son was brought intothe world that I committed that I would
write one book a year for him, just for him. So one of
the first ones I wrote was abook that I showed you and I'll have
hand it to you. You.Oh, there we go today, okay,

(10:00):
So, which is very nice.I'm making friends around the world,
and it's about teaching kids to beglobal thinkers. So right out of the
gate, I mean, think aboutthink about a bully. A bully typically
bullies someone because they feel inferior,and they feel inferior because they don't have
confidence. So take a bully andteach them another language. All of a
sudden, they relate to other people. I heard a great quote about any

(10:22):
discrimination. Travel. Yeah, theword travel, see the world, the
culture. Yeah, you'll have noproblem understanding that we all need to get
along, and that acceptance is actuallythe brilliant way and smiles, the great
way, and the universal expression tosay love and happiness and acceptance and peace.
So a couple of years later Ihad a gentleman named Barry Shore hand

(10:43):
me a key smiling card. Idon't know if I might have one with
me, I try and carrying withme. Here it is, and here's
one for you. So I havejust I found this to be the neatest
human experience that you give that cardto someone, especially if it's in a
different language. I have twenty fourlanguages, so if I meet someone I

(11:05):
find out they speak another language thatI have, I give it to them.
They light up. And you knowhow music, when you hear great
music, doesn't matter what area it'sfrom in the world, you just love
it. Well, it's the samething with the expression of happiness. And
so in doing this, I startedtaking pictures of people because I was I
was blown away by how beautiful theirspirit and their soul came up when they

(11:26):
smiled. They got in touch withgratitude and love, and so they started
seeing people post these photos like thiswas their photo they wanted to show the
world, And so I had thisarchive of photos. I made a book
called Keep Smiling, Shift Happens,And just like that year of me giving
go giving instead of go getting.I did a year of whenever I thought

(11:46):
negatively, I shifted it, andall of a sudden, the universe picked
that up and said, you knowwhat, you don't want that bad day
anymore. Let me move this toa great day, you know. And
it's funny when someone says I'm nothaving the best day. Some people say
that. Sometimes I say, well, don't worry. There's only one best
day, and they go, whatis it? And I go, I
don't know, but there's only oncethat don't worry in the best day.

(12:09):
So I've enjoyed taking the photos andturning them into books because people see people
they recognize, or they say,how do I get in this book?
And I say, hey, yougot to smile, and you got to
be committed to creating community, andyou have to be a leader that leads
with their heart. And so theidea of this whole cute smiling movement is
to eradicate this feeling of despair firstand foremost, and to bring people together,

(12:31):
because if you think about it,who doesn't smile, even a person
who has no teeth, they sdon't smile, they smile. All of
a sudden you just love them.You love them. So how did you
get the celebrities on board with themovie? That was an experiment that I
mean, everything I do is justtrying it out. And to date,
knock on wood, I'm very gladyou have wood here in not glass.
To date, no one has saidno to hold an a cue smiling card.

(12:54):
That's kind of phenomenal because if youtake the bottle of water that you
gave me earlier, it has abrand on it. And if I went
to it celebrity and said, hey, would you mind holding this water up?
It's water and they see the brand, they go, can't do it?
Sorry, yeah, and it wouldbe nose nose nose. But with
Keep Smiling, and I simply sayhey, and I only go to people
that really are truly creating inspiring smilesin the world. And I say exactly
that, I say, you inspireso many smiles in the world. Would

(13:15):
you mind if I honor you ina book called Keep Smiling? They're like,
sure like that? And I meanQuincy Jones, Brett Michaels, John
Travolta, I mean, just allthese really cool people. And I know
that if I keep meeting more celebrities, they're going to say yes as well,
because if you think about it,those celebrities are successful because of how
many smiles they do create. Yeah, and if people started thinking, the

(13:37):
more abundant I want to be wouldbe equal to the amount of smiles I'm
committed to generating or creating the world. And I think as a scientist that
this is a great hypothesis. Howmany smiles are you creating in your life?
And the people that create the mostsmiles look at their bank accounts and
look at their feeling of abundance.And if you think about a smile,
smiles simply saying to the world,I'm good, I'm happy, And it

(14:01):
doesn't matter what's in the bank.And money's important, money's energy. But
what I'm saying is is that ifyou are actually using your money for good
and you have more than you need, you are in a state of abundance,
which is going to generate smiles andalso inspire more. Right right,
It's a great, great concept.So and along those lines, you have
different themed books. Oh yeah,keep Smiling campaign, talk to us a

(14:24):
little bit about that. Well,my favorite one is the seventeenth one,
and that is the Bald, Beautiful, Bold edition. But I just think
of any of the first gentleman.His name is doctor Sammy Numbissie. Doctor
Sammy Numbissie is out of Bethesda,Maryland. He's a he's a dentist and
implantologist actually, and he is thefirst one that said, you know what,
Ken, I will go ahead anddo a keepe smiling book. He

(14:45):
did one for the DMV. Hetold his story and his practice called Miles
of Smiles. And it just goesto show you the first person they get
accoletes forever because they did something noone else did. They said yes,
right. So that was my firstbook. My first adition was called the
DMV Addition, and it's since becomeCharm City. And I'm I really want
to see Baltimore turn into one ofthe best cities of love. I mean,

(15:09):
it's called charm and it's I don'tknow if you know this, but
if you Google, it's number oneor number two most dangerous city in the
United States, depends on what weekyou know. It is in the global
sense, it's number twenty three mostdangerous city in the world. And it's
only US city that's on that list. All the rest are from Brazil and
Mexico. Mainly so if you wantto really, you know, live life

(15:31):
with some adventure, go to Braziland Mexico. But they have the twenty
five they own like twenty something ofthe cities that are the highest desk per
capita. And so my feeling istwo parts. One, the more smiles
of city is actually generating, thesafer the city is, and the more
relationships will be caused by that.And if you think about it, if

(15:52):
you have relationships, you have ahard time feeling like you're lonely. You
have a hard time feeling like you'remad at the world, or you're even
mad at one person. I mean, you hear people say I don't like
this kind of person or that,like if you had that person save your
child's life, all of a suddenthey shift. Oh. Absolutely, And
that's that's why I think the Smilemovements about. It's about having a conversation
about what can we do together toactually create abundance. Okay, so is

(16:18):
the campaign as impactful as you hadhoped or is it still growing? Like
what is the current status that?Well, all of above, it is
definitely not as impactful as I thoughtit would be, because I thought it
would be bigger. But it's waybigger than I thought it'd be because of
the unknowns that it happened. Forinstance, I didn't know when i'd handed
to celebrities that it would be accepted. But I haven't had a celebrity actually

(16:41):
go on Twitter or something to say, this is what I love. You
gotta go to the key smiling movementand get this floodgate of traffic yet.
So I haven't done that, butI have had some huge names decide they're
going to write key smiling books.So a key smiling book is about your
journey of creating who you are.Now, think about that. So if
you're in a bad area of acity like Baltimore, for instance, and

(17:03):
you had to go through so muchstuff and you survive so much stuff,
you might actually have a tougher whoand a better who for creating a purpose
in life, because that's a resilientperson. And I would rather hire someone
who's resilient and has grit to getto the end. And you think about
it. The football players that getthe most touchdowns there are probably people that
had to go through a lot ofstuff. And so the journey, in

(17:26):
my opinion, defines the who thatthey are, which the higher the who
I believe creates, the higher whyyour purpose, and the higher why is
I also believe that there's an integrityissue, an integrity component that causes your
how how you actually create impact,how you create abundance, how you solve

(17:47):
problems, how you inspire hope.We give the ebooks for free at this
point. We may shift it atsome point to a dollar, because if
you think about a dollar to unloadmillion people, you got a movement that's
actually generating money. And the wholeidea of the movement is it's the first
part I already told you connectivity,love hope. That's one. And the
second part is that we want topay photographers, videographers, people that are

(18:10):
committed to the media that gives goodmessages, so that's nonprofits. And most
photographers they're happy to donate their time, but they're not happy to pay for
their parking. They're not happy topay the expenses of the day. So
you give a photographer twenty five toone hundred dollars, believe it or not,
you have their attention and they're like, sure, I'd be happy to
help you. And so we wantto fund that type of army of one

(18:30):
hundred and fifty to three hundred photographersaround the United States to go to these
nonprofits and give them an aid,give them help. And then the third
part, which is my most excitingpart, is take the money that you're
getting from the nonprofits. I'm notthe nonprofits, but they keep Smiling Movement,
and take ten percent, just tenpercent, and give it to local
kids that have deformed smiles or havebeen an abusive relationships in their family and

(18:52):
give them that confidence of what asmile does. And I've seen in the
dental practice, you know, peoplecome in and they're all messed up and
they get a small all of asudden the Yeah. Yeah, that's the
last part of it. Yeah,that's awesome. So tell us first of
all, what came first, thewriting or the photography? Photography? The

(19:14):
photography came first. Yeah. WhenI was in the Army, I used
to play around with black and white, go into the black room and make
all the pictures come to life.And it was my artistic outlet because I
was an artist. I went throughmedical austration and even went to Johns Hopkins
to part of the program, andI didn't have an outlet for art so
I actually picked up a camera andstarted showing off what I could do.

(19:37):
And I think it's so cool whenyou see beauty and humanity that you're able
to capture it. I've been calleda spirit capture, and I think it's
a cool compliment. People are veryhappier. I capture that moment of their
happiness. Yeah, you know,Kim, we're talking about your books,
but I definitely want you to knowthat, at least from where I sit,
and I'm sure others agree that youare a very, very creative person

(20:04):
when it comes to your artistry andphotography because the way that you catch moments.
I mean, you just took afew pictures of me and and I
was I think I was setting upfor an interview when I first met you,
and then when you send them tome, I was like, oh
my gosh, I mean, youcaught my good song. But at the
same time, it was first ofall, I didn't even know you were

(20:26):
taking most of those pictures. Butyou're just very, very talented in that
way. But you really downplay thatfar. I do because I don't want
to. If you're known as aphotographer, it's not that it's a bad
word or a bad status. It'sjust I want to be an artist.
I want to be a leader,and those two speak to inspiration. And

(20:47):
the photographers i've met love them,but they're they're passive and they're they're the
caps. They don't want to bethe spotlight. Yeah, And I love
to show off photographers when I'm atevents because I want them to know I'm
their friends and that I want tomarket them because if I was a photographer,
technically, I may find that theircompetition and I don't want them to
think I'm a photographer because I wantto help them. And I did this

(21:10):
book that I committed. I'm goingto give it to your Okay. So
it's called the Art of Life,and it's one hundred of my best photos
in ten years. In any bookthat's been shown here, I'm happy to
send it to a viewer completely.I can send them to you and you
send them to whoever. But theseebooks are to inspire people to write,
to inspire people to be creative,and I actually want photographers to take their

(21:33):
best work. So when you sayinspire people to write, what do you
mean by that directly? Well,they have it here and here, But
the outlet of it, and Ithink once they get out of the road,
will inspire them to actually put pento paper. Well, I think
the photographers, it's really the photoswould be for the photo books, and
then other people just to write.And it is. I found that if

(21:57):
you design a cover and spend alittle bit of money to fifty to five
hundred dollars to hire a real graphicartist to do a cover, you got
skin in the game and you're probablygonna end up really increasing your odds of
doing a great book. So that'smy trick. Okay, yeah, okay,
So what advice would you give tosomeone who is interested in bringing a

(22:18):
social message which is what I considerthe keep Smiling movement to be as a
social message to make people aware ofthe gift of smiling, because it really
is a gift when just think ofall the people that we see. We
smile too, and they don't smileback to us. I mean, it's
you know, it happens often,do you think? So? It does?

(22:42):
I'm actually very so when you smilesomeone, you're saying they don't smile
back you. Yeah, sometimes Idon't get to smile back. And you
know, and what I've told myselfis Okay, they're They're probably not even
even though it looks like they're lookingat me, they're probably not even there.
There's something going on here that they'refocused on. Sure, So I
don't take it personally, but Iwould take it personally. I am amazed

(23:06):
at how often it happens, tobe honest with you, because I do
believe in the power of smiling,and I know that it can actually change
the course of a conversation totally.You know, you could be speaking to
someone and their energy may be confrontational, but when you smile, it does.
I think, I know what yourproblem is change because we're having a
different experience. So what I dothat is totally changed is I say,

(23:30):
and let's say I don't know whoyou are, I say, excuse me,
I'm about to throw a smiler away. So are you ready? Okay,
okay, Well, you know Iget it, And you know,
maybe it's because I'm an event thatthere's kind of a filter that everyone paid
to get there. So my experienceis totally different. So I'm maybe I'm

(23:51):
not working with So you're saying thatyou're smiled people and they and they almost
every time, almost, But whenyou're paying to be an event or you're
committed to be an event. It'sit's personal development. Come on and you're
well, you're yeah, I'm justyeah a car because you have to plug
your car. That's why you gotthat car. But but let's say you're

(24:14):
in grocery shopping, right and andyou see someone and you smile and they'll
smile back to you. Yeah,So I don't I guess I don't practice
it as often in that experiment orexperience. Okay, I'm typically I'm going
to get two or three things,and I'm now if I'm at the cash
here, cash here big time,though, because I want to make their
day because they're working. Yeah,and they and they may not be getting

(24:34):
a lot of smiles. No,they thank me. Like. Another thing
is, remember I got I gotsome weapons to keep smiling card. So
when I get that key smiling cardto a cashier, lights them up.
Okay, and and then I andthen I say the magic cords. I
say, I'm gonna be throwing asmile. You know. I'm so what's
next? I think, seeing wherethis key smiling movement goes, I would
love to get into more. Idon't want to say celebrity influenzial once or

(25:00):
events, because I think that thisbehind the right people, we're going to
have a movement that actually has takena lot more seriously, a lot of
people have seen the key smiling movement, So that part's cool, but I
want it to be something that peoplesay, you know what, maybe I
do only smile forty times a dayif I practice smiling. And by the
way, the reason you're doing fortytimes a day is because you've programmed yourself
to go that low. Isn't thatcrazy? Unconsciously yes, but unfortunately,

(25:26):
mostly unconsciously, those are the smilesthat I don't get back from the adult
exactly. We disaddresses that they havemet their forty cap and so by the
time they get to me, they'renot doing it. Well, this is
my first book. I did research. Okay, so I've written twenty five
books, just you know, downloadingmy heart. This book here actually talks
about smiling something you practice and it'sa crazy thing. But you know,

(25:48):
if your brain says you're happy,what do you do? Smile? That
makes sense? Or laugh? Laugh? Right, and that makes sense because
that's program your brain says you're happy. Muscles cause smile and smile happens.
Okay, But here's what's wild.You're not happy. Okay, you smile

(26:08):
as in you practice, the brainactually says you're smiling, you must be
happy, and the brain goes happy. Oh, it happens that way.
So you've done scientific research and thisis what you found to be other totally,
and think about this smile with exceptionsome of your situations with strangers.
Okay, I don't know what's happeningthere. I don't think so, but

(26:30):
I do think that there's something tolook at there, like what is it?
Because I think that when you smileand you cast someone else to smile,
it's actually generating energy that is recyclable, absolutely, and so it's definitely
an energy that's passing between two people. You know what. I'm going to
give you some cards and I wantto see and hear from you later that
you give someone a card and youcan keep smiling. You smile. Oh,

(26:52):
you're very brave. No, I'mnot. I mean, I believe
or not. I'm a bit ofan introvert. Many people very very strange
when it comes to me. SoI never even talked to a person until
I met you. When I metyou, I hadn't even said a word
to anybody, you mean, atthat event, just at that event.
Yeah, well you are a veryjovial personality. I love people. So

(27:15):
what message would you love for people? For a person who is looking to
impact the world as you have withyour movement, And let's define world as
the world that they deem it tobe. It could be their neighborhood,
it could be their city in theirstate. So I think the message I
am really most adamant about is thatyou are more powerful than you think you

(27:37):
are, and that step up,be a leader and see what kind of
impact you can have in the world. And there's three things to measure.
One is how many smiles might createin the world. Two, who are
the hundred people? Who are thehundred people that are above you and below
you? In other words, thepeople that are mentors of you that inspire
you to go up? And whoare the ones below you that'sup poor you

(28:00):
and push you up right? Andthe third question is what's your journey?
How are you defining your who andyour why and your how? And if
you don't like it, write it, write a new one and be it.
That's the part I don't think peoplerealize that it is life is a
blank book and you get to createwhat you want. Thank you so much
for being on the show. Ken, It was a pleasure having you and

(28:22):
Dreamcatchers. Thanks for joining us todayand I hope you learned a lot about
storytelling and using your voice and passionthrough imagery. If you've been tuning in,
you know we have a number ofauthors, songwriters, filmmakers, and
playwrights joining us here in the Havenand there are many many of your favorites
coming up, so stay tuned.Check our website for more information at www

(28:45):
dot Writers Havenshow dot com, andyou will also find streaming information for iTunes,
Spotify, iHeartRadio, YouTube, Soos, Alexa, and other platforms including
the American Legacy Network. That's allfor now and until next time, Fire
on Purpose.
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