Episode 255: Making a Splash in the Northeast with Mark Curtis & Dan Petrelle

On this episode of Wash Talk: The Carwash Podcast, host Rich DiPaolo is joined by Mark Curtis, chairman of the board, and Dan Petrelle, CEO, of Splash Express Car Wash. Together, they share insights on leadership transitions, private equity partnerships, growth strategies and creating a winning work environment in the competitive Northeast carwash market. Petrelle discusses his transition from COO to CEO after more than two decades in operations, while Curtis outlines his evolving role as chairman. The pair also reflect on their new partnership with AEA Investors, exploring how majority backing from AEA will fuel Splash’s strategy for growth and expansion. The conversation highlights Splash’s continued expansion across Long Island and the Northeast, including a mix of new builds and acquisitions. Curtis and Petrelle provide perspective on the current landscape for M&A opportunities in the region, and what sets their approach apart. Beyond growth, the two leaders emphasize culture and community. Splash has been recognized as a Top Workplace in Connecticut for 10 consecutive years, and they share how they maintain that award-winning culture with more than 70 locations and 1,000 employees. Petrelle and Curtis also highlight Splash’s strong community engagement — from raising $8,500 at a recent Fayetteville grand opening for Clear Path for Veterans to more than $3 million raised historically for local causes. Looking ahead, both leaders outline what success will mean for Splash Express Car Wash in 2026 and beyond, with a focus on sustainable growth, strong employee bonds and community connections.