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December 3, 2020 28 min
How To Make Your Personal Brand Authentic To What You Enjoy Doing

Welcome to the episode 1 of the 2nd season of the “WE WERE ON A BREAK” - Ross Voice. The series where the host, Stephen Brent Sargeant (Compliance Consultant to Bitfinex) talks to industry professionals during the CoronaVirus (COVID-19) quarantine and gains industry insights and expertise. In this episode, I discuss the many breakthroughs and revelations when it comes to Personal Branding that were made clear in a recent Ask Me Anything Session. I demystify what Personal Branding really is in the Compliance and AML industry and try to help professionals authentically find what works for them and choose how they want to express themselves. I talk engagement, practicing being selfless and even give some tactics that will help you get traction for your personal brand. If you are looking to get into AML, Compliance or just need to amplify your personal brand, this is the podcast to listen until the end. Enjoy and don’t forget to provide feedback, share with a friend and rate / leave a review.

**This interview was recorded on November 28, 2020

**Disclaimer
The views and opinions expressed in this episode (and all episodes) are those of the host and the guests. They do not purport to reflect the opinions or views of their employers, contractors or any organization they may be affiliated with now or in the future.

Time Stamps (Return back to your favorite point of the episode):
•(00:32) – Clearing Up The Misconceptions Of Personal Branding
•(3:05) – Case Study: Taking What You Love To Do And Branding It (mentioned: Meryl Afrika)
•(6:26) – Getting Over The Fear Of What Others Will Say And Think (mentioned: Ryan Holtz / Lorena Acosta)
•(9:05) – Do The Exact Opposite Of What Everyone Else Is Doing (mentioned: Mark Metry)
•(12:01) – What Should You Post On Your LinkedIn
•(13:23) – How To Stop Thinking Like A Corporation And Get Creative
•(14:02) – Financially Invest In Your Personal Brand (mentioned: Ryan Holtz)
•(16:24) – When Do You Ask Your Connection For A Job
•(19:35) – Give Value In Advance And Stop Being
•(20:45) – You Are Not Entitled To An Engaged Audience (mention: Quentin Allums)
•(24:30) – If You Aren’t Having Fun It Will Be Too Hard To Keep Up
•(26:31) – Stop Looking For Jobs, Start Looking For Opportunities

Stephen Brent Sargeant (Host)
•Linkedin (Best way to reach me) - linkedin.com/in/stephen-brent-sargeant-cams
•Instagram (Everyday type stuff) https://www.instagram.com/stephen_b_sargeant/
•Twitter (I communicate in GIFs) - https://twitter.com/lifesgt
•Business Related Matters (Let’s Collab): stephenbsargeant@gmail.com

Resources
•Never Ask For A Job (LinkedIn Post): https://www.linkedin.com/posts/stephen-brent-sargeant-cams_never-ask-for-a-job-never-activity-6739315534812258304-8jzP
•AMA Recap (referenced in this podcast): https://www.linkedin.com/posts/stephen-brent-sargeant-cams_job-activity-6738479850178297856-Ve6m
•Stand Out Of The Crowd To Elevate Your Career (Webinar): https://tcae.ca/stand-out-of-the-crowd-to-elevate-your-career
•5 Ways To Get Started In AML (Guide): https://www.linkedin.com/posts/stephen-brent-sargeant-cams_a-5-step-guide-to-get-you-started-in-aml-activity-6496345660709830656-95sZ
•Dream Job Checklist (Post): https://www.linkedin.com/posts/stephen-brent-sargeant-cams_dream-job-checklist-activity-6625374417709080577-kZpV
•Ten Reasons You Aren't Being Considered For The Job: https://www.linkedin.com/pulse/ten-reasons-you-arent-being-considered-job-sargeant-cams-cbp

Background Music
•Goose Goddi (Music Producer) - https://instagram.com/goosegoddi?igshid=1paia8lwy2x3o
•Beats Can Be Found On Amazon Music - https://www.amazon.com/Music-Station-Goose-Goddi/dp/B08B4BLCH1
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