Relevant Skin Care chats it up with WKIM BEVERLY HILLS!

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Relevant: Skin Care for the Culture
Relevant is a visionary skincare brand founded on the belief that melanin-rich skin deserves elevated, effective, and culturally conscious care. Created by Nyakio Grieco, co-founder of Thirteen Lune, Relevant merges clean, science-backed ingredients with ancestral traditions from around the world. The line is designed to address the unique needs of Black and Brown skin—focusing on hyperpigmentation, hydration, and skin barrier restoration—while remaining inclusive for all skin types. With products like its game-changing One & Done Everyday Cream, Relevant simplifies routines without sacrificing results. The brand stands at the intersection of beauty, equity, and innovation—championing representation and redefining what “relevant” skincare truly means.

Episode Transcript

Speaker 1 (00:00):
Okay, guys, this is Kimberly Jessica. We are recording in
Live today at LUCID and we are standing in front
of Course, this is Melissa McCoy's amazing event, and we're
standing in front of Relevant, which is an amazing skincare
and I'm standing here with the owner of it, and
she's about to tell us about it as she shares
with our clients what they're getting today in their gift bags. Amazing.

Speaker 2 (00:21):
Well, thank you ever stopping by. I'm Nikao Grieco. I'm
the founder of Relevant and Relevant is a non toxic
skincare line made for all skin tones to be melanin safe.
I created this brand based on my family beauty secrets.
My grandmother is from Kenya, grandfather from Kenya. My grandmother
was a coffee farmer. My grandfather was a medicine man,
so they taught me everything I know about skincare. Started

(00:44):
my first brand back in two thousand and two, sold
that brand in twenty and seventeen the Unilever, and then
created this to take sort of all of that family history,
but work with two black chemists to make sure that
I'm making products of work for everyone that's starting with
the most melanin rich skin first to test on it.

Speaker 1 (01:00):
I just love you for this. This is so amazing.
I'm so excited. I can't wait to try it. I
can't wait to talk about it. What moves your spirit
when you look in the mirror and you say, I
want to create something that brings out the beauty in
people but also brings out their spirit. Because this is
what I'm getting, I love it.

Speaker 2 (01:19):
So I think I had my AHA moment in twenty twenty,
when we were in the middle of a global pandemic
and also, you know, really struggling with a racial reckoning.
I went from being a beauty founder and actually opened
my first beauty E Taylor, which is now a retail
store here in Los Angeles called thirteen Loon, because I
wanted to create a space where I could dedicate ninety
percent of my shelves to people of color who make
products for everyone. But I missed being a beauty founder,

(01:42):
and so that's why I wanted to develop relevant and
now all of a sudden, As someone who started in
the industry and premium skincare back in two thousand and two,
I often felt like the only it shelf, And now
I am really excited that I get to be surrounded
by so many globally diverse founders in my space on
Larchmont and at our site thirteen lom dot com and
now Relevant has all of these family members to get

(02:04):
alongside with. And we sell brands that you've never heard of,
but we also sell big brands like Golflesslour by Tyler
the Creator, we sell Human Race by Pharrell, We sell
brands like Goop. We're launching we just launched Chalk Factory
by Snoopstarter Forrey Brohodes. So yeah, So we're always trying
to discover brands that we know the whole world should

(02:25):
be participating and by experiencing products at work. And it's
just exciting to have Relevant have all these family members
in our space.

Speaker 1 (02:33):
At thirteen Limb, I felt the spirit. I thank you
for this. I'm gonna be in touch with you in
about ten minutes. I love this interview. Thank you so
much for just talking to us today because this is
needed right now. We need more love right now in
this world. We need love man, we need together in
this So thank you for just thinking of all of us.

Speaker 2 (02:52):
Absolutely, and thank you so much for stopping by and
come see us on Larchmont Boulevard at thirteen Limb.

Speaker 1 (02:58):
I will thank you so much. Okay, you just heard her.
I don't even have to say anything else. I can't
even follow up to that. Check her out. We're gonna
go ahead and interview the next person, but thank you
so much. We'll be back