Darryl Isaacs: The Hammer's Guide to Branding For Lawyers

When it comes to running a law firm, there are plenty of tasks you have to balance. But ultimately, your business can’t run without clients. So, in this hyper-competitive injury marketplace, what can you do to connect with potential clients and keep your name on the tip of the community’s tongue? Darryl “The Hammer” Isaacs can answer that question succinctly: branding.

Attorneys want great cases. But in order to attract potential clients and work on great cases, you have to show the public why they should hire you. And according to Darryl Isaacs, you first need to focus on three things: branding, phone number, and website.

To reach a wide range of people, Darryl has over 200 phone numbers. But the trick is to get easy numbers that people can remember. If your phone number has more than three or four different digits, people won’t remember it.

The same goes for your website. Darryl could use his full name or his firm’s name, Isaacs & Issacs, but he often warns against this. Why? Because you wouldn’t believe the number of people who misspell names. And if they’re searching up a misspelling, how are they going to find your firm? Instead of using his name for a website domain, Darryl uses wewin.com, because anyone can spell it (and remember it)!

Listen to this episode of The Judd Shaw Way Podcast with Judd Shaw featuring Darryl “The Hammer” Isaacs, attorney at Isaacs & Isaacs. Darryl talks about branding and marketing strategies to help you level up your law firm, mistakes that could make you miss out on clients, and an upcoming event in Las Vegas where you can learn all of the marketing methods straight from the experts.  

In this episode: 

• [0:37] Judd Shaw introduces his guest, Darryl Isaacs
• [1:39] Where does the name “The Hammer” come from?
• [4:40] How a massive car accident changed Darryl’s life
• [7:23] Darryl talks about the Brain Trust Legal Group’s upcoming event on law firm marketing and management
• [9:24] Marketing 101: where every law firm should start
• [10:56] Why your law firm’s phone number is crucial to your marketing technique
• [13:52] Common website and email domain mistakes to avoid
• [16:45] How Darryl’s son is utilizing his marketing genes  
• [18:59] How can you sign up for the Brain Trust Legal Group’s event in Las Vegas?

🎙️ Featured Guest 🎙️

Name: Darryl Isaacs

Short Bio: Darryl, also known as “The Hammer,” is an attorney at Isaacs & Isaacs. Established in 1993 by Darryl and his late father, Isaacs & Isaacs is a leading personal injury law firm focused on helping individuals who have suffered devastating injuries and pain caused by auto accidents, truck accidents, and other personal injury incidents. Darryl received his J.D. from the Louis D. Brandeis School of Law at the University of Louisville and holds active membership with the Kentucky Justice Association, American Association of Justice, and the Multi-Million Dollar Advocates Forum.

Company: Isaacs & Isaacs

Connect: LinkedIn | Cell phone: [phone]

🔑 Relevant Resources 🔑

• Isaacs & Isaacs on LinkedIn
• Brain Trust Legal Group’s Legal Marketing & Management Summit

This podcast is designed for general information purposes only. Nothing on this podcast should be taken as legal advice for an...