The Critical Role of SEO in the Customer Journey

When people search on Google, they’re likely to be faced with pages and pages of choices. So how do you stand out from the crowd, ensure that people click on your website, and eventually convert them into clients?

You have to utilize SEO strategies the right way. The first step is getting your site to the top of a search engine’s page. Most SEO strategies end after this step. You’ve gotten to the top of the Google page, so you’re getting more clients, right? Not necessarily.

For Corey Vandenberg, successful companies take it further. Once a potential client has clicked on your site, they need a reason to stay. This is where lead generation comes into play. At Corey’s company, they focus on getting potential clients to the contact page — because, to convert a lead, you have to act fast. And once these potential clients convert, your ranking goes up, giving you even more qualified leads.

But there’s another side to SEO: the client experience. Instead of looking at clients as conversion numbers, it’s crucial that you focus on their customer journey. You have to put yourself in their shoes and create an exceptional experience each step of the way.

You have to be intentional about how people visit your site, from the first click all the way through your bio page. Just like someone visiting your office, you want to create an incredible experience from the moment they enter your domain. 

Listen to this episode of The Judd Shaw Way Podcast with Judd Shaw featuring Corey Vandenberg, Co-founder of Clixsy. Together, they talk about SEO best practices, the number one page people visit on your site, how SEO can help you transform the client journey, and more.   

In this episode: 

• [0:37] Judd Shaw introduces his guest, Corey Vandenberg
• [01:21] Corey talks about his adventures in canyoneering and dealing with a Rambo exploding arrow
• [06:42] How Clixsy came about — and why they specialize in personal injury law
• [10:53] What does the journey from search to purchase look like?
• [13:43] Corey’s lightbulb moment about consumer behaviors
• [18:28] SEO’s influence on client service and client experience
• [23:52] How can you find the right SEO vendor for your company?
• [28:23] The “three R’s” that fuel Clixsy’s culture
• [31:13] Corey’s thoughts on the future of SEO

🎙️ Featured Guest 🎙️

Name: Corey Vandenberg

Short Bio: Corey is the Co-founder of Clixsy, a full-service digital advertising agency. Corey is regarded as an expert in online search, and he has over a decade of experience in digital marketing. Previously, he was a Founding Partner at Next Door, where he specialized in search marketing, social media, copywriting, direct mail, and more.

Company: Clixsy

Connect: LinkedIn

🔑 Relevant Resources 🔑

• SEO - Clixsy Digital Marketing
• Law Firm - Clixsy Digital Marketing

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