Turning Reluctant Clients Into Your Biggest Advocates

There’s one thing that fitness gyms, law firms, or any other service business has in common: customers who come to you not because they want to — but because they have to.

Every business wants clients who are eager to partner with them, but unfortunately, that’s not always the case. Some customers are directed toward your business and step foot in the door due to an obligation. When this happens, it can be difficult to give these reluctant customers the same amount of excitement and positivity as your ideal clients who want to be there. 

Luckily, Bryan Greene is here to share his tips for dealing with hesitant clients — and his strategies for turning them into your biggest advocates. 

Running a fitness gym, Bryan has seen countless people join because someone told them they need to work out or lose weight. Under these circumstances, it can be difficult to motivate and foster a positive environment. However, Bryan has some tricks up his sleeve.

According to Bryan, always coming to work with a smile, celebrating the small wins, and giving people recognition can go a long way. Everyone that approaches your business just wants to be cared for and have their goals supported, and when you keep this top of mind, you’ll be able to soften the resistance and turn them into an ideal client.  

Listen to this episode of The Judd Shaw Way Podcast with Judd Shaw featuring Bryan Greene, CEO of The LOOK Fitness. Together, they talk about how to support hesitant clients, the importance of listening and recognizing small wins, and tips for delivering wow moments to your customers.

In this episode: 

• [0:36] Judd Shaw introduces his guest, Bryan Greene
• [2:29] How do you deal with customers who are reluctant to take part in your service?
• [4:00] Why you have to be Mickey Mouse and celebrate the small achievements with hesitant clients
• [6:13] Why it’s important to keep reinforcing positivity and supporting your clients’ direct needs
• [10:31] How to build trust and wow your clients
• [13:43] Tips for setting expectations (and dealing with unreasonable expectations)
• [18:57] How to ensure your employees carry on your message: put them first
• [22:35] What’s next for Bryan and The LOOK Fitness?
• [25:22] Bryan shares what makes The LOOK Fitness special

🎙️ Featured Guest 🎙️

Name: Bryan Greene

Short Bio: Bryan is the CEO of The LOOK Fitness located in Newport, California. The LOOK Fitness has a team of experts offering personal training and group classes in boxing, boot camp, pilates, barre, and more. As a personal trainer, Bryan has experience helping professional cheerleaders, fitness models, and business professionals reach their fitness and nutrition goals. 

Company: The LOOK Fitness

Connect: LinkedIn | Instagram | Facebook

🔑 Relevant Resources 🔑

• Don’t Be A Broke Trainer
• The Obstacle Is the Way: The Timeless Art of Turning Trials into Triumph by Ryan Holiday

This podcast is designed for general information purposes only. Nothing on this podcast should be taken as legal advice for an individual case or situation. This...