Adam Breneman Building an Online Empire & Oregon Locks in Lanning

It’s a B1G week here at Y-Option both with our guests and on the news front. Thanks to our founding partner 76, today’s guest is the founder of Breneman Media and host of the “Next Up” podcast, Adam Breneman. More on Adam in a moment, but first the big news…

Last Friday, the Ducks made a statement - not just to the Big Ten, but to all of college football. Dan Lanning, along with coordinators Tosh Lupoi and Will Stein, signed well-deserved contract extensions, ensuring Oregon remains a powerhouse under their leadership.

It got me thinking about the first time I met Dan. It was at Camp Tontozona, and he was a young graduate assistant with big dreams. We stood on the field before practice, talking about the team, his path, and mine. From that moment, I knew he was going places.

Since arriving in Eugene, Dan has stood out—not just for his coaching acumen, but for his perspective on life. Family first, profession second. He’s a devoted husband and father who believes that elite programs can still find balance. Now, entering his fourth season as head coach, he’s not only built one of the nation’s premier programs but also led Oregon to an undefeated regular season and a Big Ten title last year.

College football is full of impressive leaders, but it’s always special to see the “good guys" get rewarded. Huge congratulations to Dan, Tosh, Will, and their families - each one of them deserving of these contracts and the continued success in Eugene. More of my thoughts on Lanning & the Ducks in today’s podcast.

TODAY’S GUEST: ADAM BRENEMAN

Speaking of success, today’s guest, Adam Breneman, knows a thing or two about it. He calls himself a sports entrepreneur, media personality, and creator. I call him a friend - one with an infectious optimism about life, content, and the power of sports.

We’ve known each other for a decade and share the experience of transitioning from coaching to media. In this conversation, he shares insights into his business, advice for content creators, his approach to interviewing big-time head coaches, and why he believes the Big Ten is the nation’s top football conference. He also opens up about one of the darkest times in his life - leaving Arizona State in the public eye - and how he navigated that journey.

This episode will leave you inspired to create, to push forward, and to see challenges as opportunities.

As always, our conversations are powered by our founding partner, 76, keeping you in the know on the Go, Go, Go.

For more insights into college football, subscribe to our newsletter at Y-Option.com.

Much love and stay steady,

Yogi

This episode is executive produced by Jim Thornby & edited by Victor Ren

This podcast is a Best Coast Media production

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