From Heisman to Head Coach: Eddie George Talks NIL, Money, and Mindset

We’ve all heard the term student-athlete, but in today’s college football landscape, you’d better be a financial-athlete too.

This week’s Y-Option episode is a special one—recorded LIVE at the Elite 11 Finals, fueled by our founding sponsor, 76®, keeping you on the GO GO GO so you never miss a beat.

Joining me on stage:

* Dane Burkholder, founder of The Financial-Athlete, is also one of Barron’s Top 100 Independent Financial Advisor’s and a former football player.

* Eddie George—yes, that Eddie George—is a Heisman Trophy winner, Ohio State legend, licensed financial advisor and now head coach at Bowling Green.

This past summer Dane, who I trust more than anyone in finance with advice, wisdom and integrity, invited me and Eddie to have an intimate and honest conversation at the Elite 11 finals in Los Angeles.

The audience? The parents of the top quarterbacks in the nation.

The conversation? Raw, educational, and real.

The takeaway? What it means to truly manage your money in the NIL era—how athletes are now their own business, and why they must learn to be the CEO of that business.

If you're a parent, coach, athlete, or just someone working through your own financial playbook, this one's for you. And if you love inspiring stories, Eddie George’s path from high school to head coach is a must-listen.

And if you consume your podcast via YouTube, be sure to subscribe to our channel as we share content all season long.

Much more coming from the training camp tour—next stop: Iowa.

Be sure to track us on social media and thanks for rolling with us on Substack.

And as always,

Much love & stay steady,

Yogi

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