You Can Overcome Anything: Ep 315 - Tim is Proof that Grit Beats Privilege – Timothy Rexius - You Can Overcome Anything! Podcast Show

Episode Transcript
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Speaker 1 (00:00):
Are you looking for more out of your life? Do
you need ideas on how to start new businesses and
how to move forward in your own personal life? Well,
guess what you have come to a right radio show
at you Can Overcome Anything Podcast Show. You are learning
here from many people from all walks of life who

(00:22):
are sharing their challenges, their stories, their habits and the
mind shifts they had to overcome to become who they
are today. On top, you will get a chance to
connect and see how you can overcome anything by networking
and learning about your next move through this radio show.
I present to you our great speakers at you Can

(00:46):
Overcome Anything Podcast Show with your host Caesar.

Speaker 2 (00:50):
Is you know.

Speaker 1 (01:00):
Come back to another episode of ugum or community in
podcast show. It is your host Caesar Espinom and today
I have a special guest. His name is Tim Rexius.
Hey Tim, how's it going? Man?

Speaker 3 (01:10):
Good? How's it going?

Speaker 1 (01:12):
I's doing good. It's doing good. Before we dive in,
let me tell the people a little bit about you
so you can get to know you and then we
can kind of dive in. Tim is a personality that
checks all of the above. Family of aid and a
beautiful determined wife, CEO and Press of Rexius Nutrition, co
owner of Iron Heaving Jim's, Inc. President and founder of

(01:34):
Vhis Subs, and the op Omaha Protein Popcorn Company. And
if you think it stops there, it doesn't. There's still
so much more in the works. Recently, he began the
Rexius Business Consulting Company to help coach and mentor other
business owners across the globe. Not longly does Teiam have
the passion and determination for entrepreneurship, but desire to reach

(01:57):
out to students, athletes, and anyone who wants to make
their passion. They're paycheck from teaching anyone how to start
his small business. And one of the most South after
motivational speakers. His personal mission is to help everyone reach
for more to be the absolute best versions of themselves. Man,
I gotta love that. And I got to tell you,

(02:19):
how do you do all of this? Like, first and foremost,
you have, you know, a big family, eight kids, and
then obviously you're having all these things that you got
to bounce around, all these companies. How do you do it?
How do you make that work?

Speaker 3 (02:33):
Oh?

Speaker 4 (02:33):
Man, I have a lot of calendars, you know that
we have We literally have seven calendars. We have a
calendar for each company with each staff member. Then we
have the one with just my wife and I and
our assistants, and then we have the kids on the calendar.
And so what we found was having everyone see everybody's
everything makes it the best. I mean, so my kids
know where I'm at at all times. They know if

(02:55):
Dad's hopping a flight or if I'm you know, speaking
at the convention or whatever. And then each one of
the companies knows what I'm doing. Each employee knows what
I'm doing. So we found the easier just work life
balance doesn't really exist for an entrepreneur, and the thought
that it can doesn't exist. So each one of my kids,
they're involved, they're they're part of every aspect.

Speaker 3 (03:16):
You know.

Speaker 4 (03:16):
One of my daughters is one of our executive assistants.
My son is in the warehouse with one of our vps.
My wife is the CFO for all the companies. My
daughter's boyfriend is running one of the shows. He's a
broker for us. Now, my son in law helps do
some of the social media marketing. My grandson's pretty much
one of our mascots. At this point. We just we

(03:37):
throw bags of protein popcorn in his lap and take
Q pictures. And so this is kind of how it's gone,
is that the whole family's involved. It's a family mission,
which makes it fun. So I have to go to
apply out to Carma, Mexico in December for a show
I'm speaking at, and so why not book eleven flights
and take everybody.

Speaker 3 (03:54):
With us, and so it's gonna be fun.

Speaker 4 (03:57):
And my one daughter, my youngest daughter a live It
was like, yeah, I feel bad because we're gonna be
having fun while you work. I'm like, please, don't feel
bad while you guys are spending money.

Speaker 3 (04:06):
I'm making money.

Speaker 4 (04:06):
This might actually be a break even cost vacation and
for a dad, that's like bonus bonus, you know. So yeah,
that's it's it's fun and like anything else, if I
wasn't enjoying it, I wouldn't do it.

Speaker 1 (04:17):
So yeah, no, definitely, you know, And that's actually something interesting.
I believe, like you said, being an entrepreneur is not
an easy thing. Yet I like what just said, there's
really no such thing in my opinion, just like, yeah,
I think there's no such thing as you know, work
and and pleasure balanced type of thing. The way I
like to see it is like anytime I'm working, I'm

(04:37):
having fun, and time i'm having fun i'm working. I
don't see the difference. I guess that's where I'm getting at.
It kind of feels, you know, all genuine and then
especially when you enjoy it, I think that makes it
even better. Right.

Speaker 4 (04:48):
Well, well, I mean we all did the day. I
mean I did for several years where I did the
job for the money and what I found after six
years of working in corporate America. And I make good money,
especially for a kid that was really poor growing up.

Speaker 3 (05:00):
Any money with money.

Speaker 4 (05:01):
But I made a lot of money in my twenties
and I was still broke, and I had to kind
of sit back at the end of my late twenties
and I was like, why am I broke? I'm like, well,
I don't like my job and I like the money,
but I don't like what I'm doing. And so what
happens is your hours outside of work, you end up
spending all that money to bring happiness to your life
that's not fulfilled by you by your profession. And so

(05:23):
you're still in that broke and you're doing a job
you don't like. So why not find a job you
enjoy and you know, they put lights to fire underneath
your belly and then you get the best of both worlds.
I mean, my grandfather used to say, there's a million
ways to make a million dollars. You just need to
pick when you like and go and then that don't work,
find another one.

Speaker 3 (05:41):
I mean, it really is.

Speaker 4 (05:42):
And you know we did something we got you know,
we're I'm from the Midwest, so we're Omaha. Nebraska is
dead smack in the middle, and so we have around
Nebraska's We we like our church, you know, we we
a lot of church and a pastor I heard a
couple of years back, and I've been doing this ever since.
He had family meetings, right and you sit the whole
family down, no matter what age they were. I'm like,

(06:03):
this is what craziness we're doing right now, this is
why we're doing it, and this is our mission, this
is our goal. And that way the kids understood when
I have to go put in one hundred hours and
I got to go to you know, six cities in
a row, and I might miss a baseball game or
a dance recital, but they know where I'm at and
why I'm doing it.

Speaker 3 (06:19):
And when they buy.

Speaker 4 (06:20):
Into that process of what you're trying to accomplish as
a legacy as a family. They I think it's that
much sweeter when I do make the events, you know,
and when I and then hats off to my wife
who can multitask circles around me and she's able to
keep how do you do it? I'm like, my wife's
a saint. That's how I do it, and she really is.

(06:40):
But you know, now the kids understand, even the six
year old, like he doesn't want to go to the
first grade without a logo T shirt. He wants a
popcorn T shirt or a gym T shirt because that's
what dad's doing, you know. And I think that's just
the pride they have in that makes it so much
more fun.

Speaker 1 (06:54):
Yeah, let me take it back, talk about it. You
mentioned a little bit, you know, obviously growing up and
there's a lot of lessons things you've gone through. You know,
it's always good to to I believe, to know where
you came from and how because of that, probably you
were where you're at right now. Let's talk about your upbringing.
Where are you're originally from and how was that for you?

(07:14):
You are coming up in a you know, growing as
a kid.

Speaker 4 (07:18):
Well, you know, I grew up in Norfolk, Nebraska, which
is northeast Nebraska, and I thought it was a big
town at twenty thousand people and I thought it was huge.
And my wife calls it a village.

Speaker 3 (07:28):
You know.

Speaker 4 (07:28):
But I had a great I had a great upbringing.
My mom was fantastic. My stepdad really taught me the
value of hard work growing up on the farm, you know,
raising cattle and and you know hay fields and you
name it. I mean that that's hard work. You know,
Like I say, I may work a lot, but this
isn't hard because I have air conditioning in the summer,

(07:51):
I got heat in the winter. I'm cushion out here
in an office. I mean, my if I told my
dad this was hard work, I might get back handed,
you know, throwing eighty and bail.

Speaker 3 (08:00):
So that really instilled a lot of hard work.

Speaker 4 (08:02):
But we had a deal in my house in my
family that you know, once you're out, you're out as
a man.

Speaker 3 (08:06):
You need to figure it out. So at eighteen, I'm
out and.

Speaker 4 (08:09):
Going to college, play football, do my thing. And I
made some mistakes. I made some stupid choices financially and otherwise.
And at nineteen and at twenty, I found myself homeless,
sleeping in at an osamobile for about six months, and
you know, doing anything I could to get food in
my belly and you know, get to a warm shower.

Speaker 3 (08:28):
Now.

Speaker 4 (08:28):
Could I have gone home, I probably could have, but
I needed to. I made my mistakes, I made my bed,
I needed to lie in it. And I think ever
since then, I mean, at that age, I decided to
start my first business, poor college Kids Lawn Service as
I called it, and now the name might help me
sell it, you know, and got myself out of my
own mix. And but I think that that has affected

(08:48):
me ever since. I remember what it was like to
literally be poor. Reused to have an expression. You could
feel your belly button eat in your spine because you're
just so hungry. At one point, we were sucking down
ketchup packets jacked from the runs a restaurant, just so
we had some food.

Speaker 3 (09:04):
And so, I mean, I've been to.

Speaker 4 (09:06):
The bottom, and I think twofold one, it taught me
the value of everything around me.

Speaker 3 (09:11):
What was important.

Speaker 4 (09:12):
It isn't about the fancy TV, it's not about the
video game system. At that age, it's about having a
roof overread, you know, and warmth in the winter and
cool in the summer. And then two it also taught
me that I can be at the bottom and get
myself out, so nothing scares me. It took away the
fear which I think a lot of times when I
talk to entrepreneurs, it's that fear of the screwing up,

(09:34):
and so they just get frozen. And you know, Colin
Powell said this back when he was the Attorney General.
More money is wasted by indecision than wrong decisions sitting
around hoping they get better. Because you're frozen of the
fear of what might happen, you'll never get success. And
so I'm not afraid to fail. I've failed more times
than I've succeeded, and it just doesn't scare me. I mean,

(09:55):
you know, like my wife, I've had my moments, right,
And who you marry really is huge deal, especially your entrepreneur.
It's like the biggest thing on the planet. I can't
even explain this to young people. And my wife like
what if this all goes to you know, hell in
a hand basket, Like what you know? And I'd say
the twenty three and twenty four economy were probably the
roughest economies I've ever seen in my life, right, just

(10:16):
with discretionary spending depending on your industry, and mine's in
the health industry, which unfortunately is considered a discretionary spend.
And I go and I remember, like end of twenty three,
I was like, man, this is getting nasty. And my
wife goes, I'm like, you know what if it all
went away, She's like, I'll live in a van down
by the river.

Speaker 3 (10:32):
We're good. I'm like, okay, sounds good.

Speaker 4 (10:34):
Just knowing you have that kind of support from somebody
else that lets you be that level of crazy you
need to be to the entrepreneur, you know, it just
really invigorated my ability to be like, Okay, I'm going
to do this for her, I'm going to do this
for my kids. And you know, I mean we all
have those days where you're like, oh man, man, it's
a little tougher than I wanted it to be, but right,
you know, but having people in your corner. But you know,

(10:54):
I had a great upbringing at it, you know, great
my brothers are doctors and attorneys. So I'm the witch
doctor of the family. I'm the tattoo witch doctor that
swears too much, you know. But I got all my
hair and I'm a foot taller than all my brothers.
I'll take it.

Speaker 3 (11:10):
And you know, I found my I found my jam.
You know.

Speaker 4 (11:13):
I started working at G and C in high school,
the General Nutrition Center, and I found this passion for
helping people look good and feel good, you know, And
I don't know, I just for me, it was an
honorable trait. Have you ever seen somebody going through a
divorce or a financial reversal, or a death in the
family and they turned to the gym, right, And they
go to the gym not for vanity purposes, just to

(11:35):
let the stress out and and to to change their
physique and look good feel good as an expression for
a reason. And getting to help people do that, I mean,
it's an honorable trait, and I get paid to do it.

Speaker 3 (11:47):
I'm like, that's a win win.

Speaker 4 (11:48):
It just made sense to me, and I've never regretted
it a day in the last twenty five years.

Speaker 1 (11:53):
Yeah, I know, that's that's awesome. And I like what
you said here, and it kind of goes back to
what you just talked about. He said, eat isn't either.
Now or never you bet on yourself or no one
will right, and it kind of goes back you're talking
about it. It's like, you know, you you make your
own bed, you like you lie on it. You got
to figure out how to make it happen, right, and
so let's talk about it. So you started your business,

(12:15):
you started with you know, you worked at gyms, GENC,
you fieguar out. Hey, there's something here to some interest
right that I can probably turn around and do something
bigger and better. Which point did it hit for you
to say, hey, you know, rather than just being an employee,
let me dive into getting to something out of my own,
which now led to having all these different things for you,

(12:36):
and also not only doing that, now being able to
speak publicly right and become a speaker and share some
of that and help other people. At which point that
took place.

Speaker 3 (12:46):
Well, it's actually kind of a crazy story.

Speaker 4 (12:48):
I guess I'm the lesson for people not to follow
in the beginning and then follow me after because I
graduated the business degree and you know, you go through
college and they don't teach you anything about alternative financing
was basically means I need this loan for this business.
But I don't have rich parents. Okay, I don't have
anybody to co sign. I don't have any assets to
my name. I mean, I'm twenty three years old. Bro,

(13:09):
I'm like, I've rarely got a car hold together with
duct tape. But I really wanted to do it in
and I just didn't have any family money and had
nowhere to go. And that college didn't prepare me for
any of those kind of things. And this is pre
mainstream internet times. And so you know, if you didn't
have you didn't have YouTube university as I like to
call it, to go look up ways to do stuff.

Speaker 3 (13:29):
And you, I don't know how old are you if
you don't let me asking forty five? All right, bro,
we're the same group.

Speaker 4 (13:34):
So you remember when i inter first came out, we
had the AOL dial up took nine years to load
one page, like, so you might as well just grabbed
a dictionary because you weren't going to.

Speaker 3 (13:41):
Find nothing out right, And so I did.

Speaker 4 (13:43):
I went and got a job working for a good company,
a good leadership, dealing with the government, and I did
very very well at that job. That was a job
I talked about making a lot of money at but
it was kind of a gut check time. Around twenty
eight twenty nine. Here I am twenty eight, moving up
the ladder very quickly, big corporate America. But I'm so
stressed out of my mind. I had six ulcers burst

(14:04):
at twenty eight years old. Wow, I am, and I am.
I went from being going to the NFL getting my
shot right to being three hundred and thirty five pounds
of I looked terrible. I was drinking like a fish
because I didn't like my job. And then I was
still broke, and I all my money I invested in
was real estate. And if any of you folks out
there at our age you remember eight oh nine, Yeah,

(14:26):
well that that pretty well secured I was starting over
and I had to sit back gut check time. When
was the last time I did something I enjoyed for
a job, And it was working at G and C.
But I knew I wasn't made to be an employee.
And a defining moment was there was a CEO at
the company that I was working at.

Speaker 3 (14:44):
Who I admired greatly.

Speaker 4 (14:45):
Great guy, one of these kind of guys that even
guys who had been in the company for fifty years
would still go out and do extra because they wanted
to impress him.

Speaker 3 (14:53):
You know.

Speaker 4 (14:54):
It was just that guy that owned the room, and
he unfortunately passed away from a stroke very young, at
fifty nine years old. And I knew at that point,
I was like, Okay, this is I was staying there
for that guy. I need to go do my own thing.
And so I went for broke, and folks, when I
mean I went for broke. I went for making almost
three hundred thousand a year in the Midwest, which is
probably like making a million a year on the coast,

(15:16):
you know me, but to pay myself fifteen dollars an
hour to run my own nutrition store in Omaha, Nebraska.
And it literally cost it chapter thirteen bankruptcy, like I
lost everything. And I smiled the whole way through it
because I knew I was impacting people and I knew
I could do something. And fast forward to now, you know,

(15:36):
every one of my franchisees, for the most part, out
of twenty five franchise locations for Exeus Nutrition, they're all
former employees. I sold them the locations from me so
I could be for them what I didn't have. They
always say, be what you needed to that point. Well,
in business, you actually get a chance to put up
or shut up. You either mean what you meant or
you don't. And sometimes it's pretty easy. And I'm not

(15:59):
faulting anyway for this to get addicted to the extra cash.
But I knew that employees or business partners or franchisees,
they're the number one asset over anything else in the business.
And if I saw somebody with talent, it was time
to lock them down and let them get to use
me up to level up. And then you know, we
started making lateral moves. I'm like, let's not get addicted

(16:20):
to the cash. Let's build more businesses. So we built
Iron Heaven Gems. Let's not get addicted cash. Let's start
Vhi supplements. So we have our own line, and thank
god during COVID which I couldn't get goods, I had
my own stuff to sell. And then the Omaha Protein
popcorn company, well that one was just fun. I was
just trying to trick my kids in eating protein. I
didn't realize it was going to be the biggest company
I own. We're currently in fourteen countries and doing it

(16:43):
in four languages.

Speaker 3 (16:44):
That was more or less.

Speaker 4 (16:45):
I mean, if you ever had little ones I got Obviously,
I got more kids than most. Trying to convince them
to eat protein that doesn't come in the form of
a chicken nugget or chocolate milk. It's like negotiating with
the terrorists. So I was like, let's just tell, not
tell them, And that's how I got a Omaha, protein
popcorn got invented and turned out that grandma's and grandpa's

(17:07):
and soccer moms love my popcorn. And here we are
traveling the globe selling pop I never thought I'd be
a popcorn salesman, but it might be the most fun
job I have. But you know, that's really kind of
how it all initiated was. You know, I had to
hit broke. I had to hit bottom to realize that, Okay,
I've already been broke once. Now I've been broke twice.
Let's make the right decisions.

Speaker 3 (17:28):
You know.

Speaker 4 (17:29):
Ten years later, I figured out the right way to
finally do it. But you know, I guess my lack
of fear of starting over has allowed me to be
where I'm at. The lack, you know the fact that
I'm not afraid to put it all on the line
and let it ride. Allows me to, you know, do
do things and be places that people couldn't.

Speaker 1 (17:48):
You know.

Speaker 4 (17:48):
Dave Ramsey a financial peace guy, right. I don't always
agree with everything Dave Ramsey says, but he has a
saying that I've stolen be willing to live like no
one else's right now, so later you can live like
no one else can. So all of a sudden, we
got five kids and my wife and I seven people
in a three bedroom house. I got double bunk beds everywhere.

(18:10):
My oldest daughter is sleeping on the couch that's her
room in the living room, and we're just living cheap, cheap, cheap.
And my wife is finally like, we have three million
dollar companies. Can you stop being such a cheap skate
and get us a house. I'm like, yes, ma'am, but
it's you know, And all of a sudden, it was
I think it was twenty sixteen, twenty seventeen. I've got
probably one hundred and fifty employees, and my wife goes,

(18:32):
you drive the oldest piece of junk car in the
entire company. And some of our employees are high school kids,
and they got new rides, and I'm driving a twenty
year old beater, and so my wife has allowed me to,
you know, kind of finally start to enjoy it. But
for me, it was never about the stuff. Yeah, you know,
it was about accomplishing things. And and you know, I

(18:53):
guess you really don't even realize you made it until
you already made it and when people start calling you
an overnight success, but I was like an overnight success
twenty years in the making.

Speaker 3 (19:02):
You know that that's kind of for me was what
it was, and.

Speaker 1 (19:05):
That's exactly what it is. And you know, there's a
few things that come to mind hearing you talk and
tell your story. One of the things which I think
is huge and I think you went through it again
being able to admit and say, hey, I'm gonna go
for a three hundred, one hundred thousand plus salary to
like only making fifteen dollars is being able to allowing yourself,

(19:27):
I mean, in essence, to say hey, I'm going to
accept this. I'm gonna do this because there's something bigger
and better down the line. And I know that when
I started my journey, one of the things that I
did that I know that I did wrong. And I
see say it a lot, is that a lot of
people start doing things because of the profits, right. And
what I mean by that is, I feel like if
you're doing things for profits and only that's the only

(19:48):
reason you're doing it, I believe that you're doing it wrong.
I believe you have to do things for purpose and
the profits will come. So kind of like in this
sense what you're talking about, right, you literally took a
huge step down, right and making really no money, and
and and because there was a bigger purpose, there was
something bigger, and now you can see the fruit of that.

Speaker 2 (20:08):
Right.

Speaker 4 (20:08):
And it's the expression I've always uses, legacy over bank account.
You know, I want to know what my not only
what my grandkids, my great grandkids, great great grandkids are
told about me, but how about my business partners, my franchises.
What are their grandkids told about me? Now that's legacy building,
that's being multi generational.

Speaker 3 (20:28):
And and for me.

Speaker 4 (20:29):
That's what it's That's what it's more about. I mean,
am I impaging somebody else's storybook? I mean, what do
they tell people? And for me it's it's just funny.
Now I'm speaking in front of thousands of people at
some of these conventions, and I get people walking up,
going like I heard you speak ten years ago and
it made me go do this, and I'm like, you
know that the hair on the back of my neck
stands up, and people don't realize like what that does

(20:50):
to me, what that means to me. And you know,
getting to be that thing that I didn't that I
didn't get to have, you know, and for me, that's
just so much fun. It's just the whole the whole
process is fun. And I mean I must and I
always tell people like, no, like I don't get stressed.
I mean, today was a Monday. I got five companies.
About the end of the month, I'm hopping a flight
in an hour. I'm trying to get all this stuff done.

Speaker 3 (21:12):
So yeah, you know.

Speaker 4 (21:13):
And it's funny because my my assistant and then my
daughter is my other assistant, they're both just laughing at
me when I just kind of get a little you know,
the little strem like, okay, cool, I'm gonna give it
to the Lord. I'm gonna chill out for a minute,
take a breath, walk around the gym for a minute,
and then I'm back in here doing the thing. And
you know, I can't be mad, like you said at
the beginning, like, how do you do all of this craziness?
And it is crazy. I'm not gonna lie to you.

(21:34):
My schedule is certifiably insane. But I'd be really arrogant
and egotistical to complain about the problems I have now
that I prayed so.

Speaker 3 (21:44):
Hard for fifteen years ago.

Speaker 4 (21:47):
I mean, back then, we just wanted one person to
walk in the door, you know, And the only person
that walked in the door sixteen seventeen years ago was
my mom.

Speaker 3 (21:54):
And it's because you know your mom. Your mom was
always going to show up and.

Speaker 4 (21:58):
Exactly you know, And it's and it's and it's funny
because the amount of people that were naysayers that like,
this is stupid, this is a terrible idea, you shouldn't
do this, blah blah blah blah. And I explained this
to a high school class last friday. I got to
speak at uh here in Omaha, and they go, what
do you do about that? I go, Oh, it's the
best because ten to fifteen years later they're all claiming
something different. Oh, man, I always knew you're gonna make it. Bro,

(22:20):
how was your first customer? I'm like, no, my mom
was my first customer. But I never even correct them
because it's because you've done something so great and so
grand and so positive that everyone wants to pretend like
they've been part of the story the whole time. And
that means you're impacting people. You're not just selling stuff,
You're actually impacting people's lives. And I know it's honorable,

(22:41):
it's noble, and you know it's something that you getting
my whole family involved is it's you know, I'm proud
to say that this is what I do.

Speaker 1 (22:48):
Yeah, No, I like that. The other thing that I
think that I like that I think many people can
can find, you know, is something you know you just
never know. And it was the idea I think was
uh Les Brown than I have mentioned this, and he
said something that sometimes from pain, a purpose is born, right,
and it is not necessarily a pain pain point. You know,
you're like, how can I figure something to where my

(23:10):
kids can have this without them knowing that they're having that,
And without even thinking about it, you just created something
that is not only helping your family. Now, like you said,
you're all over the world the globe helping other people.
And so I do believe that there's a big lesson
in that that sometimes we as people are so close
minded that don't realize that there might be something, there's

(23:30):
something that we're doing on a day to day basis
that we can take and turn into something bigger that
can help other people. So let me ask you this, Like,
obviously you were not thinking about it yet it became
this huge company for you. What would be your message
for those people that I do believe everybody has something
in them to be able to discover that and maybe
put put her out into the universe, put her on

(23:52):
into the world, put it out into a community to
help some other people.

Speaker 3 (23:56):
Well, and that's that's the thing.

Speaker 4 (23:58):
It's it's I always say this kids, and this is
the best speeches because you remember it was like seventeen eighteen, right,
you know, and I sat there and the teachers love
when I say this, and I say it to all people.
Though you never know what people around you, what ability
you have to impact them, and later how they might
impact you. So if you treat everyone with one thousand
percent respect, and every person has a future customer because allways,

(24:21):
you from a business standpoint, it's like for your customers,
you're like you're smiling even if you don't feel good.
You're smiling, you're greeting, Hey, come on in the door.
We're glad to have you here, because that's why you
started it, right. And so I aways posed this question
in the high school kids. I said, name that one
person in your life you got beef with at this school,
and everybody starts to smile.

Speaker 3 (24:38):
Right, you got beef. We all know that because we
all did the same thing.

Speaker 4 (24:41):
Okay, I want you to fast forward ten years from now.
You got your dream business, you got you got the
business plan. You're at the bank. You know, banker likes
it cool. It's going to underwriting and underwritings who really
decides whether or not you get that money? And guess
who the underwriter is that person you got beef with
right now? And all of a sudden, their faces get why,
And I go, how does that change your approach about

(25:02):
how you treat them tomorrow when you see them in the.

Speaker 3 (25:04):
Halls at school. How does that?

Speaker 4 (25:06):
How does that affect that one person in your life
that might be in the position to help you one day,
that really is going to hold the keys to you
getting that dream or not.

Speaker 3 (25:14):
And all of a sudden, all the.

Speaker 4 (25:15):
Cattiness, all the political differences, all of that garbage goes
out the wayside real fast, realizing that every person you
meet has the chance to impact your life as the
same as today you have the chance to impact theirs.
And that's why, you know, I told I said this
to my son. I go, he goes you like everybody going, No,
I don't. There's nobody knows any different. I'm going to

(25:37):
treat everyone with one hundred percent respecting kindness because who knows.
And it's funny because it literally is the kid I
grew up with. And I'll say this, He's gonna listen
to this podcast.

Speaker 3 (25:47):
I guarantee it. Yeah.

Speaker 4 (25:49):
He was my nemesis in grade school because I was
this chubby kid. This is before I grew like a
foot right, and he picked on me. He was the
rich kid, he was the pretty boy whatever. Fast forward
all way to high scho where co captains of the
high school football team together. He's the quarterback and I'm
the lineman protecting make sure he doesn't get killed. And
you know, and fast forward you know ten years later

(26:09):
at week, I just he was nice. He kind of
reached out and was like, hey, man, like I'm getting
into the insurance game. I'm like, oh, that's good for you, you know,
like maybe we can do a little business. Cool, just
I let bygones be bygones. Here's the point of the
story is, eight years later, I started twenty four hour
access fitness facilities, which are hard to do if you
don't have insurance. My particular style of gym is for

(26:31):
the real lifters. I mean, I've got a Volkswagen in
this gym right here that you can deadlift if you
want to. So it's going to take an insurance carrier
crazy enough to match my crazy. I call up Paul,
who was the kid and I didn't like, and I'm like, hey,
he goes, I'll cover you without him. I don't have
a multimillion dollar fitness business here in Omaha because of

(26:52):
that relationship, you know what I mean. And so you
just never know who's impacting around there and what impact
you can have, who can impact you. And it's just
how I live my life, you know. I mean, it's
it's it doesn't matter if you're working at the gas station,
I'm gonna get to know your name. And that's why
my wife has a rule for us. I mean, I'm
dead serious, that's not an exaggeration. I get to know everybody.
So if we're in a hurry, I can't go in

(27:14):
the gas station because I'll be there for fifteen twenty
minutes talking to everybody in there. My wife has to
go in. If we're not in a hurry, then I
get to go in because I'm going to know everybody.
I'm gonna talk to everybody, and that's just how I'm
gonna be. The reason why I have to go to
the airport early is because I know every person that
works at the airport. Quite literally, I'm bringing free bags Omaha,
protein popcorn, I'm passing out free gym. Course, that's me,

(27:35):
but that's also ex I'm immensely proud of what I've.

Speaker 3 (27:38):
Been able to accomplish.

Speaker 4 (27:39):
And you know it's in going back to your earlier question,
it's you know, it's it's a sacrifice. And as I
know a lot of you guys probably listening to the show,
We're like, but I got kids. I feel that I
do when my kids were younger and I started this.
You know, here, I am two master's degrees, and after
my store closes at night, I'm delivering pizza and on
the weekends in the morning before my store opens, I'm

(28:00):
standing down wood floors at little old lady's houses. Anything
I can do to make a buck. And it kind
of the kids.

Speaker 3 (28:06):
You know, I have a lot. I got way too
many kids. I got you. I know, I know, I
already know what the comments is gonna come in. You
got too many.

Speaker 4 (28:12):
I agree, I agree, but they're all awesome. But it's
a driving force for me. It drops the pride at
the door. And I think a lot of men and
women we get into a certain level of but I'm this,
I've got this love of education. I've already done this,
and you got to drop the ego at the door.
My kids really helped me drop that ego because I'll
do anything to put a smile on their face and
put food on the table. And so yeah, a lot

(28:34):
of their birthday presents were used. They were you know, Craigslist.
I remember craigslist. They's low Craigslist. But I buy you know,
their their new bicycle whatever o Craigslist and I clean
it up.

Speaker 3 (28:44):
They didn't know any different. And so now the challenge
is of my six year old oops baby as we
like to call him.

Speaker 4 (28:51):
Uh it's okay, well, let's not spoil him. Let's give
him the same level of upbringing and understanding that you know, like, hey,
everything has a price, you know, and you know there
are kids out there that don't even have to you know,
it might be I'm not going to buy you the
nicest one. I'm not going to buy you the nicest car.
I'm not going to do that. I'm not gonna do
that to you. I want you know, it's it's going
to handicap you. So it now it's like complete opposite

(29:12):
before as I hope I can just buy them anything.

Speaker 1 (29:14):
To do the other way.

Speaker 3 (29:16):
Yeah, exactly.

Speaker 1 (29:17):
So, Yeah, and you know, and I and I love
that about you. That's a that's a huge lesson. I
think that's that's very good that you're you're able to
do that because again, you don't want, you know, your
oldest kids to your youngest kids to have a different,
you know, kind of upbringing, although there is right because
you're financially a different place, but the principles and the
ideas and the teachings are the same, which is huge
in that sense. As you know, they're growing and growing up, right,

(29:42):
tell me about so you obviously are doing a lot
of public speaking. You're getting from stages. What is that
one message you're delivering? What kind of conventions are this?

Speaker 4 (29:51):
I mean I've been keynote at a lot of business conferences.
I mean, how to you know, grow a new kind
of products? So like, uh what I call like you
know that true entrepreneur like a whole new brand concept
and how to build that on a budget and you know,
or how to you know, move horizontally and have complimenting businesses?
How does one manage a schedule with multiple companies? That's

(30:13):
a lot of the paid keynote that I get to
talk to speak on. How to make The biggest one
I think at mostly for me, is how to create
an impactful relationship in less than one hundred and eighty
seconds because a lot of times when you meet people,
you've got three minutes or less and you've got to
make an impression. I don't really need them to remember
my name. I need them to remember my smile. I
need to remember the attitude and the energy because you like, again,

(30:35):
you never know who you're sitting next to at an
airport bar or where you're in line to go grab
a newspaper at you know, a newspaper That makes me
sound old, but you know what I'm saying, Or buying
a book or something at the gas station, you have
a chance. And you know this was forefront for me
as the popcorns growing and I'm trying to get into distribution.

(30:55):
I actually busted this conference in Las Vegas in the
gas station industry, trying to meet the CEO whose headquarters
was here in Omaha. But he's this majestic unicorn nobody
can find, right. I spent two days. I'm finally I'm like,
screw it, I'm giving up. My wife's with me and
a buddy of mine. So we're at the airport and
everybody in the airport in Vegas. Airport Vegas might as
well just be Vegas. It's basically an open bar and

(31:16):
there's gambling machines everywhere. So I've had a few drinks
and I start just bsing with the guy in line
to get on the plane because that's me and he's
wearing a baseball shirt.

Speaker 3 (31:26):
So we just started. I'm a baseball nut.

Speaker 4 (31:28):
My thirteen year old's a phenom way better than I
ever was, and so I'm just we're just nerding out
on baseball and he starts talking about his job and
I go what do you do? He goes, well, I'm
an accountant. So I'm like, all you love my wife,
she's a nerd with numbers. And we just start goofing back,
back and forth. He goes, what are you guys doing
in Vegas? I go, I'm trying to meet the CEO
of XYZ company that and I've been just tracking down.
I tried bribing his staff. They wouldn't tell me, I said,

(31:50):
but I took a shot for it. He goes, what
do you do? And I told him and he goes, oh,
I'm the CEO of that company? Oh wow, yeah, which
turns into dollars in business. And one day, because I
got to know the guy, he didn't know me from Adam.

Speaker 3 (32:05):
He didn't know.

Speaker 4 (32:06):
I wasn't talking to him to try to get cash
or sale. We just hit it off with great conversation
and within three minutes me and him are We're joking
about baseball. I'm talking smack about his team, He's talking
smack about mine and whatever, back and forth. And so
I mean a lot of what I do is just
teaching me about like you get an elevator with the
right guy, the decision maker, you need to make an
impact but you also need to be authentic and genuine

(32:28):
and not be looking at somebody, you know, like a paycheck.
The old cartoons when Wiley Coyote is looking at the
road runner like a stake. I mean, that's how people
look at these people, and they can fill it on them.

Speaker 3 (32:41):
So you need to make relationships.

Speaker 4 (32:43):
You need to make relationships, not paychecks, because relationships feed
over and over and over again. A paycheck cash and
it's gone before you even know where it went.

Speaker 1 (32:51):
Yeah, I love that. I love that. Talk about really quickly.
You know, obviously you have a lot of things you're balancing,
So just talk about your calendar. What all the things
do you do on a day to day basis to
keep you organized, in up and going right. What are
your your rich with your habits, your day habits.

Speaker 3 (33:09):
Uh you know, I mean, I've got it. It's uh.

Speaker 4 (33:11):
We get in bed at night, my wife and I
and I'm going through my calendar for the next day,
the two days, just so I have an idea because
there's so many things on my calendar.

Speaker 3 (33:19):
It's like, okay, I want to be refreshed. And I tried.

Speaker 4 (33:21):
My assistants great about putting people's names and things even
though I am horrible. I mean, I mean bad, I
remember names, but it's important to people, so I'm trying
to I'm actually doing a little just like homework. I'm like, okay, Joe, Joe, Jojo.
I'm gonna meet Joe, and I got it in the calendar.
Here's what I'm doing tomorrow.

Speaker 3 (33:37):
And then you know, my wife and I put our
phones down.

Speaker 4 (33:40):
We're gonna be present with each other, you know, pray whatever,
watch a show, just get in there and just decompress
and spend some time where the phones aren't blowing up.
And you know that for me is huge the end
of the day because it's my safe space. That's where
I get to just let it out and just decompress.

Speaker 3 (33:56):
And you know, in.

Speaker 4 (33:57):
The morning, I like to get up early. I want
to make sure I'm at work before anyone one else is.
Because when you manage people, lead by example. I mean,
it's one of those do as I do, not as
I say. We're a lot of bosses, I think a
lot of CEOs in my position, well you should be
doing this. I'm like, well are you doing it? And
that's a lot of times the thing. So my staff

(34:17):
tries to out work me good luck, let's go. But
that's the good kind of competition level, right, And I'm
checking calendars. I stay faithful of My faith is a
very cornerstone of my life. And you know, I don't
pray as much as I probably should, but I try
to get in the word a little bit at least
in my car on the way to the office, I'm
playing the Bible app on my phone, which for me
just gets me in the right head space, because no

(34:37):
matter what kind of problems I have or how big
amountains they may seem, this life is temporary. And I
know that and refreshing that in my mind that everything
we're doing here we can't take with us. It's just stuff.
It's all just stuff. And so you know, keeping right
with that. But I also own a fitness company, so
making sure I work out, I'm tracking my steps, I'm
keeping myself in a structure I purely think. With owning

(35:00):
a nutrition snack brand and gym's nutrition stores, then the
super health thutt like no, I have the eating habits
of a four year old and the willpower of a
six year old.

Speaker 3 (35:08):
So I gotta I love candy.

Speaker 4 (35:10):
I love just nasty food, and so I'm like, okay,
I'm staying on plan and structure for me is huge,
you know.

Speaker 3 (35:17):
And then at night.

Speaker 4 (35:17):
When we get home, I try to make purposeful time
with my kids, you know, especially the younger ones because
for them it's it's real crucial. And check in with
my older kids and say like, hey, hang out with me.

Speaker 3 (35:26):
I'm cool.

Speaker 4 (35:27):
You guys don't know this, you know, because think they
did their own lives, and like, you know, you got
to come hang out with me, and remember I'm cool.
I'm a cool dad. You guys don't know I'm cool,
but I am cool, and you know, come hang out
with me. My daughters. It's, you know, whatever kind of
thing we can do. This Saturday, I'm doing pedicures with
my seventeen year old daughter before homecoming. And guys, if
you got daughters out there, don't knock the daddy daughter

(35:49):
petty dates.

Speaker 3 (35:49):
I'm telling you, it's the best foot rubby having your life.

Speaker 4 (35:52):
But you know, the boys and we're going to football,
we're gonna go to the batting cage, We're going to
go do something. And and the thing for me is
that's the point of the calendar. If you don't schedule
your family as important as gold as the business meeting
next Friday.

Speaker 3 (36:06):
Then you're telling your.

Speaker 4 (36:07):
Kids that they are more important, that you know that
the business is more important than them. So you have
to when you're busy CEO and you're an entrepreneur, you
have to schedule it. Schedule date night, schedule time with
your kids. Put it in the calendar so they know
and you know, and you know, and you treat that
that date with your daughter to the same level as
meeting the president of a country.

Speaker 3 (36:26):
That's it. It's got to be just as important. It's
just got to schedule it. So for me it's you.

Speaker 4 (36:31):
Know, just sticking to the calendar and making sure, hey,
I see a free time, Hey what do you you know?

Speaker 3 (36:35):
Checking with your wife.

Speaker 4 (36:36):
And for me it's you know, it's real easy with
five companies and six kids and a grand baby to
you know, my wife and I to make excuses say
we're too busy, but you know, you got to date
your spouse. And so I'm sending flowers. I'm doing the thing.
And guys, sending flowers in front of the other coworkers
counts ten times as much just throwing that out there.

(36:56):
Don't be cheap pay for delivery, just that little stuff
like that and go into a chick flick. I don't
want to see, but I'll do it, you know, because
it's you know, it's not about me.

Speaker 3 (37:05):
It's about it's about our time.

Speaker 4 (37:06):
And so for me, it's just sitting on the calendar
and making sure I'm checking any holes.

Speaker 3 (37:10):
Okay, there's a hole there? Where can I fill that in?

Speaker 4 (37:12):
What can I You're not going to see me at
home kicking my feet up, just board for six hours
that that don't it don't work like that for me.
And if I can fill with family or work, I will.

Speaker 1 (37:22):
I love it.

Speaker 3 (37:22):
I love that.

Speaker 1 (37:23):
So with all the companies you have and obviously everything
you have going on, even even you know, your public speaking,
where can people find you or maybe say, hey, I
want to maybe catch them at the next place that
he's gonna be a you know, you know speaker. Where
can people find out about you?

Speaker 4 (37:37):
If you go to Timrexius dot com that's t I
M R e x I us dot com that least
do all the companies you can click on the popcorn
company or the gyms and the nutrition stores the speaking
engagement request.

Speaker 3 (37:50):
It'll lead you to my Instagram.

Speaker 4 (37:51):
I'm probably most active on Instagram and Facebook and uh.

Speaker 3 (37:55):
Yeah, I got a TikTok. But I I just can't.
I just see, I'm trying. I can't. I can't. You know,
it's my kids, and I don't know.

Speaker 4 (38:03):
I'm at that age now where like, well, I know
what I know, I like what I like and you know,
my but my assistants are posting things. So but yeah,
at least the Instagram, that's where I'm the most active,
and but that gets the website can a leads to
everything and all the businesses and any request and you know,
if you've got a question, send it in and then yeah,
we get a lot of messages, but we do our
best to try to get back to everybody because you know,

(38:25):
it's if you're taking your time out of your day
to ask me a question, I'm honored. And I'm like, yeah,
i might not get to it for a week, but
I'm honored. And if I can be a page in
your storybook, I'd love to be.

Speaker 1 (38:36):
Yeah. I love it. I love that you give us
a lot of great stuff, and I love the the
you know, the the resilience and and read the journey
you're you're you kind of took us. I mean I
think that's huge for people that are watching and listening
if they're going through any challenge, whatever challenge that might be,
what is one thing or a few things you can
say to those people so they can overcome the challenge.

Speaker 4 (38:56):
Tomorrow's a new day, and tomorrow's a new day. Like
when things get rough and we've we've been through some
rough economies and housing crashes and Y two K.

Speaker 3 (39:04):
And COVID host COVID, and I.

Speaker 4 (39:06):
Realized that something as a CEO, you need to plan. Yeah,
you need to look at that six months, eighteen thirty,
six months out in the future. But don't forget about tomorrow.
Just worry about tomorrow. Just I'm gonna finish today. What
am I doing tomorrow? What little steps can I make
to make this better, even if they're minute to get
through tomorrow. Because if you always put the daunting task

(39:27):
of trying to plan the next eighteen years in front
of your face, it seems like a daunting journey. That's
you know that you just can't predict. And even though
we need to kind of think about things to a
certain degree, just conquer today and then conquer tomorrow, and
then conquer the next day. Because sometimes the problems are
bigger than you, and you know, just step back, take

(39:48):
a breath. It will be fine no matter what, and
and just conquer today. Just make one little step that's
closer to the goal today and then tomorrow do the same.

Speaker 3 (39:57):
And you know, I get it.

Speaker 4 (39:59):
I've had dead up to my eyeballs where I'm like,
oh my god, how is this?

Speaker 3 (40:02):
I'm never getting out of this?

Speaker 4 (40:04):
And sometimes you got to sit back and laugh and
be like, well, today I made a step closer, and
that's it. Little victories because for me, my life mantra
is winning. What's one little thing today I can do
to win? And if I can do that, then I
can do another one tomorrow and next Friday is gonna
come no matter what, and future me will figure that out.
But today it's Tuesday, and I'm gonna I'm gonna I'm

(40:26):
gonna win Tuesday. And if you can just keep that attitude,
you'll be fine.

Speaker 1 (40:30):
Yeah. I love it.

Speaker 3 (40:31):
I love it.

Speaker 1 (40:31):
No, that's huge, man. Well, I gotta tell you I
really enjoyed this conversation. Anything else you want to share
with the audience before I let you go?

Speaker 3 (40:39):
Uh? No, God, bless everybody.

Speaker 4 (40:41):
I wish you guys the absolute success and I'm incredibly
honored to be on your show. Thank you for having me.
It's been a great chat and I'd love to do
this again sometime.

Speaker 1 (40:49):
Yeah, definitely, well, Tim, thank you again for being here,
and for the rest of you guys, do being a
fair Please make sure you guys shared this because definitely
somebody needs to hear this message. And go ahead and
go check out Tim. I'll see you guys on the
next episode of You Can Overcome antim podcast show. Thank you.

Speaker 3 (41:04):
Hi.

Speaker 2 (41:04):
I'm Caesar a Spino real estate investor, business coach and
consultant and author of the book You Can Overcome Anything
Even When the World says No. My number is four
two four five zero one six zero four to six.
In my book, I talk about making the necessary changes
to shift your mind for prosperity and certainty. Pick up
your copy at Amazon. I also love helping families with
their real estate and can purchase your house fast and

(41:26):
all cash. Follow me on Instagram, Facebook and LinkedIn. My
number is four two four five zero one six zero
four six.

Speaker 1 (41:34):
Thank you for having me today. I am so glad
you've tuned into this podcast. You can find me at
your favorite podcast platform. Where you can like, subscribe, comment
and share, and to learn more about myself my services.
You can find me at www dot Caesararspino dot com
or you can also find me at your social media.

(41:55):
Thanks for joining me and I am looking forward to
having you at the next episode and know you truly
can overcome anything

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You Can Overcome Anything: Ep 315 - Tim is Proof that Grit Beats Privilege – Timothy Rexius

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.css-14f5ked{margin:0;word-break:break-word;display:-webkit-box;-webkit-box-orient:vertical;box-orient:vertical;-webkit-line-clamp:2;overflow:hidden;}You Can Overcome Anything: Ep 315 - Tim is Proof that Grit Beats Privilege – Timothy Rexius