The duPont Registry

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Episode Transcript

Speaker 1 (00:02):
Go behind the wheel, under the hood and beyond with
car Stuff from house stuffwards dot com. I'd welcome to
car Stuff. I'm Scott, my name is Ben. You are you,
and we are all joined by our super producer Noll
The Good Life Brown Good Life. Yeah that's not even

(00:23):
a joke. Yeah, that's really good. Oh thanks man, Yeah,
very very fitting for today's episode topic by the way,
Oh yes, yeah, today, Um, we're looking at dream cars
in a way, looking at cars so magnificent, so storied
that they may indeed be considered almost more works of

(00:44):
art than automobiles. We are looking at one of the
most rarefied airs of the automotive world. Nice set up.
I like that. This is This is the DuPont Registry,
And I would bet that most of our listening audience
has at some point either you know, stood at the

(01:05):
magazine rack and lead through this, or just picked up
a copy of it for themselves, you know, to to
take home and peruse, because it's a fascinating read. Really,
it's not for everybody, of course, you know, not everything
inside there. We'll talk about that. But man, what what
an interesting read this this magazine is. I've got a
copy of it. In front of me. I picked up
the it's like the September edition of this It's a

(01:26):
monthly publication, and I bought this one just this morning
on my way into the office and figured out i'd
lead through it and see what kind of adds they're
having these things these days, and you know, um, maybe
get a word from the from the publisher, which is,
you know, really the focus of our our show today,
Well sort of, I guess in a roundabout way, and uh,
and see what kind of cars are for sale? And

(01:47):
you know if they've changed any over the years. And
the answer is no, they haven't changed over the years.
They've They've maintained their exclusivity, the brands, the types of
things they sell. But I'll tell you just just going
through this in the last couple of hours, I got
hooked looking at looking at every single page of this magazine.
And I'm gonna go back and you know, continue to
look through it after this podcast. It's the ultimate windows shopping.

(02:10):
Fascinating stuff. So the first thing we should say is
that the DuPont Registry is a brand name for a
group of essentially classified advertising publications. Yeah, and I didn't
know that either. There's more than one. It's not just
the car Um edition that we typically think of, right,

(02:30):
It's not just a buyer's gallery of fine automobiles that
includes fine homes, boats, and uh, I think one just
for Tampa. Then I gotta admit I didn't know what
the Tampa Bay Registry was until you told me what
it was all about. But that's kind of interesting, rights
it's really it's it's a magazine for wealthy people in
Tampa Bay, and I guess services and products surrounding the

(02:51):
Tampa Bay areas, so they must have a real targeted
audience in that in that region. And one thing that
may surprise uh, a lot of folks listening today is
that the DuPont Registry is a deceptively young organization. Young.
I think it's I think it's young because for many people,

(03:13):
like growing up, since I could remember, and I am
the younger of us growing up, since I could remember,
this was the exotic luxury car publication, and it just
seemed like in my head it had always been around.
But that's not the case. That's a very good point.
I guess I hadn't really thought about this because it
began in what I think it was so it's thirty

(03:34):
two years old at this point as we're recording this,
and uh, yeah, I guess trying to think of life
prior to the DuPont Registry, I'm not exactly sure what
I was looking at. Maybe you know, old copies of
Auto Trader and you know, um the trade in times,
which I think those still have their place, Yeah, they
still do. And there's a you know, as I was
picking up this magazine today, I was looking at what's
available there, and there were there were specialty magazines for

(03:57):
just about everything, of course, and you know, the dupart
Registry does stand out as kind of the go to
place for the exotics, the uh, the ultra luxury, and
even classics. There's a there's a ton of classics in
here that I didn't really expect. I remember that there
were some restoration services that, you know, that advertised because
people have um, you know, classic exotics that they want

(04:18):
to have restored or um even you know the types
of Rolls Royce cars with you know, the custom coaches
that they want to restore, et cetera. You know, the
really high end restoration shops. But I didn't realize how
many classic vehicles I would find in today's DuPont Registry.
I was kind of surprised by that, right, yeah, this,
So I think our best order of operations here will

(04:40):
be to talk a little bit about the background of
the registry, how it came to be, and then from
there to dive into what it actually is and how
it works, and towards the end of this if you
don't mind, Yeah, I've got several tabs here on things
that I found really interesting, and we can call these
out as you know, just to kind of alert listeners

(05:02):
to what's there now. And maybe I've got a few
numbers here that I'd like to share too, and not
just prices of vehicles, but some interesting lease prices for
Rolls Royce vehicles. Oh, let's talk Turkey, all right. So
the DuPont Registry, of course, it has a very familiar,
very storied American last name attached to it. The DuPont

(05:24):
family is one of the wealthiest families in America. And
I imagine that even people are not based in the
US have heard of this lineage. This clan, Yeah, Clan Ben.
That's funny. I don't know. Maybe it's a huge group,
no matter what I mean, it's a big, big group
of people still at this point. Hey, yeah, over thirty

(05:47):
five hundred living cousins who don't probably don't know one another.
Thirty five living cousins. I don't like those odds. If
they're all in the same area, marriage, etcetera. I imagine
are around the globe, there is money to travel, and
they likely don't know that they're related to each other.
But that's quite possible. Hey, did you um this is

(06:08):
so this is so ridiculous And I don't know if
if you'll remember this one, Scott, but do you remember
the film where John Goodman finds out that he's the
last heir to the royal throne of the UK. It's
like King Ralph or something in the nineties. Then he

(06:29):
does a cover of Duke of Earl by the way,
for anyone who's searching for something to watch on YouTube.
But yeah, it may well be a situation like that.
There may be people who do not know that they
are members of the DuPont family, don't share the last name, right,
something like that. However, this family the fortune estimated to

(06:50):
be in the in the area of fifteen billion. It's
a huge number. Yeah, but there are a lot of
people getting slices of the pie as well's I mean,
but this is the type of family also that since
the beginning of the nineteenth century, they're they're one of
the wealthiest families in all of America. And the estates
the former estates of some of the people that were

(07:11):
you know, named du Pont. Of course, they they have
changed or have transferred into I don't know if that's
the right way to say that transferred into or um
been made into designated as museums and museums and his
national points of historic interest and you know, really interesting
history behind the homes where they've lived in the past,

(07:32):
so you know, like National Historic Landmarks. UM. Fascinating family
there there. Of course, UM philanthropic and a lot of
their efforts recently UM and I would guess along the
whole way really, but recently that's what they're they're well
known for. And they've got associations with things like the
Jockey Club, the Philadelphia Orchestra, the Delaware Art Museum, the
Grand Opera House, UM, just a lot of good causes

(07:54):
that they donate lots of money to every year, right
right exactly. And in nineteen eighty four, two guys approach
Thomas L. DuPont and the two guys who approached them,
a guy named Stephen Chapman and a guy named Clinton Sly,
And they say, oh, buddy, have we got an idea

(08:15):
for you? Thomas L. DuPont Is is a pretty uh,
pretty active and productive guy. He was elected to the
state Legislature of Delaware at age twenty two. Not bad
and I think he said while he was there he
was the chairman of the Natural Resources Committee as well
the first year. I think that he was there in

(08:36):
his first term anyways, And he stuck with politics until
about nineteen seventy four and then decided to enter the
world commerce and he went into the national division of
the Wilmington Trust Company. And then just two years later
he moved on to Tampa, Florida, which is where the
is that where the headquarters as I believe in Tampa,
Florida currently of the DuPont Registry. So he moved to Tampa,

(08:58):
Florida or that area anyways, um just two years after that,
and he joined the Budget rent a car company as
vice president and general manager of the Tampa location that's
the one right at the airport. And he continued to
continue to do that for eight years and he managed
this twenty four hours, seven day a week operation that
had more than sixty employees, that had eight hundred vehicles,

(09:20):
and um he did this for also fifteen other sublease
locations as well. So busy, busy guy, as you said. Um.
Then by three he was able to take the capital
he had created and purchase a minority share of Budget
Renting Cars Florida franchises. So was that a good idea
or a bad idea of Ben? Because you know, he

(09:42):
had just taken all of his money and he purchased
these franchises, which is a minor minority share. However, that
same year, the ownership group decided to sell. So here
he's kind of like left out in the cold, I guess,
but in a way not because you know, you sell
and you still make profit on that. Um, I don't know.
I guess what have to the number sheet to figure
out what's going on? Well as sheet. As Budget Group

(10:04):
was sold and hopefully did make a profit on it,
he formed the first Tampa Capital Corporation. This is a
licensed investment company and shareholders were some of Tampa's leading
businessmen and the It began with a two point three
million dollar fund. Uh, and it began, you know, investing

(10:26):
in various ventures. Yeah. Sure. And then as they're doing that,
you know, of course this group this uh, the f
they called the FTCC, which is the first Tampa Capital Corporation.
There they were always looking for new business ideas and concepts.
And that's when Steve Chapman and Clinton sly approached Tom
DuPont within the idea of starting this brand new magazine.
This this idea, and DuPont indeed wanted to invest, and

(10:50):
he bought one third of the company and he provided
the initial funding for the whole thing as well. Um,
so they were all at one point equal owners of
this of this publication, right, yeah, and they each had
a third. Uh. This was doing so well pretty early
on this this idea of this full color monthly magazine

(11:12):
for luxury and exotic cars for sale had never been
done this way. You know, this production value had never
been attained because, i mean, let's face it, most of
the classified ads where we see cars being sold locally
or regionally are gonna be nowadays, they're gonna be on

(11:32):
Craigslist or even eBay. But in the in the past,
these were you know, weekly rags yeah, and they were
printed on paper that was akin to newspaper for sure.
I remember waiting for the latest trading times to come
out and then half the time if you try to
call on one of those vehicles, and I was in
high school and trying to buy a first vehicle maybe

(11:52):
and going through the list and of course you have
to go alphabetically and trying to find all that, you know,
whatever the way they arranged everything, I think it's still
out there, but invariably more than half of the ads
that you call it had already been sold. You know,
it's already done quick. Yeah, And they couldn't they couldn't
get to press fast enough to cancel the ad for
the next week. And it was just kind of a
mess at that point. And I'm sure that I'm sure

(12:14):
that they've got that straighten out quite a bit now
that you know, there's there's better technology do that a
lot faster. But there we should point out to that
there is an electronic version of the DuPont Registry now
as well. There's a blog or there's an online site
to to see all this as well. But the print
publication is going to remain. And I'll talk to about
that and just minutic with a there's a word from

(12:35):
the publiclisher, you know, from the publisher, which is pretty interesting. Um,
just dumb luck that it appeared in this you know
publication I picked up this morning, um so or at
the point where the three of the guys on this together.
And then um about that same time, FTCC liquidated his
assets and Mr DuPont went full time, like turned into

(12:57):
full time management for this this brand new public can
come instead of just owning a third ye exactly. So
then he he bought out the other two guys and
now he's like fully in on this. So this continues
until the nineties when business is going so gangbusters that
they have to start a support business just for this,

(13:18):
a thing called Deadlines Electronic Prepress or depth like Johnny Depp,
but not Johnny Depp, I get it. Yeah, okay, So
within uh, within about a year, the demand for the
services from Depp had grown enough to need to require
a full reorganization, and they did that by founding another
company called Registry pre Press, Incorporated, which is a wholly

(13:40):
owned subsidiary of DuPont Publishing Incorporated. Right, and this brings
us to of course the present day. So when you
check out the DuPont Registry, whether in print or go
into DuPont Registry dot com. Uh, what you'll see is
going to be some stuff like uh, Lamborghine, Ferrari's, Rolls, Royces,

(14:06):
Uh what else Scott would you? Lots of classified ads
from individuals and from you know, luxury dealers, dealers that
dealerships that have many, many of these on hand, and
and just a huge mix of vehicles. Some are specialty,
some are mixed. So you'll you'll find a little bit
of everything. But there's their feature articles in this magazine.
Of course. You know what's really huge in here, and

(14:28):
I mean almost as big as the the the classifies
is the ads, the ads for for the sales. And
that's really what I want to talk about when we
get into the magazine. But just give an idea, like
just a hint of what we're gonna see in the
magazines you go through there. There of course luxury atoms,
you know, like extreme luxury atoms you would say, like

(14:48):
private jet memberships you know that you can purchase for
a year or five years or ten years or whatever.
Um custom coach builders that still exist, exotic services you know,
for for car for cars. Like if you have a
exotic vehicle that you need to take in for service,
you can't just take it to the corner shop. Typically
where would you want to UM Watches, guns, You're gonna

(15:09):
find restoration services, protection dogs, armored vehicles, UM, matchmaking services
for you know, for executive levels that you know, executive
level people that want a model for their wife. That
type of thing is in there. UM. Transport services you
know covered of course, garage storage solutions UM are storage
solutions rather UM. There's charities in here as well, which

(15:32):
I want to mention this charity that that's in here
in particular, it's an interesting idea. UM. Golf clubs and equipment.
It's just the list goes on and on and on
of what you know, all these luxury items that UM
are typically reserved for the you know, the the lifestyles
the rich and famous. I guess really interesting magazine and
uh and a useful one as well. So if you

(15:54):
think about it, this is such an enormous investment. No
matter how much wealth someone may possess, there's no getting
around the idea that half a million dollars is a
significant chunk of change. So when you check out these
classified ads. You get a pretty detailed snapshot of the vehicles,

(16:17):
you know. So let's say let's say you want the
McLaren twelve ce Spider and you see the ad here
and it has the price. This may not be the
best example because it's only a hundred eighty grants. I
can't believe I'm saying only a hundred and eighty grants
and I thought I'd never hear you say that. Yeah,
but it is the dupartment Resistory, right, and so you

(16:40):
can see the specs of the vehicle. You will see
the right up the blurb, whether it's from a private
individual or from someone who some organization that maintains an inventory,
and you'll see where it's located, because these are all
over the place, Like the McLaren here is from star
Ward Motors and it's based in Alice, Texas. So they've

(17:02):
got an info form for you if you're online to
speak directly to the dealer and it will tell you
any notable stuff about the vehicle. Because some of these
vehicles do have stories celebrity ownership in the past or currently.
Um you know, they may have been signed by the
by the designer or the the ending tuner Uh, it

(17:24):
could be the world record holding car if it's a
speed car, as you know, a land speed record holder
of some kind. Uh. You know, just a lot of
interesting vehicles end up in this publication, like Gary Busey's
geo Metro. I doubt that the Geometro has ever been
in this unless it was somehow accidentally in the background
of a photo. It's in their April fools us. But

(17:45):
but yeah, so Scott, as you said, you picked up
an I almost an episode of this. You picked up
the newest issue of the DuPont Registry. And we have
a word from the publisher regarding this because I'll set
us up for this one because as you know, we
are in twenties sixteen and print is having a tough time.

(18:08):
People are on their phones, people are getting apps. Brick
and mortar bookstores are closing down as readerships increasingly go
on the internet. Yeah, print is a tough sell these days,
it really is. And and he this is just dumb
luck on our part. I think, I really do, because
I picked this one up, and I think we just
got lucky because he's describing exactly why a publication like

(18:29):
this is important and relevant today. But at the same time,
I'll tell you that as I read through this, and
I won't read every word of it by any means,
but um, he also is trying to convince the people
that are selling items in this magazine to continue to
sell items in this magazine. So so you gotta listen
to it with with that angle as well, understanding that
he's trying to keep the print material here alive. His
publication penal assault. Yeah, so I get that, I mean,

(18:52):
but but he makes some pretty darn good points here,
and again I won't read all of it, but this
is from the publisher and chairman of the DuPont Registry,
Almost L. DuPont, So he says, dear reader. A year
ago September, I wrote in the publication letter that print
is not dead. I applyed that magazines are the most
trusted form of media, and that one that does not
have pop up ads thirty second commercials, requires no battery

(19:14):
power and cannot be hacked, and has unlimited shelf life.
Here we are a year later, and the experts have
added one more benefit. The newest print media benefit is
more generally accepted concept that print media is an introductory
pathway to the web. So see it drives traffic to
the website. That makes perfect sense in this case because

(19:35):
this may be something that somebody wanders by a magazine rack,
picks up off the shelf and takes home, realizes that,
you know, I have an interest in this type of
thing or this vehicle, and I'm gonna investigate and I
might use that to go forward with my purchase. So
so this could prove to be, um, you know, a
valuable resource for somebody who is kind of just you know,

(19:55):
putting their big toe in the water and deciding if
you know, this is something for them or not. You know,
maybe the perch is an exotic or um an ultra
luxury vehicle. Getting back to this uh this editorial piece
from the letter from the editor publisher rather um he said,
similar to putting your phone number or web address on
a billboard and an upscale neighborhood. This means that magazines

(20:15):
like the one you're holding are the entry way to
the marketplace. It's not like TV, where commodities and things
you have to have are sold. It's not a need,
it's a desire. And when someone who desires a special automobile, watch,
or other luxury accessory, they very often begin right here
on the pages of the DuPont Registry, a trusted form
of media with a long history of providing a place
to go to satisfy those desires. So he's laying out

(20:38):
very succinctly here that this is this is the publication
that they've always gone to and they will continue to
go to. And you should again maintain your ad space
in my magazine, is what he's saying. Really, But but
it's also a message to the reader and saying that, um,
this is a tried and true way of putting together
sellers and buyers you know that have like needs. I

(21:01):
guess you know, I've got ferraris to sell. You're a
Ferrari buyer or somebody who has an interest in buying
a Ferrari maybe, Um, here's the place where you come together.
It's in this magazine or on our our website. And
that's the way it is, and that's why it's always
going to be, or it has been since anyways, So
he goes on right, yeah, a little bit, I you know,
I'll just cut this short here so we can get
into some of the more interesting ads and and stuff

(21:23):
in here. But um, he he says, I mean he says,
there's no better time for the seller to be in
print buyers, the right buyers are aware of the value
of print. It's not to say that du Part Registry
dot Com is not valuable as well, so again pointing
to the uh the benefit of having an online service,
but he says, the constant presence of the world of
eyeballs millions of eyeballs is important. Uh. This is especially

(21:45):
so in the world of aspirational buyers who may not
be shopping today but who might be buying tomorrow. So
associating your products cars, watches, other stuff like that with us,
meaning the Dupart Registry is a powerful reminder of the future,
don't miss out. So I think it's pretty well laid out.
Case that you know it's it's still this is valuable because,
as we said it, it puts together those like minded people,

(22:06):
the ones that have something to sell and have something
to buy or not to buy. Um, you can't you
can't find the stuff anywhere else, really, I mean we can,
but you have to really search lots of different places.
This publication just compiles all that information together for you
into one place and makes it very easy, which is uh,
pretty spiffy. When you think about it. Now, of course,
the DuPont Registry, just a sidebar here, is not the

(22:31):
only player in this game. There are other things like
James Edition, which is UH which is very think of
it like Craig's List with a classy tux c EO on.
You know. So that's that's strictly online, right, there's right,
there's no print publication for that one. It's strictly online.
And it's not just vehicles. It will also be you know,

(22:52):
boats and houses, whereas the DuPont Registry print publications will
specialize in in one of those uhs of excess. Now,
the James Edition has fifteen separate categories. Did you see that?
The fifteen categories, let's go through the real estate, cars, jewelry, jets, helicopters, watches,
yachts extraordinaire. I don't know what that is exactly, Um, motorcycles,

(23:15):
lifestyle and collectibles, residential developments, classic cars, experiences, yacht charters
and vacation rentals, you know what? You know what those
the most interests me the most out of all that experience, well,
extraordinary and experiences, I think, and and maybe the lifestyle
stuff because that's interesting too. There is the miscellaneous pile.

(23:36):
So that's like the first design protected a K forty
seven chair, so chairs that are here. I have a
photo for you this. Wow. Yeah, all right, interesting alright, uh,
you know m junk okay, got it expensive junk. And
there's one other one we should mentioned as well where
we're talking about, you know, kind of related services and

(23:58):
it to be another magazine called The robber Work and
Robert Port is an American luxury lifestyle magazine. Yeah, this
one's interesting. I want to talk a little bit about this.
So it was founded in the seventies by a guy
named Robert White, rusty to his friends, and he just
started it as a newsletter to sell his Civil War

(24:20):
memorabilia and Rolls Royce automobiles. And he would distribute this
newsletter to members of the Rolls Royce Owners Club with uh,
like these loose leaf papers that were mimeographed at the time,
and he would give his subscribers if they paid, he

(24:40):
would give them a Swede three ring binder to hold
there the newsletter stuff. And from this it grew into
a into the the high end luxury lifestyle magazine. What
an interesting beginning that is to that one. I mean
rolls Royces civil War memorabilia, and then he would also

(25:02):
distribute that stuff by hand or mail it to them,
I guess, but he probably ran that MIMI and graph
machine himself, I would guess to distribute binders. And so
what a strange beginning. I mean, talk about gumption and
entrepreneurial spirit on that one. So also, uh, I just
have to say hip hop like hip hop loves the

(25:26):
Rab Report. You will hear various mcs from Cool Keith
to Common to jay Z to Kanye West name drop
the Rab Report. I don't know why it's that instead
of the DuPont Registry. I've got my jaw dropped here.
I can't believe the beginnings of the Robber Report. Maybe
maybe we should be focused on the rob Report for
this episode. Oh no, we just have to. We have

(25:47):
to look at some of those other luxury things, because
like the James Edition, the Robb Report focuses on a
overall lifestyle. For the purposes of our show. The DuPont
Register three is more important because it folks, it has
a publication that focuses entirely on automobiles. And I can

(26:08):
see some of those tabs on the magazine. I would
not say entirely on automobiles. What. Yeah, well, there's as
we'll go through this, you'll you'll see what I'm talking
about here, and I'll try to do it kind of
quickly here talking about the constant ads. Yeah, the ads. Yeah, okay, well,
I see what you're saying. They classified the course focus
on you know, the main the main thrust of this
magazine is automobiles and lugagury automobiles and extreme luxury automobiles.

(26:32):
But within, you know, between all those pages, you're gonna
find these crazy ads for things that you have never
even thought of. I mean memberships. The first one I
came across here is a membership to a private jet club.
Oh wow, yeah, I mean that's that's really interesting. And
you get uh you know, you sign up, you've mentioned
the DuPont registry, you get ten free hours of service.

(26:53):
I mean, I have no idea what this costs. A
lot of these will not print prices, of course, someonell
some won't if you have to ask. And really, you know,
some of them are pretty vague in what they you know,
the way that they've laid out the prim mature here,
they want you to inquire to uh um, you get
the full details on this. So I don't know a
whole lot about um, you know this one Flight International
Private Jet club, but but I would be dying to

(27:15):
find out what's going on there. There's also um unique
handmade jewelry, of course, lots of that. I mean, you
saw this this ring that looks like a skull, very
interesting with lots of diamonds on it. It's not for everybody,
of course, but it's it's for a certain few that
can afford it, and those are the reasoners readers of
this magazine. The next one I found is an armored vehicle.

(27:35):
And this is something that this is a perfect example
of something that you will not find in your typical um,
I guess classified magazine or classified ads that you know
circually to run town for free. Um, this is a
vehicle called the Terradyne Armor. We's parodyne armored vehicles. And
I don't know if they call it the Terradyne or not,
but um it's civilian called the Civilian Edition Protection package

(27:58):
that's on this vehicle. And I'm looking at here, um
looks kind of like the old Lamborghini SUV from back
in the nineteen eighties. But it has armor plates all
over it. Of course, there's a draft horse standing next
to it. It's a it's a lifestyle picture, of course. Sure. Yeah,
I mean set somewhere on the similar to uh, similar
to some of those pure serro ads exactly. But it's beautiful.

(28:19):
It's a beautiful ad. It's just that, um, no prices.
So I'm guessing that this is somewhere in ballpark. Three
to five thousand dollars for that for that truck. I
would guess three grand sounds maybe on the low end,
maybe maybe if it's if it's custom, I mean, you'll
find ads for places like this. This Alexani group, which

(28:40):
is Alexani Motor Cars, and they take you know, like
their your typical big SUVs, your escalades, Yukon's even you know,
whatever whatever you have, but they will armor them and
they will create inside what looks like almost like you're
in again, like in a private jet. This is the
interior of a cattle like escalade. And they call it
the sky Captain Piano Edition. And it's beautiful. I mean,

(29:01):
it's beautiful, but that's such a silly name. It's it's
really really nice, Guy Captain Piano Edition sounds like a
Japanese cartoon. It kind of does. But then they have
things like the Okay, here's a good example, um a
sprinter van. You're like a Mercedes Been sprinter van. Yeah. Yeah,
it looks pretty not in the script on the outside,
I mean blackout windows, etcetera. You know, just ordinary vehicle.
But inside, again, it looks a lot like the interior

(29:24):
of what you would find in you know, the most
luxurious private jets or in absolute in a really luxurious
um RV. Maybe beautiful interiors, lot lots of woodwork and
stuff like that happening there. And they do wheels as well. Right, Oh,
he had lots of wheel adds in this one, Ben,
And you wouldn't believe some of the prices on the wheels,
or maybe you would if you're shopping for that kind
of thing. All right, here's a good, a really good

(29:44):
example of something that you will not find in typical magazines.
Are you ready for this? What is it? This is
a portable shooting range with two with two ranges side
by side, I mean the full unit. And it's a
it's the real deal. It's about the length of a
semi kind of looks like a semi cab or not
cab but trailer on the back. But they just plunk

(30:06):
this thing down in your property. It's got full air conditioning, lighting, plumbing,
everything that it needs to operate as a full you know,
full size shooting range you can have placed on your property.
And they say that it doubles as a panic room
and a hurricane shelter if you need it. It's I mean,
it's extremely cool. It's a it's a really neat thing
to have, I guess, but again that's not weird for everybody.

(30:27):
No prices listed, Oh you know what, there is one.
It says systems starting at one hundred and thirty two dollars.
So that's your entry point if you want a full
size ready range on your property. Portable shooting. Yeah. There's
their services like protection dogs. You can get like military
canine trained dogs for protection because you know the people

(30:48):
that are again reading this or the time that need
private security. So again makes sense right in a new
dog protect the family. I'm leaving through the magazine while
I'm talking. Sorry, of course, there's is like rouch racing
they've got um uh, they ad got ads to your
rouse performance I should say, you know, for upgrade packages
for your Mustang or whatever vehicle you might have. Um, oh,

(31:09):
here's the charity. And this is something I thought was
pretty interesting. If you have a restored classic vehicle that
is worth a lot of money, and a lot of
people do that they are reading this, maybe one that
they don't need anymore. If if you can imagine a
collection that big, you know that you can do without one,
or you want to do something just charitable, you donated
to this charity. They auction it off and that goes

(31:29):
to uh, you know, cure paralysis. Uh, you know, children
with paralysis. So interesting and it's a really interesting idea.
I just have never seen this in print before. I
mean they've got a photo of you know, classic Chevelle
and uh you know they say, if you if you
can donate your high performance or classic car and and
help those was to say, help help stand up for

(31:50):
those who can't. So interesting idea. That's cool. Yeah, it
really is cool. And you know we see this on
a on a different scale, I guess, you know, like
you'll see a designer that creates vehicle, they take the
auction and then they donate all the proceeds to a charity.
It's the exact same thing, only this is just an
ad requesting that you know, ordinary ordinary Joe's out there,
you know, could could take their vehicle and hand it

(32:12):
off to them and they would do the same thing.
So that's that's fascinating, and it also makes me mitigate
a little bit of what I was about to say
because this kind of publication, you will notice ladies and
gentlemen like Scott's talking about the ads, were both primarily
fascinated by the ads because they're this window into a

(32:34):
lifestyle that many people will never lead. But it also
means that this entire magazine is what is called add vertorial,
the word that is a portmanteau of advertising and editorial.
So it seems like as we're going through this that
the actual substance as it were in here, the classified

(32:56):
advertisements for McLaren's or Ferrari's or what have you, are
increasingly taking a back seat to the advertisers who want
to grab that demographic. That's true, but some of the
some of these advertisers that were not really mentioning would be, uh,
you know, Porscha, or it could be Mercedes, or it
could be Lamborghini or you know those groups. They could

(33:17):
also they could also advertise in the space as well. UM.
But but it does seem to um, it does seem
to attract all the other stuff that goes along with it,
the luxury lifestyle items. So yeah, I get, I get
what you're saying, Bennett. It is mainly focused on the ads,
it seems. It's just a it's a good mixing of
the two. Is interesting. We're seeing more and more print

(33:39):
magazines go towards that. Can I read one more of
these things at least? Yeah, this is this is really
fascinat It's a topic that we've covered on car stuff
in the past to slot car racing. However, it's not
just slot car racing. This is a company that will
come out to wherever you know, you have property and
they will build a custom slot car track for you.
And I mean this is the level of uh slot

(34:01):
car track racing that you would see, you know, and
maybe a museum or something, you know where they have
a special exhibit of something like this with really high detail.
You know, when you see the train sets and you're
just amazed by the scenery that they've built around them.
This is very similar for slack car tracks that you
can have built in your house or on your property

(34:21):
or you know, wherever you want, in your man cave
or whatever. And uh man, just there's so much of this.
And throughout this whole magazine. Of course there's Rolex ads Um,
maybe not Rolex, there's other watch manufacturers. I'll have to
check to make sure that ros no Rox is not
in there. Interesting, but there are other watchmakers in there.
Um of course, all the manufacturers, and the um the

(34:44):
more exotics, you know, the Bugattis and um uh Pegani's
and you know all that stuff is that they're they're
all in here at some point. Just there's so much
then there's no way we can cover. You have to
pick up a copy of the DuPont Registry. And I'm
not not selling them any means. This is not an advertorial,
But I remember as a kid, I would pick this
up and leave through it and just be, you know,

(35:06):
wide eyed at every and classic goes in here. And
I'm still that way today. I find now that I'm
looking through it today, And if you don't want to
pick up a copy of it, one thing that I
can recommend is their blog. We we mentioned it before.
They have another word that they used to describe themselves online.
Are you ready it's not blog. No, it's auto fluence

(35:29):
like affluence, but with automobiles. Do you see the light
bulb above my head? Uh? Genius, well almost genius. But
in all honesty, folks, their their blog is is pretty
solid and it looks at uh some neat uh neat
specifics about various high end vehicles. So the maserati hearse,

(35:54):
which I thought you would enjoy the spot. Yeah, I'd
be really interested that, you know, I gotta tell Yeah,
I hope I haven't sounded too much like I'm trying
to sell this magazine throughout this Oh that is really cool.
I'm looking at the photo right, you know what I say.
It's cool, But there's also an element of ugly to that. Well, yeah,
they took and put this huge back half on it,

(36:15):
and it's an interesting design. How about that. We'll leave
it at that. But um, you know, I know you say,
you can go to the blog and you can check
it out, but it's just not the same as holding
a paper magazine in your hand. But there's something to it.
And I know I sound old when I say that.
It's like I just like the feel of a newspaper
between my fingers, you know, that kind of thing. Some
people are like that, and I think that maybe it's

(36:35):
because I also kind of grew up with this magazine
as well, um, you know, since I was fairly young,
and you said you can't remember time without it practically,
so a lot of people. I think you have the
same feeling about it. And if you pick up one today,
you're gonna have that exact same feeling as you did
twenty five years ago when you first picked one up. So, um,
you know, interesting publication. I'm fascinated by it. And like

(36:56):
I said, when I go back to my desk today,
I'm gonna probably spend some quality time with the magazine,
you know, first removing all these little tabs for the
ads that I've placed in here so we could talk
about them. But then after that, I'm going to really
dig into some of these classifies and see what some
of the exotics are going for, because, um, I don't know,
and over the past few years we've had our our
usual go to examples, and uh, I think some of

(37:16):
that's kind of changed a little bit. You know, maybe
maybe the Veron isn't the top end vehicle that we
should point to all the time, and maybe, as we've
been pointed out or have had had pointed out to
us by a listener, um one of our go to examples,
And stop me if I've already covered this, but we
usually talk about the Ferrari three oh three oh eight
I think is our low end example for an exotic

(37:37):
that you can purchase at a reasonable price, but maintenance
will kill you. Not so much the case anymore, they're
like tripled in value or something. So we've been, we've
been notified, we've been, we're on notice too to not
use the Ferrari three oh eight anymore. All Right, So,
uh you heard it here, folks, it's official. If you're
listening to our earlier episodes, make sure you listen to

(37:57):
the most recent one, or say, does an email or
tweet or Facebook message to ask about the latest info. Well,
I think I think, and I kind of worked this
out with the listener via email, and again I think
I've already talked about this on there, but I'm kind
of leaning towards our Our our go to example will
be the Dodge Viper. Now, believe it or not, I've

(38:18):
been looking through these ads and I've found some Viper
vehicles that are early on and you know they're a
little rough around the edges maybe, but the early Dodge
Vipers are going for in in not great shape around
twenty dollars. What kind of mileage high mileage. Oh, don't
get me wrong, they've taken a beating, and I'm sure

(38:39):
that they I'm sure they really have. They look like
they have. But but that's kind of a pretty good
example of like an affordable what once was a once
a supercar I guess in a way, um, maybe a
little area. Yeah, I mean, it wasn't like exorbitantly price,
but it wasn't affordable for most and now it's down

(38:59):
into the affordable for most category. But with where So
for less than a new sedan, Ladies, gentlemen, you can
get a used Dodge Viper that needs a good home
in some TLC, well maybe some in some cases quite
a bit of TLC to be weary. But but I'll
tell you I'm kind of looking around at that as
my potential go to car. All right, Yeah, and let

(39:21):
us know what you think a good potential go to
car would be for this sort of example of something
that has become affordable overtime. Yeah, or it's sort of
affordable and you may want to do it, but then
you realize just how much it would be to uh
to let's say that that Dodge viper that has a
Lamborghini tune V ten. So it's not going to be
the easiest thing to service at your corner shop. I

(39:42):
mean you might have to go to a specialized technician
for something like that. And again therein lies the problem,
the cost of ownership. That's exactly why we talk about it. Yeah. True,
Before we go, folks, we we hope that you have
enjoyed our exploration of the DuPont Registry and our mention
of the related James Edition and rob Report. But we

(40:06):
would like to hear from you. Have you had any
experience with the registry? Have you actually posted something there
or purchased something there, whether a portable shooting range, a
land rover, or an armored vehicle or a guard shepherd
dog anything. Uh yeah, then let we'd love to hear
what your experience has been like with that. Again, we're

(40:27):
fans of this, although I am what the publisher so
kindly refers to as an aspirational buyer. Uh, it's just
a lot of it's a to me, it's a lot
to spend on something, but I love checking it out.
I love uh, I love seeing the vehicles there there,
especially if there's something with the story behind it. I'll
share this magazine with you, Ben, you can. You can

(40:48):
have half ownership. How about that? What? No way do
I have to subscribe? No? No, no subscription. You don't
even have to buy in for half of it. Oh
that's great, but hey, you know that's that's mighty generals.
Because the folks at Barnes and Noble keep giving me
the side I have been there. Oh yeah, they do
ours should they say things like, uh, you know this
isn't a library, this is the library. So I worked

(41:09):
at a drug store as a as a kid, and
I got to deliver the smartass lines like that, like
this is in the library. Gotta move on, folks, you know,
as people are. But then you find out that the
people are just waiting for their prescription or something. Right, Wow,
so you look like the bad cop. I was told
to be the bad cop by my manager power in
high school. I had to do it, and I know
it was a jerky thing to do, but you had

(41:31):
to do it. So, uh, there's something else we have
to do, which is to make an important announcement before
we go. Oh yeah, this is it is pretty exciting.
This is big, really big. So we owe it all
to Glenn Beck. Yeah, Glenn Beck and Rowley North America
Group because we are going to participate in the Ohio
Valley seven hundred that is coming up at the end
of September beginning part of October. It's gonna be fun.

(41:54):
It's our first ever road trip together. Can you believe it?
I know, after all these years. You know, we we
kind of talk and joke and laugh about and stuff,
but we're really gonna do this. We're gonna be on
the road. We're gonna drive up to Hershey, Pennsylvania together,
We're gonna be on the road for an additional seven
hundred miles for the rally, and we're gonna drive back
home together. And we might even be taking a third
person from the office here with us. So this is

(42:15):
kind of still up in the air. Film some stuff, records,
some stuff. Yes, we're gonna get some material out of
this as well, and we'll come back with lots of
stories from the road, I'm sure. And if you want
to learn more about Rally North America. We have a
previous episode that explores it in depth, but just for
the quick and dirty. Rally North America is a scavenger
hunt style multi state road rally. Was founded in two

(42:36):
thousand nine. It's raised over six hundred twenty thousand dollars
for charity since then. Yeah, this is a charity road rally,
so you know, we will be posting some information about
that as we get closer to the day. I mean,
we're just now kind of figuring all this out and
getting some of the details. But we are planning to
take my vehicle. We'll see how that goes. We have
to get a full decal kit for the car, and

(42:58):
we'll do something before and after photos. Maybe yeah, you
see what it looks like before, maybe even during. I
don't know as I'm applying the decals, but we'll get
that stuff in the mail. And we're trying to figure
out hotel rooms and uh, you know, it's just it's
gonna be fun. We're gonna have a good time. I
think it's it's gonna be it's gonna be great. And hey,
thanks for letting me borrow your car. Dude. Well, we'll see,

(43:18):
we'll see how goes you are going to get some
some left seat time. I'm sure. Oh awesome. Yeah, so, yeah,
this happened pretty quick. We're super excited about it, and
we hope you are too. I have Uh it's strange,
you know that Pittsburgh Steeler hat might have been a sign. Yeah,
you're right, there's now all of a suddewear in Pennsylvania
have the mysterious Pittsburgh Steeler right which I still haven't

(43:41):
figured out who the owner of the providence of this
thing anyway. That is a reference to an earlier episode
from a few weeks ago. Uh. But in the meantime,
if you have any advice for a good road rally,
if you have experiences with the Dupart Registry, or if
you're looking to sell a supercar, uh right to us,
let us know the stuff you think your fellow listeners

(44:03):
should hear. You can find us on Facebook and Twitter,
where we are Car Stuff hs W. You can find
every audio podcast we have ever done, and oh brother,
there are a lot at Car Stuff Show dot com.
And if you'd like to send us an email with
ideally a topic that we should explore in the future,
or a story about your experience with supercars road rallies.

(44:25):
We'd love to hear from you. We are car stuff
at how stuff works dot com. For more on this
and thousands of other topics, is that how stuff works
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email to podcast at how stuff works dot com.