Content Creation Made Easy
Step off the content marketing dreadmill with realistic, simple, & SUSTAINABLE strategies to put into place…no matter what kind of content you create! Video? Blogs? Socials? Emails? Wherever you show up for your audience, there’s an EASIER way to do it that feels GOOD for who YOU are… This podcast is all about helping you feel more like YOU in your content - without one-size-fits all rules that never worked for you anyway. If you’re ready for content creation & marketing to BE EASIER - and, dare we say it, actually FUN - then you’re ready for CCME!
Episodes
January 30, 2025 • 23 mins
Today's the last episode of CCME for a while as we go on hiatus so I can work on some other projects in my business!
BUT! I plan to be back :)
I'd love for you to stay in touch, and the best way to do that is via my email list.
Do that by grabbing my Backstage Brilliance Marketing Toolkit—normally $27—for $0!
This toolkit includes 21 customizable prompts designed to help you create content that connects without putting yourself...
Mark as Played
January 16, 2025 • 17 mins
Feeling burned out by “me-centric” marketing? You’re not alone.
Many service providers want to grow their business without feeling like they’re constantly on display, waving jazz hands in front of an audience 24/7.
That’s why Audience-Centric Marketing is such a game changer—it allows you to build trust and connection while centering your content on your audience, not on you.
In today’s episode, I’m diving into one powerful Audi...
Mark as Played
December 19, 2024 • 33 mins
We're talking about a topic today that miiiiiight seem a little…
Um. Unsexy? Boring?
But stay with me, friend, because I promise you…
We're talking about the unsung superhero of the content marketing world!
It's the thing MOST of us are not thinking about when we create content, write our newsletters, and post that blog:
HOW EDITING IS REALLY A SEXY BEAST.
Okay, maybe not a sexy BEAST.
But it's a vital part of keeping your readers ...
Mark as Played
MMmmm, The Orgasmic Potato Technique made you curious, right? Leave it to a seasoned copywriter to make you look!
Kim Kiel, a seasoned copywriter & brand voice expert with over 17 years of experience, unleashes her expertise today.
Because...
Even though AI has become our friend and may keep us from starting at a blank page…
Writing GREAT copy still requires your brain.
And there's no need to feel intimidated or put it off one more...
Mark as Played
November 21, 2024 • 24 mins
If you feel like sharing your ideas is way harder than it needs to be…
Or you’re not sure how to sound like you instead of some compilation of everyone else...
Then this episode of Content Creation Made Easy is gonna be your new bff.
First up, I'm celebrating my 250th episode!!! <
Mark as Played
November 14, 2024 • 36 mins
It's not like you need me to tell you how nurturing your audience develops trust & relationships.
How it creates connection & value.
And (dolla dolla bills...) it's the thing people often need before they hit the "BUY NOW" button.
And.
So.
But.
ALL THE TIME people tell me how much they struggle to nurture their EMAIL audiences…
(Cuz this shit isn't easy!)
I'm delivering you an expert who's got real-life ACTIONABLE advice to h...
Mark as Played
November 7, 2024 • 32 mins
It can't only be ME who's felt exhausted by the constant need to create content, right?
We all know it's something we 'need' to do & 'should' do - to grow our business, create trust with our audience, blah blah blah.
But what happens when you feel BLAH about creating content?
Whaddya do you do when you're on the edge of "I just don't wanna anymore"?
It's a reality for anyone marketing their business. Because sometimes it's incr...
Mark as Played
October 31, 2024 • 30 mins
What is it about SEO that makes me want to run and hide? Just me then?
So here's the thing:
Turns out the Google machine is onto all of the humans using AI-generated content to churn SEO-rich material onto the internets.
And they don't like it.
So there's "new rules" you wanna weave into your content creation efforts to make SEO work for you -
Today on Content Creation Made Easy, Laura Jawad, SEO specialist, reveals how to tra...
Mark as Played
October 17, 2024 • 32 mins
When you're an expert in your field who's done a LOT o' things to get where you are now…
It's surprisingly hard to articulate what you do so other people 'get' it.
That good ol' curse of the expert holds us back from being able to
-Introduce ourselves at networking events (or even the freakin' grocery store)...
-Write the "promise statements" for our programs
-Sell our offers with clarity & ease
-Make it easy for people to refer...
Mark as Played
October 10, 2024 • 33 mins
In one way or another, everyday I hear entrepreneurs say something like, "That's not working for me. I'm not gonna do it that way. I don't like it."
You've probably already tweaked things in your own marketing approaches to fit you better.
But after I recently I heard my friend Caryn Gillen speak about weaving values into your business…
you KNOW my brain went to, "Hey! What about our marketing specifically?"
So here we are. Car...
Mark as Played
September 26, 2024 • 37 mins
Ever wonder why your "Work with Me" page isn't getting any bites?
Today we dive into this verrrryyy specific nugget on your website.
Tracie Patterson, an experienced Sales & Offer coach, not only explains why most Work With Me pages don't work…
She also offers a roadmap to turn yours into a client magnet.
Trust me, Tracie's tips will save you a lotta frustration & help you crack the code to make your 'services page' irresistibl...
Mark as Played
September 19, 2024 • 33 mins
I've tried LOTS of things in this online business journey of mine, but when I heard about AstroStrategic Marketing & Planning…
I LEANED IN.
Being a curious nerd, I'm fascinated by new ways to make our marketing more easy, fun, and effective.
So when I learned Sheri Moise uses astrological data to make business decisions more tactical and practical?
I needed to understand. And, of course, bring it to you.
Sheri's 25+ years' bac...
Mark as Played
September 5, 2024 • 31 mins
**This is the second part of the conversation. If you missed Part 1, start there!
What happens when the marketing of a program is so good that you can't resist it…
Then you BUY the thing…
But it wasn't what you actually needed?
Or it didn't deliver what you thought it would?
Or you didn't get the promised results?
*This is real issue in today's online world and as marketers is what we're breaking down today on Content Creation M...
Mark as Played
August 29, 2024 • 29 mins
What happens when the marketing of a program is so good that you can't resist it…
Then you BUY the thing…
But it wasn't what you actually needed?
Or it didn't deliver what you thought it would?
Or you didn't get the promised results?
*This is real issue in today's online world and as marketers is what we're breaking down today on Content Creation Made Easy.
To help us make sense of and process this issue, it's important to talk...
Mark as Played
August 8, 2024 • 31 mins
Is it time to finally get that book out of your head and onto paper?
You've got the idea, the IP, the framework, the drive, the desire to impact…
BUT. If the whole "publishing world" feels like some vague, overwhelming, confusing place…
How do you proceed?
Enter: The New VOICE of Nonfiction.
Because it’s no longer enough to tell a true story.
Audiences need to be moved by your VOICE - aka, how you tell it.
Now the question is...
Mark as Played
July 25, 2024 • 29 mins
Gotta admit, today my mind got shaken up a bit.
Because Melissa Mitchell, YouTube strategist & coach, set me straight about this platform.
A) I never thought of YouTube as a business asset. (Spoiler alert: it IS.)
B) I equated being on YouTube with having to be a "YouTuber". (That's wrong.)
C) I have a dusty YT channel and "no time" to use it. (Melissa debunked all my BS around the realities of this.)
Here's the thing: making ...
Mark as Played
July 11, 2024 • 29 mins
Ever stayed at a party too long?
When you know it's kinda over but it's been going great and so much fun that you don't wanna admit it's over?
Yeah - this happens in marketing when a new trend or interesting tactic loses its novelty, then loses its effectiveness.
It's bound to happen, right? The cool, innovative, new thing gets adopted by *everyone* and stops working.
So, how do you get out before it's too late? Before it stops...
Mark as Played
June 27, 2024 • 32 mins
What if you're boring? Wait! No, that came out wrong.
What if YOU THINK you're boring? And you HAVE NO STORIES to tell?
OR - what if you think your story is too "weird" or "unrelatable" What if it's too out there?
And even if you had any stories, what if you're not good at telling them anyway?
Yeah - welcome to the mind of most experts & service providers I meet.
They all get the advice, "Just tell more stories". That's how you...
Mark as Played
June 13, 2024 • 43 mins
What if you don't have a M A S S I V E audience?
Is creating content a waste of time?
Do you need to keep building, building, building your audience before you can expect to make any money?
NOPE.
It's not impossible to create big profits when you don't have big audience numbers.
Sooooo, okay. How do we do it if we don't have huuuuuuuge numbers?
Stacey Brass Russell, business & life transformation coach, offers her point of view on ...
Mark as Played
May 23, 2024 • 42 mins
Guest podcasting, teaching, & speaking are excellent approaches to your visibility strategy…
And to be effective, you've gotta pitch yourself.
Personally, I've received hundreds of terrible, horrible, no good, very bad pitches - and so has every other podcast host I've ever spoken with!
And most pitch approaches are about sending BIG volumes for big results, but today's guest has an approach that's about sending FEWER pitches for m...
Mark as Played
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