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April 14, 2022 41 mins
Building an audience can take a looooong time, which is why you want to consider adding using other people’s platforms (OPP) to your marketing strategy! Remember - you’re an expert with a unique perspective - even if you can’t see it for yourself. That’s why today Jen interviews pitching strategist & expert Adela Hussain! Adela’s expertise & laser-sharp thinking will have your brain firing all the ideas of ways you can use what you’re already doing to pitch to the press - and beyond! Listen in to learn how to know what to pitch, ways to see the stories you find so “normal” & “boring” are actually what make you special… and how your expertise is VITAL in helping journalists, content creators, & thought leaders do their jobs better! Adela takes us through the basics, then shares some of her favorite pitching & story-creating hacks… And she also goes deep into some mistakes we can avoid and myths about pitching! Using someone else’s audience & platforms is an incredibly powerful & efficient way to build your audience and get your thoughts & content out into the world. Find Adela @ startupsandco on Instagram and Learn more about your ad choices. Visit
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