Making email work better - 'cuz it's not dead EP 171

Coupla things you need to know about using email as part of your marketing plan... (Whether you like email personally or not): It’s NOT dead. You’re not BOTHERING people with your emails It might be hard to believe, given the huge push of short-form video video video, but emails still a VITAL part of building a relationship with your audience. How’s your email approach working? How’s the relationship you have with your email community? In case you needed an email expert in your life, Jen’s got your back and is bringing you one today! Tarzan Kay - a done-for-you copywriter turned email expert, specializing in writing emails that are fun to read, and more addictive than Netflix. Her online courses teach how to write story-based copy and make consistent sales from a small email list, without using fear or FOMO. Her company’s mission is to make high-integrity marketing the new status quo for online business. Through Tarzan & Jen’s conversation today, you’ll find out: Why email? Isn’t short, snackable content the way to go? How to get your readers to REPLY to your email messages! Realistic talk about what it takes to hone your personality with your email community. Easy-to-stop mistakes we can shift out of for more impact with our emails Why we have to protect ourselves AND our audience when we're truthy or vulnerable in our messaging. Tarzan also shares some startling data points about what your audience WANTS! Listen in and discover how to do email BETTER - without making it HARDER! Interesting to note: In a previous life, Tarzan was a music major and once did a 3-year stint in law school, in French! When not writing emails, you’ll find her taking mid-day dunks in the ice bath or playing Billy Joel’s greatest hits on the piano. Tarzan and her family live in Ontario, Canada. You can access the Email trainings, workshops, and programs we discuss at tarzankay.com Learn more about your ad choices. Visit megaphone.fm/adchoices