Straight To Voicemail
What are the best brands doing to stay relevant, build trust, and create content smarter? At Share Your Genius, we have the same questions, so we're tapping the best in the space for their answers—one voicemail at a time. Join us each week for quick hits of insights from b2b marketers and leaders.
Episodes
Scaling a business is thrilling… until you realize you’re chasing every opportunity and losing sight of what really matters. Too many companies spread themselves too thin, making mistakes that could have been avoided with sharper focus.
In this episode of Straight to Voicemail, Rachel Elsts Downey hears from Andrew Thompson, Co-Founder of West2East, about the biggest mistakes companies make when scaling or acquiring bus...
Most B2B brands think content is just for driving awareness. But what if content could be the key to solving your biggest trust issues with customers?
In this episode of Straight to Voicemail, Amanda Smith speaks with Cecilia Romero, Founder and Operator of Miss 7x7. With her background in event planning, Cecilia has mastered the art of using content to transform the customer experience. By sharing inspiration boards, behin...
AI continues to change the way buyers discover and choose brands, with many turning to tools like ChatGPT, Perplexity, and Claude for answers. This has made content planning and development more critical than ever. So how should brands evolve their content strategy to stay visible in the age of AI?
In this episode of Straight to Voicemail, Rachel Elsts Downey sits down with Jennifer Jackson, CMO at Actian, to discuss how br...
Marketing to blue-collar industries often misses the mark. Many brands lean on polished messaging and big promises, only to lose trust with an audience that values clarity, honesty, and proof.
In this episode of Straight to Voicemail, Amanda Smith talks with Bo Dietrick, President of Robert Dietrick Co. Bo shares how his background in creative media helped him see a gap in how blue-collar brands show their work. He explains...
Revenue marketing gets messy fast. Multiple teams are involved, pressure is high, and results are expected now and later. In 2025, many teams are still spreading their efforts thin without a clear strategy for what actually drives revenue.
In this episode of Straight to Voicemail, Amanda Smith talks with Kate O’Neil, Co-Founder and CEO of Opre. Kate has spent over 20 years building and scaling SaaS companies, including Lean...
Getting your brand voice right across multiple teams and locations is tough. Different leadership styles, varying locations, and mixed communication strategies can turn a clear message into a game of broken telephone. So, how do you keep your brand strong and consistent no matter where it’s heard?
In this episode of Straight to Voicemail, Amanda Smith sits down with Allison Barber, Senior Marketing Leader at RISE Commercial...
Creating content is no longer the hardest part of marketing. The real challenge today is cutting through the noise. Audiences are overwhelmed, and traditional channels are losing their power. As new "invisible channels" emerge, the modern CMO must find ways to stay visible in a crowded, fast-moving space.
In this episode of Straight to Voicemail, Amanda Smith sits down with Stefania Casciari Carter, CMO at Precis, to discus...
Big teams, big budgets, big output…but does bigger always mean better? When it comes to content, small teams often have the advantage. They can pivot faster, take risks, and avoid the long approval chains that slow down innovation.
In this episode of Straight to Voicemail, Amanda Smith sits down with Leila Spann, Founder of enbloom Marketing, to explore how small teams can create big-impact content strategies. Leila sha...
The market is crowded with CEOs regurgitating safe opinions. Following this path is an easy ticket to generating content, but what use is your strategy if you just blend in with the noise? Success is about building trust by standing out as an original expert. 'Market eminence', the combination of visibility, credibility, and brand preference, helps leaders earn trust and rise above the noise.
Account-based marketing is fumbling buyer expectations. Teams using outdated ABM strategies are losing trust left and right, before meaningful conversations ever start.
Today’s buyers are more informed, more skeptical, and quicker to disengage from anything that feels generic. Traditional ABM approaches focused on scale, and surface-level personalization no longer work. What is rising instead is precision. Teams that unders...
Brands are buried in data these days, but most of it doesn’t actually get them anywhere. It’s easy to get lost in all the numbers, especially when they don’t help you understand the people behind them. The trick? Using data with intention to really get your audience. Let’s be real, that means connecting with them on a human level.
In this episode of Straight to Voicemail, Rachel Elsts Downey sits down with Austen Clark,...
Anyone can scale up and produce content, but gaining market trust can make or break your brand’s success. Today, AI is shaping how content is created, published, and distributed at scale, and many brands are prioritizing efficiency without stopping to ask what it costs…putting their credibility at risk. The real danger is publishing faster than you can verify. AI can surface information, but it cannot validate accuracy or ...
When you enter a new market, every move hinges on one thing: whether buyers trust you enough to pay attention.
In this episode of Straight to Voicemail, Rachel Elsts Downey calls Christie Horsman, Head of Marketing at UpCodes, to dig into why customer trust has to be the center of any scaling strategy. Christie shares how she approaches new markets by studying the category, understanding how buyers evaluate options, and map...
These days, AI-generated content is everywhere: it's in your feed, ads, and even in real life. Businesses can now scale and create faster than ever, but does this content actually connect with audiences? At its core, great content is personal. No matter how much AI helps us scale, we can’t lose sight of the fact that humans are essential to creating content that resonates.
In this episode of Straight to Voicemail, Rache...
As automation grows, the brands that stand out will be the ones whose content still feels written by, and for, people.
In this episode of Straight to Voicemail, Rachel Elsts Downey sits down with Corey Perlman, Social and Digital Marketing Speaker at Impact Social. Corey shares his approach to leveraging AI without losing authenticity in content. He talks about how AI can support content creation while emphasizing the i...
Most marketing teams struggle to prove that content drives real business results, and without that proof, it’s often the first thing cut.
In this episode of Straight to Voicemail, Amanda Smith talks with Chelsea Lassen, Director of Content, Comms, and Storytelling at Cority. With a background spanning industries from LED lighting to glamping, Chelsea shares how she turned social media into a demand engine, building relation...
Digital fatigue is real. Buyers are tuning out, skipping ads, and scrolling past the messages that once worked. Online channels feel louder yet less effective, and the cost of standing out keeps climbing.
In this episode of Straight to Voicemail, Rachel Elsts Downey talked with Charlie Riley, Head of Marketing at OneScreen.ai, to explore the offline strategies driving real B2B demand. Charlie shares how in-person events and...
In this episode of Straight to Voicemail, Rachel Elsts Downey connects with David Nour, CEO of Avnir, to discuss the reality behind AI’s promise: it’s only as smart as the data you feed it.
He warns CMOs that “Garbage in, garbage stays.” AI can’t clean up bad data, and most B2B orgs are swimming in it. He shares how Avnir unlocks real relationship intelligence by enriching the data that actually matters. Forget automati...
Audience trust lives with people, not logos. That’s exactly why brands need to start investing in influencers with intention.
In this episode of Straight to Voicemail, Rachel Elsts Downey talks with Justin Levy, Director of Content and Social Media at ZoomInfo, about why creator partnerships are one of the smartest investments a brand can make. With 15 years of building influencer programs, Justin breaks down how influencer...
Building trust in brand content is harder than it seems, especially in a world full of quick fixes and AI-driven solutions.
In this episode of Straight to Voicemail, Amanda Smith speaks with Erika Childers, Director of Content and Brand at Qualytics. With years of experience in B2B content marketing, Erika shares why trust is built in the details: through authenticity, consistency, and the human touch in every piece of ...
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