Marketing #Unfiltered
In “Marketing #Unfiltered," you don’t just learn awesome stuff to help you figure out marketing, you get the BTS scoop of building a business — the hilarious, the traumatic, and the “omg thank god I’m not the only one.” Hi! ✋🏻 I’m Sophia Parra and I’m a social media strategist for coaches. For years I ran an agency where I helped multiple six figure and seven figure coaches create content and strategies that build their following and drive traffic to their offers. My guests and I swap biz horror stories AND share notes around the strategies that took things to the next level. I also show up solo twice a week to answer YOUR marketing questions. So if you’re craving a podcast that feels like the perfect mix of biz talk with a coach and a catch up with your friends; grab a margarita and pull up a chair. I’ve got painfully relatable stories to make you laugh (or cry 🤣), and strategies and perspectives that will help you show up consistently and effectively.
Episodes
Finding your authentic marketing voice is more than just words—it's about unlocking your unique communication style that builds trust and connection with your audience.
That's why I was thrilled to welcome Kim Kiel, a certified brand voice writer, to Marketing #Unfiltered to discuss how to develop a brand voice that resonates with your audience and makes marketing feel more natural.
We cover:
Why trusting your business idea...
In this episode of Marketing Unfiltered, I'm pulling back the curtain on my recent list-building experiment: a private podcast series called "For the Love of Marketing." If you've been wondering whether private podcasts work for list growth compared to summits or other strategies, this transparent breakdown is for you.
What You'll Learn:
➡️ The exact strategy (with ALL the detail) I used to create a private ...
We often think client acquisition has to slow down when the economy gets tough. But what if there's a better approach that works regardless of economic conditions?
That's why I was thrilled to welcome back Chris Williams to Marketing #Unfiltered.
She shares her proven strategies for finding ideal clients even during what she calls a "trust recession"—and how to connect with them in ways that feel natural and empo...
What if one simple strategy could consistently convert your audience—without needing sales calls or pushy DMs?
In this episode of Marketing Unfiltered, I’m breaking down my Q+A Day Strategy—the one that had a 100% conversion rate in 2023 and a 93% conversion rate in 2024. (Yep. Not a typo.)
This isn’t a fluke—it’s repeatable, and you can run your first Q+A Day immediately after listening.
Inside this episode, I’m sharing:
✨ Exactly how...
As someone who's planning a maternity leave, this episode was everything I needed.
Perfect for you if:
➡️ You're pregnant, and want to take time off to enjoy your baby
➡️ You want to take time off to enjoy a wedding, sabbatical, or whatever else comes to mind!
We cover things like:
➡️ What are the biggest misconception most pregnant entrepreneurs have about maternity leave?
➡️ Which limiting beliefs should pregnant entrepr...
Holy crap. This one is juicy.
Here's what we're covering...
1️⃣ What the heck is your distinctive edge?
2️⃣ The actual PHASES of getting clear on your distinctive edge with clear examples and action steps so you can move through this on your own
If you've been struggling with:
✅ Your offer
✅ Your message
Or ANY clarity at all around how to stand out in a saturated market, you absolutely need this work, and you'r...
If you struggle thinking you’re boring and don’t have any stories to tell, this is a good one for you.
Inside, we’ll cover:
Adopting a "storytelling-first" approach to marketing - and examples of what that looks likeWhat makes storytelling so hard and complicatedA step by step framework for making storytelling doable (and even EASY)
And more.
Resources:
Don’t forgot to downlo...
Let’s talk about finding your launch style! In this episode I asked her things like:
What is some cookie cutter advice when it comes to launching that drives you crazy?
Is there something specific that’s working in 2025?
Where do most people get stuck with launching?
What are some SIGNS that shows someone their launch style isn’t working — so they can start unlocking a new way of doing things?
<...
We all want more meaningful connections, but how do we actually make them happen? Like, you see someone online and think, Damn, this girl should be my friend—but what’s the next move? 👀
That’s exactly what I’m diving into with Ciara Rubin—bestselling author, YouTuber, and soon-to-be author of a book all about friendship.
In this episode, we cover:
✨ Where to actually find new connections (because it’s no...
Tired of the same old sales strategies? There’s another way.
We tend to think the only way to sell is through webinar launches, sales calls, 5-day challenges, or maybe an evergreen funnel if we’re feeling fancy.
They all work—but they’re not the only way to sell, no matter what some online guru says.
That’s why I loved this convo with Nicki Krawczyk. She created the Circuit Sales System—a genius hybrid of live launching and...
Escaped your corporate zombie day job and ready to build a business that lets you ditch back-to-back Zoom calls?
This episode is for you.
Brenda is a pro at creating sales systems that give you the freedom you dreamed of when you left the 9-to-5 grind. We’re diving into her no-call sales method and so much more, including:
What it means to be aligned AF in life and business.
How to make potential clie...
Today’s episode is pretty damn fascinating.
Jaime Bell is a lawyer who knows her sh*t, let me tell ya.
We talk about…
➡️ Non-negotiable contracts you need to be using that you’re … not.
➡️ Things that need to exist on your website that will cost you $500 if you don’t have ‘em
➡️ How to avoid chargebacks
➡️ What your options are if you find out someone’s stealing your conte...
If you feel like you struggle to create content that actually sounds like you with AI ... this is the episode for you.
Here's what to do:
- Listen to the episode and hear Kristin coach me as I go through the exercise
- Then go to this link and do it yourself. https://cheers.districtbrandbar.com/brand-voice-mixer
- Add an INCREDIBLE asset to your business, that will save your hours every week.
Today we’re talking about setting yourself up for more clients in 2025. I’ll walk you through 4 things you can do right now – that have nothing to do with running a new year sale that will totally burn you out – so you can bring in more clients in 2025 without all the hoopla.
Get ready for some CLEAR next steps so you can take action on each of these items. PS: Want more marketing support in 2025? It might be time to join Pocket ...
Most of the A-list coaches on the internet use WorkPlayBranding for their visuals for a REASON.
Their eye for storytelling in their branding is top-notch.
That's why I was STOKED to have Lyrik on the show.
She walked us through:
The big mistakes business owners make when it comes to their visual strategy
If a visual strategy *truly* increases results?
What’s the difference between l...
We've got the one and only Heather Sager on the show!
Heather is a Speaking Coach and Business Mentor, helping you turn your voice into your best marketing asset for growing your business. She is a former consulting executive turned global speaker and trainer, host of the Hint of Hustle podcast and creator of the Speaker Society. She's also a mom of 3 boys and lives with her family in beautiful Bend, OR.
It's not enough to be a go-to expert, you need to be a trusted ICON!
In this conversation we cover:
➡️ A step by step trust equation that will be AWESOME for your content
➡️ The 6 must-do habits of building trust
➡️ The *better* *way to follow up with the media (Hint: You're definitely not doing it)
➡️ Why sharing stories about yourself and talking about yourself are NOT t...
Get ready for some email marketing TEA!
Liz isn’t just an email marketing strategist, she’s a survivor. And I mean that literally, she just finished in the final five of Survivor — you know, that little show that’s on season 46 where people are literally stranded on an island without regular meals and shelter?
Yeah … that one 😉
So in addition to giving us all the background behind “I’m pissed!!” (#IYK...
You should probably know this stat:
Today we have Gracie-award winning TODAY show producer and video agency founder, Patrice Poltzer, on the show!
We're talking all things strategic storytelling.
Because, did you know businesses that regularly tell stories are:
✔️60% more likely to be seen as innovative and make
💰20% more sales on average than the exact same business that doesn&a...
In today's episode I break down why I've decided to take a step back from social media.
Plus, I share the exact process I took myself through to understand the role social takes in my marketing and what changes I need to make to help it work for me.
If anything in here resonates, you should probably book a free Client Attraction Audit.
Learn more and book your call here:
https://www...
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