The Guiding Brands Podcast
The Guiding Brands Podcast hosted by Chief Guide Karen Vick is for small business owners who want to learn more about how to use marketing to grow their businesses. Each episode offers practical tips, strategies, and insights from Karen and guests that will help you take your business to the next level. Whether you're just starting out or looking to improve your marketing efforts, The Guiding Brands Podcast is the go-to resource for small business owners looking to succeed. Join us as we explore the latest trends, best practices, and success stories in the world of small business marketing.
Episodes
In this episode, Karen Vick sits down with David Rush, COO of Access Virtual Staffing and author of Remote Power. Together, they dive into the world of virtual staffing—how it empowers entrepreneurs, streamlines operations, and helps leaders avoid burnout. David shares his journey into the business, the human impact of hiring from the Philippines, clears misconceptions about virtual assistants, and offers practical advice for nonpr...
This episode of the Guiding Brands Podcast features a conversation with Sarah Guliot, an expert in copywriting and website strategy for service-based small businesses and coaches. She joins Karen Vick to demystify sales pages, email sequences, and the art of using words to convert website visitors into customers.
🛬 Landing Page vs. Sales Page:
Sarah Guliot explains the difference between a landing page ("any page people lan...
In this episode:
Karen Vick is joined by Sarah Guilliot, a Seattle-based website designer, copywriter, and brand strategist, to unpack the essentials of copywriting and brand voice for service-based small businesses. With a background in UX and web design at companies like Microsoft, Amazon, T-Mobile, and GoDaddy, Sarah Guilliot shares her entrepreneurial journey and actionable tips for crafting copy that connects and converts.
...
Why emotional marketing—and authentic storytelling—bring donors and customers back, again and again.
In this value-packed episode of The Guiding Brands Podcast, host Karen Vick sits down with marketing leader Adam Ortman to reveal what truly makes your marketing, messaging, and fundraising campaigns unforgettable. Are you struggling to stand out amid the year-end rush or Giving Tuesday? Wondering how to build deeper connections ...
In this episode of The Guiding Brands Podcast, Chief Guide Karen Vick welcomes Adam Ortman — consumer psychologist, CEO, and founder of Kinetic 319 Marketing, a Denver-based marketing and advertising agency rooted in consumer psychology. Adam shares his insights on leveraging psychological principles for more effective nonprofit marketing and fundraising, drawing from his experiences with clients ranging from big names like Nike, A...
In this motivating episode of The Guiding Brands Podcast, Chief Guide Karen Vick welcomes Christine Blosdale: podcast strategist, media coach, and author of Podcastonomics. Christine shares practical tips for starting a podcast as a powerful marketing tool for small businesses and personal brands. They dive deep into how to land guest spots on meaningful podcasts—even without a big budget.
Why podcasting is a superpower for brands...
Welcome to a new season of The Guiding Brands Podcast! Chief Guide Karen Vick is joined by Christine, a branding and authority coach known for her dynamic personality, 25+ years in media, and expertise in broadcasting and business growth. Christine shares how she helps women entrepreneurs worldwide find their voice, define their brand, and shine as thought leaders—whether through podcasts, websites, or personal branding.
Key Discuss...
Episode Overview: In this enlightening episode of The Guiding Brands Podcast, Chief Guide Karen Vick is joined by Nicole Johnson, the multifaceted founder of Digital Made Simple. They dive into the fascinating world of knowledge commerce, exploring how entrepreneurs can monetize their expertise and create passive income by sharing what's 'between their ears.' Tune in to discover how you can transform your unique skills and experien...
In this insightful episode of The Guiding Brands Podcast, Chief Guide Karen Vick sits down with Damion Parsons, the Founder of Size Wise Closet Coach. They discuss the intersection of marketing, technology, and personal styling and how Damion's innovative approach is transforming how we think about our wardrobes.
Guest: Damion Parsons
Founder of Size Wise Closet Coach
Creative Director and UX/UI Designer
Holder of a...
In today's episode of the Guiding Brands Podcast, Chief Guide Karen Vick sits down with Sherri, a seasoned content creator and writer. Sherri is the brilliant mind behind the podcast Mature Allure, where her mission is to remind everyone that age is not a limitation but a celebration of life's unique journeys. 🌟
🎧 Key Points Discussed:
- Introduction to Sherry
Sherri's background in media, beauty, and c...
Welcome to the latest episode of The Guiding Brands Podcast! In this insightful episode, our dynamic host, Karen Vick, delves into a topic that transcends traditional business discussions. Joining us is the remarkable Dr. Maxine A. Roddock, affectionately known as Dr. Max, a licensed clinical psychologist renowned for her expertise in the mind-body connection and commitment to mental health. Today, we shift our focus from marketing...
In this episode of the Guiding Brands Podcast, host Karen Vick is joined by SEO expert Brandie Erisman to discuss local search engine optimization and digital marketing strategies for small businesses. Karen and Brandie talk about what SEO and Google Business Profile are and share Google Business Profile best practices, the importance of maintaining an active online presence, and how effective SEO strategies can significantly impro...
In this insightful episode of The Guiding Brands Podcast, your host Karen Vick sits down with Jerry Martinez to discuss the fast-evolving landscape of OTT advertising and how small to medium businesses can leverage it to stay relevant and competitive. With over 11 years of experience in TV, OTT, and digital advertising, Jerry shares invaluable tips and stories.
Adaptability in Marketing
🌀: Importance of integrating new ways ...
Join Karen Vick on The Guiding Brands Podcast as she chats with Karima Williams, a Wix expert and Dream Worth and Company founder. Discover how Karima streamlined website design to boost client lead generation and shares insights on navigation, branding, and SEO for small businesses.
Episode Highlights:
Karima’s Journey
From managing large WordPress sites to mastering Wix for its simplicity and functionality. 🌐
Web Desig...
In this episode, Host Karen Vick sits down with Wilson Zehr, the "professor of direct mail" and founder of Cendix/ZairMail, to discuss the enduring impact of direct mail marketing in today’s digital world. Dive into strategies, tools, and real-life examples that can help you elevate your marketing game with direct mail.
Key Points Covered In This Episode:
Promotion of Tools:
- ZairMail: Recommended for fast, easy, ...
Chief Guide Karen Vick sits down with YouTube strategist and video editor Catara Lane in this video episode of The Guiding Brands Podcast. Catara is the founder of CLX Content and shares valuable insights on utilizing YouTube for small business marketing. Join this enriching conversation where we delve into optimizing your YouTube channel, the importance of consistency, and leveraging tools to enhance your video content strategy.
<...
🎙️In this episode of The Guiding Brands Podcast, host Karen Vick chats with Leandra Nisbet, the founder of Stingray Advisory Group. Leandra shares her expertise in marketing budgeting, helping small business owners make informed decisions to grow their businesses. Key Points: - 💡 Introducing the Stingray Budget Planner: Leandra introduces the Stingray Advisory Group Budget Planner 📝, a tool designed to help small businesses tr...
In this episode of The Guiding Brands Podcast, Chief Guide Karen Vick chats with talented photographer and entrepreneur David I. Muir, who is also a partner at Island Syndicate. They discuss how small businesses can leverage photography to tell compelling stories and make lasting impressions.
In this episode, you will learn:
- The importance of image quality
- The significance of hiring experienced photographers
- Capturing aut...
🌟 In this episode, host Karen Vick discusses how brands can leverage the power of event marketing with the dynamic Natasha Wright, Chief Experience Curator at Diamond Butterfly Agency and voice of the Event Gems Podcast. 🎉🎤
Key Discussion Points:
🌐 The Power of Events as Marketing Tools: Natasha discusses how her first event unexpectedly catapulted her into the realm of entrepreneurship, highlighting the essential role eve...
🔊 Welcome to a riveting episode of The Guiding Brands Podcast!
Host Karen Vick explores the world of brand messaging with Steven Sued, founder and creative mind behind Four Quarters, a powerhouse in the brand and design space.
🎨 Dive deep into the art and strategy of branding with these key takeaways:
- Curiosity leads the charge in innovative marketing✨
- Tony Bands' clever targeting for the active older generatio...
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