Marketing Bar
Are you looking to work less, make more, AND market your business in a way that doesn't feel salesy? You're in the right place. Marketing Bar is a virtual happy hour when you can grab a glass and fill it up with your favorite beverage as we dive into all things marketing + strategy with your wine-loving host, Chelsea Petersen. In every episode, she will help you mix the perfect cocktail for your business as she talks about creative marketing strategies, social media tips + trends, building a business around your lifestyle (not the other way around!) She is here to spill all she has learned along the way and keep you ahead of the curve when it comes to marketing your business the modern way. Chelsea is a wife, mama and real estate agent turned online CEO. She is the Founder of Modern Agent Social Club who is here to serve YOU all the answers at The Marketing Bar Podcast.
Episodes
This bittersweet episode is my goodbye (for now)! BUT good news is, my podcast days aren't over. They're just evolving.
In today's episode, I share why I decided to start a completely new podcast (& why it has a different name), why / how I believe going ALL IN on a niche is the most effective way to grow and how I'm staying rooted to my ultimate mission.
The Marketing Bar has been one of my greatest joys (and accomplishments) an...
GLASS OF REAL LIFE: This is not my usual episode of Marketing Bar podcast, but it’s about to get real!
I’m sharing my thoughts after 1 year of podcasting. The good, the bad, the ugly, the imposter syndrome and everything in between.
What’s in this episode:
-
An Instagram post I loved from Laura Belgray.
POURING YOU A HALF GLASS OF MARKETING ON OUR 1 YEAR BIRTHDAY
Today I'm keeping it short and sweet, briefly celebrating our 1 year birthday and sharing my go to tips to make social media do-able.
AKA: How to find the time and stay consistent!
It's time to trade your excuses for tips that keep you consistent!
GLASS OF EMAIL: Wanna know the real reason I use social media?
It’s to build my email list!
No, seriously. My email list is the most powerful tool in my marketing tool kit because I own it AND it doesn’t rely on an algorithm to show my content to my people.
In this week’s episode, I’m spilling my email basics & the secrets to having a successful email list.
Everyt...
GLASS OF SOCIAL MEDIA: Creating content is HARD.
We all see the reels with the girlies and their perfectly curated outfits, impeccably styled homes, ALL the finer things, and think, “I’ll create more when I have what she has…”
When I finally get around to re-painting my office.
When my calendar clears up.
When [insert your excuse here].
But the truth ...
GLASS OF MARKETING: Part 2 to episode 53 (What No One Tells You About Building A Business)
I felt like I needed a part 2 to Episode 53 based on some conversations I was seeing about how "social media just isn't working for me."
So, this episode is exactly what I would tell you if I were auditing YOUR social media to see why it’s not working!
In today's episode, I'll help you figur...
GLASS OF LIFESTYLE: What I’m calling my first “Solo Dolo” episode (thanks to Kaitlyn Bristowe).
I’m catching you up on what I’m listening to, reading, watching, eating, wearing, and just loving lately!
Everything from CEO & mom life to self care and wellness.
Listen along to this easy-going episode & find all the links to everything I mention in the show notes.
GLASS OF ENTREPRENEURSHIP: There’s one thing that no one tells you about starting, building, and running a business… THAT IT’S HARD!
That it takes work.
That there’s no super secret, magic wand to wave to have a wildly successful business appear out of thin air.
And as much as I hate to be the one to tell you - building a business isn’t easy.
It takes showing up - even when it...
In this episode, I’m sitting down with my favorite podcast duo - Alissa Jenkins & Katy Caldwell of the Hustle Humbly podcast!
In their chart topping, real estate podcast they come together to chit chat about a wide range of topics - all aiming to help fellow agents run their business professionally, and make the industry more professional as a whole.
Not only do they bring so much value abou...
GLASS OF MARKETING: CONTENT THAT SHOWS, NOT TELLS
What if talking about your business on social media was fun and came naturally instead of feeling awkward and salesy?
What if your captions were like mini letters typed DIRECTLY to your dream real estate clients and your graphics painted a picture of your personality and what it’s like to work with you instead of looking like the real estate ha...
GLASS OF BUSINESS: WHY MY MEMBERSHIP IS A ONE YEAR COMMITMENT
While I’m talking about my membership specifically today, this concept applies to any business.
Whether you’re the one running the business or you’re someone investing in a new course, a new website, a new program, product, or even a gym membership!
In today's episode, I talk about the true value of COMMITTING and why we require a bigger commitment to become a member at ...
GLASS OF MARKETING: Take a sip of THIS favorite content strategy of mine and get your followers HOOKED on your content!
Whether you want more engagement on Instagram, are trying to think of a way to re-engage your email list, need to get consistent like YESTERDAY, or want to make a splash on social, you're going to want to lean on SERIES STYLE CONTENT.
In today's solo episode, I talk about why series style content is my favorite (...
GLASS OF MARKETING: My marketing predictions for ‘24!
It’s the first episode of the New Year! So of course, I’m sharing my marketing predictions for 2024.
2024 has me excited because it feels like we’re going back to the basics. A major focus will be on differentiating yourself from the rest of the noise on Instagram.
Less trends, hacks, and how to’s. And more connections, perso...
GLASS OF THE NEW YEAR: Taking messy action in 2024
The episode is all about what I want to get better at in 2024! Things like taking messy action, simplifying my life, strategies, and systems, getting things done, and doing what works.
All about, moving to a winning mindset instead of being stuck in an excuse mindset. And focusing on what you can do instead of what you can’t.
Whet...
GLASS OF MODERN AGENT SOCIAL CLUB: Your holiday, behind the scenes with the Modern Agent Team!
In this episode, I’m joined by two members of the Modern Agent Social Club team!
Kayla Fox, Content Director & Chloe Imming, Assistant (to the) CEO
In this laid back conversation, we’re talking about our favorite holiday traditions, what we’re excited for in 2024, and lots more!
GLASS OF REAL ESTATE: A Modern Agent's Journey of Starting Her Business Over From Scratch. In this episode I’m sitting down in my home office for an interview with Christine Cooper!
Christine is a full time agent in Madison, Wisconsin and co-host of the Call Before Showing podcast. But before all of that, she got her start selling real estate in Washington.
After relocating to Madison, Chris...
GLASS OF MARKETING: BEHIND THE SCENES OF MY PHOTOSHOOT
Peeling back the curtain to take you behind the scenes of my most recent brand / membership content photoshoot! I’m sharing what I did before, during, and after. Plus, tips you can use while planning (and during) your next photoshoot.
I break down the photoshoot location, vibes (outfits I wore and props I used) and more!
Lis...
The Modern Entrepreneur’s Holiday Gift Guide
GLASS OF ENTREPRENEURSHIP: This episode is the shopaholic’s dream!
I’m sharing all of my favorite things (with dozens of links for you to shop in the show notes!)
Everything from what’s making a difference in my business, what I love to have in my office, things that help me wind down after a busy day, and props I love for aesthetic ph...
GLASS OF MARKETING: It's a very merry episode of Marketing Bar today as I dive into holiday marketing strategies (that don't require a ton of planning)!
You don't even have to SELL anything. You can use this as an opportunity to:
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Bring attention and brand awareness to your business
- Grow your email list
GLASS OF BRANDING: In this off the cuff conversation, I’m getting real with you about my personal brand.
Because over the past few years, I’ve evolved. But my personal brand has struggled to keep up!
Now, that’s all changing. I have a new found clarity about my brand, and I’m going to tell you how you can find that same clarity!
In this episode, you’ll hear:
My pe...
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