SEO for Established Entrepreneurs: The Basic B
As an established entrepreneur, you find yourself “stuck” relying on social media as your main marketing strategy. Whether you love or hate social media, I’ve got news for you… There’s a better, more sustainable way to market your business—using SEO! This show delivers actionable tips to help you maximize your marketing efforts, attract more of those warm-to-hot leads, & (finally) get your questions about SEO answered! We’ll cover questions like: How does improving SEO help me get found online? How often should I update my SEO strategy? How do I know my SEO strategy is working? How frequently do I have to post blogs? What’s the first step to doing SEO? Does SEO require coding? How much time is SEO going to take? How long does SEO optimized content last? Is SEO still relevant with the rise of AI & SGE? Does SEO also apply to Instagram, podcasts, & YouTube? If I start doing SEO, can I ditch social media marketing for good? After becoming an accidental SEO expert, Brittany Herzberg started applying this strategy to everything—not just her website, but copywriting projects she was booking. Before she knew it, SEO was her thing & people were calling her the “SEO Queen.” Word on the street is she consistently makes a really complicated subject approachable and exciting! With a mix of solo episodes and guest interviews, you’ll hear exactly how SEO gives you time back so you can simply live life vs chasing leads around Instagram. It’s time to press play & discover the magic of SEO! 🪄
Episodes
I’ve been talking about my Summer SEO Challenge & my August SEO Sprint, which means I’ve been in my DMs. A LOT!
Getting a LOT of questions. Lots of: Where should I start? What do I do first? Which option is best for me?
The short of it is: get in the SEO Sprint & I’ll guide you from there! But this podcast episode is the longer answer.
Because I want you to have a clear idea of where to start, where to go nex...
I talk about SEO all day long for my clients. But my own? It was on the back burner. And the burner wasn't even on.
In this episode, I’m sharing an update! What I’ve been doing to improve my SEO in 2026, what's working, what’s not, & what's up next!
A BIG theme throughout is just how impactful those ‘tiny’ steps are.
Let this be a reminder that it is NEVER too late to get started with SEO. Lessgo!
→ Jo...
Copying your competitors' keywords may seem like a smart shortcut, but… it's not.
This comes up a lot in my DMs & on discovery calls. And every time, it leads to the same problem: keywords that don't actually reflect YOUR vision, YOUR offers, or YOUR clients.
In this episode, I'm breaking down why competitor-based keyword research keeps you stuck & what to do instead so you can build a better bat signal and finally get...
One of my monthly SEO support clients shared something that I have got to share with you! Especially if you are convinced that SEO gets more difficult over time…
Because SEO does not in fact get more difficult. It gets easier.
But you need to move through things thoughtfully, strategically, and they simply work out better if you go in a specific order. So that's what I'm going to be sharing with you today.
Thing 1: ...
You don't have to quit Instagram. You just have to stop needing it to be your ENTIRE marketing strategy.
That's exactly where so many of my clients are when they find me.
→ Either Instagram isn't working at all, or it's working just fine & they're just SO over it. They’re looking for a marketing strategy that will bring clients TO them!
In this episode, I'm sharing what happened when I took an 18-month break from...
"SEO sucks the soul out of blog posts." I keep seeing this on Threads & I’ve decided we need to talk about it!
In this episode, I'm pushing back on that take AND giving you a doable workflow you can use to optimize your blog posts for SEO without sounding robotic or dry.
Whether you've got existing posts to refresh or you're starting fresh, this one's packed with practical steps & a few hot takes.
→ Get the full show not...
"SEO takes 6 months." You've heard it. I've said it. You’ve gotten discouraged by it. But that’s not my answer anymore—because it's not what I've seen happen with my clients.
In this episode, I'm breaking down what SEO results actually look like, why the "6 months" rule doesn't apply when you start from the right place, & I’m sharing 2 client stories that'll have you rethinking everything you thought you ...
Everyone wants to jump straight to keywords. I get it—it feels productive! But skipping the prep work first is one of the biggest SEO mistakes I see.
In this episode, I'm breaking down exactly how to get started with SEO the right way—including the 3 questions you have to answer before you touch a single keyword. This is literally the order of operations I walk people through in the SEO Sprint!
Whether you're brand new to...
My brain has been in overdrive lately—website copy is shifting, my positioning is getting sharper, & my offer suite just got a full revamp. So it felt like the right time to walk you through every single way you can work with me to improve your SEO in 2026!
Whether you're a DIY-er, you want someone in the trenches with you, or you're ready to hand it off entirely—there's something here for you. And it all leads back ...
“You always stood out to me because you explain SEO in a very down-to-earth way. You make it so practical & doable.”
I’m BACK with another former SEO & Grow grad & another epic case study episode—and this one has me doing a happy dance!
Heidi Thompson, wedding industry marketing expert and SEO program grad, is here sharing exactly what's changed in her business since getting her SEO strategy ...
"I'm not a techy person, Brittany." I heard this SO many times recently—on coaching calls, in DMs, everywhere! And every single time, I want to shake them (lovingly 😂) and say: “NEITHER AM I!” That's a huge part of why I went into SEO in the first place.
But I also hear what's underneath that statement. You don't want to mess it up. You don't want to break your website. You don't want to do something you can't und...
Fresh brand photos just landed in my inbox—and they've got me ALL the way in my feels about identity, confidence, & showing up as the realest version of you. So naturally, I had to record this episode.
SEO is NOT the place to ditch your personality. In fact, it might be the most important place to let it shine!
In this episode, I'm calling out the "polished professional" trap & giving you simple, doable tips to bring yo...
I'm calling it out today—with love, of course. 😄
If you've been side-eyeing your SEO, kicking the can down the road, & telling yourself you'll deal with it "someday"... this episode is for you. I get it. I've been there. But the avoidance stops here!
In this episode, I'm getting real about WHY so many entrepreneurs (perfectionists especially) keep putting SEO off & what it's actually costing you to stay stuck on the so...
Tears, Triumphs, & Teaching My Very First In-Person SEO Workshop
I just got back from the most incredible mastermind retreat (hosted by none other than Megan Yelaney in Piermont, New York)—and I have SO much to share with you! Between the tears, the breakthroughs, & my first in-person SEO workshop, this week was everything.
In this episode, I'm giving you a full BTS look at what we covered in that 90-minute workshop&mda...
Colie James flipped the script & interviewed ME on my own podcast—and honestly?! It might be one of the most real conversations I've had about SEO, business growth, & doing the work I tell everyone else to do (but haven't always done myself 😬).
We're celebrating 5 years of SEO being a game-changer in my business & life. In this episode, Colie & I get into the messy, honest, exciting truth of what it actually l...
One thing I see too often in my work as a Lead Gen Strategist & SEO Coach are missed SEO opportunities.
Everything from social media bios without a keyword, headshots that aren’t titled appropriately, & blog posts with no focus keyword.
But the worst offender is the one I’m guiding you through today.
→ Ineffective (or missing) on-page SEO strategies for your “core website pages.”
In this episode, you&rsq...
“A blog that gets you found online gets you PAID.”
I have a MAJOR announcement: Blogging isn’t dead! You’ve just been doing it wrong.
Not only is blogging NOT dead, it can actually make you money—IFyou do it correctly.
A blog full of only “how to” articles is a really bad blogging strategy…
Because blogs can be—should be—SO much more.
Your blogs are part of your SEO stra...
As an SEO copywriter & strategist, there’s a tight rope of copywriting best practices and SEO best practices that I know and am particularly skilled in helping you walk. Meta descriptions are one of those elements.
You may not know what a “meta description” is called, but I guarantee you know what it is.
You’ve seen it before in the wild—follow me...
→ You go to Google
→ You type somethin...
“There's a very strategic, super simple way to approach blogs on your website that allows you to be creative AND get found in the process.”
I’ve got a bone to pick with Substack.
Well… not with Substack, but with the stupid Substack craze that’s going on right now.
Everyone—maybe you—is losing their ever loving mind over this platform.
I get it, but there are some yellow flags that are obvious...
“I prioritized client work, and my SEO strategy paid the price.”
It's probably surprising that an SEO would ignore her own SEO, but here we are.
And you know what? There's that saying about cobbler's kids, and I just keep seeing how true that is.
You're really skilled in XYZ and you help your clients with that, but then 9 times out of 10, it happens to be a hot mess express on the back end of your own business.
...
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