SEO for Established Entrepreneurs: The Basic B

We’re deviating a bit from the normal conversations that focus specifically on SEO. But… you’re a whole human. And part of that is made up of your professional life & strategies. The other part is your personal life & fulfillment.

As Angela shares—

“It's great to build a business, but you don't want it to be at the expense of your relationship and your personal life.”

I mean, exactly! So then the age-old question com...

There are various hesitations that show up when a business owner is thinking about doing SEO, but isn’t quite ready to do so.

Time, money, and…

Not feeling “ready.” 👀

I hate to break it to you—but there is no such thing as “ready” when it comes to SEO.

There’s having a website that’s set up to work for you and… not.

I have this conversation a lot, so I know it’s an important thing to speak to.

To really paint the picture of what can hap...

“If you’ve got a blog post that’s optimized with SEO to basically raise your virtual hand FOR YOU, then your client success story can show up whenever, wherever, for whoever is looking for it!”

That is the power of an SEO optimized case study!

Which is surprisingly easy to create—you’ve just got to know what to include, how to organize it, & why SEO is a critical component to a high-converting case study.

And that just so happens ...

Questions like “can SEO help me rank in a way that helps  business growth?” & “am I allowed to blog about a podcast interview?” & “can I make this headline better to make the Google gods happy?” come up all the time in my conversations! And I want you to hear the answers, too.

I’ve had no less than 16 calls since the start of 2026—and while this introvert may be melting, it’s all going to your benefit!

I had so many actual qu...

“I actually wasn't even thinking about SEO until I ran across your profile. I thought—this is what I need to make my website findable!”

If you’re feeling like Instagram is completely overwhelming & unpredictable for business marketing… you’re not alone!

You met Erin in a recent case study mashup episode, but there was, of course, more to share! So today, you’re getting the FULL conversation with Online Mat Pilates Instructor...

Let’s get right to it because—we desperately need to talk about blogging.

Specifically SEO and blogging and how they can benefit your business (much more than social media marketing!).

Look—I know (and I continue to see it on Threads) that there are LOTS of questions/doubts/thoughts/concerns you have about the topic.

That’s totally fair. Despite the fact that it’s been around for years, there are still a lot of unknowns about the stra...

I love a fresh start, a clean slate, & I’m a huge fan of the start of a new year. If that’s not your vibe—still love ya! And…

I’ve got a great episode that’s perfect for the new year, or really anytime you’re looking for what to do next with SEO.

→ 5 things you can do with SEO to help you get found online in 2026.

There’s a little bit of everything in here—quick tasks, a little more time consuming tasks, things for podcasts and bl...

If you’ve been with me & the podcast through 2025, you might’ve noticed this shift—I’ve gotten really clear on what the process is that I take my clients through, the results they get, AND just how quickly this process works.

And today? We’re digging in deeper so I can show you the exact 3 steps my clients & I are taking to get found on Google—ZERO posting on social required!

Remember → DM me “SEO” to see which is the best fi...

In SEO & Grow 🌱, I get to work closely with business owners to help them understand, implement, and learn how to maintain their SEO, so it can actually be that sustainable marketing strategy it's built to be.

I really love teaching! It's the biggest reason why I started this SEO group coaching program.

And the peeps in the program? They ask really good questions. In this episode, I'm sharing some of the questions ...

I hate to break it to you, but… you’ve been doing headlines all wrong. ❌

I know we tend to go vague with our headings & use them almost as a throw away in copywriting, but this is NOT the place to do either of those things!

Headings don’t just matter on blog posts—they matter on main website pages, too. Think: Home, About, Services... even your Freebie pages, Sales pages, & other Landing pages.

Those cute lil robots 🤖 that sc...

You may or may not be aware that I also have a private SEO podcast. But I want to change that, so I’m sharing the first episode here on The Basic B podcast!

Whether you enter my world for DFY SEO support or mentorship or DIY help—these are the exact steps I’ll be taking you through.

In this episode, discover my unique 3-phase approach to SEO, how it works, & the benefits of SEO my clients have experienced in 2025 and are taking w...

“I have this paralysis when I have to commit to these words.”

My friend, Donna Piper shared that^^ and it’s why I asked her to come back on the podcast!

This is a Q+A / Hot Seat type of episode where we take a look at Donna’s website. I point out opportunities I notice & share what she could do to take advantage of them—and—answer her questions along the way.

We stop to review her:

-Home page

-Blog page

-Podcast page

If you’ve picked ...

"I haven’t had a whole lot of people randomly find me on the internet up to this point. But now, this is really a possibility.”

Entering the world of SEO can be a shock to the system—especially if your journey begins by realizing your website is ranking for… what?! 👀

You met Michelle in the recent case study mashup episode, but there was so much more to share with you! So today, you’re getting the FULL conversation with Executi...

I’ve returned with another SEO for different astrology seasons episode! You’ve seen the shorter versions in Instagram posts, but these episodes allow me to dive deeper with you.

In these SEO-meets-astrology episodes I’m focusing on:

• What season we’re in according to astrology
• The main themes at play
• And most importantly—how you can maximize these moments as an entrepreneur with a focus on your SEO

For this episode, we’re explor...

“I feel like a savvier business owner because of SEO.”

If you:

• Consider yourself a chronic learner
• Have ADHD or even ADHD tendencies
• Feel like you already have a lot of balls in the air
• AND have been burned before by service providers
• Wonder if programs actually deliver on what they say they will
• Want to feel like a savvier business owner who makes strategic investments
• Are ready to tighten things up & get serious with your busines...

Welcome to the Case Study Mashup Episode!

I could obvs talk ALL day long about this program, but things hit different when you hear from actual humans who went through the experience.

There’s a mixture of stories & insights from some of those who went through this last round of SEO & Grow. We had all kinds of entrepreneurs… coaches, photographers, therapists, astrologers, herbalists, bookkeepers, copywriters, & more!

You’l...

“I made this entire series very action-oriented because I want you to see that you CAN do SEO!”

With the right, results-producing process AND a guide who speaks your language, SEO is a very doable & impactful marketing strategy for your business—and your life.

I’m coming to you fresh off the 3-day SEO series Google Me, Baby!, THE place to start to get SEO off your someday list, simplify SEO, & learn how to get leads straight ...

I’m back with another very popular Q+A episode. This is where I pull Q’s I’ve been answering in Voxer/DMs/coaching calls/emails & answer them for the whole class! 

If you like this type of question-answer situation & you want to do this in a 1:1 or even a group capacity, take a look at my SEO Strategy Session for 1:1 or explore SEO & Grow 🌱 (enrolling for Nov) for the group vibes.

Get the full show notes here! 

Ask your o...

I’m going to throw you for a loop today. Instead of focusing so hard on strategy, I’m shining a light on a less tangible but equally as important aspect—the energetics of SEO.

No one is talking about this! Yet it plays such an important role in SEO actually being an effective strategy for you.

2025 has truly been my year to come out of the spiritual closet! And that includes 1. becoming aware of the energetics of SEO & 2. figurin...