SEO for Established Entrepreneurs: The Basic B
As an established entrepreneur, you find yourself “stuck” relying on social media as your main marketing strategy. Whether you love or hate social media, I’ve got news for you… There’s a better, more sustainable way to market your business—using SEO! This show delivers actionable tips to help you maximize your marketing efforts, attract more of those warm-to-hot leads, & (finally) get your questions about SEO answered! We’ll cover questions like: How does improving SEO help me get found online? How often should I update my SEO strategy? How do I know my SEO strategy is working? How frequently do I have to post blogs? What’s the first step to doing SEO? Does SEO require coding? How much time is SEO going to take? How long does SEO optimized content last? Is SEO still relevant with the rise of AI & SGE? Does SEO also apply to Instagram, podcasts, & YouTube? If I start doing SEO, can I ditch social media marketing for good? After becoming an accidental SEO expert, Brittany Herzberg started applying this strategy to everything—not just her website, but copywriting projects she was booking. Before she knew it, SEO was her thing & people were calling her the “SEO Queen.” Word on the street is she consistently makes a really complicated subject approachable and exciting! With a mix of solo episodes and guest interviews, you’ll hear exactly how SEO gives you time back so you can simply live life vs chasing leads around Instagram. It’s time to press play & discover the magic of SEO! 🪄
Episodes
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I don’t care who you are! If you’re a business owner entering my world for SEO support—you’re going to follow the same path that all my clients & students have taken.
Because The SEO & Grow Method works! It’s exactly why my clients have 5x’d their podcast downloads, increased their traffic to 16k visits per month, gotten consistent leads while they’ve been sick for the first 4 months of...
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For the 100th episode of The Basic B Podcast, I wanted to have a conversation about everything that’s gone into this podcast and what I’m seeing work for podcasts in general. There was literally no better person to bring on for this interview than Leah Bryant—the production ninja behind The Basic B podcast!
Leah makes me AND my guests sound good, brings my last-minute ideas to life, & is al...
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Content repurposing has gotten lots of praise, while simultaneously being extremely misunderstood. It’s not simply copy+pasting the same thing from this platform to that. But… how can solopreneurs create content in the first place then repurpose it to ALL the places without losing their minds or spending thousands of dollars on coffee?
Krystle Straub is here to spill all the secrets! After I sa...
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In late 2024, HoneyBook shook the world of many entrepreneurs—yours truly included—when they announced a rather hefty price increase.
That got me thinking… is HoneyBook really providing what I need from a CRM?
Almost instantly, I found myself in the Voxer streets with my business systems strategist bestie, Colie James.
We decided to move everything she’d worked so hard to create in HoneyBook over...
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Having too many ideas & a busy brain is a burden. And entrepreneurs know this all too well.
The idea hits you & you immediately want to act on it!
But that’s just not sustainable especially for anyone who’s a solopreneur. So… what can you do instead?
Diann Wingert, host of the ADHD-ish Podcast, joins me for an enlightening conversation! I was fortunate enough to be a guest on her podcast...
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I know that you know that what you really want is to have clients flocking to your website without needing to constantly post on social media. And I also know the thing that will easily get you there and leave a smile on your face…
SEO Foundations ⛰️ is the 5-week mentorship experience for entrepreneurs who want to bring in new leads—without burning out on social media.
This SEO mentorship exper...
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There are loads of SEO tools out on the interwebs. But which ones does a small business owner really need to invest in?
And what advice can the experts share with you when it comes to those mentally challenging days—in business and with SEO? (Spoiler: plenty!)
It’s been a year since Matt Diamante was on the podcast! To say we’re pumped would be a gross understatement.
Tune in for a conversation a...
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If you’ve been dreaming of a marketing brain you could borrow for your business, you’re in luck! Mallory Musante is a Fractional CFO dedicated to helping businesses grow through data-driven, research-backed marketing. (She also happens to be my first IRL friend in Connecticut!)
In our first ever video chat, we break down the big topic of creating a simple marketing ecosystem that supports susta...
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Your daily/weekly plan as an entrepreneur is very similar to a blog outline—hear me out! It gives you a starting point. But one that can ebb & flow with you.
Because let’s be real—plans change. Outlines shift. Life happens. And nothing will keep that from happening.
Meridith McCarty joins me for this episode of The Basic B Podcast where we get into everything time management, planning, &...
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Entrepreneurship is a wild ride! One shock you get time & time again are the personal things that greatly impact your business. Could include, but not limited to: fear of judgement, chronic illness, & perfectionism.
Those are just a few of the things Jordan Gill shared about on today’s episode. The throughline? Experimenting out loud as an entrepreneur. Opening yourself up to experiment...
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If you’ve ever wondered how you could be handling communication better—listen up! Michelle A. Whyte joins me for a deep dive into communication styles, how etiquette has evolved with technology, what capacity has to do with etiquette, & why you must take it professionally before taking it personally.
This episode is jam packed! We touch on everything from networking events to DMs to emails ...
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Ever thought about sharing more stories on LinkedIn? I know—it can sound almost counterintuitive to think of bringing personality to a platform that’s thought of as “boring,” “professional,” even “stuffy.” Newsflash! LinkedIn isn’t just a place recruiters go to post open jobs.
Tania Bhattacharyya is here to spill storytelling best practices for LinkedIn! In this episode, you’ll hear what drew h...
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Growing up, most of my friends were found between the crisp pages of a new book. I moved. A lot. But my friends always got to go with me.
Now, as an adult, I still find myself pulled into different worlds & connecting with characters who feel like family.
Which is why I squealed with joy when Penn Cole said she’d join me for this podcast conversation! And yet—we kept it 99% about book market...
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Eman Ismail is well-known for her work as email conversion strategist and copywriter. And this conversation demonstrates that! But… the main objective was to explore something she doesn’t feel strong in—SEO & blogging.
I can’t thank Eman enough for joining me for this Hot Seat / Q+A style conversation! Her transparency opened up a great dialogue about exactly how we can come back to bl...
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Case studies as PDFs? Sales pages? Lead magnets? Emails? In multiple formats?! Hold on to your party hats because I’ve got a special guest here with me & we’re in full geek-out mode about all things case studies!
Chelsea Wallace may be known as Queen Bee when it comes to launch copywriting, but she’s secretly a data lover—and—way ahead of the curve when it comes to making smart us...
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Storytelling doesn’t just happen with words—it can happen through other artistic mediums. For Rubeena Ianigro, card making & enamel pins have been some of those creations.
I remember meeting Rubeena way back in 2019! We hadn’t caught up in about 5 years *gasp*
Tune in to hear how inner work, creativity, & listening to her intuition has been deeply impactful for Rubeen...
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This episode is going to really tie my 2 worlds together—SEO & spirituality. And I’m so excited! But things are always better with friends…
Meet: Alexandra Granato-Garcia 🪩
I’ve been fortunate enough to work with Alexandra several times over the last year with a variety of her offers—including somatic therapy!
I wanted to have her on the podcast because somatic...
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About 2 minutes after I opened Nicole Oden’s email—I asked her to join me on the podcast! I’d never had anyone bring up the legal considerations for collaborations. Besides, we were long overdue for a catch up conversation (about 4 years 👀 overdue to be exact).
Nicole & I met years ago in a networking group (quite fitting given the topic of today’s episode!) & never fell out ...
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You’ve heard me share that 2024 has been an incredibly intense year… Today, I want to introduce you to one of the people who’s supported me during this part of my journey in the hopes that you find healing—or at least hope.
Jen Donlin is a Tarot Reader, Reiki Master, & Spinal Energetics Practitioner. I’ve only known her for a few months, but you wouldn’t guess that by the impact ...
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Welcome to the end of 2024, friend. We made it! Whatever in the world you’ve experienced this year—good, bad, somewhere in the middle—you’ve arrived.
Personally, I tend to share more once things have happened. I typically stay quiet as things are trucking along & then share once everything has come to a close.
So that’s what this episode is! I’m giving you a vulnerable pe...
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