The Big Idea with Elizabeth Gore

The Big Idea with Elizabeth Gore

This is your ultimate guide to navigating the wild ride of launching a small business - packed real talk, expert strategies, and inspiring success stories. Catch new episodes every Thursday.

Episodes

March 19, 2026 25 mins
Olo Founder & CEO Noah Glass talks with Host Elizabeth Gore about how to spot demand before the market does, and build a business that lasts. Glass shares how a simple frustration, waiting in long lines, sparked the idea for mobile ordering years before smartphones existed, and how not selling his company too early paid off big.
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Allison and Stephen Ellsworth, Co-Founders of the soda brand Poppi, sit down with Elizabeth Gore to break down how they transformed a farmers' market drink into a multibillion-dollar beverage brand. They share lessons on rebranding, building a digital-first brand during COVID, scaling a startup quickly, and what it’s really like to sell your company to PepsiCo.
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On this episode of The Big Idea, Host Elizabeth Gore sits down with Ashley Fox, founder and CEO of Empify, to answer the question: How do you rebuild after losing everything? As a former Wall Street analyst who was evicted and forced to start over, Ashley opens up about trusting yourself, paying yourself as a CEO, protecting your mental health, and letting parts of yourself evolve as you grow.
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Industry shifts don’t have to sink your business. This pro breaks down how to stay on top. This week on The Big Idea with Elizabeth Gore, Advantage | The Authority Company CEO Adam Witty joins the show to answer the question: How do you survive industry disruption? Witty shares his experiences launching his publishing company while offering top insights on how to sustain growth amid industry shifts, including pivots to digital, AI...
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This CEO turned an out-of-this-world dream into a reality… This week on The Big Idea with Elizabeth Gore, InterstellarLab founder and CEO Barbara Belvisi joins the show to answer the question: What does it take to turn an impossible idea into a real business? Belvisi and Interstellar Lab are building AI-powered biospheric systems that will ultimately enable multi-planetary farming. Yahoo Finance’s The Big Idea with Elizabeth Gore...
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What if the key to growth is already in your DMs? This week on The Big Idea with Elizabeth Gore, Outfit Formulas CEO & Founder Alison Lumbatis  joins the show to answer the question: How do I turn followers into paying members? What started as a blog about escaping Lumbatis’ “yoga pants rut,” Outfit Formulas turned into a $19-a-month membership community after she simply asked her audience what they needed. By building trust, list...
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Turning an unknown product into a household name is rare and this founder made it happen… This week on The Big Idea with Elizabeth Gore, Vita Coco (COCO) Co-Founder and Executive Chairman Mike Kirban joins the show to answer the question: How do you break into a market that’s never heard of your product? Kirban shares stories of launching Vita Coco and tapping into a new market by bringing coconut water to the United States, includ...
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Want to quickly start a business? This founder did it in six months… This week on The Big Idea with Elizabeth Gore, Explorer Cold Brew founder Cason Crane joins the show to answer the question: How can I quickly create a company? Cason shares stories of launching his cold brew company during the Covid-19 pandemic and offers expert insight on how he turned Explorer from a big idea into a fully running business in under half a year....
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Building whiskey takes years. Building a business takes even longer… This week on The Big Idea with Elizabeth Gore, Willie’s Distillery owner Willie Blazer joins the show to answer the question: How do I grow a small business when costs, laws, and regulations keep changing? A veteran entrepreneur, Blazer shares lessons from building a craft whiskey brand, navigating cash flow, funding hurdles, and complex spirits regulations, while...
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Not every business should take venture capital. This founder breaks down what you need to know… This week on The Big Idea with Elizabeth Gore, Seven Seven Six founding partner Katelin Holloway joins the show to answer the question: How do you know it is time to take on venture capital? Holloway shares her experiences at Seven Seven Six, a venture capital firm, and what she looks for as she and her team invest in new business oppor...
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Having enough capital is critical when running a business - but saving income isn't enough to help grow wealth... This week on The Big Idea with Elizabeth Gore, Howard Enterprise founder and the Wall Street Trapper Leon Howard joins the show to answer the question: How can I use a Wall Street mindset for my business? Howard, a financial educator, shares his expert advice for entrepreneurs on how they can grow their wealth and busi...
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We’re switching things up this week with a podcast swap, bringing a standout episode from Yahoo Finance's Stocks in Translation to our feed... In this episode of Stocks in Translation, Investopedia editor in chief Caleb Silver joins host Jared Blikre and Yahoo Finance Head of News Myles Udland to discuss the word ‘affordability’ and why it became Investopedia’s Term of the Year. Though the market continues to boom, costs still see...
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Revisit this inspiring episode of The Big Idea, where host Elizabeth Gore sits down with Rebel founder and CEO Emily Hosie to answer the question: How can I turn customer returns into profit? Hosie, turned the hidden world of retail returns into a billion-dollar business with her company Rebel. From starting out in her basement during the pandemic to saving 25 million pounds of goods from landfills each year, Hosie reveals how sh...
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Are you an entrepreneur looking to open a storefront? Here’s what you need to know… This week on The Big Idea with Elizabeth Gore, SERHANT. founder and media personality Ryan Serhant joins the show to answer the question: Should I buy or rent commercial real estate for my business? Serhant shares his expert advice on the real estate market and offers top guidance for entrepreneurs weighing whether they should buy or rent their bri...
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This founder launched a pretzel company by accident in 2020 and the world hasn’t stopped craving it since. This week on The Big Idea with Elizabeth Gore, Shappy Pretzel Co. founder Adam Shapiro joins the show to answer the question: How can small businesses do good in times of crisis? Shapiro shares his story of opening a Philadelphia-style soft pretzel company during the height of the 2020 pandemic, and how his tasty treats have b...
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Scaling a business isn’t always sweet, but this baker turned-CEO has perfected the recipe. This week on The Big Idea with Elizabeth Gore, Baked By Melissa CEO & Co-Founder Melissa Ben-Ishay joins the show to answer the question: How do I decide where to sell first - online, wholesale, or retail? Since it was founded in 2008, Baked By Melissa has sold over 500 million cupcakes online and in their 11 retail stores. Ben-Ishay shares ...
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Listen and subscribe to The Big Idea with Elizabeth Gore on Apple Podcasts, Spotify, or wherever you find your favorite podcast. Small Business Saturday may last one day, but how you market your business today could define your entire 2026. This week in a Small Business Saturday episode of The Big Idea with Elizabeth Gore, Wellspring Studios founder Tina Wells joins the show to answer the question: How do I turn Small Business S...
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Revisit this inspiring episode of The Big Idea, where host Elizabeth Gore sits down with Apothékary CEO and founder Shizu Okusa to answer the question: How do I navigate a career pivot?  Okusa — who got her start working in finance on Wall Street — overhauled her career and pivoted to entrepreneurship in the wellness sector. Okusa and Gore discuss what it takes to enter this growing industry and the many pivots she faced personall...
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Are entrepreneurs born or made? This Harvard professor built a full curriculum to answer that. This week on The Big Idea with Elizabeth Gore, Alignvest Management Corporation Managing Partner and Harvard Business School professor Reza Satchu joins the show to answer the question: Can entrepreneurship be taught? Satchu shares his expert insight on the skills needed to become an entrepreneur and how he teaches his students to become...
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What separates good leaders from great ones? This military veteran turned CEO shares what to do… This week on The Big Idea with Elizabeth Gore, military veteran and The MD McKee Group CEO Mike McKee joins the show to answer the question: What are the top leadership qualities in CEOs? McKee, also Gore’s father, discusses his experience serving in the U.S. military and how that shaped him into being a leader in the business world. H...
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