Business History

At a time when women couldn't vote or freely enter the workplace, Ida Tarbell took on the richest man in America and triumphed. Ida grew up in the Pennsylvania oil fields of the 1870s, and saw how John D Rockefeller and his company Standard Oil bought or bullied independent firms. Ida's neighbors and even her own father were in Rockefeller's sights.     

In adulthood, Ida joined a new movement in journalism. She was ...

Benjamin Franklin had a full life - he was a scientist, statesman, and a Founding Father. But we're looking at the huge impact he had as a writer of best-selling business books. Franklin first picked up the pen as a poor, downtrodden teenager to write satire, but as he became richer and more successful he instead shared his entrepreneurial insights with the public.   

His sayings about time-wasting, thrift and the rewards...

Two-hundred-and-fifty years ago George Washington was fighting the Revolutionary War against the British, but Robert Morris doing something just as vital. He was raising money for the fighting and buying the gunpowder, tents, food and uniforms Washington's army needed. 

Morris had been a merchant before the revolution, so didn't see why he shouldn't personally profit from his work supplying the colonists' struggle. He emerged ...

Frederic Tudor could get ice any time he wanted. He lived in chilly Boston and his family had a lake that froze over in the winter. Harvesting ice and storing it was a normal thing in New England in the 1800s, but Frederic decided he'd make a fortune if he could ship ice to the warmest places on earth. And everyone thought this was the dumbest business idea of all time!

No one would back Frederic's plan - no one would even let...

Swedish entrepreneur Ivar Kreuger built a fortune selling matches. He used this money to build a world famous financial empire that bankrolled whole countries. France borrowed from Kreuger. Germany borrowed from Krueger. He was crowned "The Match King" and ruled Wall Street in the 1920s. 

But Kreuger's business was about to burn to the ground. The Swede had been using shady - even criminal - methods to move money around his em...

In 1999, Jack Welch was named "Manager of the Century". As CEO of General Electric for 20 years, Welch transformed the conglomerate and made it the biggest company in the world. Nicknamed "Neutron Jack", he closed down big chunks of old GE and set up new ventures... including GE Capital - which operated more like a bank than the wing of a manufacturing giant.    

Under the leadership of "Neutron Jack", General Electr...

Running a wine business in Napoleonic France wasn't easy. Constant wars meant naval blockades stopped you exporting your wares and invading armies might loot your cellars. But it was even harder for women - who were forbidden to run companies.   

None of this stopped Barbe-Nicole Clicquot. When her husband died, she used a loophole that allowed widows to be entrepreneurs. Naming her Champagne brand after herself - Veuve C...

Kings and emperors spent fortunes pursuing the secret of eternal youth - but now it's tech billionaires who want to live forever and are funding research into scientific (and not-so-scientific) ways to beat aging and death. 

Kara Swisher (host of CNN's new series Kara Swisher Wants to Live Forever) joins Jacob and Robert to discuss the longevity business - from ancient China, via yoghurt enemas and blood swaps, to the latests ...

In the 1980s, Lloyds of London insured satellites, rock singers' voices and the legs of sports stars. Everyone was having fun and making money - but disaster was just around the corner. 

Lloyds had always operated on the principle of unlimited liability - so the people backing up the insurance policies were expected to pay over all their assets if required. That hardly ever happened - until a series of huge claims hit Lloyds a...

Edward Lloyd opened a coffee shop near the River Thames in the 1680s - it became a place where ship owners and money men rubbed shoulders and a trade in marine insurance sprang up. 

The coffee-drinking insurers eventually decided to form an association and agree on a set of rules - and so Lloyd's of London was born. It became a key factor in keeping the global sea trade going, but soon branched out into insuring against burgla...

A live mash-up between Business History and Bloomberg's Everybody's Business.

On platforms like Kalshi and Polymarket you can bet on just about anything - from Taylor Swift's album sales to whether President Trump will say a certain word in a speech. Many people worry about these new prediction markets, but the concept is far older than some critics might think. 

We go back centuries to Papal conclaves; hear about how cou...

Once if you wrote a hit song there was no guarantee it would make you rich. So songwriters formed a cartel - the American Society of Composers, Authors and Publishers. ASCAP started suing concert halls, cafes and nightclubs to claim back royalties. Seemed fair... except ASCAP started a war when it demanded radio stations turn over 10% of their revenues.    

ASCAP's monopoly on music rights was broken, but they'd made...

Ford was the pre-eminent American car maker and Henry Ford was the king of modern manufacturing, until a Michigan cigar salesman decided to consolidate a bunch of small auto companies into a single firm to defeat the Colossus of Detroit. 

General Motors united the likes of Oldsmobile, Buick, Cadillac and decided to live by "the laws of Paris dressmakers" to make cars that were more stylish and fashionable than the austere, bla...

Farm boy Henry Ford hated toil. If only someone could invent ways to work more efficiently, as well as cheap, reliable machines to take some of the strain. Ford was a tinkerer and a lover of the newly invented automobile - so he started building cars in a new, streamlined way that made them affordable to many more Americans.       

Thanks to Ford’s production line techniques, the Model T became the biggest...

Old-fashioned ways of preserving food made for salty, vinegary or chewy meals - but it was often a choice between that or starving. Soldiers, explorers and ordinary people alike faced malnutrition and food poisoning - but then came a French revolution... in a can! 

First invented in Napoleonic France, the humble can would feed armies; sustain bold exploration; and give poor people access to wholesome food all year round. We do...

Mom and Pops grocery stores were charming, but inefficient. They contributed to Americans either spending a lot on their food or having to go hungry. The Great Atlantic and Pacific Tea Company changed the entire model. The A&P established a chain of stores selling branded goods at the lowest prices.  

The A&P kept its profit margins slim and allowed Americans to buy more food for less - but this wasn't celebrated ...

Nolan Bushnell loved weed, hot tubs and games... especially games. He took computer games out of the laboratory and put them in bars. His arcade game Pong was a monster hit, so he set up Atari to build a home games console which became the must-have Christmas present of 1975. 

Atari was the name on every kid's lips... but then investors came onboard to help the company expand. Bushnell and his engineers were sidelined, and Ata...

William Shockley was an electronics genius - he even won a Nobel Prize - but he was an awful boss. Shockley was a cruel, paranoid micromanager. And this annoyed the staff of brilliant young engineers he'd assembled in a quiet town in Northern California. In fact, they quit and set up a company of their own inventing silicon chips.   

Robert Noyce, Gordon Moore and the rest of "The Traitorous Eight" transformed comput...

Richard Warren Sears started off selling pocket watches - then published a catalog full of hundreds and hundreds of products from shotguns to cocaine wine. Sears & Roebuck offered even Americans living on remote farms the chance to shop like city dwellers. The catalog became an American institution - the Amazon of the 1890s - but as the nation changed, Sears adapted too and built a vast chain of physical stores. 

Sears fel...