For The 23% The Woman Of Color Business & Entrepreneurship Podcast

Host Dielle clarifies the difference between an offer (what customers buy) and selling (how you promote it), and explains key offer components: price, what's included, the result, objections, and identity (including her VISA framework). Dielle shares "offer tests" such as making sales within 30 days from consistent posting, generating referrals, and hearing "this is exactly what I needed," and recommends refreshing offers every 18–...

Host Dielle explains "business urges" as dopamine-driven impulses that feel urgent but aren't always strategic, like the urge to change offers, pivot niches, overwork, overthink, delete social media, revisit decisions, or even quit. She emphasizes that urges are normal in entrepreneurship, major decisions shouldn't be made from short-term urgency, and consistency and experimentation beat perfectionism.

00:00 Intro

00:24 Welcome Bac...

Dielle shares a behind-the-scenes breakdown of her recent $15,000 Mastermind launch that brought in about $350,000, including a unexpected pay-in-full enrollment. She explains key lessons from the launch. She also discusses tailoring messaging to what audiences are actively asking for (income goals like $250K/$500K/$1M), engineering results through intentional bonuses (webinar creation and 30-day Voxer support), selling with certai...

In this episode host Dielle welcomes lawyer Autumn Witt Boyd, founder of the AWB Firm. They dive into crucial legal topics relevant to entrepreneurs, including contracts, intellectual property, client disputes, and the role of trademarks. Autumn offers practical advice for navigating legal issues and stresses the importance of understanding the legal landscape in which businesses operate. Tune in to learn how to protect your busine...

In this episode of For the 23%, host Dielle speaks with Ellen Yin, an entrepreneur who transitioned from a social media manager to a successful business owner. They discuss the importance of sales calls, the evolution of Ellen's coaching business. Ellen shares insights on brand partnerships, the challenges of scaling a media business, and the significance of intuition in making business decisions. The conversation emphasizes the ne...

In this engaging conversation, Dielle and Jordan Gill explore various aspects of entrepreneurship, including effective selling methods, the importance of pivots, and the role of vulnerability in marketing. They discuss the evolution of Jordan's business during the pandemic, the concept of micro tools, and how to create unique offers that resonate with audiences. The discussion also touches on the significance of community, collabor...

In this episode, Dielle introduces the Everything Scaling Mastermind, a 12-month program designed to help women of color entrepreneurs scale their businesses. She discusses the importance of making investments in coaching and provides strategies for quickly recouping those investments. The conversation emphasizes the supportive community and resources available within the mastermind, encouraging participants to think creatively abo...

In this episode of "For the 23%", host Dielle dives into the intricacies of launching and scaling a business, particularly for women of color entrepreneurs. She emphasizes the importance of understanding whether issues arise from the offer itself or the launch strategy, sharing insights from her extensive experience with over 200 launches. Dielle provides actionable advice on how to assess the effectiveness of an offer and the laun...

In this episode of 'For the 23%', Dielle discusses the importance of effective launch strategies for women of color entrepreneurs. She emphasizes the need for a solid sales strategy, the significance of messaging and offers, and the role of webinars in converting leads. Dielle also shares insights on diagnosing launch failures, the importance of pre-launch content, and how to create excitement around offers. The episode serves as a...

Get Access to Dielle's 5 Day Training that starts on January 19: How To Hit $250k, $500k, and $1M in 2026

In this episode, Ashley, Dielle's Mastermind Client, shares her journey as a mastermind client, discussing the evolution of her offers, mindset, and the importance of having a supportive coach. The conversation delves into the dynamics of the coach-client relationship, the significance of sticking with one coach, and the challe...

FREE 5 DAY SERIES: How To Hit $250k, $500k, $1M In 2026 

In this episode of 'For the 23%', host Dielle Charon discusses the importance of scaling sales for women of color entrepreneurs. She introduces the Everything Scaling Mastermind, a 12-month program designed to help participants achieve significant income growth. Dielle outlines key strategies for overcoming sales barriers, improving messaging, generating leads, and enhancin...

In this episode of 'For the 23%', host Dielle and guest Tomasha Suber discusses the importance of presence in sales, the trends in leadership and business decisions, the concept of sabbaticals and rest, and the implications of rebranding in entrepreneurship. The conversation emphasizes the need for authenticity, understanding one's identity, and making informed decisions in business.

Looking ahead to 2026, they predict changes in b...

FREE 5 DAY SERIES: How To Hit $250k, $500k, $1M In 2026

The episode serves as both a personal diary and a motivational guide for women of color in entrepreneurship.

In this episode, Dielle Charon shares her journey of launching a membership program, detailing the emotional ups and downs, fears, and triumphs she experienced along the way. She emphasizes the importance of authenticity, self-belief, and the willingness to document on...

In this episode of 'For the 23%', Dielle McMillan shares her top business lessons from 2025, emphasizing the importance of skills over goals, the necessity of taking risks, and the value of making mature business decisions. She discusses how grief can signify growth and introduces the concept that 10X growth is easier than 2X, encouraging listeners to embrace change and focus on long-term success.

00:00 — Introduction to the Podcas...

In this episode of 'For the 23%', Dielle McMillan shares her insights and lessons learned from 2025, focusing on sales strategies and the importance of adapting to changing market conditions. She emphasizes the need for women of color entrepreneurs to embrace in-house learning, prioritize lead generation, and create urgency in their sales offers. Dielle also discusses the significance of human-centered sales experiences and the imp...

In this episode of 'For the 23%', host Dielle engages in a deep conversation with Eduek Brooks about the experiences of women of color in entrepreneurship. The discussion covers personal debt stories, the importance of mindfulness in spending, the concept of lifestyle creep, and the necessity of having a financial surplus. The speakers emphasize the need for intentionality in financial decisions and the mindset shifts required to a...

In this episode of 'For the 23%', host Dielle speaks with Eman about the importance of email marketing, storytelling, and specificity in copywriting. They discuss how personal stories can create relatability and connection with audiences, leading to better sales. The conversation also covers strategies for engaging different types of decision-makers and the value of creativity in email campaigns. Eman shares insights on how to impr...

In this episode of 'For the 23%', host Dielle McMillan introduces a new framework for understanding client needs, emphasizing the importance of aligning content and sales strategies with what clients are currently experiencing. She outlines four key questions to help entrepreneurs identify their clients' needs, challenges, and fears, ultimately guiding them to create more relevant and impactful offerings. The conversation highlight...