The Accountability Studio
By building relationships and operating transparent, ethical, consumer-driven processes, BBB National Programs stays on the cutting edge of industry. We track emerging marketplace issues and work to expand and adapt our successful programs and create new initiatives that maintain that trust in a rapidly changing digital landscape.
Episodes
It is not uncommon to hear that a child wants to be a content creator – making a living by sharing their hobbies, likes, and interests with a following on a social media platform like YouTube. A common business model for successful content creators is to work in paid partnership with a brand to market … Continue reading Protecting Child Influencers
For the last 50 years, companies marketing to children have held each other to a higher standard. In 1974 the Children’s Advertising Review Unit (CARU) was established as the U.S. mechanism of independent self-regulation to protect children under age 13 from deceptive or inappropriate advertising. Over the years and as technology evolved, CARU expanded to … Continue reading The Evo...
As the drumbeat to modernize the Children’s Online Privacy Protection Act (COPPA) continues, all components of the 1998 law have come under scrutiny, particularly the Safe Harbor provision. Under COPPA, the FTC has the ability to approve industry groups to administer self-regulatory programs implementing the protections for children outlined in the rule. Recently, some lawmakers … Continue reading
In this episode of The Accountability Studio, host Cobun Zweifel-Keegan is joined by two industry professionals for a deep-dive into one company’s innovative approach to data privacy, accountability, and trust. Listen in to hear Josh Harris, BBB National Programs’ Director of Global Privacy Initiatives, and Harvey Jang, Vice President and Chief Privacy Officer at Cisco … Continue reading
Despite this generation’s comfort navigating digital spaces today, they still face the same cognitive limitations – and therefore, vulnerabilities – that they always have. This reality is just one of the reasons that BBB National Programs’ Children’s Advertising Review Unit (CARU) recently issued revised guidelines to assure that advertising directed to children is not deceptive, unfair, or … Continue reading
In this episode of The Accountability Studio, Moderator Cobun Zweifel-Keegan, Deputy Director of Privacy Initiatives at BBB National Programs, is joined by two industry professionals for an informative conversation on the cross-border privacy rules (CBPR) system, a voluntary framework with a global impact. BBB National Programs Director of Global Privacy Initiatives Josh Harris, and Sam … Continue reading
In the inaugural episode of The Accountability Studio, moderator Mary Engle, Executive Vice President, Policy poses a fundamental question to the leadership of BBB National Programs: Does independent, industry self-regulation really work? Program leaders responded with an empathic ‘yes,’ but also laid out the numerous factors that can contribute to the success or failure of … Continue reading
Many privacy professionals see the depletion of third-party cookies, paired with several technological, political, and cultural factors, as the perfect storm for privacy and adtech – one that will bring about fundamental changes to the advertising industry and the broader digital marketplace. In this episode, Colin O’Malley, Founder of the Lucid Privacy Group, Christy Harris, … Continue reading
As the COVID-19 pandemic has heightened the digital environment, online engagement has increased across user demographics. In this episode, authors of the BBB National Program’s paper Risky Business: The Current State of Teen Privacy in the Android App Marketplace join us to provide insight into the importance of protecting teenage users. Listen in to hear … Continue reading Why Te...
When speaking about the importance of the Direct Selling Self-Regulatory Council’s (DSSRC) recently published guidelines, President of the Direct Selling Association Joe Mariano said, “It’s time not just for evolution, but revolution.” In this episode, Joe Mariano speaks with Tom Cohn, Interim General Counsel and Corporate Secretary of New Avon, Brian Muir, Vice President and Head of … Continue reading
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