The Ultimate Landscape CEO - Jeffrey Scott

In this episode, Jeffrey Scott sits down with Kelli Anh Shaw, COO of HYRE (HYREup.com), a boutique offshore staffing and virtual assistant management firm based out of Overland Park, Kansas. Just two years old as of January 2026, HYRE has already placed around 80 virtual assistants across client companies and built an internal team of 11 — hitting $1.7M in revenue and proving fast that their model works. Kelli shares the real story...

In this Olympics-inspired episode, Jeffrey Scott draws powerful parallels between the 2026 Winter Olympics and running a high-performance landscape business, sharing 10 actionable lessons every CEO can apply right now. From Lindsey Vonn’s fearless leadership under injury to Italy’s surprising rise as a winter sports powerhouse, Jeffrey unpacks how Olympic principles — team synergy, real-time scoring, leaderboards, coach...

In this episode, Jeffrey Scott sits down with Chase Mullin, CEO of Mullin Landscape located in St. Rose, Louisiana, to discuss the strategic decisions and leadership lessons behind scaling a regional landscape company from roughly $5 million to nearly $30 million in revenue. Chase shares how continuous improvement, tough business decisions, and strategic focus helped drive growth — including dropping hardscape services, eliminating...

In this episode Jeffrey Scott tackles the critical topic of sales goal setting in preparation for an upcoming Sales Symposium. He challenges the traditional top-down approach to goal assignment and advocates for a collaborative method where salespeople participate in creating their own commitments rather than simply complying with quotas.

Jeffrey breaks down how to structure effective sales goals by type and month, connect activiti...

In this episode, Jeffrey Scott sits down with Mark Sedley, CEO of Granum, the parent company behind LMN, SingleOps, and Greenius, to explore his entrepreneurial journey and bold vision for the green industry. From knocking on doors as a teenager to leading software platforms serving landscaping and tree care businesses, Mark shares how his background shaped his leadership style, why landscaping is harder than running a software com...

In this episode, Jeffrey Scott steps away from traditional business strategy to explore a more intentional and sustainable approach to personal goal setting for the new year. Rather than relying on reactive New Year’s resolutions, Jeffrey explains why they often fail and introduces a simple but powerful framework built around four core questions: Who do you want to be? What do you want to do? Where do you want to go? And what do yo...

In this episode, Dan Simpson, Manager of Product Marketing at Fleetio, joins Jeffrey Scott to break down why fleet and equipment management is one of the most overlooked — yet most volatile — cost centers in landscaping and contracting businesses. Dan shares insights from his hands-on background in construction and years working directly with fleets, explaining how better visibility, preventative maintenance, inspections, fuel trac...

In this episode, Jeffrey Scott addresses the critical relationship between budgeting and business strategy for landscape company CEOs planning for 2026. He identifies a fundamental problem: too many companies treat budgeting as a checkbox exercise rather than a confirmation of their strategic direction. Drawing from his consulting experience with landscape businesses, he walks through ten common disconnects between budgets and oper...

This is a replay of a previous episode featuring Wade and Dustin Vugteveen, owners of DeHamer Landscaping, a $10M+ landscaping firm based in Grandville, Michigan.

They do a mix of snow, maintenance, landscape and irrigation.

We discuss their history of startups, first with a baseball training business and then in retail.

We discuss how hard it was for them early on, and how difficult it is to grow a business as an entrepreneur.

The...

Join Jeffrey Scott for an insightful conversation with two leaders from Aspire: Mark Tipton, co-founder and former CEO, and Eli Zevin, the current General Manager. Mark shares his 12-year journey building Aspire from a skunkworks project into the leading landscape business management software, while Eli discusses his transition from Service Titan and his vision for Aspire’s AI-powered future. This episode explores leadership ...

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In this episode, Jeffrey Scott breaks down the complete roadmap to financial mastery for landscape entrepreneurs. Whether you’re running a $1 million or $50 million operation, Jeffrey guides you through ten progressive steps that transform financial confusion into confidence and control. From establishing proper chart of accounts and job-costing systems to implementing gamification st...

In this episode, 24-year-old entrepreneur Matthew Woolley, founder of Woolley Outdoors in Lancaster, Pennsylvania, shares his journey from mowing lawns after work to building a company that now generates nearly $4 million in annual revenue. In just four and a half years, Matthew’s success has been driven by his relentless work ethic, willingness to learn, and focus on people. He opens up about his early challenges, key leadership l...

Founder Nate Moses of Precision Landscape Management built his $10 million landscaping company in Greenville, South Carolina, from the ground up—literally. In this episode, Mitch Katz sits down with Nate to uncover how he turned a one-man mowing operation into a thriving business serving high-end residential clients across the Upstate region. From working out of a Honda Accord to leading a multi-branch enterprise, Nate shares the d...

In this conversation, Phillip Carnuccio, Founder of Clean Peak Landscaping in Westchester, PA., shares his mission-driven journey in the landscaping industry, detailing the evolution of his business from a small operation to a successful $2M model that primarily utilizes subcontractors.

He shares his mission driven approach to building his business and impacting his community. He discusses his strategy for building high-impact rela...

In the second part of the podcast, Mitch Katz and Jeffrey Scott delve into advanced coaching techniques for individual and team performance. They discuss strategies for giving constructive feedback, the importance of active listening, accountability methods, and ways to keep high performers engaged. They also explore conflict resolution, measuring coaching success, and building trust within teams. The episode concludes with advice ...

In this special edition podcast, Jeffrey Scott and Mitch Katz share their insights on coaching high-performing individuals and teams to unlock their full potential. They discuss the difference between managing and coaching, the importance of aligning individual and team goals, and various coaching frameworks and models. The conversation includes practical examples, strategies for integrating high performers, and methods to assess c...

In this conversation, Rob Murray, the founder of Intrigue Media, shares his journey in the marketing industry, focusing on how he built a successful marketing firm tailored for landscape entrepreneurs. He discusses the importance of community engagement, effective marketing strategies, and the need for a solid sales process. Rob emphasizes the significance of content marketing and long-term strategies for sustainable business growt...

In this episode with Scott Frampton, co-founder of Landscape Renovations in Minneapolis, MN, we delve into the intricacies of bid build and design build, two pivotal approaches in the construction industry.

Join us as we explore the strengths and challenges of each method, featuring insights from industry expert Scott Frampton. Discover how choosing the right strategy can impact your business growth and project outcomes. Whether yo...

John Munie is our guest, owner of Focal Pointe, a $55M company with branches in KC, OK and MO, a thriving company with 625 employees and seven branches. Discover how John started small and scaled his business to $55 million, focusing on emotional connections with stakeholders and maintaining quality and culture. Learn about his unique approach to leadership, the importance of a strong balance sheet, and the lessons he’s learn...