Lawyer Lifestyle Podcast - Marketing, Leadership, Sales

Come along on this daily journey with Chicago attorney Dave Scriven-Young to discover key principles in the areas of marketing, sales, and leadership.  This episode features my next Legal Power Players interview with Arizona attorney, Rob Gruler.  Rob is an attorney and one of the founding partners of R&R Law Group, a criminal defense law firm located in Scottsdale, Arizona. After years of practicing law, Rob tra...

This episode discusses Selling to the C-Suite and addresses the three doors of marketing to executives, which will give us a framework for the rest of our discussion.  First, a "door opener" talks about a problem, makes people aware they have the problem, and gains their interest in finding a solution, which opens their minds to the concept of making a change and spending money.  Second, a "door closer" reinforces the "pr...

This episode discusses Selling to the C-Suite and addresses studies that the authors conducted showing how we should market to executives to reach them early in the buying process, when the executives are most involved.

Join me every day for this podcast covering leadership, marketing, and sales skills for lawyers.  You can join the discussion by leaving me a voicemail by going to https://anchor.fm/AttorneyDSY and hitting the ...

This episode discusses Selling to the C-Suite and addresses the final step in the progression of salesperson - becoming a "trusted advisor".  This is someone who develops personal relationship with executives, understands the client's business and industry, and can provide resources to help the client solve business problems.  This allows early access to executives, when they are just beginning the buying process.

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This episode discusses Selling to the C-Suite and addresses the third step in the progression of salesperson - becoming a "problem solver".  This is someone who shifts from an internal focus on their own products/services to an external focus on the customer’s wider world and the problems they have.

Join me every day for this podcast covering leadership, marketing, and sales skills for lawyers.  You can join the discussio...

Come along on this daily journey with Chicago attorney Dave Scriven-Young to discover key principles in the areas of marketing, sales, and leadership.  This episode features my next Legal Power Players interview with Dallas attorney, Amy M. Stewart.  Amy is one of the founding partners at Stewart Law Group PLLC, a minority and woman-owned litigation boutique in Texas.  Amy's areas of legal practice include labor...

This episode discusses Selling to the C-Suite and addresses the second step in the progression of salesperson - becoming an "emerging resource".  This is someone who has done a great job as a commodity supplier and has convinced the client that there are efficiencies in having a smaller number of firms serve the client's needs.  

Join me every day for this podcast covering leadership, marketing, and sales skills for lawye...

This episode discusses Selling to the C-Suite and provides tips on what we can learn from commodity suppliers.  These are folks who know the features, benefits, and functions of their products and services but know nothing about the customers to whom they sell.  

Join me every day for this podcast covering leadership, marketing, and sales skills for lawyers.  You can join the discussion live at 8 am central everyday ...

This episode of the Lawyers Emotional Intelligence Book Club starts a discussion of a new emotional intelligence skill -- how to stop brushing people off when something is bothering you.  We talked about some tactics discussed by the Emotional Intelligence 2.0 book and gave an overview of our next book, Nonviolent Communication by Marshall B. Rosenberg, Phd.  

You can join me live every week on Wednesday at 7pm central fo...

This episode discusses Selling to the C-Suite and provides tips on how executives search for attorneys.  The authors suggests that 80% of executives get involved early in the buying cycle to prioritize projects and set the vision but are typically more hands-off when vendors get selected.  How do you get to the executives early enough so you become the logical solution to their problems?

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Come along on this daily journey with Chicago attorney Dave Scriven-Young to discover key principles in the areas of marketing, sales, and leadership.  This episode features our next Legal Power Players interview with virtual assistant, Anne Hill.  

For over 15 years, Anne climbed the corporate ladder building a career in management in the healthcare industry. After having children, she decided that she wanted to hav...

This episode discusses Nicholas A.C. Read and Stephen J. Bistritz's Selling to the C-Suite and provides tips on how help those executives in the C-Suite understand the value that we can provide as lawyers.  The authors suggests that “the new role of the CEO is to create value at the organization’s boundaries, to radically change relationships with suppliers, customers, and alliance partners.”  So we have to think about ho...

This episode wraps up our discussion of Gary Vaynerchuk's Crushing It! by talking about strategies for building a personal brand on Twitch, Medium, Snapchat, TikTok, and Alexa Skills.

Join me every day for this podcast covering leadership, marketing, and sales skills for lawyers.  You can join the discussion live at 8 am central everyday on Instagram, Twitter, and Facebook (@AttorneyDSY), and on Youtube (youtube.com/ILEnviroLa...

This episode discusses Gary Vaynerchuk's Crushing It! and some strategies for how to use Instagram as the platform for your personal brand.  This includes posting great content, hashtag strategies, live streaming, IGTV, Instagram stories, as well as collaborating with others to expand your reach.

Join me every day for this podcast covering leadership, marketing, and sales skills for lawyers.  You can join the discussion l...

This episode of the Lawyers Emotional Intelligence Book Club continues a discussion of Dr. Rangan Chatterjee’s book, The Stress Solution.  My guest was meditation coach Jeffrey Bunn, and we discussed how proper breathing and meditation can help us to reduce stress.  You can join me live every week on Wednesday at 7pm central for the Lawyers Emotional Intelligence Book Club at https://www.facebook.com/LawyersEQ.  

Abo...

This episode discusses Gary Vaynerchuk's Crushing It! and some advanced strategies for how to use Facebook as the platform for your personal brand.  This includes live streaming original content as well as collaborating with others to expand your reach.

Join me every day for this podcast covering leadership, marketing, and sales skills for lawyers.  You can join the discussion live at 8 am central everyday on Instagram, T...

Come along on this daily journey with Chicago attorney Dave Scriven-Young to discover key principles in the areas of marketing, sales, and leadership.  This episode features our next Legal Power Players interview with communications expert, Dr. Dennis Cummins.  Dennis is an internationally-recognized speaker, best-selling  author, and sales expert for elite providers of professional services.  Dennis is on ...