Shopify Across the Pond
We're a podcast for Shopify brands that are riding the waves of eCommerce growth. From marketing to hiring, to apps to funding, we're here to bring you inspiration, support and growth as a Shopify brand. Lovingly created by Blend Commerce, and proudly sponsored by Klaviyo.
Episodes
Specifically, Oliver discusses:
- Why the eCommerce 'data hype' hasn't even kicked off yet.
- Which data points were used as a the Managing Director of a global brand
- What he misses and doesn't miss about being a retailer.
- ROAS (a little debate) and attribution and how they impact on retailers
To connect with Oliver, click here.
To find out more about Sweet Analytics, click here.
Specifically, Phill discusses:
- The value of customer data - the real insight
- Customer Data Platforms - what are they and who needs one
- Design vs. Deployment - what's the debate and why?
To find out more about PAASE, click here.
To connect with Phill on Linkedin, click here.
Specifically, Jamie discussses:
- Dr. Squatch's history and how our view on marketplaces has changed over time
- Their advertising strategy on Amazon, how that fits in with their overall marketing mix, and the tests they've run to confirm/validate that
- Trends that she's seeing in the marketplace/online retail space.
To connect with Jamie directly, click here.
Specifically, they discuss:
- Some practical number on deliverability
- Why it shouldn't be neglected
- How automations can affect deliverability.
To connect with Israa, click here.
To get Israa's deliverability guide, click here.
Specifically, Rhona discusses:
- Why brands get sweaty palms when it comes to sustainability
- What is sustainable and what isn't.
- Does more sustainability mean less profitability?
To find out more about Rhona's upcoming workshops, click here.
To connect on Linkedin, click here.
Specifically, Guillaume discusses:
- The real numbers on live shopping
- Social media vs on-store live shopping
- Shoppable content
To find out more about LiveMeUp click here
Mention Shopify Across the Pond to get a 2 month free trial.
Specifically, Lucy and Adam discuss
- How Lucy moved from banking to eCommerce
- Her big profit epiphany in 2022
- Why she went big on wholesale
- The numbers that really matter when it come s
- Her plans for 2023
To find out more about Bare Kind, click here
To connect with Lucy, click here
Specifically, Laura discusses:
- Why there's a bad rep for ads now.
- The ways we need to change our thinking on ads
- How she's getting success eCom brands and the ad types she's using.
To find out more and connect with Laura, please see the links below:
https://www.linkedin.com/in/laurahanlon-pinkleopard/
https://www.pinkleopard.co.uk/
Specifically, Gabe discusses:
- Why email and SMS is important to him in his role at Annmarie skin care.
- What he really thinks about personalisation and segmentation.
- Why retention has become far more important than it was.
To connect with Gabe, click here.
Specifically, Eric discusses:
- What Customer Journey really means
- Where brands take a miss step
- How persoanlisation can be used in practical terms
Please also find all of the link Eric refers to in the podcast, here:
- Winc (wine brand) : https://www.winc.com/
- Woodhouse clothing - https://www.woodhouseclothing.com/en-gb/
- bootcamp: https://www.optimonk.com/bootcamp/
Specifically, she discusses:
- Why is SMS is seen as spammy?
- How to understand if SMS will work for your brand,
- What's working now with SMS.
- How to get around the new changes to the Apple inbox for SMS.
To connect with Kerri, click here.
To find out more about The Greenhouse, click here.
Specifically, Hossein discusses:
- What is an acceptable rate of returns for an eCom brand?
- Does store design or brand drive returns?
- How can brands reduce the burden of returns?
Find out more about Satel Creative here.
Get a free 6 month trial of the 'Together app' here
To connect with Hossein, click here.
Specifically, Monica discusses:
- Who are your 'real audience' and how to find them.
- Product vs Customer lead approaches to business
- Ways to show value
Check out more information on Monica below:
https://www.linkedin.com/in/monicasharmapatnekar/
https://www.businesswithmonica.com/shopifyacrossthepond - desires over demographics framework - the 4 types of questions to ask your customer.
Specifically, Neil discusses:
- The Amazon vs Shopify debate
- The concept of 'Found Money'
- The misconceptions of Amazon
To connect with Neil, click here.
To find out more about Voltage Holdings, click here
Specifically, Mark discusses:
- How small/medium-sized businesses can achieve communications and marketing outcomes like a Fortune 500 company
- Cultivating content that increases the share of voice
- Marketing and communications strategies that make the most impact on a business's bottom line
To find out more about Mark, click here.
Specifically, Tim discusses:
- Passion vs Profit - what wins?
- The highs and lows of betting on social media to deliver.
- How he got into Target stores in 2 weeks.
To find out more about Paddlesmash, click here.
To connect with Tim, click here.
Specifically, Thijs discusses:
- The ads vs SEO debate
- SEO best practices to implement for BFCM
- Why SEO is marathon, not a sprint.
To find out more about Yoast, click here.
To connect with Thijs, click here.
Specifically, she discusses:
- Brick and Mortar or eCom first"
- What brick and mortar experiences you can replicate online
- What retailers should be doing now, in light of a recession.
To find out more and connect with Christine, click here.
Specifically, Alexej disusses:
- Why brand acquisition can be a less risky form or growth.
- The pitfalls of brand acquisition.
- Health and Wellness industry opportunities.
To connect with Alexej, please connect with him here.
Specifically, Brandon discusses:
- Gen-Z and how ways of working affect brands.
- How this impacts acquisition.
- The pitfalls of running an LTV focused business.
To find out more about Brandon, click here
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