The MM+M Podcast

The MM+M Podcast

MM+M editors Marc Iskowitz and Larry Dobrow interview people of note in and around the healthcare marketing world, and chat about news impacting the sector. New episodes released every Wednesday.

Episodes

November 2, 2021 33 mins
Nace, brand director for Rare Disease Advisor (an MM+M sister brand), joins Marc Iskowitz to discuss trends shaping the awareness and commercialization of rare disease products.
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Advertisers have come to expect a deeper level of understanding on performance for their campaigns. Traditional metrics provide insights on engagements, clicks, views, etc. Those are singular events. Rightfully, advertisers want to understand the full customer journey and the impacts after seeing an ad or engaging with a deeper engagement tactic.
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Simeone, VP of marketing at PulsePoint, joins Marc Iskowitz to explain findings from its half-year State of Health Media report, including keys for healthcare marketers to reach HCP and patient audiences in 2022.
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Creating a solid branding foundation and market access strategy will pay off down the road.
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Caputo, legislative and programs counsel for Washington watchdog group Issue One, talks about “dark money” and ethics in the advertising about Medicare drug-price negotiations.
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In this podcast, Healio’s Andrea Gaymon, Chief Product Officer and Matthew Dechen, Vice President, Deep Engagement and Custom Solutions, discuss how good product design and usability are essential today in delivering online engagements and supporting HCP education.
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Tune in to hear Chief People Officer, Steph Garcia, explain how Real Chemistry is leading the way in return to work strategy.
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How AI and machine learning steer sharper measurement.
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MM+M’s Larry Dobrow and Marc Iskowitz put up a pot of coffee the morning after the Oct. 7 MM+M Awards dinner to recap highlights from a very special evening, including interviews with some of the winners.
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GSK Consumer Healthcare's Tamara Rogers, global chief marketing officer, explains how the work of setting the purpose for its brands took on more urgency during the pandemic.
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In this podcast, you’ll hear from Partner & President of imre Health, Jeff Smokler, on how the agency works to differentiate itself among a crowded landscape of talented and well-capitalized competitors offering similar services.
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While the past year and a half has presented a myriad of challenges — both from a patient perspective and for those working in healthcare and pharma — the pandemic accelerated engagement approaches. In a recent podcast, Kelly Elio, RN and director of commercial strategy and client engagement, UBC; and Marc Iskowitz, editor-at-large, MM+M; explored the important role registered nurses play in patient support programs.
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Javier Evelyn, founder of digital allergy management startup Alerje, discusses the lack of capital for Black founders and why structural exclusion is hampering the digital health ecosystem.
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September 27, 2021 22 mins
The dark downsides and how marketers can address.
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Physicians want to access medical content on-demand, but pharma still relies on a “push” model. Ipsen’s Paul Murasko and Impericus’ Dr. Osama Hashmi share data-based suggestions for the kind of HCP engagement the industry should move toward in the post-pandemic landscape.
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September 16, 2021 38 mins
What is your data telling you? Most pharma marketers either aren’t getting the Health Care Professional (HCP) insights they need to drive impact or don’t know how to interpret what they have in an actionable way. As many marketers begin planning for 2022, John Gardner from Luckie will talk about how to resolve these issues to set up a successful, and measurable, 2022.
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Gomola and Anthony discuss their agencies’ efforts to broaden and diversify the pipeline of healthcare marketing talent. Third in our quarterly series spotlighting how firms from the membership of the Medical Advertising Hall of Fame are progressing along the DE&I journey.
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September 15, 2021 27 mins
When every clinical, commercial, or marketing decision impacts a human life, choosing the right healthcare intelligence platform matters. And when an impossible amount of data exists, waiting to be harnessed, connected, and purposed, choosing Gravity.ai means you pinpoint the moments that matter most—every time.
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September 14, 2021 24 mins
Pleio is the creator of the white-label GoodStart program, a patient support program designed to close the adherence gaps through patient education and reverse the elusive $300 billion medication management problem.  The Pleio GoodStart program was designed to partner with pharmacies and utilize non-HCPs to provide patient guidance outside of the clinical setting to navigate through the complexities and challenges of medication ma...
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Calcium's Steven Michaelson talks about the art of drive and commitment — and about conquering adversity along the way.
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