Digital Signage Done Right

EPISODE 179 | Guest: Brandon Glassmaker, application support analyst for Visix

While ePaper hardware is simple (battery-powered, no cables), getting a large system running requires precise technical groundwork. This episode covers why IT professionals are vital for the initial setup of this enterprise software and focuses on the crucial back-end setup, including networking hurdles, essential port configuration, and preparing your e...

EPISODE 178 | Guest: Trey Hicks, COO & CSO of Visix, Inc.

 The rise of hybrid workplaces and office hoteling has created a need for better room and desk booking solutions. While LCD signs were an early option, ePaper has emerged as the superior technology that's more efficient, sustainable and cost-effective, especially when deployed at scale. The age of LCD signs for workspaces is over, and ePaper displays are now the go-to ch...

EPISODE 177 | Guest: Jill Perardi, senior director of professional services for Visix

A culture of recognition actively builds a more positive and productive environment. Publicly acknowledging achievements and positive behaviors isn't just a morale booster; it's a strategic tool that directly impacts the bottom line. It fuels engagement, strengthens loyalty and significantly improves retention by tapping into the fundamental human...

EPISODE 176 | Guest: Phil Epple, software support specialist for Visix

A successful digital signage deployment doesn’t just happen – it’s the result of careful planning. The crucial step between purchasing your system and captivating your audience is implementation.

In this episode, we break down the technical and logistical steps for a painless launch, emphasizing that setup is first and foremost an IT project that demands the rig...

EPISODE 175 | Guest: Jennifer Razzano, director of internal communications for 84.51˚

There is no single secret sauce for effective internal communications. Because your audience and messages are varied, your strategy must be too. A successful multi-channel communications approach means using the right channel for the right purpose, ensuring employees know where to go for specific information and how to engage. This involves creati...

EPISODE 174 | Guest: Sean Matthews, president and CEO of Visix

Change is inevitable in business, but with 70% of change initiatives failing due to poor communication, organizations need strategic approaches to guide their teams through transitions successfully. This episode explores how internal communications serves as the cornerstone of effective change management, breaking down the critical phases from pre-change preparation thr...

EPISODE 173 | Mark Malaney, systems engineer for Visix

Digital signage is a powerful communication tool, but its connectivity to your network also makes it a potential target for security threats. A breach can lead to downtime, reputational damage or even a compromise of sensitive company data.

This episode demystifies the world of digital signage security, breaking down the most common vulnerabilities and risks that every organiza...

EPISODE 172 | Derek DeWitt, communications specialist for Visix

Choosing the right content for your digital signs can feel overwhelming, but an effective strategy is rooted in one key factor: your organization's structure. The way your company is built – whether it's a traditional hierarchy, a dynamic matrix or a decentralized network – fundamentally shapes its culture, workflows and communication needs.

This episode unpacks how al...

EPISODE 171 | Guest: Melissa Sartin, senior creative content artist for Visix

Displaying data on digital displays is a powerful way to keep your audience informed, from showing KPIs and production metrics to progress on company-wide initiatives. But how should you design these messages? What are some of the considerations to keep in mind when trying to make complex information understandable and engaging for your audience?

It’s mor...

EPISODE 170 | Guest: Jennifer Razzano, director of internal communications for 8451

Ever feel like your message gets lost in the shuffle at work? You're not alone. Many organizations grapple with keeping everyone on the same page, and the fallout from communication hiccups is bigger than you might think.

In this episode, Jennifer Razzano explains why effective communication is much more than a "soft skill" – it's a vital driver of ...

EPISODE 169 | Guest: Alejandra Ramirez,  founder of Ready Cultures

Many organizations mistake communications tactics for a cohesive strategy. They focus on pushing out messages without a clear vision of the behavior they want to influence or the business objectives they aim to achieve. This approach often leads to disconnected efforts, confused employees and a failure to build a strong, unified corporate culture.

We explore how to ...

EPISODE 168 | Debbie DeWitt, marketing communications manager for Visix

This episode takes a deep dive into the impactful world of digital signage content specifically tailored for coworking environments. From optimizing space management and fostering community to providing valuable resources and promoting internal services, you'll uncover a wealth of actionable strategies.

Learn how thoughtfully designed visual communications can ...

EPISODE 167 | Guest: Sean Matthews, president and CEO of Visix

Get an exciting preview of what to expect at InfoComm 2025 in Orlando, Florida. You'll get an inside look at the new digital signage products and solutions being unveiled at the show. But it's not just about the tech – Visix booth 3543 will also offer a unique and cool visitor experience. Celebrating our 45th anniversary, the booth will feature a fun, nostalgic '80s the...

EPISODE 166 | Guest: Trey Hicks, COO & CSO of Visix, Inc.

This episode delves into the increasing popularity and key benefits of BrightSign media players in the digital signage landscape. Discover why these "purple boxes" have become a go-to hardware solution for a wide range of applications, offering robust and dependable content playback with a long lifespan.

We cover the unique advantages BrightSign players offer and how the...

EPISODE 165 | Guests: Jon Rappoport, founder and director of Rapid Fig, and Jennifer King, deputy director at Rapid Fig

We delve into the concept of cultivated communication and its importance in today's fast-paced world. Our guests explore the idea that great communicators aren't born but rather developed through strategy and practice. They discuss the need to move beyond simply sharing information and focus on generating recepti...

EPISODE 164

In a world saturated with audiovisual stimuli, this episode dives into the growing issue of digital overload. We explore the psychological effects of constant connectivity, from phantom vibrations to cognitive fatigue, and examine how this impacts our ability to focus and engage.

Understanding the challenges audiences face is the first step towards more effective communication.

Moving beyond simply acknowledging the pro...

EPISODE 163 | Guest: Debbie DeWitt, marketing communications manager for Visix

In this episode, we explore how to create content that not only looks good but also effectively conveys messages across various platforms, from intranets and social media to digital signage. We discuss the challenges designers face and examine practical strategies for overcoming these hurdles.

Listen to get actionable tips and resources for creating impa...

EPISODE 162 | Guest: Bryan Peck, VP of sales and marketing for Mazévo

Explore the fascinating journey of room scheduling and event management, from its humble beginnings with pen and paper to the sophisticated software solutions available today. We delve into the pivotal role of technology in streamlining these processes and how customers’ needs continue to drive innovation in this space.

It’s all about efficiency and understanding...

EPISODE 161 | Guest: Craig Lucie, founder and CEO of Lucie Content

 Drawing from a wealth of experience in broadcast journalism, our Emmy and Telly award-winning guest, now leading a content strategy firm, explores how the fast-paced, results-driven approach of a news environment can revolutionize business storytelling, with practical insights into crafting compelling narratives for anyone looking to cut through the noise and conne...